BRYNNA TUNNELL PUBLIC RELATIONS PORTFOLIO A collection of my work in social media marketing, content creation, graphic design and public relations.
TABLE OF CONTENTS Social Media Content for Alzerina Jewelry... 1 AAON Parts & Supplies Catalog... 5 School Projects.... 9 My Resume.... 15
ALZERINA JEWELRY In the spring of 2021, I was a remote social media marketing intern for Alzerina Jewelry, a handmade jewelry business in NYC. In this role, I posted daily on @alzerinajewelry Instagram page using feed posts, reels, stories and other features. I engaged with other creators throughout the day to create more awareness of our brand. Here are some pieces I created to post on our Instagram story:
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ALZERINA JEWELRY
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ALZERINA JEWELRY "MOOD BOARD" SERIES
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AAON PARTS AND SUPPLIES
Cover page:
In the summer of 2021, I worked full-time at AAON as a Project Intern for the Parts and Supplies store. Over the course of my internship, I designed a catalog consisting of all AAON parts and supplies. This catalog consisted of 266 pages, pictures of selected parts, and hyperlinks that took the reader directly to the AAON website where they could purchase the part. Here are a few pages from this catalog:
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Intro page:
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Table of Contents:
Each heading and subheading contain a hyperlink that can take the viewer directly to the page in the catalog.
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Example Page:
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SCHOOL PROJECTS As a Public Relations student at the University of Oklahoma, many of my classes have consisted of projects relating to public relations, content creation, and PR design. Here are a few examples of projects I have completed throughout my time as a student.
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HANDOUT FOR OU RECRUITMENT SERVICES This was a project for my Public Relations Design course. I used photoshop to create this handout. They key public for this handout is college transfer students of the ages 18-22. Front:
Back:
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HANDOUT FOR OU RECRUITMENT SERVICES This was a project for my Public Relations Design course. I used photoshop to create this handout. They key public for this handout is parents of college transfer students.
Front:
Back:
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NEWSLETTER FOR MGM RESORTS In my Public Relations Design course, one of our projects was to create a newsletter using actual publications from a Fortune 500 company. I chose MGM Resorts, and I created this newsletter using Adobe InDesign.
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LETTERHEAD AND BUSINESS CARD FOR HAWAII TOURISM AUTHORITY Another project from my Public Relations Design course was to create a letterhead and business card for an organization that we chose. I chose the Hawaii Tourism Authority, and created these pieces using Adobe Photoshop.
Business Card (Front):
Letterhead:
Business Card (Back):
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SECOND WIND COFFEEHOUSE PR RESEARCH REPORT
I took a Public Relations Research course in the fall of 2021. Our main project for this class consisted of a group research project on Second Wind Coffeehouse, a nonprofit coffee shop in Norman, OK. I conducted an indepth interview, helped create and send out a survey, evaluated the internal and external weaknesses, conducted a SWOT analysis, identified the demographics and psychographic of our key public, and evaluated the organization's social media performance. Our group evaluated the findings of our research and presented detailed suggestions on implementations that Second Wind Coffeehouse should make to expand their donor base and connect with their key publics. This resulted in a 50 page research report.
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MY RESUME
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THANK YOU FOR YOUR TIME
