WITH THIS GUIDE, PERFORM
+15
%
TURNOVER
CONTACTS BTWIN FRANCE
NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com
E H T
K O R TS
A ON P O E TI 17 R B PA TA 0 S AN T 2 L OU P IM LAY
E H T
M A E T
CONTACTS BTWIN FRANCE
THE SPARE PARTS TEAM IS A TEAM OF 8 DEDICATED INDIVIDUALS COUNTING ON YOU AND YOUR TEAMS FOR A SUCCESSFUL 2017!
NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com
We now have a 100% dedicated Spare parts team to better address your questions and expectations OUR TEAM - 2 product managers - 2 retail suppliers - 1 merchandiser - 1 image leader - 1 designer - 1 packaging engineer - And a team of components engineers
ED
O IT
L A I R
The entire parts team worked hard to put together this book that I hope will help you see the potential of this department that boasts a 40% margin and generates 30% of B'Twin's volumes. In 2016, we visited nearly fifty stores and took all your feedback to heart. Our aim is to provide maximum solutions to your requests inspired by customer feedback. During our visits, we also noticed significant differences in layout quality. Properly implemented layouts average 16% higher turnover. Why are the layouts not being followed properly? We often find that the issue stems from a misunderstanding of the CAD plan, as all the teams we visited were highly focused on quality. This book should be useful and help you maximise the potential of this department. If you and your team apply the guidelines throughout these pages, we promise your business will reap the benefits!
INNER TUBES MAINTENANCE THE HIGHEST MARGIN RATIO FOR B'TWIN that contributes to funding our future innovations and long-term expansion
S T N E T N O C
& TOOLS
TYRES MTB TREKKING / CITY ROAD JUNIOR
SADDLES STEERING BRAKING
DRIVE TRAIN ROAD PEDALS MTB / CITY PEDALS
TO
E H T
E G
N E L L RI A CH G N SI
the best implemented plan of the
SADDLE family
(100% CAD) plus the best increases for the Saddle family PRIZE TO WIN
A B'TWIN TOOL SET WITH THE NEW B'TWIN WORKSHOP STAND*
* Between 01/07 and 27/08 year-on-year. 1 prize per permanent contract from the Cycling department. * Draw will take place on 29/08/2017 at 10am
0 2 S
… 7 1 the best implemented plan of the
INNER TUBE family (100% CAD) plus the best increases for the INNER TUBE family À GAGNER :
CH
A CH
1
EN LL
GE
N°
2
GE EN L AL
N°
UN 340 MTB*
BE
E M O C
S W T D N R E N A A O N P I … E P E R A P TH AM S E CH TH OF
T U O Y LA
+
A PRIZE DRAW
among the stores that follow the CAD 100% for the SADDLE and INNER TUBE families** PRIZE TO WIN
A DAY WITH THE SPARE PARTS TEAM AT THE B'TWIN VILLAGE - Site visit - Lunch at a local pub - Visit to the Roubaix velodrome and a ride around the track - Official B'Twin outfit (jersey, tights, bib) and a pair of B'Twin shoes.
HOW TO PARTICIPATE?
Send a photo of your Saddle and Inner Tube layouts
BY 15 JUNE 2017
to nicolas.bordeloup@btwin.com + nicolas.voeten@@btwin.com with the subject :"Layout challenge"
THE SPARE PARTS DEPARTMENT IS :
S Y E T I I R L I O I PR M A F N NA
- More than 550 technical articles, which are often difficult to sell. - A type of product that requires excellent technical knowledge from sales teams. - A gold mine for complementary sales - A solid margin that can be used to FUND innovations for our bikes, a low-margin item. This department is strategic for B'Twin for its profitability potential: â‚Ź1 invested in stock offers a return of â‚Ź6 in margins!
CE
TE IN LS A M TOO &
A loyal customer base, because these customers come back
SA
D
E DL
S
4,4 times
=
47% DU CA
IN
NE
R
B TU
ES
more often than general B'Twin customers
MULTI IMPLANTATION = BOOST YOUR TURNOVER!
N -O N I L- L AL 0 M 50
E
D AD S L R GE VE O C
LE LT MU 0 10
O ITO
FLAGSHIP
PRODUCTS
L
B MT UBE " T .5 27 NER IN
KI IKE NG B I 0 50 EAN L C
KEEP A CLOSE EYE ON THESE PRODUCTS!
T
CHECK YOUR STOCK LEVELS WEEKLY
L OOCK T RE PA TY TRI-
A
5 IN E A R RR Y TE TB T L L M
E UR Y T A NC PR PU IR S PA RE
+ CT RE E T Y ROAD T P T O SIS R RE
IN
N
26 AC BE TU ER
TRY
T A TR
P IM
L
BLOC 1
S
N O I AT Y T N G A E
INNER TUBES
LUGGAGE
MAINTENANCE & TOOLS
R1 R2 R3 0,30 0,60 1,35
R1 R2 R3 0,60 1,50 2,60
SADDLE / FRAME / HANDLEBAR
LIKE OR CONTACT
5261
5211
LINEAR METRES
NICOLAS BORDELOUP nicolas.bordeloup@btwin.com or RENAUD GATINET renaud.gatinet@btwin.com
BRAKING
DRIVE TRAIN
R1 R2 R3 0,80 2,00 2,80
R1 R2 R3 0,40 0,90 1,20
R1 R2 R3 0,40 0,90 1,20
R1 R2 R3 0,60 1,00 1,40
1782
STEERING
5126
SADDLES
5365
5114
BLOC 2
CUSTOMER FLOW
JUNIOR TYRES
R1 R2 R3 1,00 2,00 2,50
R1 R2 R3 1,00 2,00 2,50
R1 R2 R3 0,50 1,00 1,50
INSERT ALONGSIDE THE FOOTWEAR LAYOUT!
ROAD PEDALS
5378
ROAD TYRES
5085
R1 R2 R3 1,00 3,00 4,00
TREKKING/CITY TYRES
5167
5363
MTB TYRES
12012 5362
BLOC 3
BLOC 4
R1 R2 R3 0,20 0,40 0,50
MTB / LEISURE PEDALS
659
5464
BTWIN FRANCE
R1 R2 R3 0,80 2,50 2,50
R1 R2 R3 0,20 0,40 0,50
T ! E G ES R O AL F T 1S ' N + O R D U YO
38,99%
SPARE PARTS
.P O . T
MARGIN 2016
25,66
BTWIN
E
LY I AM F R 4,5
ROAD TYRES
TYRES 2%
%
STEERING
INNER TUBES
6,5%
8,5%
%
JUNIOR
TREK/CITY TYRES
21%
DRIVE TRAIN
7%
MAINTENANCE
13%
BRAKING
7%
ROCKRIDER 340 BASKET:
SADDLES
MTB TYRES
€199
99
8,5% PEDALS
13%
9%
MARGIN:
+1 SALE BASKET:
€2696
€15
+
T.O. PER WEEK
K€
+
80%
100
IN SUMMER 80
2000
60 1500 40 1000
+
20
X2
500
0%
-20
SEMAINE 1
10
20
30
40
50
OUR GOAL: DEVELOPING PRODUCTS THAT ARE:
N I W R T E B RE N TY ESIG D
1
EN
...Easier for our customers to use so that our spare parts range is as desirable as possible and EXCLUSIVE at some point in the future!
