Thursday, Aug. 6 2:30 to 2:45 p.m. Welcoming Comments
4:45 to 6 p.m. Educational Session: Panel Discussion
2:45 to 4 p.m. Keynote: Nate Booth, Nate Booth & Associates
6 to 7:30 p.m. Welcoming Reception (Exhibits Open)
4 to 4:45 p.m. Break (Exhibits Open)
Friday, Aug. 7 7 to 8 a.m. Breakfast
Noon to 1 p.m. Lunch
8 to 8:10 a.m. Opening Comments
1 to 2 p.m. Educational Session: Kate Kingston, Kingston Training Group
8:10 to 9 a.m. Educational Session: Todd Johnson, Strategic Business Associates
2 to 2:45 p.m. Break (Exhibits Open)
9 to 9:30 a.m. Break (Exhibits Open)
2:45 to 3:45 p.m. Educational Session: Larry Levine, Dealer Marketing
9:30 to 10:30 a.m. Educational Session: Gil Cargill, Cargill Consulting Group
3:45 to 4 p.m. Closing Comments & Exhibitor Prize Drawings
10:30 to 11 a.m. Break (Exhibits Open)
6:30 to 10 p.m. Cirque du Soleil Shows
11 a.m. to Noon Educational Session: Chris Glover, Ricoh Americas Corp.
Legendary Leadership in Changing Times Nate Booth, CEO, Nate Booth & Associates
Constant change is a fact of life in today’s office technology industry. The challenges these changes create make effective leadership more important and more difficult than ever before. Legendary leaders welcome these challenges and use them as catalysts to help their people learn, grow and provide more client value. In Booth’s keynote presentation, attendees will discover the essential beliefs and strategies outstanding leaders use to build company cultures where rapid change propels people to do their best work. The result you can expect? You, your company and your clients will all be winners in the change-utilization sweepstakes. Booth discovers the beliefs and strategies of the nation’s most successful companies and businesspeople. He then creates keynote presentations, seminars and products that make it easy for others to duplicate these successes. From 1987 through 1997, as head corporate trainer, Booth worked closely with Anthony Robbins in the development and delivery of corporate training programs. He is the author of the books, “Thriving on Change: The Art of Using Change to Your Advantage,” “Strategies for Fast-Changing Times” and “The Diamond Touch: How to Get What You Want by Giving Others What They Uniquely Desire.” Over the past 20 years, Booth has presented 1,600 programs to audiences around the world. His high-energy and entertaining programs are packed with information that will improve your business and change your life.
The Millennial Mindset
Moderated by Sally Brause, director of human resources consulting, GreatAmerica Financial Services
By 2020, 50 percent of the workforce will be comprised of millennials — and they are assuming leadership positions more and more each day. These young professionals are represented in our employee base as well as in our competitor and customer environments. With millennials becoming an increasingly larger portion of the workforce, it is important to create an environment of understanding we can use to drive positive business results. In this panel of millennials from our industry, we will discover firsthand what drives them, what environment brings out their best, their views on work and life — and how to motivate them for our companies to thrive now and in the future. Dealer Panelists:
Lindsay Dick is the director of sales for Collabrance, a master managed services provider located in Cedar Rapids, Iowa, that helps technology providers scale their business in a low-risk way. She and her team provide business planning, education, training, sales and technical assistance, as well as a comprehensive suite of IT solutions. In her free time, Dick enjoys reading, volunteering in her community, and being outdoors hiking, running and riding her bike. She is a board member at her local YMCA, participates in Big Brothers Big Sisters and is on the leadership team for 100+ Corridor Women Who Care. Specializing in Lean/Six-Sigma practices, Pete Eckstrom is the logistics coordinator/warehouse manager at Carolina Business Equipment in Columbia, South Carolina. He earned a bachelor of science degree in global supply chain operations management from the Darla Moore School of Business at the University of South Carolina. In his free time, Eckstrom enjoys outdoor activities that include, but are not limited to: golfing, hunting, fishing and water sports of all types. He has also volunteered on mission trips to Haiti and Spain through his church, St. Andrews Presbyterian in Irmo, South Carolina.
