Our mission

OUR BRAND VALUES

We’ve developed our brand values to reflect who we are and what’s important to us as a University. These will be shared externally.

The HR led DRIVE values will remain as our internal behavioural values.

Career-focused

We blend academic and hands-on practical learning with work placements to inspire, challenge, motivate and support our students to aim higher and achieve their career goals. Our lecturers are industry professionals, our courses are stimulating, creative and entrepreneurial, encouraging innovation, critical thinking and creative problem solving skills; an approach that equips our graduates with the confidence to work as part of a team, navigate uncertainty and thrive in their future careers.

Inclusive

We treat each student from every background and belief as an individual. We embrace and celebrate difference, respect and support each other. Our campuses are safe and welcoming places, where everyone can be themselves and feel that they belong.

Student centred

Students are at the heart of everything we do, they are our customers, and their opinions matter. We listen and respond to their needs, treating them with care and compassion. We strive to provide a holistic student experience, which goes beyond earning a degree. We enable our students to find and explore new passions through a host of free social, cultural and sporting opportunities, so that everyone can participate and flourish.

OUR BRAND VALUES

Open

We are open to new ideas and new ways of doing things, continuously evolving and seeking new and better means to inspire and enable learning. We are committed to access and academic achievement for all, regardless of age, background, circumstance or location. We create opportunities for those who want to realise their ambitions and fulfil their potential.

Connected

We collaborate with our strategic partners to create courses that are relevant, engaging and meet the needs of tomorrow’s economy. We work with our students and the Students’ Union to ensure a positive and successful learning experience. We build networks with businesses and communities to deliver the best outcome for our students and we help our students connect with the world of work.

Ethical

We are committed to fairness in our policies, practices and procedures. We act responsibly in our approach to the environment, social responsibilities and on sustainable development. We actively participate in The United Nations sustainability goals. We take our duties as a centre of learning, neighbour, partner and employer seriously.

IMPORTANCE OF A STRONG BRAND

We have an enviable and powerful asset in our name and reputation, we must use this wisely in order to protect the good value that it adds to Buckinghamshire New University.

Only by protecting our brand identity and staying true to our brand values can we benefit from the advantages they give.

The brand identity works with, and reinforces the value and recognition of the Buckinghamshire New University brand.