INDEPENDANT LABORATORY WHEEL ENERGY
LISTEN TO NEEDS + SPECIFICATIONS
N GI
...Easier to choose (demo videos, foolproof merchandising)
WHEELENERGY.COM
EE
R
2
4
TYRE DESIGN
PRODUCTION
SIG DE
NE
R
3 PROTOTYPING + LAB TESTING
W BT
IN
P
T RO
OT
Y
PIN
G
LA
B
T S E TH
Y R O
FLASH O DE RE I V TI E TH E EN H TC E THS A W SE ES TOROC P
Decathlon began designing exclusive tyres in 2000 for its bicycle brand (called Decathlon Cycle at the time).
Since 2012, B'TWIN decided to enhance its mastery of tyre design to offer its customers quality, high-performance tyres at the best price. To do this, various studies were carried out to understand the impact of the tyre design and structure on the main product benefits: - Grip/traction on wet terrain on straights and turns - Performance - Puncture resistance - Vibration dampening - Lifetime - Low weight Today, B'TWIN has a complete understanding of these issues to take its mastery of components to the next level and offer ever better products at the best price!
l Khalkri E d a u o a J ee es Engin
Tyres &
Tub
ER TT B E A W L N GY T ONER S TE E N EL IO HE T AC E W TR TH BY
RA
IN
ME !
RANGE 1
TUBES 5464- INNER
A
!
5
ALL SHELVES ARE ANGLED AND PLACED ON RACK BRACKETS
E
C
B 1
!
DOUBLE THREADED SHELF STOPS FRONT AND BACK!
Range 2 and 3 inner tube layouts have the same layout metres.
CUSTOMER FLOW
IF YOUR STORE IS R2, MOVE TO R3
to give your customers maximum availability on an essential consumable
Angled shelves with separators for an easy facing
A
Based on the commercial policy: Shelf for double road or trekking/city implantation
Straight shelves to create a break in the layout and promote range escalation.
CHECK
LIST
E
C D
4
6
B
The large centre POS signage is in place. (to be printed locally. Questions? > nicolas.bordeloup@btwin.com) The "How to choose buyer's guide" for inner tubes is in place: A4 format for R1 and A3 format for R2/R3.
H
Shelves for standard inner tubes are angled with a double stop at the front and back to prevent tubes falling.
3
2a 2b
All shelves are in place in the layout with the narrow edge in front and the wide edge at the back.
F
!
7
NOTE: Old shelves with two wide edges are not compatible with current shelf spacing guidelines
Tyre tools are displayed with first price product. If your store is R3, the XL and standard tyre tools are also displayed here. IF POSSIBLE, DISPLAY PUNCTURE REPAIR PACKS OVER 1 FULL LAYOUT METRE instead of 50 cm to facilitate range escalation and increase your average basket
G CUSTOMER FLOW
Place the tyre tool with the first price products for improved visibility
R3 only XL tyre tool and standard tyre tools are displayed here as well.
R3 only Separate the BMX inner tubes (do not leave them with children's inner tubes)
For 2-packs of puncture repair sprays
i
NOTE: A non-referenced self-stocking facing solution is available from â‚Ź1200. If your operations manager approves and you would like to order one, get in touch! SEE BACK OF COVER
INNER TUBES
RANGES 2& 3
Place baskets behind the first technical price for storage
NEW!
16" 20" 24" 26" x 1.2/1.5 SCHRADER 35mm SCHRADER 35mm SCHRADER 35mm SCHRADER 35mm 8311088
8311089
8311092
8311080
26" x 1.7/2.2 PRESTA 35mm 8311105
26" x 1.7/2.2 SCHRADER 35mm 8311091
26" x 1,7/2.2 700 x 18/25 ANTIPUNCTURE PRESTA 48mm SCHRADER 35mm 8311082 8009080
1ER PRIX
27,5" x 1.9/2.2 PRESTA 48mm
8328070
29" x 1.7/2.2 PRESTA 48mm
8320817
8311104
29" x 1.7/2.2 650 x 28/42 A&B SCHRADER 48mm PRESTA 35mm 8311106
8311100
X2
26" SCHRADER
8311101
PREVENTIVE SPRAY STOP SET OF 3 TYRE SEAL PUNCTURE BIKE LEVERS YELLOW 8125019
2579307
TECHNIQUE
700 x 18/25 PRESTA
3314575
700 x 25/32 PRESTA 48mm
1278315
8047839
KIT REPAIR 100 1779640
1ER PRIX
TECHNIQUE
27,5" x 1.9/2.2 SCHRADER 48mm
700 x 18/23 ULTRA LIGHT PRESTA 60mm
NEW!
NEW!
X2 700 x 35/45 SCHRADER 48mm
8243100
8311102
700 x 35/45 PRESTA 48mm
KIT REPAIR 500
8311103
RANGE 2
PATCHS NO GLUE 100
8085468
KIT REPAIR 900
8369271
NEW!
8297931
NEW!
1ER PRIX TECHNIQUE
27,5’’ PRESTA
X2
8387005
12" ANGLED VALVE SCHRADER 35mm
14" SCHRADER 35mm 8311085
14" PRESTA 35mm 8311086
16" PRESTA 35mm
20" PRESTA 35mm
8311087
8311083
8297920
26" x 1.2/1.5 PRESTA 48mm 8298286
20" x 1.7/2.2 24" ANTIPUNCTURE PRESTA 35mm 8311090 SCHRADER 35mm
24" x 1.7/2.2 ANTIPUNCTURE SCHRADER
8311097
26" x 2.2/2.5 REINFORCED SCHRADER 48mm 8297921
26" x 1.7/2.2 ANTIPUNCTURE presta 48mm 8298939
27,5" x 1.7/2.2 ANTIPUNCTURE PRESTA 60mm
29" x 1.9/2.5 ANTIPUNCTURE PRESTA 60mm
8345620
650 x 18/25 PRESTA 35mm
700 x 18/25 PRESTA 80mm
8311099
8345621
REPAIR CAN+ EASY NO PUNCTURE FIXATION SEAL
8311111
8389041
700 x 28/35 ANTIPUNCTURE PRESTA 48mm
8311095
700 x 35/45 ANTIPUNCTURE SCHRADER 35mm
8328486
8311096
8369272
NEW!
NEW!
KIT RÉPARATION + MULTITOOL 8332903
8196134
GLUE FOR PATCH
RANGE 3
8242720
700 x 22/23 MICHELIN LATEX PRESTA 60mm KIT REPAIR UNIVERSAL 8351379
2 ANTI FLAT RUBBERS MTB 8299221
NEW!