Michael Schwartz is senior account manager at Image Systems for Business Inc., Somerset, New Jersey. He joined the company in 2009 supporting its marketing department. By 2010, Schwartz transitioned into sales as an outside field rep selling hardware, but continuously developed his skills and knowledge to become an integral part of the sales team. Now, while still meeting a sales quota, he collaborates with the sales department and management with regard to recruiting and training processes, sales collateral, client presentations, solution selling and more. Schwartz is also an active participant in BTA’s Select Dealer Group and is a board member of the Gateway Regional Chamber of Commerce. Jenna Stramaglio joined MWA Intelligence Inc. in June 2006 as director of M2M deployments. As vice president of marketing, she manages overall corporate marketing and branding, and works closely with sales by supporting MWAi’s growing customer base and creating an aggressive marketing program for the imaging channel, specifically focusing on FORZA. Stramaglio has nine years of technology and imaging channel experience beginning with her first position at Chicago Office Technology Group (GISX Company) as an account manager. Since then, she has worked for Electronics for Imaging (EFI) as marketing coordinator, as well expanding her knowledge within MWAi and growing within the company.
Best Practices & the 2015 Industry Benchmark Model
Todd Johnson, partner, Strategic Business Associates Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer. Johnson is a co-presenter of BTA’s ProFinance 2.0 workshop.
Sales Is Still a Numbers Game, but the Numbers Have Changed
Gil Cargill, owner, Cargill Consulting Group Inc. After concluding a sales and management career at IBM, in which he led his sales team from a dead-last rating to first place in less than a year, Cargill launched his own consulting practice in 1978. He has spent the past 36 years as a consultant, speaker and trainer, helping thousands of businesses achieve dramatic and permanent improvements in sales productivity. Cargill has taught salespeople across diverse industries the importance of developing sales processes, the advantages of implementing new technology and the benefits of tracking sales performance. He is a frequent speaker at national conventions and meetings of Vistage International, formerly The Executive Committee (TEC), and has been consultant to such organizations as Toshiba, ComputerLand, Micro Age, Apple Computers, Borg Warner Weyerhaeuser and many thousands of growing small-to-medium-size businesses.
Are You Prepared to Engage Buyer 2.0?
Chris Glover, channel marketing manager, Ricoh Americas Corp. Glover currently serves as channel marketing manager for Ricoh Americas Corp., supporting Ricoh U.S.A.’s Dealer Division. He brings more than 25 years of industry experience to role, with expertise in sales, product marketing and field marketing. In this role, Glover is responsible for creating and implementing marketing deliverables for the dealer network. He was integral in the development of the Ricoh CHAMPS program and planning and executing the launch of Ricoh’s Simplified Solutions program. In his 18 years of service with Ricoh, Glover’s previous roles included: field marketing manager, providing training for more than 5,000 sales reps and achieving a 200-percent increase in sales; and color product manager where he managed and launched one of the most successful and highest-selling color devices for Ricoh. Prior to Ricoh, Glover was an account manager for Xerox Corp.
Landing the Largest Opportunities in Each Territory
Kate Kingston, founder and president, Kingston Training Group Kingston, founder and president of the Kingston Training Group, is a motivational sales trainer specializing in making more qualified meetings. With more than 17 years of success in making appointments with decision makers, she is a recognized authority on lead generation, cold calling and new business development. Kingston is a sales-driven, energized communicator. She uses humor, audience participation, proven techniques, handouts and real-time phone calls in her training sessions. KTG has trained more than 7,000 sales reps and managers to make more meetings with their ideal prospective clients so they can make more money. Companies such as Bell Canada, Smith Barney, New York Life, Yellow Book, Yellow Pages Canada and Xerox are just a few of the international and national companies that have come to KTG to gain better skills company-wide.
How to Use LinkedIn to Grow Net-New Business
Larry Levine, social sales strategist, Dealer Marketing Levine is the social sales strategist for Dealer Marketing. He coaches MFP sales professionals by helping them tell their stories in LinkedIn and provides marketing services to help independent office technology dealerships thrive in a changing marketplace. Levine has 27 years of experience as a copier/MFP sales rep in the highly-competitive Los Angeles, California, marketplace.
(1) Muratec
(13) Wells Fargo
(25) GreatAmerica
(2) Digitek
(14) Print Audit
(26) Compass Sales Solutions
(3) Depot International
(15) Toshiba
(27) Xerox
(4) Laserfiche
(16) NA Trading and Technology
(28) EverBank
(5) OKI
(17) Balboa Capital
(29) Supplies Network
(6) Innovolt
(18) ESP/SurgeX
(30) Brother International
(7) DocuWare
(19) Laser Pros International
(31) International Laser Group
(8) Lease Corporation of America
(20) PHSI
(32) Evolved Office
(9) Impression Solutions
(21) Express Sales Corp.
