Recommendations to sport clubs
Use different marketing and promotional tools when attracting persons to your grassroots programme – focus on #BeActive advantages, healthy benefits, education and social inclusion as main triggers;
Posses with different approach to the specific grassroots and professional sport programmes in your sport club – including different responsible persons, coaches (if possible), sport facilities (if possible);
Ensure that the members of both services are well aware of the differences of grassroots and professional sport programmes (your employees too);
Understand your target group and adapt to its needs. Everyone needs to #BeActive, but different community groups and individual members might face different challenges to join. Be aware and propose solutions;
Make your sport club a real community. Empower communication, common events, cooperation, volunteering. Make everyone connected to the club feel as part of the family!
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Recommendations to sport clubs
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