THE PROBLEMS
Do you think you have enough knowledge of menstruation, pregnancy, OR menopause?
Imagine how lower the percentage for Yes would be if the question was rephrased into “menstruation, pregnancy, AND menopause”
These are the stages that around 2 billion people are, were, or will go through, and not everyone has sufficient understanding of these topics.
Colorful packaging is the goal of prodcut designers in order to grab potential users’ attention. But that’s not the case for menstrual products. A lot of people try to hide the pads under their sleeves or say that the packaging is too noticeable.
Lack of prepare
1 in 4 75%
women will have an abortion by the age of 45 of pregnancies among 15-to-19-year-old are unplanned
85%
of women experience at least one of premenstrual syndrome symptoms during their reproductive years
2,600,000
average annual number of unitended pregnancies among women aged 15-49 from 2015 to 2019, and 34% of them ended in abortion
We don’t realize how serious the problem is until we see the data
TIMELINE
Elizabeth Blackwell - the first woman in the U.S to earn a medical degree
A volume of her first work dedicated to the mental and physical development of girls, specifically the preparation of young women for motherhood
110 years later
THESIS STATEMENT
Topics relaTed To mensTrual cycle
been considered Taboo. an innova cenTer ThaT aims To desTigma
providing The users wiTh key insigh healing programming and iTs color is To produce an approachable, inclusive social inTeracTion
cycle in women’s healTh have long innovaTive approach To an educaTion
igmaTize Those misconcepTions by insighTs Through reTail, sharing, and color paleTTe. The projecT’s goal inclusive, and open space, where ion is encouraged.
THE SOLUTIONS
EDUCATION CENTER
DISGUISES AS RETAIL STORE
Why an education center? Woman don’t know the range of what’s normal, when to seek guidance, and whom to ask. Increasing education and awareness is an essential step to empowering and protecting women. We are providing people with the tools they need, to know their rights and demand adequate healthcare.
However, each person has a different level of comfort when talking about this topic so designing a space that fits the needs of each individual is crucial. With that in mind, a traditional education center is maybe not the right answer, so presenting the educational space as a shopping experience can let the people’s guard down.
THE USERS
The project’s target women, transgender men, assigned female at birth, with female reproductive
users are cisgender men, non-binary people birth, and intersex people reproductive system
USER 1 USER 2
A pregnant teen feels lonely and stressed out recently. She is seeking a place where she can share her feelings and be understood
A college couple who have an uninteded pregnancy and are looking for advice before making the decision. However, they couldn’t ask anyone from their families as both come from conservative households
USER 3 USER 4
A 12-year-old girl, who just started having menstruation. She feels clueless about it. She is currently living with her dad
A high school educator, wants to develop the curriculum for sex education courses at school to be more open, casual and approachable as well as is looking for more suitable menstrual products for the students
SITE LOCATION
USER 1 USER 2
Oklahoma, Alabama, and healthcare or social
For this project, Anchorage, corner of a mainstreet
A pregnant teen feels lonely and stressed out recently. She is seeking a place where she can share her feelings and be understood
college couple
uninteded pregnancy and are looking for advice before making the decision. However, they couldn’t ask anyone from their families as both come from conservative households
USER 3 USER 4
and Alaska are some of the states that have really low rankings in women’s well-being. Sex education is not mandatory in these states as well. Anchorage, Alaska is choosed to be the site location. The project located at the downtown Anchorage, with one facade looking out to the park nearby.
, wants to develop the curriculum for sex education courses at school to be more open, casual and approachable as well as is looking for more suitable menstrual products for the students
THE POP-UP COMPONENT
In additon to the education center in Anchorage, Alaska, having a pop-up component goes around the country to bring knowledge closer to those needed but can not go to the education center.
An outdoor pop-up structure acts as a bold statement
THE POP-UP COMPONENT
In additon to the education center in Anchorage, Alaska, having a pop-up component goes around the country to bring knowledge closer to those needed but can not go to the education center. An outdoor pop-up structure acts as a bold statement
glossier maison
GLOSSIER IN-HOUSE TEAM BASE DESIGN
RETAIL STORE - LOS ANGELES + SEATTLE, THE US BAKERY SHOP - BRUSSELS,
Fun experience and positive energy
Creative way to display small
dandoy burkina faso
YINKA ILORIBRUSSELS, BELGIUM RETAIL STORE - LONDON, THE UK
small products
Easy to move modular color block storage units
THE PRECEDENTS
DESIGN CONCEPT
MOON CYCLE SOFTNESS +
CONCEPT
TRANSPARENCY
MATERIAL PALETTE
PROJECT SITE
FLOOR PLAN
EXPERIENTIAL shop Inviting Public Informative
Fun / Colorful
378 sq ft / 12 people
A gift shop that sells menstrual and related products. The space is wrapping around the connect area and is filled with bright vibrant colors from the products. The transparency of the design creates a visual capture of colors and forms. The shop’s messagedestigmatize the taboo topics, also shows throughout the playfulness in the space. The area is divivded into three main zone for menstruation, pregnancy, and menopause products with a small section dedicated to vitamins.
PROGRAMMING
85 sq ft / 7 people
This space is a gathering area for people to share their stories, feelings, and thoughts. Small seminars about these topics are also held in this area. More curves in the furniture as well as the overall design are introduced in this space. The ceiling of this area lit up differently everyday depends on which phase of the moon cycle each day. The semi-transparent curtain allow people inside feeling intimate enough to have a conversation.
PROGRAMMING
The counsel area is in bright muted colors. The softness of the design continues to be shown through the form. With the curtains that seperate this area with the gathering and retail area, this space still feel very open with the windows to look out.