(33) Epson
(10) ECi e-automate
(22) Gwentaa
(34) LMI Solutions
(11) ECi FMAudit
(23) Hytec
(35) Connectwise
(12) HP
(24) SYNNEX
(36) Sentry Insurance
Aug. 6-7 Breaks Sponsor
Since inventing the pen plotter in the late 70’s, HP has been a leading innovator in large-format printing. Today, HP Designjet products offer fast speeds, high-quality output, copy and scan capabilities, and Web-connectivity features that allow professionals to access and print projects from wherever work takes them. HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses.
Aug. 6 Reception Sponsor
The one thing predictable about business is that it is fundamentally unpredictable. It is disordered and constantly changing — sometimes by accident, sometimes by design. One thing successful businesses do to navigate through this unpredictability is make sure the technology, software and work processes that form the backbone of their organizations are operating as effectively and efficiently as possible. No one understands this better than Xerox. The company is the world’s leading enterprise for business process and document management. Its technologies, expertise and services enable your business to operate more efficiently and effectively, whatever the situation. With Xerox at the heart of your company, you are ready to take on the world of real business.
Additional Exhibiting Sponsors Balboa Capital was established in 1988 and is one of the largest independent financing companies in the United States. A partnership with Balboa Capital provides you with the opportunity to increase your sales and retention of your customer base. Balboa offers a dedicated office products support team and a full range of lease and finance programs to meet your customers’ needs. Compass, Balboa’s innovative Web-based system, provides you with realtime access to your applications, reporting and customer information. Brother markets a wide array of products that are designed and built with a single goal in mind: exceed customer expectations. So, whether it is simply basic technology geared to the SOHO market or state-of-the-art products to satisfy the extensive demands of the SMB markets, Brother is a trusted name that is universally recognized and respected for quality, performance and value. Compass Sales Solutions is the copy and print industry’s premier sales force automation and print management software developer. Its clients are dealerships looking to increase their bottom lines. Today’s competitive marketplace demands new ideas. Whether it’s contact management, cost analysis tools, proposal generation, order process management, managed print services or fleet management consulting, Compass Sales Solutions provides everything needed to sell copier/MFPs, services, MPS and solution applications as individual deals or bundled into a fleet solution in one simple, easy-to-use integrated application. Made for companies that sell, service and support technology, ConnectWise is a leading business management platform. Today, more than 90,000 users rely on ConnectWise to achieve greater accountability, operational efficiency and profitability. Leveraging the cloud, the platform fully integrates business-process automation, help desk and customer service, sales, marketing, project management and business analytics that dramatically streamline a company’s operations. ConnectWise also gives its users access to a powerful network of ideas, experts and solutions. A veteran in the technology services industry, ConnectWise has been a premier business management platform for technology companies for more than 15 years.
Depot International is an industry leader in providing comprehensive technology solutions that include printer parts, computer and server parts, IT services and training programs. The company offers customers the highest quality parts and services at competitive prices while ensuring an exceptional customer experience. Depot International is an HP PartsOne, Lexmark Elite and Dell parts distributor. It stocks an extensive selection of parts from leading brands including HP, Lexmark, Xerox, Dell, Lenovo and IBM. Depot International is known for its worldwide distribution capabilities, comprehensive coverage and flexible distribution options that provide the highest levels of availability and efficiency. Through its closed-loop processes and empties collection programs, Depot International collects and remanufactures maintenance kits, fusers and small electronics — keeping thousands of pounds of waste out of landfills every year. Digitek Computer Products is a full-service wholesale distributor specializing in printer and copier/MFP supplies, magnetic media and accessories. The company offers online ordering, XML interface, same-day shipping, blind-drop shipments and personalized sales consultants. Distribution centers in Virginia, California and Illinois provide for quick delivery and help meet every customer’s demands. Couple Digitek’s technology and forward thinking with its extensive product offering and it is no surprise Digitek is one of the fastest-growing distributors in America. DocuWare has more than 10,000 installations and more than 100,000 satisfied users daily in 70-plus countries. DocuWare offers solutions that target small to mid-sized companies, government agencies and departments in large organizations. More than 400 Authorized DocuWare Partners make up a worldwide independent reseller