1. Develop A Mutually Beneficial Relationship

The media is a business, and you need to be a customer. If you want the media to cover your event or person, you must show them they can trust you. You can show them trust by being professional and using the same language and tone as they do. The media is a powerful tool, and you can use it to your advantage.

The best way to do this is to treat the media with respect. You’re in a position of power in the media, and you can positively use this power by developing a mutually beneficial relationship with them. The most effective way of doing this is by being honest, open, and professional.