4.3 Publicity Clidive uses Twitter to help build its public profile. We announce all diver qualifications, and regularly tweet photos and other news from dive trips and training trips, keeping the feed active throughout most of the year. By tagging our tweets appropriately, e.g. with @bsacdivers, our tweets are found and viewed by more than just our followers, especially when the lovely people in charge of the BSAC Twitter feed share our content! The Clidive lecture series has been a good way of generating joint publicity with our presenters and extending our reach to their followers. The Summerversity event at Clidive was featured with our photographs of the event on Twitter feeds from both Summerversity and Islington Council who have great local reach with 24,000 followers.
Clidive’s Top Two Tweets of 2019 were when we announced our new First Class Divers, which each received nearly 2,000 impressions and 100 engagements. Appendix 4.3a has some examples of our Twitter activity.
4.3.1 Local Publicity An article in the autumn edition of the quarterly Islington Life coincided with our 50th Anniversary celebrations in October. The full-page article highlighted our 50th anniversary, our diver training and some of our diving this year including Normandy 75 and the minke whale experience for that fortunate group at St Abbs. Islington Life is delivered to all Islington residents and has a print run of 114,000. The article was further publicised through the Islington Life blog and the Islington Life Twitter feed which itself has 12,000 followers. In the summer edition we were listed in the organisations participating in Summerversity. This was also further publicised through a leaflet that was sent to all children and parents in Islington schools, and online. Appendix 4.3b has images of local publicity for 2019
CLIDIVE BSAC 410 HEINKE TROPHY SUBMISSION | 51