NEW!
12" PRESTA 35mm 8311084
20" 1 3/8 BMX PRESTA 8388641
600 x 23/28 PRESTA 35mm 8311098
26" x 1.5/2.2 SCHRADER 8180912
27,5" x 1.9/2.6 PRESTA 8360643
26" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm
27,5" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm
8382738
NEW!
NEW!
OPE CO RANGE5
5464- INNER TUBES
RANGE 1
29" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm
8382736
8382737
NEW!
NEW!
NEW!
NEW!
SPRAYS STOP PUNCTURE X2 BIKE 8298279
EXTENSION VALVE 60mm 8387208
700 x 18/25 ANTIPUNCTURE PRESTA 60mm 8336456
ANTI FLAT ZEFAL 700/27.5 8387214
ROAD PUNCTURE REPAIR CAN 8038061
TUBELESS REPAIR KIT 8332904
NO PUNCTURE SEAL FOR TUBELESS READY 8389027
PROTECT AIR 1L 8363393
TYRE LEVER XL BIKE HAND YC 3125 8359480
MOUNT AND DISMOUNT TYRE 5577 8387209
INNERTUBE X2 27,5 8360900
4
CITY/ TREKKING
COMMERCIAL POLICY R2/R3
1
3
A5
POS
R2/R3
FORMAT & RANGE for each POS signage are indicated next to reference
2b
INNER TUBES
2a
A3 R2/R3
ROAD
COMMERCIAL POLICY
R2/R3
7
A6 R3
R1
5
A3/2
6
A3 R2/R3
R1
POS CHECK
R1 : 1 + 5 R2/3 : 2a + 3 + 2b
TO BE PRINTED BY YOUR LOCAL PRINTER! AKILUX OR PP 700 STIFF HOLDERS
LIST 4 + 6 +7
according to commercial policy
B 4 2 3
RANGE 2
RANGE 1
& TOOLS 5261- MAINTENANCE
C
7
B
8 6
11 12 13
E
3
9
10
E
D CUSTOMER FLOW
C
5
D CUSTOMER FLOW
4
Colour code to place on shelves based on the centre POS signage
CHECK
B C
6
LIST
8
4
5
3
10 13
16
All maintenance products are on the upper section of the CAD (1.35 m from the ground) Only the maintenance kit is not affected because it is in plastic
Each shelf with maintenance products has one repeater matching the A3 POS signage
12
9 Ranges 2 and 3 have usage segmentation POS signage with the tools.
14
A
Tool segmentation to clarify usage
15
CUSTOMER FLOW
E
Maintenance kit. Plan to have several other displays outside the department!
D Workshop stand section. Ideally, plan to have a demo product near the layout. Demos considerably increase T/O!
Repeat exposure: You have multiple displays of (at least) the bike maintenance kit and 500 multi-tool kits outside the family
MAINTENANCE & TOOLS
RANGE 3
Maintenance product section at the top for safety.
RANGE 1
OIL SPRAY BIKE 5595884
CLEANING KIT 500 8299114
ALL-IN-ONE 100ml 8315456
ALL-IN-ONE BI POSITION 8323741
NEW!
NEW!
CASSETTE PULLER SHIMANO HG 8351088
TEFLON GREASE DEGREASE TUBE SPRAY 8344430 5595825
MULTITOOL 100 BLACK 8386669
MULTITOOL 500 8386667
NEW!
BIKE TOOL BOX 500 8379660
OPE CO RANGE 5
ALL WEATHER OIL TEFLON 8299115
KIT CLEANING 11 G CHAIN TOOL BRUSH 500 8298195 8315960
RANGE 2
NEW!
PRO TOOL BOX
OIL BOTTLE 8236943
SPOKE WRENCH 8350527
WORK STAND 500 8381233
CHAIN CLEANER 8384766
PRESSFIT BB INSTALLATION TOOL
8388637
MULTITOOL TOM 18 8162575
8388634
NEW!
W15
W22
W26
W40
+
+
+
ALL-IN-ONE DEGREASE SPRAY + CLEANING SPRAY + 33% FREE 8364010 8270486
ALL-IN-ONE 500ml + 100ml 8315455
OIL SPRAY + 25% FREE 8298987
ALL-IN-ONE 500ml + 100ml 8315455
NEW!
NEW! NEW!
CHAIN DEGREASER 8384955
TEFLON OIL SPRAY 900 5182709
WD-40 MULTI-FUNCTION SPRAY 350ML 8248440
BIKE CLEANING SPRAY 8299129
OIL AND DEGREASING KIT AEROSOL 5595892
MULTITOOL 900 8385878
NEW!
NEW!
MULTITOOL C1 500 8386668
MULTITOOL COMPACT 8246924
TOOL BOX 900 8381080
HOLLOWTECH PLUG TOOL 8328600
DYNAMOMETRIC KEY 8386793
NEW!
CHAIN WHIP 8309913
RANGE 3
& TOOLS 5261- MAINTENANCE
WEB
NEW!
MASTER CHAIN LINK PLIER 8352339
CRANKSET PULLER 8350528
TOOL BOTTLE 500ML 8123841
TOOL BOTTLE 750ML 8324324
NEW!
CABLE CUTTER HOLLOWTECH SIS-STI CARTDRIDGE BEARING 8352340 PULLER 8309906
6 ALLEN KEYS 8380989
FREEWHEEL PULLER 8351087
TOOL BOX 100 8380988
NEW!
1-11 GEAR 3 IN 1 PEDAL CHAIN TOOL 900 KEY 8351521 8379659
CARTRIDGE BEARING PULLER 8350529
NEW!
MULTITOOL 18-IN-1 + CO2 BT393 8386799
WHEEL CONE SPANNER 8309904
WORKSHOP FOOT ELITE TEAM 8214672
TORQUE WRENCH 8840 MBVR 8358537
NEW!
NEW!
Y KEY HEX 8380987
CHAIN TESTOR WORK FOOT TACX 8351086 SPIDER TEAM 8242726
WD40 DRY LUBRICATE 8328145
DISK CLEANING SPRAY 400ML 8348136
FOLDABLE BIKE RACK 8358556
ROTOR TRUING FORK 8385877
NEW!