network, employing more than 1,000 DocuWare experts. More than 1,200 dealers now use e-automate business management software to help manage everything from accounting to service dispatch. This is a record for Digital Gateway, which began in 1995 with a group of system integrators in a basement. Now, more than a decade later and more than $16 million invested, e-automate has become the fastest growing dealer management software in the office equipment industry and is making a dramatic difference in the way independent dealers conduct business. When it comes to selecting a partner for your critical remote meter infrastructure and print management initiatives, you need a company that understands more than software — you need a partner that understands your business. ECi FMAudit stands above other options because of the company’s mix of technical competence and industry knowledge. This has led ECi FMAudit to develop practical solutions that work with your existing systems. It also guides ECi FMAudit’s future efforts to develop solutions with the dealer in mind. Epson offers an extensive array of award-winning image capture and image output products (including printers, scanners and supplies) for the consumer, photographic, business and graphic arts markets. It is the company’s vision to drive digital image innovation by providing cutting-edge imaging solutions, focused on the fields of imaging on paper, imaging on screen and imaging on glass. Supporting this vision is continued innovation in core devices that provide value-added solutions for linking imaging products. ESP/SurgeX, headquartered in Knightdale, North Carolina, is a global leader in power management technology. Its products provide unparalleled industrial-grade protection, safeguard the reliability of digital equipment and enable service-based organizations to proactively manage power quality.
Founded in 2004 as U.S. Express Leasing and later as Tygris Vendor Finance, EverBank Commercial Finance’s goal has been to help its business technology partners boost sales, grow profits and build strong customer relationships. Now, as EverBank Commercial Finance, the company embraces its legacy of “Real People. Fast Answers.” to bring you profit-enhancing products such as cost-per-copy, managed print services, document management, dependable execution and a commitment to individualized customer service. EverBank’s knowledgeable team is dedicated to the office products industry and your success. Evolved Office is a full-circle marketing agency for business technology providers — copier/ printer dealers and managed IT providers. Its team is made up of industry and marketing experts and it is here to help you generate leads and outshine the competition. Express Sales Corp. carries an extensive line of Samsung equipment, accessories, supplies and parts. The company offers extremely competitive prices, OEM incentive programs, technical and sales training and support to keep your business flowing. GreatAmerica is more than just a financing company. Its commitment to understanding the office technology industry, and the customers it serves, has positioned GreatAmerica as the unparalleled leader in single-invoice solutions (i.e., MPS, managed IT and other specialized billing options). This has also contributed to GreatAmerica’s ability to help its customers evolve their businesses through innovative non-financial services such as Collabrance LLC, PathShare HR Services and FleetView. GreatAmerica delivers all of this with what has come to be known in the industry as “The GreatAmerica Experience.” Gwentaa offers applications that improve your dealership’s operational efficiency and your bottom line by bringing together information from multiple applications. Its software, Supply Intelligence, helps to increase profitability within your MPS program. Are your supply costs higher than you want? Is your help-desk staff overworked? Are you not sure if you are over- or under-shipping toner? Optimize your shipping levels and your staff’s performance with Supply Intelligence, which bridges the gaps between e-automate or OMD and FMAudit, Print Audit or Print Tracker. This integration improves the operational efficiency of your help desk, supplies team and your contract billing group. Since 1981, the imaging industry has relied on Hytec for superior repairs and service support. Today, Hytec provides solutions for multiple industries, providing peace-of-mind support while helping clients achieve higher levels of profitability. In addition to specializing in circuit board repair, Hytec repairs staplers, print controllers and fuser assemblies. Complementary offerings include hard-drive sales, hard-drive sanitization and data-destruction services. International Laser Group (ILG) is an industry leader in premium-quality OEM alternative imaging supplies. The company remanufactures a large selection of brand-name OEM alternative toner cartridges, including both monochrome and color laser toners, JUMBO COLOR and MICR cartridges. Its goal is to be the premium supplier of OEM alternative toner cartridges and related products that add value to its customers. In support of this mission, ILG aims to be the most customer-friendly organization in the imaging industry, acknowledging the fact that its customers deserve to do business with a supplier that treats them with respect and integrity, making their daily lives easier and more efficient.
