So How Do You Do That?

Be honest about your brand’s goals and what it stands for Showing journalists how your brand operates can go a long way toward building trust and goodwill between you and the publication or outlet you are working with. You’ll also want to show that your brand is willing to share information about itself and its competitors to help them better understand its market position and reach potential customers who may need to be aware of your existence.

For example, if a reporter calls for a comment on a story about an upcoming event, don’t say something like this: “I don’t know anything about that.” Instead, say something like this: “We appreciate your interest in our organisation. We’ll be happy to provide additional information to help with your story.”

The key here is to clarify that you are interested in helping the reporter out instead of just ignoring them and hoping they get bored and move on to another story. If a reporter calls you with questions about an event coming up, take note from these professionals at Google and tell them where they can find more information.

2. Respect Their Time and Resources

There is no denying that businesses must respect the time and resources of the media. Newspapers, magazines, and television stations have a vital role in society, and businesses must be careful not to disrupt their work.

Many businesses think they can avoid disregarding the media, but this is different. The media has a lot of power, and they can make a significant impact on a company’s reputation. For example, if a company releases a lousy product, the media will quickly report on it. This could damage the company’s reputation and make it difficult to sell products in the future. There are a few important things that businesses should do when it comes to respecting the media.

■ First,businessesshouldmakesurethattheircommunicationisclearandconcise.

■ Second,businessesshouldmakesurethattheirmessagesareaccurate.

■ Finally,businessesshouldensurethattheirmessagesarerelevanttothemedia.

3. Keep Them Informed

Keeping the media informed is vital for businesses as it allows them to stay ahead of the curve and competitive. The key to keeping the media informed is to have a proactive media strategy that engages the media regularly Customers trust businesses that are up-to-date with the media, and this trust is essential for building relationships. By keeping media informed, businesses can better target their marketing efforts and ensure that their messages are heard.

The Bottom Line

Building relationships with the media should be an essential aspect of any marketer’s day-to-day activities. If you know how to do it well, you’re providing your business or product with a unique selling point that would otherwise be lost. To build a relationship with the media, use these three tips as your guide:

■ Developamutuallybeneficialrelationship.

■ Respecttheirtimeandefforts.

■ Keeptheminformed.

These may seem like many steps to follow, but your relationships with reporters are worth the effort. It is a great reward when you get publications to cover your business and establish thought leadership.