International Salsa Magazine - February 2020

Page 6

USA / California / Anaheim

Carmen Aular

ISM was in NAMM Show 2020 Brayan Astrachan (Scopio)

Carlos Navarro

The NAMM Show Music

NAMM Show has been reinvented and this year came with a new structure so we could better appreciate the ideas and proposals. The organizers divided the different items to which the exhibition is dedicated, offering specific spaces for each group of exhibitors and visitors and making it easier to find the desired companies and products.

More than 7000 brands, more than 300 educational sessions, more than 150 free interconnection events and hundreds of concerts and performances. Among the spaces dedicated to music, in this sector of the fair was the Boutique Guitar Showcase (sample of manufacturers of boutique guitars from around the world), the Lounge 88 Showcase (collection of renowned piano brands illustrating the history of that instrument), Software.NAMM (a curated selection of the latest music applications and plug-ins). The Sytnth Showcase (shows the latest analog and digital synthesizer technology) and the Innovator Showcase (showing the latest products that aim to revolutionize music, sound and entertainment technology).

The NAMM Show Music sector for musical instruments and accessories, The NAMM Show Sound for professional

On the educational side will be the Retail Innovation Summit, the NAMM U Breakfast Sessions, Music Education Days

From January 16 to 19 the musical instruments, professional audio and accessories industry met again in Anaheim, California, for the expected annual event that opens the calendar of fairs related to the music market segment.

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professional audio and sound reinforcement, and The NAMM Show Live bringing together technologies for live events and entertainment were inaugurated in this new organization.

International Salsa Magazine

Education Days for students and educators, the Retail Financial Summit, the NAMM Idea Center presented sessions every half hour with all kinds of tips and ideas, and the program GenNext for students who want to develop their career. Other events were in this section such as the She Rocks Awards dedicated to women, the NAMM Foundation Celebration for Music Education, the Yamaha All-Star Concert, hundreds of concerts, jams and live performances through NAMM Jam, the Yamaha Night of Worship with Christian bands, Roomful of Pianos with symphonic works adapted to the piano, and the Grand Rally for Music Education, honoring the outstanding educators in our field.

The NAMM Show Sound

More than 3,000 brands in areas dedicated to professional audio and sound reinforcement, more than 200 audio production sessions, more than 50 demonstrations and more than 150 free interconnection events with audio professionals from around the world. The outstanding samples? The


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