Social Media Campaign

social media

Platform:

*The social media platform that Cozy Tea Co. will primarily use will be Instagram. Instagram has many features such as Posts, Stories,

Highlights, Reels, and IGTV.

Goals:

*Generate Brand Awareness *Create an interactive space to communicate with consumers *Create a community around the brand for consumer to consumer discussion

Pre-Launch Strategy:

*Post content to introduce the brand *Box sneak peeks to generate interest

Launch Strategy:

*Post book synopses and use Reels/IGTV features to post movie trailers for the first season’s selections *Introduce the tea flavors for the month *Use Poll feature on Stories to have consumers try and guess what teas go with each selection to generate excitement

Post-Launch Strategy:

*Repost consumer pictures enjoying their boxes on Stories *Use Suggestion feature on Stories for consumers to make book and movie suggestion for next season *Leading up to the next box, post the synopses and trailers, introduce the tea flavors, and have consumers try to guess the pairings. *Create a Highlight for each season for subscribers to go back to to see the lists and flavors

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