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Business Studies
The world of business affects each and every one of us. Whether you have ambitions to work in business or become your own boss, this course will give you a valuable insight into how businesses are set up and managed and how and why some businesses succeed where others fail.
COURSE CONTENT Unit 1 Understanding Business Activity
● Business Activity ● Enterprise ● Types of organisations ● Business objectives ● Stakeholders
Unit 2 People in Business
● Motivation ● Management ● Recruitment ● Training ● Communication
Unit 3 Marketing
● Market research ● Marketing mix ● Marketing strategy
SKILLS DEVELOPED
The following are the essential skills required for success and will be built upon during the course: ● Problem solving ● Abstract-thinking ● Ability to complete multi step calculations
SPECIFICATION LINK
ASSESSMENTS
Assessments will be ongoing throughout the year, with a major assessment at the end of each topic. These iGCSE style assessments will be taken from past examination papers to ensure students have practical experience of examination questions at the earliest opportunity. The assessment process will culminate in an end of year mock examination.