social media Platform: * The social media platform that Cozy Tea Co. will primarily use will be Instagram. Instagram has many features such as Posts, Stories, Highlights, Reels, and IGTV. Goals: * Generate Brand Awareness * Create an interactive space to communicate with consumers * Create a community around the brand for consumer to consumer discussion Pre-Launch Strategy: * Post content to introduce the brand * Box sneak peeks to generate interest Launch Strategy: * Post book synopses and use Reels/IGTV features to post movie trailers for the first season’s selections * Introduce the tea flavors for the month * Use Poll feature on Stories to have consumers try and guess what teas go with each selection to generate excitement Post-Launch Strategy: * Repost consumer pictures enjoying their boxes on Stories * Use Suggestion feature on Stories for consumers to make book and movie suggestion for next season * Leading up to the next box, post the synopses and trailers, introduce the tea flavors, and have consumers try to guess the pairings. * Create a Highlight for each season for subscribers to go back to to see the lists and flavors
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