BIKE SHAMPOO 24 TOOLS IN + SPONGE ONE 8387746 8351469
FORMAT & RANGE for each POS signage are indicated next to reference
2
28.5 x 5.5cm R1
3
28.5 x 5.5cm R1/R2/R3
4
28.5 x 5.5cm R1/R2/R3
5
28.5 x 5.5cm R2/R3
7
9
8
A3 R1
A3 R2
11 A6 R2
12 A6 R2/R3
14 A6 R3
15 A6 R3
A3 /2 R2/R3 16 A5 R3
6
28.5 x 5.5cm R2/R3
10 28.5 x 5.5cm R2/R3
POS
R1 : R2 : R3 :
CHECK
2 + 3 + 4 + 7
LIST
3 + 4 + 5 + 6 + 8 + 9 +
10
+
11
+
12
+
13
3 + 4 + 5 + 6 + 8 + 9 +
10
+
12
+
13
+
14
+
15
+
16
13 A6 R2/3
MAINTENANCE & TOOLS
POS
16
14 15
B
RANGE 2
RANGE 1
TYRES 5363- MTB
A
D 6
F 14 8
2
+ + + + + + +
CUSTOMER FLOW
C
A
CUSTOMER FLOW
11
1 15
B
9
3
12
Add-on sales to update based on commercial campaign
100% POS on tube pegs and half A3 at 31 height
100% of the 26" range
100% of the 29" range
C
A
E
D
6
F 14 8
11
B 15
9
10
4
5
CUSTOMER FLOW
100% of the 27.5" range
7
13
MTB TYRES
RANGE 3
We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!
MUD
NEW!
DRY 1 26" x 2
ALLTERRAIN 5 ALLTERRAIN 9 SPEED BLACK 26" x 2 27.5" x 2.1 8299590
8299416
RIGID
8328427
RIGID
ADHESIVE RIMPTAPE 12 to 29”
COUNTRY TRAIL 26" x 2
COUNTRY MUD 26" x 2 8004926
8303004
RIGID
8386089
OPE CO RANGE5
RANGE 1
MIXED
DRY
W15 OPCO MTB
X2 WILDGRIPR 26" x 2.1 (27,5 WEB)
MIXED W22
X2
RANGE 2
NEW! ALLTERRAIN 5 SPEED 27,5" x 2.2
DRY 9 TLR 27,5" x 2.0
NEW!
COBRA TLR 26" x 2.1
WILDGRIPR 26" x 2.1
WILDGRIP R 27,5" x 2.25
8329611
MTB QUICK RELEASE
8284598
5620706
RIGID
NEW!
NEW!
8171728
NEW!
GILA TLR 26" x 2.1 (27,5 WEB)
NEW!
COBRA TLR 27,5" x 2.1
ROCK 2 26" x 1.95
TORO 26" x 2.15
RIGID
RIGID
8386162
8386161
8095116
GILA TLR 26" x 2.1
GILA TLR 27,5" x 2.1
8386163
8386164
ALLTERRAIN 9 SLICK RESIST PUNCTURE PROTECT 26" x 2.1 8361401
MIXED
RIMTAPE 26" ET 27,5"
8361096
8386246
8386160
NEW!
NEW!
ALLTERRAIN 9 TLR 26" x 2.1
W33
X2
8328431
NEW! TORO 26" x 2.1 (27,5 WEB)
RANGE 3
TYRES 5363- MTB
DRY
ALLTERRAIN 5 GRIP 26" x 2.1 8362649
RIGID NEW!
TORO TLR HS 26" x 2.1 8387293
MUD 1 26" x 2.0 8386175
RIGID NEW!
TORO TLR HS 27,5" x 2.1 8329836
ALLTERRAIN 5 SPEED 29" x 2.1
WILDGRIP R 29" x 2.1 8329613
TAIPAN TLR HS 26" x 2.1 8360326
TAIPAN TLR HS 27,5" x 2.1
RESIST 9 SLICK PROTECT + 27,5" x 1.2
8360327
8386247
MUD
FLAB KIT 8367202
8386042
RIGID
NEW!
NEW!
WEB
NEW!
TORO TLR HS 29" x 2.1 8329825
ALLTERRAIN 9 SPEED 29" x 2.1 8328674
WILDROCK REiNFORCED TL 26" x 2.4 8125021
ALLTERRAIN 9 GRIP TLR 27,5" x 2.1 8386245
ALLTERRAIN 9 TUBELESS CORK GRIP TLR 8206174 26" x 2.1 8386244
WILDMUD R 26" x 2.18336144 27.5" x 2 8361585 29" x 2 8361584
FORMAT & RANGE for each POS signage are indicated next to reference
1
A3/2 R2
2
A3/2 R1
3
A3/2 R2
4
A3/2 R3
10
A3/2 R3
11
A3/2 R2/R3
5
A3/2 R3
6
7
12
A5 R2/R3
8
A3/2 R2/R3
9
A3/2 R2/R3
A5 R3
A3/2 R2
CHECK 13
A3 demi R3
14
60x42cm R1/R2/R3
15
LIST
A3 demi R1/R2/R3
The "Tyre designer" POS is in place for R1 / R2 / R3.
R1 :
2 + 14 + 15 + 16
R2 :
1 + 3 + 6 + 8 + 9 + 11 + 12 + 14 + 15
R3 :
POS CHECK
LIST
4 + 5 + 6 + 7 + 8 + 9 + 10 + 11 + 13 + 14 + 15
16
A5 G1
Flex and stiff bead tyres are mixed to show customers the flexible format and build our future layouts with fewer layout metres. A7 signage on all tyres. Tyres are organised by size (26 / 27.5 / 29) and each type of terrain is indicated with POS advertising. A blue bar helps customers understand the segmentation.
!
NOTE: If you have questions or feedback about the terrain segmentation or mixing of flex/stiff bead tyres, let us know!
MTB TYRES
POS
12012 / 5362-
1 4
CUSTOMER FLOW
B
RANGE 2
RANGE 1
TREKKING / CITY TYRES
A
7
2 5
CUSTOMER FLOW
B
We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!
7 3
8
CHECK
6
LIST
The entire family should have A7 format signage "Tyre designer" POS advertising is in place for R2 / R3 A blue bar separates the trekking tyres from city tyres Keep the Trekking + City section
B CUSTOMER FLOW
POS advertising determines product placement. Implantation remains the same whether on the trailing or leading side. We are testing POS directing customers towards the tyre placement in the layout (fast and autonomous choices).
!
Product order is determined by the POS.
This change allows customers to find what they want quickly on their own after reading the comparison table.
TREKKING / CITY TYRES
RANGE 3
A
/ CITY TYRES 12012 / 5362- TREKKING
RANGE 1
TREKKING
CITY
NEW!
TREKKING GRIP 1 26 x 1.75
TREKKING SPEED 700 x 35 T
8386952
8343839
TREKKING SPEED1 26" x 1.95 8344715
CITY 1 650 x 35A 8328679
VITTORIA RANDONNEUR 700 x 35
GEAX RANDONNEUR REFLEC 26 x 1.5 8026694
8089011
RANGE 2 NEW!
NEW!
TREKKING GRIP 1 700 x 42 8386953
TREKKING GRIP 9 PROTECT+ 5mm eBIKE COMPATIBLE 26" x 1.75 8386951
TREKKING RIMTAPE 700 BTWIN 8171729
VITTORIA ADVENTURE TOUR 700C 8026690
RANGE 3
RECO WHITE
NEW!
NEW!
