INTRODUCTION Tres is an American brand that emerged from the need to fulfill a market that had not been catered to in the handbag industry. Its founders; Angela, Georgiana and Brynn and Maria, identified a need for handbags and bags that were not only versatile but also gender neutral. It all started from our personal needs and expectations for a bag that could be taken from the work environment to after work occasions and much more. The Tres name is linked to one of the unique feature of their bags, which is that they are convertible in three ways. By French definition the word Tres means very (in regards to fashionable quality), while the Spanish translation of the word is defined as three. Mirroring the root of the word, Tres has developed a handcrafted accessory line with a main function of transformation.
But Tres is more than providing a bag, Tres is trying to provoke a lifestyle. by making products that are made in the U.S.A. they hope to make Tres creators are proud entrepreneurs that aim to provide their male and female customers with quality, handcrafted products that are fashion forward, durable and with a purpose. .
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| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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(f) 718-202-3556
FALL 2016 COLLECTION Our first collection “Brooklyn” draws inspiration from the the New York City borough. highlighting the brand’s relaxed yet refined style for the customer on-the-go. Whether commuting to work or heading to the local farmer’s market Tres becomes a part of the journey.
Another key feature of our product line is the fabric properties of neoprene which is both durable and water-resistant. Providing protection for todays technology was major factor we took into consideration when designing our bags.
Our signature product, The Tres, exemplifies our brand image by providing a product that functions in three ways. It can be worn as a tote bag, fold down into a clutch, or a removable strap can be attached to wear across your body. Our transformable accessory is seamlessly translated across multiple occasions which adds intrinsic value.
Being able to give our customer something that was not only stylish but also could yield security from lifes unexpected weather. This feature will keep all of your gadgets and personal items safe, yet still maintaining a sleek gender-neutral design.
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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(f) 718-202-3556
FOUNDERS
BRYNN McKINSTRY is a co-creator of Tres. She obtained an AA in communications from the University of Florida and a BFA in Fashion Marketing and Management from Savannah College of Art and Design. Working at stores including Francesca and Loft, Brynn’s personal skills make her the perfect fit as the President of the company. She focuses in the event planner sector, and looks over all sectors of the company. MARIA BRADY is one of the co-creators of Tres. She graduated with a BBA in Finance from University of North Georgia and and BFA in Fashion Marketing and Management from Savannah College of Art and Design. Using her vast experience in numbers and fashion, she works mainly as the CFO. Maria’s duties include making the buying plans, as well as tracking the revenue/profit of the company. ANGELA KUSTRUNES is one of co-creators of Tres. Graduating with a BFA in Fashion Marketing and Management from Savannah College of Art and Design, she received a strong background in PR from college internships at companies including CFDA, Nanette Lepore, NYFW, and Diesel Jeans. Focusing mainly in the PR department of Tres, she reaches out to magazines, sends samples to bloggers, and works closely with the event planner to host sponsored parties. GEORGIANA KNOX is a co-creator of Tres. Receiving a BFA in Fashion Marketing and Management from Savannah College of Art and Design, Georgie had a fantastic design background-in graphics/layout to be exact. Working as the Art Director, she creates advertisements, works with the design department on upcoming collections, and works closely with the PR department to create campaigns.
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
|
(f) 718-202-3556
FEATURES & COLLABORATIONS Being a new company getting our name out there is the best way to promote ourself. Tres is looking to collaborate with you! Looking to feature us in an article contact us at akastrunes@tres.com.
BLOGGERS We love collaborating with fashion bloggers from all over. To take part in a tres blogger campaign, you must meet the following criteria: - Minimum of 1000 social media followers through all platforms - 5,000+ unique visitors on blog per month - Located in the US If you think your blog meets the requirements, we would love to work with you. Overview: If chosen to write a sponsored post for tres, the campaign would include the following: - 1 sent product of choice from our current line - A minimum 300 word blog post, incorporating a tres product into your lifestyle - 3 social media shares including the hashtags #spon #tresonthego - Lots and lots of photos featuring you using your bag
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
|
(f) 718-202-3556
FEATURES & COLLABORATIONS
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| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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(f) 718-202-3556
WHERE WE SELL BROOKLYN INDUSTRIES
PREMIUM BLEND
WILLIAMSBURG
SAN FRANCISCO
162 Bedford Ave [Corner of N 8th] Brooklyn, NY 11211 718.486.6464
3251 20th Ave Ste 230 San Francisco, CA 94132 (415) 681-1671
CHELSEA
161 8th Ave [Corner of 18th Street] New York, NY 10011 212.206.0477
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| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
|
(f) 718-202-3556
OUR WEBSITE
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| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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LOGOS This is our standard logo lock up. Please feel free to use any of the three provided, also found on www.tres.com/presskit. Please respect the font, format, color and spacing of our logo if using them in your articles.
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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(f) 718-202-3556
COLORS PANTONE BLACK C 6
If preparing our logos for web or print, please use the pantones provided.
C:100 M:79 Y:44 K: 93
PANTONE Cl Gy 11 CS C:13 M:10 Y:2 K:73
PANTONE Bl Gy 1 CS C:12 M:12 Y:16 K:0
PANTONE Bl Gy 1 CS C:12 M:12 Y:16 K:0
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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(f) 718-202-3556
CONTACT US TRES 32 Van Dyke Street Brooklyn, NY 11231 Graphic Designer
President
gknox@tres.com
bmckinstry@tres.com
CFO
Public Relations
mbrady@tres.com
akustranus@tres.com
FOLLOW US! Tres Accessories
Tres On the Go
Tres Accessories
Tres_Accessories
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| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
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PARTNERS Illustrations
Jewlery
Cinematographer
Lookbook Photography
Screen Printing
Models
Product Photography
Video Directors
Makeup
Alexander Tourison
Paige MacCready
Ally Hunt
Bag Manufacturer Joshua McLeod
Mary Kathryn Martinson
13 Bricks Clothing
Devon Torres & Sabrina Linville
Video Editing Devon Torres
Jim Cole
Alexandra Powell & Sam Stratton Brittany Taliaferro
Professor
Grace Canepa
press kit TRES
| 132 Van Dyke Street, Brooklyn, NY 11231 |
(t) 718-202-3555
|
(f) 718-202-3556