Earth and Body created by: Brynn McKinstry & MAria Brady
E+B Earth Earth and Body
Mission Earth + Body is a organic and sustainable lifestyle brand that aims to connect their customers to the most raw elements of the Earth through a compelling store experience, food and products.
vision we hope to become a nationally recognized brand and expand to other geographical locations who embrace sustainable and organic living.
T a rge t C usto m e r
meet marina Age: 32 Gender: Female Income: 98,000 Education: M.F.A. in Design MgMT. Occupation: Project Manager at a Real Estate Firm Location: Malibu, California Interests: paddle boarding, cycling, hiking runyon, Yoga & weekend trips with friends to local vineyards Lifestyle: Environmentally Conscious & Healthy Living Brands She Shops: Stella McCartney, KOWTOW, Everlane, Freedom of Animals, & SVILU
lo c at i o n
Malibu, California -Affluent beach city in Los Angeles County - defined city commitment to the enviro -small Population of about 13,000
process
i n ro o m st y l e r . . .
ro o m st y l e r re n d e ri n g s . . .
i n p h oto s h o p. . .
final store
This project was created for visual communication in fashion for professor daniel green by brynn mckinstry & Maria brady