Bryce Tinsley graphic designer. creative mind.
“Design is the application of intent – the opposite of happenstance, and an antidote to accident.” - Robert L. Peters
INDEX Color Grab Lab
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Boxcar
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CheeZow!
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Top Knotch Salon
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Camp Highlander
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Make a Name for Yourself Grüpup
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COLOR GRAB LAB interaction design, motion graphics
The Color Grab Lab is an edutainment app concept which encourages children to more intensely analyze the world around them, to take a closer look at the rainbow of color they experience every day. It facilitates tactile learning far beyond “the grass is green” and “the sky is blue.” Children can learn the relationships between colors, how to identify them, the difference between hues and tints, mixing colors, and much more.
Design Challenge Current applications are very basic and do not expand beyond shapes and colors. They are rudimentary and focus more on color identification than color theory; they are no different than a box of crayons. In order to be a more creatively engaging experience, the Color Grab Lab will need to provide children with the tools necessary to spark their curiosity. The final product must be intuitive and approachable, while the interface and branding must be fun and appealing to younger audiences.
Design Solution Mixing and discovering colors is the main objective behind this concept, with this in mind a science aesthetic is the perfect compliment. A fantastical laboratory was the idyllic setting for this app, a place where people pursue knowledge and create things nobody has ever seen before. This aesthetic was not only fundamentally parallel to the initial idea but also provided the freedom to explore unconventional and fantastic machines, providing a simple visual mechanism for users to carry out specific tasks within the interface; all with little to no prompting.
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BOXCAR branding, graphic design
Boxcar is a fictional restaurant characterized by its menu. At Boxcar, customers will be able to choose what country they would like to eat their breakfast from. The name originates from a train boxcar, since traveling by train has been a timeless and honored way of seeing the world.
Design Challenge With a primary demographic of young adults ranging from 18-30 years old, the design must reflect this. The target audience has shown to prefer eateries with a relaxed, but sensible, atmosphere. The design cannot be frivolous, which would run the risk of appearing to be too “family friendly,� but it also cannot be too sophisticated and unobtainable. Both of these pitfalls would alienate the potential clientele.
Design Solution The final design incorporates a mature and subdued aesthetic with warm brown tones accompanied by an Americana-esque typography style. These elements combined create an atmosphere which is retro in inspiration but still in line with modern design sensibilities. The train motif is recurring throughout all materials as it provides a clear visual representation of the international offerings of the restaurant menu.
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CHEEZOW! branding, package design, graphic design
“CheeZow!” is a fun throwback to 90’s snack food culture and takes heavy inspiration from the gross-out craze of the time. The product is an artificially and naturally flavored whipped cheese topping that is colored in unusual and jarring colors.
Design Challenge Children’s snack foods are a saturated market with plenty of competition as well as powerful established brands. The design must play to the success of its competitors while still finding a way to make itself relevant and stand out from the competition. This includes the use of bright colors and bold, striking typography as well as a heavy emphasis on geometric shapes and patterns.
Design Solution In order to meet with the previously established criteria the “CheeZow!” symbol is influenced by the prominent use of typography in 90s logos, especially snack foods oriented at a younger demographic. The thick and bold design of the type and stark shadow improve legibility even at smaller sizes. While the bright and saturated colors of the package design grabs the attention of consumers and helps the product “pop” amongst the competitors on crowded grocery shelves.
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TOP KNOTCH SALON branding, graphic design
These are business materials designed for Top Knotch Salon & Spa. Located in Ponte Vedra Beach. Owner Marcy DeSanto was looking for a new salon services menu and a standardized business card for her and her employees.
Design Challenge Organization was the greatest challenge of this design. With the volume of services offered by the salon, it was important to have a categorically sound and clear way to present the information. A typeface legible at smaller sizes was essential.
Design Solution Top Knotch Salon & Spa was an established beauty boutique with a healthy clientele. However, while the brand was established within the service, its communication with potential customers was muddied and inconsistent. These business materials reflect the personality and identity already present in current branding, but unify the entity through its multiple mediums. The style present in these designs embody the quality and luxury of the business; using a limited color pallet and clean typographical solutions.