TREKKING GRIP 9 PROTECT+ 5mm eBIKE COMPATIBLE 700x42 8387115
CITY 1 650 x 35B 8329162
CITY 5 20"
8344974
CITY 5 26" / 28"
8389008 / 8389015
CITY 9 PROTECT+ eBIKE COMPATIBLE 700 x 45 / 26" x 1.75 8389115 / 8389116
FORMAT & RANGE for each POS signage are indicated next to reference
1
A3/2 R1
4
A3/2 R1
2
A3/2 R2
5
A3/2 R2
3
A3/2 R3
6
A3/2 R3
8
A3/2 R3
7
60x42cm R2/R3
TREKKING / CITY TYRES
POS
POS
R1 : R2 : R3 :
1 + 4 2 + 5 + 7 3 + 6 + 7 + 8
CHECK
LIST
A
B
3 1
RANGE 2
RANGE 1
TYRES 5167- ROAD
For the 25 mm width commercial campaign, move tyres to the right of the POS
A
3
2
pneus en section 23
4
D
8
pneus en section 25
C
C
CUSTOMER FLOW
CUSTOMER FLOW
Separate 23 and 25 sections with a blue bar.
5
Explanatory POS on differences between 23 mm & 25 mm widths and flex/stiff bead tyres. We want to guide customers towards flex beads to save space in future layouts.
We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!
RANGE 3
A
6
D
8
7
CHECK
LIST The entire family should have A7 format signage "Tyre designer" POS advertising is in place for R1 / R2 / R3 CUSTOMER FLOW
A blue bar separates 23 mm and 25 mm tyres Flex and stiff bead tyres are mixed to show customers the flexible format and build our future layouts with fewer layout metres
RAOD TYRES
3
RANGE 1
RIGID
RIGID
RIGID
RESIST 1 700 x 25
ZAFFIRO III 700 x 23
8350493
RIGID
DYNAMIC S RED 700 x 23 X2
RANDONNEUR VITTORIA 700 x 28
8176381
8343074
8303019
EPSILON RENFORCÉ 700 x 25
PRO 3 RACE 700 x 23
RANGE 2
8386916
PRO 4 BLACK 700 x 23
8052174
8337536
PRO 4 BLACK 700 x 25
TUBULAR GLUE 8330448
TUBULAR TYRE 700 x 23 8328782
8328789
NEW!
RIGID
RIGID
RESIST 5 PUNCTURE PROTECT 700 x 25
RIGID
EPSILON RENFORCED 700 x 23
8342354
DYNAMIC S BLUE X2 700 x 23
8386921
RESIST 9 700 x 25 8342353
LITHION 2 RED 700 x 23 8337590
8328785
PRO 4 ENDURANCE BLACK 700 x 23
RIMTAPE 700 ET 29”
ROAD QUICK RELEASE
8171730
5620714
8337541
NEW!
NEW!
RIGID
RIGID
RIGID
RIGID
RESIST 5 700 x 28
RESIST 5 PUNCTURE PROTECT 650 x 25
RESIST 5 PROTECT + 700 x 25
DYNAMIC S BLACK 700 x 25
8351381
8351382
NEW!
NEW!
PRO 4 PERFLIGHT 9 PERFLIGHT 9 ENDURANCE BLACK RED BLACK 700 x 25 700 x 25 700 x 28 8386930
NEW!
NEW!
8386931
8386940
WEB
NEW!
8386938
834089
8386929
NEW!
8386942
LITHION REINFORCED 700 x 25 8386939
POWER POWER SERVICE PRO 4 PRO 4 PRO 4 ENDURANCE COURSE BLANC RED BLUE 700 x 25 700 x 25 700 x 23 700 x 23 700 x 23 8386941
RUBINO III FOLD 650 x 23
OPE CO RANGE 5
RANGE 3
TYRES 5167- ROAD
NEW!
8363655
8337534
8328788
PRO 4 ENDURANCE BLACK 700 x 25 8363657
NEW!
EQUINOX ATOM COMP 700 x 23 X2 X2 700 x 23
RIGID
PRO4 700 x 25 X2
NEW!
PRO4 GRIP 700 x 23 X2
FORMAT & RANGE for each POS signage are indicated next to reference
1
A3/2 R1
2
A3/2 R1
4
A3/2 R2
5
A3/2 R2
6
A3/2 R3
7
A3/2 R3
8
A3/2 R2/R3
3
60x42cm R1/R2/R3
ROAD TYRES
POS
POS CHECK
R1 : R2 : R3 :
1 + 2 + 3 3 + 4 + 5 + 8 3 + 6 + 7 + 8
LIST
NEW!
5085- JUNIOR
TYRES
RANGE 1
POS 1
MTB 24” 8328473
MTB 20” 8328471
MTB 16’’ 8328472
A3/2 R3
BMX STREET 20" x 2.10 8386218
RANGE 2 NEW!
TREKKING 24" x 1.75 8386217
NEW!
TREKKING 20" x 1.75 8386943
RANGE 3 NEW!
MTB 12’’ 8386216
NEW!
BMX RACE 20" x 1.75 8386219
MTB 14’’ 8328470
CHECK
LIST 1 pole of +1 sales in place for R1 / R2 / R3
The entire family should have A7 format signage
A
A
1
CUSTOMER FLOW
CUSTOMER FLOW
CUSTOMER FLOW
JUNIOR TYRES
RANGE 3
A
RANGE 2
RANGE 1
+1 sale pole
B 8
11
4
A
RANGE 2
RANGE 1
5114- SADDLES
A
7
3
13
5
8
10 11
9
12 13
9
3
10
5
4
7
CUSTOMER FLOW
B
CUSTOMER FLOW
Pole with saddle covers All products are clipped and displayed on wire pegs
Saddle pole with A7 signage
RANGE 3
A
AN A3 POS IS READ
4.3 TIMES
B
MORE BY CUSTOMERS
14 7
8
1 4 5
2
9
C
10
11
3
CHECK
LIST All 5 saddle families are on display: 90°, 60°, 30°, KID'S, WOMEN'S and are signed with A6 signage between two blue bars. For Ranges 2 and 3, you have two additional subfamilies: 30° Light and 30° Comfort CUSTOMER FLOW
100% of saddles have A7 signage and 100% of covers have A8 signage First technical price products are in 25 cm baskets with 33 cm POS
SADDLES
6
5114- SADDLES
RANGE 1 30˚
KID
DONNA GEL FLOW 8089089
COMFORT
30˚
LIGHT
CITY 100 8389349
TREKKING 900 GEL 8315962
SPORT CONFORT 100 8351027
FLX GEL FLOW 2 5919000
CONFORT SPORT 900 GEL 8325345
C2 GENUINE GEL FLOW 8302971
NEW!
JUNIOR SPORT 500 8380622
ERGO GEL COVER KID 8380624
30˚
NEW!
NEW!
NEW!
60˚
WOMEN
NEW!
KID 100 8380621
90˚
CITY 900 XL 8386935
NEW!
ERGO 500 M MEMORY FOAM 8381098
NEW!
ERGO 500 L MEMORY FOAM 8381709
NEW!