Impression Solutions Inc. (ISI) is a full-line distributor for Kyocera Mita and OKI printing solutions. ISI offers a complete line of printers as well as printer accessories, supplies and services. ISI maintains a full inventory of printer products in its distribution center — ready for immediate shipment. In addition to offering printer-related products at or below manufacturer direct pricing, Impression Solutions provides a full range of service, financing and marketing support. Innovolt’s patented power protection technology guards against damage from 99.5 percent of all power disturbances, including: voltage sags, brownouts, over-voltage conditions, power outages and voltage surges. Based in Long Beach, California, with global headquarters in Hong Kong and offices in Shanghai, Toronto, Mexico, London, Washington, D.C., and Fort Lauderdale, Florida, Laserfiche uses its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. Since 1987, more than 35,000 organizations worldwide — including federal, state and local government agencies and Fortune 1000 companies — have chosen Laserfiche® ECM software to streamline document and business process management (e.g., accounts payable, case management, third-party and contract management, records management). Laser Pros International (LPI) was formed in 1990 by company president Steve Spencer. Steve had been working at Prototype Design, a company that made one part, a fuser roller, for the original laser jet printer. It was there that he first conceived Laser Pros International, a company that would quickly grow to one of the world’s largest suppliers of laser printer parts and accessories, something for which there was a growing demand. In 1988, Lease Corporation of America (LCA) began establishing mutually beneficial business relationships based on trust. “Financing you can trust” epitomizes the LCA founding philosophy and has been a constant factor in its success over the past 25 years. LCA provides its clients with flexible, innovative leasing and finance programs for resellers, distributors and manufacturers across America, treating each and every one with the highest level of integrity and professionalism. The company also educates all of its clients on the advantages of offering leasing and finance options to help increase sales and profitability. LMI Solutions (LMI) is the winner of the 2013 Channel’s Choice Award for “Remanufactured Cartridges.” The company’s advanced turnkey MPS infrastructure was ranked first in the industry by the MPSA and the dealer channel’s coveted Reader’s Choice Awards. Focused on dealer profitability with unparalleled cartridge quality, MPS execution strategies and dealer support, LMI offers dealers a manufacturer direct relationship to streamline their fulfillment model with state-of-the-art packaging and distribution capabilities throughout the United States and Canada. With easy access to a huge selection of the most popular OEM and premium replacement toner cartridges, parts and print-related consumables, if you’re thinking MPS — think LMI. Muratec’s MFP solutions simplify office printing, copying, faxing and scanning. Muratec’s MFPs deliver touch-screen operation, secure document storage, high-resolution printing, simple, one-touch scanning and more to the desktop and workgroup. From plug-and-play desktop fax solutions to integrated electronic document capture, routing and storage solutions, Muratec MFPs deliver the performance, features, reliability and cost-savings that meet the needs of today’s office environments.
NA Trading and Technology (NATT) is a manufacturer and distributor of OEM-compatible, highperformance parts and supplies for today’s most popular copiers and multifunctional printers. All NATT parts and supplies are guaranteed to meet or exceed OEM performance — at an affordable price designed to reduce cost-per-copy. OKI markets PC peripheral equipment and customized document management solutions, including digital color and monochrome printers, color and monochrome MFPs, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Pure Health Solutions Inc. (PHSI) is a leading manufacturer and supplier of water coolers and beverage products for businesses around the world. Since 1996, PHSI has led the B2B beverage evolution — developing state-of-the-art bottle-free water coolers, a national network for unparalleled equipment service, and a breakthrough online store for rapid beverage supplies replenishment. Print Audit develops print tracking and auditing software that enables organizations to analyze, reduce and recover their printing volumes and costs. The company has also developed significant relationships with Toshiba, Konica Minolta, Canon, Xerox, Ricoh, Sharp, Pitney Bowes and many more. Print Audit’s innovations have fueled its success; the company has achieved an average of 362 percent annual growth over the past 10 years. Sentry Insurance provides a full line of business insurance including property, business personal property, commercial liability, automobile fleets, false pretense, workers’ compensation and equipment insurance, as well as employer-sponsored 401(k) programs. Sentry can help you create flexible, custom-made risk management solutions and provide property and casualty insurance, workers’ compensation, retirement plans, employee group benefits and business life planning. With Sentry you will spend less time worrying about insurance and more time running your business. Supplies Network is the largest privately owned wholesaler of IT consumables in the United States. The company focuses on independent dealers and their competitiveness against giant contract stationers and retailers. Supplies Network offers Carbon SiX, an innovative turnkey print management solution with components that include: software, hardware, service, OEM and compatible supplies, training and marketing support. It also offers printer, copier/MFP, fax and computer consumables from all major OEM brands. All 5,000 SKUs in Supplies Network’s catalog are in stock with more than 98-percent fill rates. SYNNEX distributes products and services from more than 200 technology, consumer electronic and software companies. The company ships from 11 warehouses located throughout the United States. Its focused product categories include: computer systems, peripherals, system components, software, networking equipment, consumer electronics and complementary services. A few of its key suppliers include HP, Intel, Seagate, Microsoft, Lenovo and many other world-class manufacturers. SYNNEX offers resellers multiple technology solution platforms to address the complex business problems of end users. Three of these solution platforms are PRINTSolv MPS, PRINTSolv Document Management and SERVICESolv.
