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Tone of voice
Why is it important?
Having a set tone of voice enables you to have a personality, meaning you can relate to your consumers (our students) on a more personal level. A relationship can then form and with this comes brand loyalty and our family feel.
• to engage with our students and staff
• to build trust in what we do
• to stand out from the competition.
Everybody uses tone of voice to create a strong brand persona.
Whether we’re talking to a potential student over the phone, via email, at an open day, in a direct mail pack, on social media or in a press release, every time we communicate, we are using a tone of voice.
Being aware of this can mean we can work as a team to create one distinctive voice.
TONE OF VOICE
Our principles
EXPERT AND EFFECTIVE
Leader / Sage
We have conviction in our beliefs, and confidence in our services. Our sentences are short, succinct, and to the point. We talk with absolute clarity and never hide behind jargon. INSPIRING AND INVITING
Creator / Magician
There’s a positive, can-do attitude in our communications. Our words are enticing, exciting, and encouraging. TRUSTWORTHY AND CARING
Caregiver / Everyman
We speak like a real person, and we’re not afraid to show our feelings. Our voice sounds thoughtful and warm.
TONE OF VOICE
How our principles sound to students
EXPERT AND EFFECTIVE
We offer state-of-the art facilities to ensure you can achieve more.
Our lecturers and industry experts support you as you develop your skills.
We enable you to develop the skills you need to ensure you are career-ready upon graduation. INSPIRING AND INVITING
Whether you’re applying for a degree, starting an apprenticeship, or furthering your career, there’s a world of exciting opportunities for you to explore at BNU. TRUSTWORTHY AND CARING
Throughout your studies, it is important to care for your physical health as well as your mental health and wellbeing. We understand there may be times where you may feel that you need some extra help. We are here to support you and ensure you get the most out of your time here.
STRAPLINE
A good strapline creates a strong and clear brand image in the customer/student mind.
It defines the University uniquely and helps set us apart from competitors.