ERGO 500 XL MEMORY FOAM 8380626
SEAT POST 23.4/25 mm TO 27.2 mm 8350482
SEAT POST 27.2/29 mm TO 31.8 mm 8350483
SADDLE CLAMP 8244703
RANGE 2 30˚
60˚
WOMEN
NEW!
30˚
COMFORT
30˚
LIGHT
NEW!
SPORT 100 8325242 JUNIOR CITY 500 8380623
ZETA GENUINE FLX GEL FLOW 8385847
TREKKING 500 8315963
SPORT CONFORT BLUE 500 8351502
NEW!
CLAMP 31.8mm BLACK 3640340
CLAMP 34.9mm 3640502
SPORT 900 LIGHT 8323993 CLAMP SADDLE 28.6mm 3640200
SADDLE QUICK RELEASE 60mm 3640650
SHIVER XC FLOW GEL BLACK NEKKAR PLUS FLOW 8302970
NEW!
NEW!
NEW! SEAT POST 29.8 LONG 350 8026721
ERGO 500 COVER C2 M 8387024
ERGO 500 COVER C2 L 8387026
ERGO 500 COVER C3 M 8387025
WATER RESIST COVER BLACK 8323752
WATER RESIST COVER BLUE 8323755
WATER RESIST COVER PURPLE 8323754
CARBON SADDLE CLAMP 31.8mm 5430451
SADDLES
KID
90˚
5114- SADDLES
RANGE 3 30˚
90˚
60˚
WOMEN
30˚
COMFORT
NEW!
SPORT LADY 8351321
CITY 900 GEL 8339019
SPORT GEL FLOW 8385852
NEW!
SPORT CONFORT RED 500 8351503
NEW!
ERGO GEL COVER SADDLE BOY 8387346
ERGO GEL COVER SADDLE GIRL 8387347
NEW! NEW!
SADDLE COVER 100 FOAM M 8364600
LUMINOUS SADDLE (WITH LED) 8387766
E OP
NEW!
SAFETY QUICK RELEASE 8380625
SADDLE QUICK RELEASE 50MM 3932376
SUSPENSION SEAT 27.2 AND 29MM TO 31.8MM 8350484
CO
MAX FLITE FLOW BLACK 8351876
ERGO 500 SADDLE COVER C3 L 8387027
2
3
A3 R3
A3 R3
A3 R1/R2/R3
4
A6 R1/R2/R3
5
A6 R1/R2/R3
6
A6 R3
7
A6 R1/R2/R3
8
A6 R1/R2/R3
9
A6 R1/R2/R3
10
A6 R1/R2/R3
11
A6 R1/R2/R3
12
14
A4 R2
13
A4 R1/R2
A4 R3
FORMAT & RANGE for each POS signage are indicated next to reference
R1 : R2 : R3 :
POS
SADDLES
1
3 + 4 + 5 + 7 + 8 + 9 + 10 + 11 + 13 3 + 4 + 5 + 7 + 8 + 9 + 10 + 11 + 12 + 13 1 + 2 + 3 + 4 + 5 + 6 + 7 + 8 + 9 + 10 + 11 + 14
POS CHECK
LIST
Place handlebars in a vertical position to improve access
B B 1
A
B
For R3: A3 POS at 25 height for grip choice
A
RANGE 3
A
RANGE 2
B
1
2
STEERING - 5365
RANGE 1
For R1 / R2: Half A3 POS at 30 height for grip choice
CUSTOMER FLOW
CUSTOMER FLOW
CUSTOMER FLOW
CHECK
LIST
Pegs are all aligned All signage is A8 format
5365- STEERING
RANGE 1
NEW !
HANDLEBAR RAISED OS 720MM
NEW !
8337851
GRIPS FOAM 100
GRIPS SPORT 500
5586664
8298463
GRIPS SPORT 100 GRIPS CITY ERGO SHORT 500
8351467
GRIPS ERGO CITY 100
8386809
TAPE 500 MICROFIBER WHITE
TAPE 100 COTTON
8351698
8386790
ALLOY SPACERS X4
LEASURE HANDLEBAR
8005524
8171442
8173324
NEW !
BAR ENDS CURVE BLACK
BAR ENDS 100MM
8002516
8203954
BAR ENDS ERGO FOLDABLE STEM 1’’ 8203952
STEM AJUSTABLE OS
8272094
8379667
RANGE 2
STEM AJUSTABLE NON OS
8272093
TAPE 500 MICROFIBER BLACK
TAPE HANDELBAR 900 GEL BLACK
8204055
8247218
TRIATHLON HANDLEBAR 500
8324326
NEW !
STEM 1’’1/8 60MM OS
STEM 1’’1/8 80MM OS
8325778
8325779
GRIPS SPORT 520 KIT GRIPS SPORT 920 COLORS COMFORT BLUE WHITE RED 8381216
8298464
GRIPS LOCK ON SPORT BLACK
GRIPS CITY ERGO 900
8351468
8298468
STEM 40° 110MM OS
8298466
BLACK ADHESIF TAPE
8084776
TAPE 500 MICROFIBER BLUE
TAPE 500 MICROFIBER RED
8179000
8173322
NEW !
BAR ENDS 100MM WHITE
BAR ENDS 3 POSITIONS
HANDLEBAR PLUGS
KIT ADAPTATOR STEM FORK 1’’1/8=>1’’
8173318
4407859
3641819
8299154
HEADSET DIVER FOR 1’’1/8 HEADSET STEM
5245387
1788291
NEW!
NEW !
TAPE MAXI CORK TAPE HANDLEBAR PLUGS HANDLEBAR KARBON EFFECT 900 GEL YELLOW FLUO BLACK
8043486
NEW!
8380620
NEW!
NEW!
8380530
NEW!
WEB WHITE/BLACK
RED/BLACK
PINK/BLACK
YELLOW/BLACK
RED/BLUE
8388686
8388684
8388683
8388685
8388682
RANGE 3
GRIPS SPORT 900 ADHERENCE
8339045
HANDLEBAR CARBON OS 720MM
8324399
POS
GRIPS BMX 500
PERSONNALISATION KIT BLUE
8096378
8196648
CARBON SPACER X4 HEADSET STEM COVER BLACK 8005527
5412836
HEADSET 1’’
LUMINOUS BAR ENDS (WITH LED)
LIGHT PLUG FOR HANDLEBA R
8386805
8358568
TAPE 500 MICROFIBER ORANGE
TAPE 500 MICROFIB ER YELLOW FLUO
8327653
8351643
5245085
WEB
MULTIPOSITION HANDLEBAR
8351063
HANDLEBAR OVERSIZE BLACK TRIATHLON HANDLEBAR 100
TAPE STEM 1’’1/8 HANDLEBAR 90MM OS 900 GEL WHITE 8325781 HEADSET HIGHER 8327651
8351099
8340136
8324327
HANDTAPE VELOX HYPERGRIP BLACK 1.5MMM
8390120
HANDLEBAR CARBON
8368774
FORMAT & RANGE for each POS signage are indicated next to reference
2
A3/2 R1/R2
A3 R3
STEERING
1
NEW!