Toshiba America Business Solutions Inc. (TABS), is an independent operating company of Toshiba Corp., the world’s eighth-largest electronics/electrical equipment company. TABS is a leading managed document services (MDS) provider with experts that help organizations take control of document security, workflow and print environments. With the award-winning Encompass managed print services (MPS) program, e-STUDIO line of MFPs, toner products and retail information/thermal printing systems, TABS is leading the way for businesses to print smarter, work safer and conserve resources. “Real talk, real results.” Stop by the Wells Fargo Equipment Finance booth and start a conversation to determine the right programs, products and solutions for you.
Capture the Magic Meeting Room Map - The Venetian, Level 4
Dealer Prize Contests
Each dealer attendee may participate in the Capture the Magic poker game and fill out a stamp card for a chance to win American Express gift cards.
Participate in the Capture the Magic Poker game for a chance to win one of four $50 American Express gift cards. Instructions: • Draw a card from each vendor during exhibit times. Limit one card from each vendor. • Each vendor will sign your name on its sticker on the back of the card. • When you have your best traditional poker hand of five cards, bring the cards to the BTA registration table where the entry will be time stamped. The top four hands turned in first will each receive a $50 American Express gift card. See the back of this sheet for information on winning poker hands. Turn in your best hand to the BTA registration table by 2:45 p.m. on Aug. 7 — the end of the last break. Only dealers are eligible to participate.
Get stamps from at least 30 exhibiting sponsors for a chance to win one of five $100 American Express gift cards.
Poker Hand Ranking
(From best hand to worst. The suit itself is never used to break a tie in poker.) Royal Flush: A Straight from a 10 to an Ace (Ace, King, Queen, Jack, 10) with all five cards in the same suit. A Royal Flush is an unbeatable hand.
Straight Flush: Any Straight with all five cards of the same suit. In the event of a tie, the highest rank at the top of the sequence wins.
Four of a Kind: Any four cards of the same rank. In the event of a tie, the highest Four of a Kind wins. In a game where players have the same Four of a Kind, the highest fifth side card (the “kicker�) wins.
Full House: Any three cards of the same rank together with two cards of a different, matching rank. In the event of a tie, the highest three matching cards wins. In a game where players have the same three matching cards, the highest value of the other two matching cards wins. Flush: Any five cards of the same suit (not consecutive). In the event of a tie, the player holding the highest-ranked card wins. If necessary, the second-highest, third-highest, fourth-highest and fifth-highest cards can be used to break the tie. If all five cards are the same rank, the pot is split.
Straight: Any five consecutive cards, in any suit. An Ace can count as either a high or a low card. In the event of a tie, the highest-ranking card at the top of the sequence wins.
Three of a Kind: Any three cards of the same rank and two unrelated side cards. In the event of a tie, the highest ranking Three of a Kind wins. In games where players have the same Three of a Kind, the highest side card, and if necessary, the second-highest side card, wins. Two Pair: Any two cards of the same rank, another two cards of a different matching rank and one side card. In the event of a tie, the highest pair wins. If players have the same highest pair, the highest second pair wins. If both players have two identical pairs, the highest side card wins. One Pair: Any two cards of the same rank and three unrelated side cards. In the event of a tie, the highest pair wins. If players have the same pair, the highest side card wins and, if necessary, the second-highest and third-highest side card can be used to break the tie.
High Card: Any hand that does not qualify under a category listed above. In the event of a tie, the highest card wins and, if necessary, the second-highest, third-highest, fourth-highest and smallest card can be used to break the tie.