Ha Hai Nguyen

Page 1

INTERIOR DESIGN CAPSTONE

PROF. M. WOLTJER

strawberry HA NGUYEN

THE PROBLEMS

Do you think you have enough knowledge of menstruation, pregnancy, OR menopause?

Imagine how lower the percentage for Yes would be if the question was rephrased into “menstruation, pregnancy, AND menopause”

These are the stages that around 2 billion people are, were, or will go through, and not everyone has sufficient understanding of these topics.

no Survey on Instagram
34% yes 66%

Colorful packaging is the goal of prodcut designers in order to grab potential users’ attention. But that’s not the case for menstrual products. A lot of people try to hide the pads under their sleeves or say that the packaging is too noticeable.

Misconception
Stigma Exclusion

Lack of prepare

Misinformation
Negativity
Pregnancy related deaths* *Per 100,000
1987 7 8 9 10 11 12 13 14 15 16 17 18 19 1991 1991 1991 1991
Trends in pregnancy-related mortality
Source: CDC / Guttmacher Institute
JUST FACTS 100,000 live births mortality in the United
1991 1991 1991 1991
States 1987 - 2018

1 in 4 75%

women will have an abortion by the age of 45 of pregnancies among 15-to-19-year-old are unplanned

85%

of women experience at least one of premenstrual syndrome symptoms during their reproductive years

Source: CDC / Guttmacher Institute

2,600,000

average annual number of unitended pregnancies among women aged 15-49 from 2015 to 2019, and 34% of them ended in abortion

We don’t realize how serious the problem is until we see the data

...

TIMELINE

Elizabeth Blackwell - the first woman in the U.S to earn a medical degree

A volume of her first work dedicated to the mental and physical development of girls, specifically the preparation of young women for motherhood

110 years later

Women’s
Movement National Women’s Health Network Pregnancy Discrimination 1849 1978 1960 1974
Health
Women’s Pregnancy Discrimination Act Society for Women’s Health Research Women’s Health Initiative Journal of Women’s Health National Institute of Health Revitalization Act Menstrual Hygiene Day #YouKnowMe 1991 2014 1992 1990 1993 2019

THESIS STATEMENT

Topics relaTed To mensTrual cycle

been considered Taboo. an innova cenTer ThaT aims To desTigma

providing The users wiTh key insigh healing programming and iTs color is To produce an approachable, inclusive social inTeracTion

cycle in women’s healTh have long innovaTive approach To an educaTion

igmaTize Those misconcepTions by insighTs Through reTail, sharing, and color paleTTe. The projecT’s goal inclusive, and open space, where ion is encouraged.

STATEMENT

THE SOLUTIONS

EDUCATION CENTER

DISGUISES AS RETAIL STORE

Why an education center? Woman don’t know the range of what’s normal, when to seek guidance, and whom to ask. Increasing education and awareness is an essential step to empowering and protecting women. We are providing people with the tools they need, to know their rights and demand adequate healthcare.

However, each person has a different level of comfort when talking about this topic so designing a space that fits the needs of each individual is crucial. With that in mind, a traditional education center is maybe not the right answer, so presenting the educational space as a shopping experience can let the people’s guard down.

THE USERS

The project’s target women, transgender men, assigned female at birth, with female reproductive

users are cisgender men, non-binary people birth, and intersex people reproductive system

USER 1 USER 2

A pregnant teen feels lonely and stressed out recently. She is seeking a place where she can share her feelings and be understood

A college couple who have an uninteded pregnancy and are looking for advice before making the decision. However, they couldn’t ask anyone from their families as both come from conservative households

USER 3 USER 4

A 12-year-old girl, who just started having menstruation. She feels clueless about it. She is currently living with her dad

A high school educator, wants to develop the curriculum for sex education courses at school to be more open, casual and approachable as well as is looking for more suitable menstrual products for the students

SITE LOCATION

USER 1 USER 2

Oklahoma, Alabama, and healthcare or social

For this project, Anchorage, corner of a mainstreet

A pregnant teen feels lonely and stressed out recently. She is seeking a place where she can share her feelings and be understood

college couple

uninteded pregnancy and are looking for advice before making the decision. However, they couldn’t ask anyone from their families as both come from conservative households

Proximity to city center Parking Proximity to nature Public transport access High traffic
well-being.

USER 3 USER 4

and Alaska are some of the states that have really low rankings in women’s well-being. Sex education is not mandatory in these states as well. Anchorage, Alaska is choosed to be the site location. The project located at the downtown Anchorage, with one facade looking out to the park nearby.

, wants to develop the curriculum for sex education courses at school to be more open, casual and approachable as well as is looking for more suitable menstrual products for the students

THE POP-UP COMPONENT

In additon to the education center in Anchorage, Alaska, having a pop-up component goes around the country to bring knowledge closer to those needed but can not go to the education center.

An outdoor pop-up structure acts as a bold statement

THE POP-UP COMPONENT

In additon to the education center in Anchorage, Alaska, having a pop-up component goes around the country to bring knowledge closer to those needed but can not go to the education center. An outdoor pop-up structure acts as a bold statement

Conceptual Pop-up

glossier maison

GLOSSIER IN-HOUSE TEAM BASE DESIGN

RETAIL STORE - LOS ANGELES + SEATTLE, THE US BAKERY SHOP - BRUSSELS,

Fun experience and positive energy

Creative way to display small

dandoy

dandoy burkina faso

BRUSSELS, BELGIUM RETAIL STORE - LONDON, THE UK

small products

Easy to move modular color block storage units

THE PRECEDENTS

DESIGN

DESIGN CONCEPT

MOON CYCLE SOFTNESS +

CONCEPT

TRANSPARENCY

+ BOLDNESS

MATERIAL PALETTE

PALETTE

PROJECT SITE

FLOOR PLAN

0ft. 3 6

EXPERIENTIAL shop Inviting Public Informative

Fun / Colorful

378 sq ft / 12 people

A gift shop that sells menstrual and related products. The space is wrapping around the connect area and is filled with bright vibrant colors from the products. The transparency of the design creates a visual capture of colors and forms. The shop’s messagedestigmatize the taboo topics, also shows throughout the playfulness in the space. The area is divivded into three main zone for menstruation, pregnancy, and menopause products with a small section dedicated to vitamins.

PROGRAMMING

EXPERIENTIAL connect Semi-private Comfortable Conversation Sharing Informative

85 sq ft / 7 people

This space is a gathering area for people to share their stories, feelings, and thoughts. Small seminars about these topics are also held in this area. More curves in the furniture as well as the overall design are introduced in this space. The ceiling of this area lit up differently everyday depends on which phase of the moon cycle each day. The semi-transparent curtain allow people inside feeling intimate enough to have a conversation.

PROGRAMMING

Private
Informative Safe
Personal
Calming EXPERIENTIAL counsel

The counsel area is in bright muted colors. The softness of the design continues to be shown through the form. With the curtains that seperate this area with the gathering and retail area, this space still feel very open with the windows to look out.

PROGRAMMING

thank HA NGUYEN

you!

thank
NGUYEN

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