R1/R2 : R3 : 2
1
POS CHECK
LIST
RANGE 1
LEVER V-BRAKE SHORT 6318775
RANGE 2
5126- BRAKING
BRAKE PADS CITY & ROAD 100 3256958
BRAKE PADS ROAD 500 3257105
4 GUMS ULTEGRA DURA ACE 8223681
BRAKE LEVERS EASY 20’’/ 24’’ 8299213
BRAKE PADS CANTILEVER 3256877
PADS V-BRAKE 100 3256737
LEVER VBRAKE LONG 8299214
PADS V BRAKE 500 3256796
GUIDE PIPE V BRAKE 8158439
BRAKE HOUSING BLACK 8043621
ROAD BRAKE CABLE 8043615
MTB & CITY BRAKE HOUSING FERULE BRAKE CABLE 8043636 8043614
DISK BRAKE PADS DISK BRAKE PADS CALIPERS V BRAKE XT/XTR before JUICY 3/5/7 2011 8299212 8350525 8350523
CABLE END 8043637
DISK BRAKE PADS DISK BRAKE SHIM PADS DEORE TEKTRO AVID ELIXIR (M515 / Tektro Auriga) 8350524 8325111
NEW! DOT BRAKE OIL 8328452
GUMS BRAKE PADS CAMPA 3256990
KIT CABLE : HOUSING BRAKE 3289171
PADS VBRAKE TRI ZONE 900 3153601
GUMS V-BRAKE TYPE XT X4 8325106
ADJUSTING SCREWS BRAKE LEVER 8351821
EXTREM WET VBRAKE 8325105
DISK BRAKE PADS DEORE TEKTRO IO 8350522
EXTREM WET ROAD PADS 8327666
DISK BRAKE PADS FORMULA ORO 8325113
BRAKE PURGE SCREW CABLE KIT AVID BRAKE CALLIPER 8210577 8158437
DISK BRAKE PADS HAYES MX2 SOLE 8325168
DISK BRAKE PADS XT/XTR 2012 8308591
TRIANGLE LINK WIRE BRAKE 8158438
SHIM DISC BRAKE PADS DEORE 8357641
UNIVERSAL ANTI FRICTION BRAKE CABLE 8352559
AVID BRAKE DISC PAD 8236944
BRAKE PADS CITY 8384765
KIT BRAKE DISK MECA 8351820
DISC BRAKE KIT HYDRO REAR M 8294984
DISC BRAKE KIT HYDRO FRONT M 8244983
BRAKE PURGE KIT SHIMANO 8357643
DISC 160MM 8325114
MINERAL BRAKE OIL 8328451
BRAKE PURGE KIT DOT 8386589
DISK BRAKE PADS MAGURA MT2/MT4/ MT6 / MT8 8355218
DISK BRAKE PADS HAYES MX1 HFX9 8325112
NEW!
DISC BRAKE KIT HYDRO FRONT + REAR 8378993
PLASTIC LINKS X10 8364253
RED WHITE BRAKE HOUSING 8217163
CARBON WHEELS BRAKE PADS 8325302
BRAKE LEVER EASY KID 14’’ /16 ’’ 8281784
BRAKE HOUSING WHITE 8217162
DISK BRAKE PADS FORMULA ONE MEGA ONE 8325115
CABLE GUIDE ADHESIVE X5 8354339
CABLE UPPER LOWER U & VBRAKE 8325303
FRAME PROTECTOR FOR CABLE 8176294
BRAKE CALLIPERS ALIVIO 8328474
BRAKING
RANGE 3
NEW!
5126- BRAKING
POS 1
A5 R1
3
A3/2
4
A3/2
FORMAT & RANGE for each POS signage are indicated next to reference
2
A5 R1
R2/R3
R2
R1 : R2 :
1
R3 :
5
A/2
2
3
+ +
3
+
5
R3
4
POS CHECK
LIST
2
RANGE 3
RANGE 2
RANGE 1
A
Half A3 POS at 29 height
Start at 44 height
B 3
B
4
3
5
BRAKING
1
CUSTOMER FLOW
CUSTOMER FLOW
CUSTOMER FLOW
CHECK
LIST
"Brake pads" POS is in place Brake pads are displayed in the same order as on the POS to facilitate stocking
TRAIN 1782- DRIVE
RANGE 1
NEW! CHAIN 9 G 8203903
CHAIN 3/8 G 8298688
LEFT GRIPSHIFT FRICTION 8298274
DERAILER HOUSING FERULE 8043635
MTB CRANKSET CHAIN 9 G CHAIN 10 G TRIPLE 7/8 G HG53 HG54 8003052 8387035 CHAIN CHAIN LINKS 8359349 CHAIN 10 G LINKS 3/8 G LINKS 9 G 5933615 8209073 8298679
7 G GRIPSHIFT LEFT RIGHT 8298273
PAIR SHIFT AND BRAKE LEVER 7 G 2906103
FREEWHEEL 7G 8203902
SHIMANO FRAME PROTECT FRONT DERAILER REAR DERAILER REAR DERAILER NEOPRENE 8G 7/8 G ACERA 7/8 G 8298275 8328484 8177006 8303023
SHIMANO CASSETTE CASSETTE CASSETTE DERAILER DERAILER HOUSING ALIVIO 7 G 12x28 8 G 12x32 9 G HG50 11x32 CABLE ANTI FRICTION 8329145 8328485 8043618 8043622 3166339
CARTER CRANK 42T 8299302
RANGE 2 CHAIN CHAIN LINKS 1G 1G 8203905 8209065
PAIR SHIFTERS 8G 8389804
PAIR SHIFTERS 7G 8351525
GRIPSHIFT EASY SPEED DERAILER CABLE RIGHT 5 G RIGHT 6 G ANTI FRICTION 8298277 8389831 8351524
FRAME PROTECTOR TUBE FOR CRANKSET FRAME LEFT CRANK HOUSING SCREW STICKERS 8334810 8043647 6288604 8334810
NEW!
6G FREEWHEEL 8175325
CASSETTE 8 G 12X25 8351522
CASSETTE 9 G 12X25 8389806
CASSETTE X4 REAR DER 10 G 11X28 7/8/9 G 8329159 5626577
RANGE 3
SHIMANO CRANKSET ACERA 9 G 175MM 8356855
REAR FRONT DER ACERA DERAILLEUR DUAL 3/6 G PULL 28,6 TO 34.9 8328483 8209075
SHIMANO REAR DERAILER KIT DERAILER PERF JAGWIRE ALIVIO 9 G 3289252 8334080
NEW!
NEW!
