Earth + Body

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Earth and Body created by: Brynn McKinstry & MAria Brady


E+B Earth Earth and Body

Mission Earth + Body is a organic and sustainable lifestyle brand that aims to connect their customers to the most raw elements of the Earth through a compelling store experience, food and products.

vision we hope to become a nationally recognized brand and expand to other geographical locations who embrace sustainable and organic living.


T a rge t C usto m e r

meet marina Age: 32 Gender: Female Income: 98,000 Education: M.F.A. in Design MgMT. Occupation: Project Manager at a Real Estate Firm Location: Malibu, California Interests: paddle boarding, cycling, hiking runyon, Yoga & weekend trips with friends to local vineyards Lifestyle: Environmentally Conscious & Healthy Living Brands She Shops: Stella McCartney, KOWTOW, Everlane, Freedom of Animals, & SVILU


lo c at i o n

Malibu, California -Affluent beach city in Los Angeles County - defined city commitment to the enviro -small Population of about 13,000




process


i n ro o m st y l e r . . .




ro o m st y l e r re n d e ri n g s . . .




i n p h oto s h o p. . .






final store










This project was created for visual communication in fashion for professor daniel green by brynn mckinstry & Maria brady


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