2016-04; UAE, Unique

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THE WORLD’S BESPOKE PRIVATE JET LUXURY LIFESTYLE MAGAZINE

UNIQUE GCC

| 1 11 2016UNIQUE - ISSUE


COMPENDIUM

MUSICMACHINES – MUSIC BOXES FOR THE 25TH CENTURY

Bespoke - at a fraction of the time!

The Art of Bespoke is a time-consuming process as it is about building a close relationship with the customer, to understand his aspirations, to create original solutions that deliver striking designs to not just meet his needs but exceed expectations. By introducing the new BESPOKE LINE, BUBEN&ZORWEG offers all of this at just a fraction of the time. The sheer diversity of solutions and materials that can be found in the current BUBEN&ZORWEG collection is a veritable ode to the sense of individuality and uniqueness shared by many of the most demanding customers and collectors. Be it the array of fine leathers, the high-quality finishes on fine timbers or the high-tech materials skillfully integrated into the design, the number of possibilities becomes virtually endless once the customer starts contributing his own input and creative ideas. The fact is that few brands in the luxury sector have such a developed customercentred philosophy as BUBEN&ZORWEG, allowing for a level of customisation that transforms time into a borderless space where anything is possible. But although customisation can be a very detailed process allowing for the incorporation of far-reaching modifications, it also requires a fair amount of time in order to meet the uncompromising quality standards that apply to all BUBEN&ZORWEG creations. 16 | UNIQUE

With the new BESPOKE LINE, BUBEN&ZORWEG enables customers and collectors all around the world to take possession of their very own customised masterpiece without any additional expenditure of time or effort. A process where there is no need for separate planning or calculations, and all matters concerning feasibility or material characteristics are perfectly clear from the onset. A selection of fascinating, shimmering, highgloss lacquer finishes, ranging from the elegantly sophisticated to the strikingly powerful, shortens the journey of determining colour. And regarding materials, individual preferences are met by our own design experts with a bandwidth of finest leathers that enables the owner to adapt his future masterpiece to a specific ambience and his own personal style. This March, the BESPOKE LINE will be a highlight at the BUBEN&ZORWEG booth in the upcoming BASELWORLD fair (Hall 2.0 - Booth D61), as the display of a special collection will emphasise the importance of truly exceeding expectations. After all, today’s luxury world is all about personalisation as customers and collectors want a high level of exclusivity and to express themselves in their own way and style. The BESPOKE LINE allows for precisely that, but at just a fraction of the time!

MB&F celebrates its tenth anniversary in 2015 with the tagline “A creative adult is a child who survived.” One film that children (and many adults) of all ages love is Star Wars and who could forget the frantic swarms of the Imperial fleet’s TIE fighters as they battle the Alliance. The TIE fighter inspired MusicMachine 3 (MM3) is proof positive that both the child and the Force are still going strong within MB&F founder Maximilian Büsser – who was 10 years old when he first saw Star Wars in 1977. While MusicMachine 3 may look as though it is more at home darting around in the silent vacuum of space, it is in the sound-propagating, air-rich atmosphere of Earth in which MM3 really displays its mettle. Those lattice-like vertical wings support and protect the dual music cylinders, each playing three melodies: the theme tunes from Star Wars, Mission Impossible, and James Bond on the right and The Godfather, Merry Christmas Mr. Lawrence, and The Persuaders on the left. Those side wings also play a vital role in propagating sound vibrations down from the combs to the naturally amplifying resonant base, manufactured by JMC Lutherie.

The music in MusicMachine 3 is powered by two independent movements mounted on the two tail sections. Each movement has its own winding key (disguised as thrusters), a mainspring barrel, horizontal cylinder with pins, and comb with hand-tuned teeth sounding each note. The cylinders play three melodies each. An air regulator in the form of a circular fan (resembling a rotating radar dish) governs the unwinding speed/music tempo of each cylinder. To ensure the lateral symmetry of MM3, Reuge broke with music box convention to configure the two movements as mirror images of one another. This required a complete inversion of the design of the movement components and the movement architecture so that one cylinder rotates clockwise and the other anticlockwise. MusicMachine 3 doesn’t just look as though it has flown in from a more advanced civilisation, it sounds like it as well.

MM3 may appear to come from a galaxy far, far away in the future; however, its origins are much older and much closer to home. MusicMachine 3 features all of the traditional elements of a beautifully arranged, high-end mechanical music box. This should come as no surprise as it was developed and crafted according to MB&F’s design by Reuge, the Swiss music box manufacturer with 150 years of expertise and experience.

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