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Marcy DeSanto Owner Master Hair Stylist topknotchsalonandspa.com 904.240.6521 5140 Palm Valley Road, Ponte Vedra Beach, 32082
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Salon Services
Aesthetic Treatments
Shampoo & Blow-Out Women’s Shaping & Blow-Out Women’s Cut Only Men’s Cut Special Occasion Up-Do - 1/2 - Full - Bridal Color - New Growth Touch-Up - Color Drench Highlights - Partial - Full - Balayage Gloss Masque Treatment Smoothing Treatment
$35+ $48+ $38+ $25+ $60+ $75+ $100+ $70+ $85+ $70+ $95+ Price Varies $70+ $20+ $150+
Sunless Tanning Rapid Tan SPF Original Organic Airbrush
$60 $60 $50
$60+ $45 $90+ $30 $45 $60+ $120
Specialty Treatments Lash Extensions - Full Set - Fill Lash & Brow Tinting Customized Makeup Session
$200 $80-150 $25+ $65+
Permanent Makeup 3D Realbrows Full Lip Color & Lip Liner Eyeliner Scar Cover-up / Tattooing Tattoo Removal & Cover up
$500 $500 $400 Price Varies Price Varies
Nail Enhancements
Waxing Services Facial - Lip - Brow - Other Full Body Arms Legs Chest Underarm Bikini
Top Knotch Facial Teen Facial Couture Peel LED & High-Frequency -Thirty Minutes Neck & Decollete Treatment Microdermabrasion Salt Glow Scrub & Body Polish
$15 $18 Price Varies Per Area $45+ $30+ $50 $20 $40+
Express Manicure Spa Manicure Shellac Polish Shellac Manicure Additional Nail Services
www.topknotchsalonandspa.com
$25 $40 $20 $30 Price Varies
www.topknotchsalonandspa.com
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CAMP HIGHLANDER branding, way finding design, graphic design
Located in the Blue Ridge Mountain range in North Carolina, Camp Highlander has a long established history of tradition and strong values. This is a logo and environmental redesign envisioned for the organization.
Design Challenge With an organization as well established and present in the minds of so many as Camp Highlander it was important not to radically break the mold. As tradition is such an important aspect of the organization’s identity the proposed redesign would need to draw inspiration from the past.
Design Solution Since its establishment in 1957, Camp Highlander strives to instill the values of courage, honesty, and integrity in their campers. This long standing creed is the foundation of Camp Highlander and has been since its inception. The final design is a reflection of this traditional nature and the timelessness of the organization and summer camp as a whole. Influenced by design trends from the 70s, the branding invokes what most would typically imagine of when thinking of “summer camp” without being cliché.
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C amp Highlander 25
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C amp Highlander 12’’
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CAFETERIA ASSEMBLY Ct. HEALTH HUT 2’’
8’’ 0.80’’
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MAKE A NAME FOR YOURSELF adver tising, graphic design
The Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials. This advertising campaign was envisioned to raise brand awareness among consumers and encourage consumers to look for their product in stores.
Design Challenge With a product that’s as mundane and trivial as a nametag, one brand simply will bleed into the next as the physical product itself doesn’t innovate or change. With this stagnation of the product, it wouldn’t do any good to try and advertise any features or benefits of choosing the one particular brand over another. Instead, the advertisements must keep the identity of Avery in the forefront so that consumers would recognize the brand against its competitors.
Design Solution It was important to communicate Avery as a brand primarily and the nametag that is being advertised as secondary. The campaign pokes fun at the idea of what a name can be, specifically what a name on a nametag can be interpreted as. A nametag doesn’t have to be boring, it can be fun: it’s an accessory. It’s a way to break the ice, it’s an introduction without spoken word, it is as formal or informal as the occasion calls for. Putting down “Party Animal” or “#1” or “My name”, as silly as these all appear to be, change the nametag from some sticker slapped onto someone’s chest into a conversation piece and ice breaker. The idea of the frivolousness and social aspect of nonname identifiers is the overarching theme throughout this campaign and sets the client apart from no-name-brand competitors.
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GRÜPUP branding, motion graphics, UI/UX
Grüpup is a group networking and consolidation tool. It is a focused and work orientated app that allows users to assign tasks, monitor work status, and coordinate and communicate with his/her peers all through one centralized platform. Grüpup is a utility, not a social media app, which means that staying on task and completing work is its primary purpose.
Design Challenge In order to remain relevant to the app concept, Grüpup needed to provide users with the tools necessary to accomplish all user tasks within the app. Keeping the app simple and functional was the first design goal. The secondary goal was to make the user interface and branding of the app was approachable; while the primary focus of the program is work, it was important not to make it too industrial or stoic.
Design Solution The act of “grouping up” is essentially what this app is trying to replicate, bringing people together (who otherwise would be juggling social media information, phone numbers, and etc.) to one place. This concept of the “group up” became a strong influence on the app, affecting both its design and its brand identity. The “Grüpup pup” was used to give the app some character and set it apart from its competitors. Using a dog also was a visual way to represent the brand as being driven and goal oriented as well as friendly and loyal. While a limited color palette and geometric oriented design kept an aura of professionalism associated with it.
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Thank You.