Recommendations to sport clubs

from #Back2Track - Toolkit with practical guidance “Grassroots programme for professional sport clubs"

Sport ecosystem in partner countries

Use different marketing and promotional tools when attracting persons to your grassroots programme – focus on #BeActive advantages, healthy benefits, education and social inclusion as main triggers;

Posses with different approach to the specific grassroots and professional sport programmes in your sport club – including different responsible persons, coaches (if possible), sport facilities (if possible); Understand your target group and adapt to its needs. Everyone needs to #BeActive, but different community groups and individual members might face different challenges to join. Be aware and propose solutions;

Ensure that the members of both services are well aware of the differences of grassroots and professional sport programmes (your employees too);

Make your sport club a real community. Empower communication, common events, cooperation, volunteering. Make everyone connected to the club feel as part of the family!

Disclaimer

This report constitutes one of the deliverables of the BSDA-led “Back2Track” project, co-funded by the Erasmus+ Programme of the European Union. The European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. For any comment on this report, please contact BSDA: info@bulsport.bg

Project researchers

The Charity Game (TCG asbl)