AMG by EGO

Model Types ¬ The SLS AMG Roadster ¬ The Perfect Car for a Dictator AUGUST 2012 | $32.99

A LETTER FROM THE EDITOR BRYCE SHAWCROSS

Once a month, my good friends and I venture down to Irvine, CA for “Cars and Coffee.” Open to anyone, it’s a free event where LA and Orange County’s finest cars assemble for their owner’s, and our, viewing pleasure.

On any weekend you can see a wide variety of moving sculptures depending on which “club” has decided to show up. Some weekends have BMW’s from every decade until now. It just so happened that I showed up to see a Mercedes-Benz AMG club.

The cars are beautiful, of course, and we walked past each badge, in the presence of millions upon millions of dollars in fine, automotive brilliance. As we went from car to car, I began to pay attention to the owners of each, proudly standing by their treasures. It came upon me that each of these vehicles was owned by a personality, and with the cost of these cars making them out of common reach, they were big personalities, indeed.

Instead of doing a traditional overview of car models, it seemed much more interesting to do an overview of the types of owners that fit each car. Thus, the inspiration for this book was found.

“A disguisting display of uncontrollable testosterone.”

The quote is unrelated to anything that I’ve said here, I just thought it was fitting.

ON THE COVER* The SLS AMG GULLWING roadster

Features

6

86

AMG Vehicle Profiles

The Ultimate Machine

MODEL TYPES THE YOUNG BUCK HEIRESS

THE DICTATOR

THE O.G. GRANDMA

THE BILLIONAIRE

C63 AMG

ML63 AMG

G65 AMG

S65 AMG

SLS Gullwing

Editor in Chief | BRYCE SHAWCROSS

Copy Chief | DAPHNE TANYOL Research Editor | ERIC MERCADO

Executive Editor | PAUL HAUGE

Guide Editor | MICHAEL MULLEN

Art Director | BRYCE SHAWCROSS

Associate Editors | LESLEY BARGAR,

Features Editor | DUNCAN SHAWCROSS

LEILAH BERNSTEIN, SORINA DIACONESCU,

Production Editor | SHAW BRYCECROSS

ROBERT ITO, KARI MOZENA, CHRIS NICHOLS, SARA WILSON

Senior Editors | RICHARD E. MEYER,

Associate Copy Editor | SYLVIA TAN

RJ SMITH, KAREN WADA Senior Writers | MARGOT DOUGHERTY, DAVE GARDETTA, JESSE KATZ

Photo Editor | KATHLEEN CLARK Deputy Art Director | LISA M. LEWIS Associate Art Director | STEVEN BANKS

Style Director | LAURIE PIKE

Production Manager | DENISE PHILIBERT Designer | DEBBIE KIM

Writers-at-Large | ED LEIBOWITZ, J.R. MOERINGER

Interns | DONNA HUNG, ANNA MCENTEE, MAGGIE PACHECO

Contributing Writers | BRYCE SHAWCROSS, TAMAR BROTT, LINDA BURUM, TOM CARSON, BERNARD COOPER, DAVID DAVIS, JOE DOMANICK, STEVE ERICKSON, DAVID FERRELL, BRIAN FRAZER, GREG GOLDWIN, PETER GURALNICK, SHAWN HUBLER, EDWARD HUMES, LESLEE KOMAIKO, PATRIC KUH, JOSH KUN, MARK LACTER, SHELLEY LEVITT, HAROLD MEYERSON, JOHN POWERS, KEVIN RODERICK, BARRY SEIGEL, ARIEL SWARTLEY, MARY TRAHAN,

www.ego.com

In our profession, precision and perfection are not a dispensible luxury, but a simple necessity.

Total Cost of Ownership

$71,800

The Young Buck

MSRP

$61,430 Engine

6.3L V8 451 hp

The Young Buck deserves the entry level AMG, a quick rocket for our first time buyer. His ride is only outshone by his impending net worth and that trust fund on the way. Mercedes has a car to match, with as many customizations as our Buck has stock options.

MODEL TYPE

THE YOUNG BUCK C63 AMG

MODEL TYPE

THE HEIRESS M65 AMG

Total Cost of Ownership

$109,871

The Heiress The Heiress needs a car with the safety and privacy of an SUV, but the speed of a get-away car (especially when daddy lays off all those employees). She’ll avoid the colatteral damage in style with the M63 AMG.

MSRP

$94,990 Engine

5.5L V8 518 hp

MODEL TYPE

THE DICTATOR G65 AMG

Engine

The Dictator Whether you’re gunning for world domination, or just gunning people down, the G65 AMG is a dictator’s

5.5L V8 544 hp

perfect armor-plated companion.

And with the agressive front grille

Total Cost Of Ownership

and Nazi-esque build, your ride will strike fear in the hearts of millions.

$146,500 MSRP

$134,300

Total Cost of Ownership

$160,800

The O.G. Grandma The only thing hotter than this G.I.L.F. is her wagon. Not only can it pick up the grand-kids, it can scoot her groceries home from 0-60 in under 4.4 seconds.

With wheels like this, you know Grandma is in control.

MSRP

$143,400 Engine

5.5L V8 557 hp

MODEL TYPE

O.G. GRANDMA CLS Shooting Brake

MODEL TYPE

THE BILLIONAIRE

G65 AMG

Engine

5.5L V8 544 hp Total Cost Of Ownership

$146,500 MSRP

$134,300

The Billionaire While the price tag may be well within a billionaire’s means, few people have the success to match the ferocity of this modern marvel. As Mercedes-Benz’s halo vehicle, it exhibits the finest technology and design that AMG can offer. Like any billionaire, this vehicle is truly one of a kind.

MODEL TYPE

THE BILLIONAIRE SLS Gullwing AMG

Self made billionaires come from all walks of life.

Some become billionaires at a young age, others late in life. Some are highly educated, others are dropouts from the formal education system. But there are five essential personality traits that they all have in abundance.

not let this bother them. They have the courage to follow their own dreams even if the whole world thinks they are crazy.

Self made billionaires have the courage to dream

Self made billionaires have the courage to throw

big. You don’t become a billionaire by aiming for a

themselves fully into what they are doing. They

new car or house or a 10% increase in your salary.

You become a billionaire by aiming to be the best and biggest in the world at what you do. You have

don’t mind risking failure. They are not people who are looking for balance, they specialize in one thing and they aim to totally dominate in this

the courage to set huge goals in order to

area.

get huge results.

Self made billionaires become totally obsessed by Self made billionaires also have the courage to be very different from those around them. They are so different from other people that they are often ridiculed as being weird. They have the courage to

achieving their goals. They become totally obsessed by learning everything they need to know. They become totally obsessed by doing everything they need to do.

All self made billionaires have tremendous self discipline. They have the discipline to do the things they need to do no matter what work load is required.

They have the discipline to make whatever sacrifices they need to make no matter what the cost.

They have the discipline to find a way to achieve their goals no matter what obstacles are put in their path.

Self made billionaires are like great athletes who have the self discipline to not only push through the pain barrier but to increase the pace just when they feel like giving up. They don’t allow pain, problems, obstacles, the opinions of others, failure, rejection or any other pressure to push them off their chosen path. They have the self discipline to keep moving forward no matter what.