FREEWHEEL 1G 8389807
FREEWHEEL 5G 8171484
PAIR REVOSHIFT GRIPSHIFT 7G LEFT RIGHT 8 G 2906170 8329160
CASSETTE 9 G 11X32 8298767
CASSETTE SHIMANO SHIMANO CHAIN 10 G 11X36 CASSETTE CASSETTE 11G 105 8333196 11G 11X28 105 11G 11X32 105 8329209 8334083 8387036
BMX CHAIN 8333195
RED DERAILER HOUSING 8217166
JOCKEY SHIMANO PULLEY JOCKEY PULLEY SRAM CAMPA 9/10 G 8030449 8030452
NEW!
PAIR SHIFTERS 9G 8389805
11 G CHAIN LINKS 8351523
ROAD TRIPLE CRANKSET 2569409
LIGHT CHAIN 10 G 8280937
WHITE DERAILER HOUSING 8217167
DERAILER PROTECTOR 8362284
DERAILER HANGER 8329146
A
B
Half A3 POS at 29 height
B
DRIVE TRIAN
B
RANGE 3
A
RANGE 2
RANGE 1
A
Start at 44 height
CUSTOMER FLOW
POS
1
CUSTOMER FLOW
CUSTOMER FLOW
A3/2 R1/R2/R3
Check your stocks for this family regularly - frequent source of shrinkage
CHECK
LIST
PEDALS 659- MTB/LEISURE
RANGE 1 NEW! W5
WITHOUT STRAP TOE CLIPS 8171435
POS
NEW! W5
PEDALS CITY 500 GRIP 8379914
PEDALS MTB ALLOY 500 1275480
BTWIN SPD CLEATS 8171726
SHIMANO SPD CLEATS 3170980
NEW! W5
PEDALS MTB 100 8380502 MTB AUTO 100 8298292
RANGE 2
FORMAT & RANGE for each POS signage are indicated next to reference
SHIMANO M520 3169982
1
A4 R1
2
A3/2 R2
3
A3/2 R3
SEMI AUTOMATIC MTB 500 8379913
NEW! W5
TOE CLIPS MTB 8171247
STRAPS NYLON BLACK 8171436
REFLECTOR SMPD22 5626992
CHILDREN BIKE PEDALS 8381215
FREE RIDE 100 9/16 2634472
SHIMANO M424 5744464
SHIMANO XT XC 8351933
RANGE 3 NEW! W5
BTWIN FOLDABLE PEDALS 8350515
FREE RIDE 100 1/2 ’’ 8113769
FREE RIDE 900 8244912
SHIMANO M324 8358390
SHIMANO XT ENDURO 8351937
LUMINOUS PEDALS (with led) 8387764
R1 : R2 :
2
R3 :
3
1
POS CHECK
LIST
Clipless MTB pedals (highest T/O of the family) are displayed in the upper part of the layout
B
A4 POS at 29 height
B Half A3 POS at 28 height
B
3
Half A3 POS at 24 height
CHECK
LIST MTB clipless pedals (Top share of T/O) are displayed in the upper part of the layout. CUSTOMER FLOW
CUSTOMER FLOW
CUSTOMER FLOW
POS comparison tables are in place (A4 for R1, A3 for R2 / R3) Pedals (road and MTB) are displayed between the road footwear layout and the MTB footwear layout
MTB/LEISURE PEDALS
2
1
A
RANGE 3
A
RANGE 2
RANGE 1
A
PEDALS 5378- ROAD
POS
RANGE 1
FORMAT & RANGE for each POS signage are indicated next to reference
ROAD 100 ALLOY 8351319
ROAD 100 AUTO 8298316
LOOK KEO EASY BLACK 8033579
LOOK KEO GRIP GREY 8059477
1
A4 R1
2
A3/2 R2
3
A3/2 R3
LOOK KEO 7° COMPATIBLE RED 8298315
RANGE 2 NEW! W5
ROAD 500 SEMI AUTO 8298315
ROAD 500 AUTO 8298317
LOOK KEO CLASSIC 3 8384979
LOOK KEO DELTA 9° COMPATIBLE 8171725
LOOK KEO GRIP RED 8086873
SHIMANO SPD SL 3170018
RANGE 3 NEW! W5
OP
SHIMANO R540 8303144
LOOK KEO PROTECT CLEATS 8004240
LOOK KEO 2 MAX BLACK/WHITE 8364542
LOOK KEO 0° COMPATIBLE BLACK 8298319
LOOK KEO 2 MAX CARBON 8384981
O EC
R
G AN
E5
LOOK KEO 2 MAX BLACK/ WHITE 8328175
R1 : R2 :
2
R3 :
3
1
POS CHECK
LIST
All pedal consumables are in the upper part of the layout
1
2
B
A
RANGE 3
A
RANGE 2
RANGE 1
A
B
B
3
PLV sur hauteur 28
LIST All consumables are in the upper part of the layout.
CUSTOMER FLOW
CUSTOMER FLOW
CUSTOMER FLOW
POS comparison tables (A4 for R1, half A3 for R2 / R3) are in place at 28 height Pedals (road and MTB) are displayed between the road footwear layout and the MTB footwear layout
ROAD PEDALS
CHECK
!
! S E L SA
Y R A T R EN G I E H M V E N L O +2 E P V N M E SALES R O C U H T IT +1 W SALES R E H
Because... Spare parts are a fantastic way to get complementary sales! When a customer buys a 340 bike, the margin is just â‚Ź15 (very little when you consider the time spent helping the customer). Your customer takes your time for granted when buying, but is sure to be unhappy if they get a puncture. You are sales specialists, sports enthusiasts and cycling experts:
EQUIP YOUR CUSTOMERS!!
+4
SALES
+3
SALES +1 SALE POLE
FLEX
RECOMMENDATIONS for complementary sales: - Saddle cover M & L - Stands - MNP 100 Pump - Puncture repair spray - Tyre tools - 26" inner tube - 27.5" inner tube - 500 Multitool - 500ml All-in-One 1 reference Max per Checkout displays Check with your local performances on accessories
+1 SALE POLE
OPTI
P E R
T A E
1 T + I R R K U U O E YO Y R R E U E S S D A E R O CR O P N X I E ND A
CONTACT BTWIN FRANCE
NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com
L A S
! S E
€150 SHIPPING INCLUDED
o ltiv u «M "FLIP-DOWN" SYSTEM SWINGING DOORS FOR EASY STOCKING
SAVE UP TO
15 MIN
EVERY DAY!
A LAYOUT THAT IS:
CLEAR + CLEAN + EASY TO STOCK = IMPECCABLE MASS EFFECT AT ALL TIMES + TIME SAVINGS FOR YOU AND YOUR CUSTOMERS, PLUS INCREASED T/O!
OPEN
€1200 EXCL. VAT
PRICE EXAMPLE FOR A RANGE 3 STORE
Easier for customers to find products and put them back in the right place!
tem s y »s
lay p s Di L H by
CLOSED
TO ORDER, CONTACT: NICOLAS BORDELOUP nicolas.bordeloup@btwin.com
G N IG R K U N C I O Y C OFA R T E S D E R B F O U L T R E SE NN ! I
W O N