Bucks Students’ Union Media Pack Connecting your brand to over 10,000 students
Table of contents Introduction . . . . . . . . . . . . . . . . . . . . . . . .
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Why us? . . . . . . . . . . . . . . . . . . . . .
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Freshers’ advertising. . . . . . . . . . . . . . . . . . . . 5 Campus advertising . . . . . . . . . . . . . . . . . . . . 8 Digital advertising. . . . . . . . . . . . . . . . . . . . . 10 Print advertising . . . . . . . . . . . . . . . . . . . . . . 11 Sponsorship opportunities. . . . . . . . . . . . . . . 12 Companies that trust us. . . . . . . . . . . . . . . . 13
We can help you reach 10,000 students
Bucks Students’ Union is partnered with the Union of Brunel Students and handle all of their advertising and media bookings. We can offer package deals, across both sites, giving you the ideal opportunity to engage with even more students. Please contact us if you would like more information or to discuss package options for multiple sites.
Hello, we’re Bucks Students’ Union Advertising and marketing opportunities with us are the most effective way of reaching students at Buckinghamshire New University. This media pack will take you through the many exciting marketing and sponsorship opportunities that we have available. We hope that you find this pack useful in helping you choose the most suitable channel for your business or organisation.
Let’s get started... We’re happy to work with you to find the best channels – that both fits your needs and budgets. We’re always open to unique and innovative ways to create tailor-made packages, so feel free to get in touch with us. For more information or to discuss any opportunities, please contact us at: simon.mcdowell@bucks.ac.uk 01494 601 600
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vibrant and diverse student population while offering your organisation access to our student body. We are a registered charity, therefore, income generated through our advertising channels is reinvested into improving our services and ensuring that we offer the
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who are all members of Bucks Students’ Union. We represent all students and
Freshers’ advertising Freshers’ fairs Our freshers’ fairs happen right at the start of the academic year and offer a high footfall. We have, on average, over 2,000 new arrivals each year and there is no better way time to influence and nurture our members. A stall at any of our events, gives you the chance to exhibit, demonstrate and promote your products, or services, to enthusiastic and highly engaged members. At every event, we can provide: a table, two chairs, space behind for pop-up banners and access to electricity and Wi-Fi, if required.
Uxbridge Campus
High Wycombe Campus
Wednesday 21 September 2022
Thursday 22 September 2022, 10am-3pm
Standard stall . . . . . . . . . . . . . . . . £100+VAT
Standard stall . . . . . . . . . . . . . . . . . . . . . £475+VAT Outside stall* . . . . . . . . . . . . . . . . . . . . . . £450+VAT Charity stall . . . . . . . . . . . . . . . . . . . . . . . £225+VAT * We have a large concourse area outside the main Gateway building and can offer various sized spaces. You will, however, need to provide your own stall covering in the form of a gazebo, or a similar structure.
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Freshers’ advertising Freshers’ goody bags We produce around 2,000 freshers’ goody bags that get individually handed out at enrolment. This is an ideal opportunity to get promotional materials directly into the hands of students when they first arrive at BNU and you can insert leaflets, brochures or any other promotional items.
Freshers’ goody bag insert . . . . . . . . . . . . . . £180+VAT
Summer mailout Every August, we post over 5,000 welcome packs to both new and returning students. Each pack includes a number of different leaflets and guides from the Union and is the ideal way to engage with our members just before they arrive at BNU.
Freshers’ mailout (approx. 3,500 inserts) . . . . . . . £500+VAT Returners mailout (approx. 3,000 inserts) . . . . . . . £430+VAT Combined freshers’ and returners (approx. 6,500 inserts) . . . . . . . . . . . . . . . . . £850+VAT
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Freshers’ advertising Pre-freshers’ newspaper Within each summer mailout pack, we post out a pre-freshers’ edition of the Bucks Student, our printed student newspaper. The prefreshers’ special contains heaps of useful information about freshers’ fortnight and beyond.
Full-page advert . . . . . . . . . . . . . . . . . £350 Half-page advert . . . . . . . . . . . . . . . . . £200 Quarter-page advert . . . . . . . . . . . . . . . £125
Academic wallplanner Our academic wallplanners are really popular with our members and highlight important events that are running throughout the year. The wallplanners are A2 in size and folded down to A4.
Half-page advert (A5 size) . . . . . . . . . £150+VAT Quarter-page advert (A6 size) . . . . . . . . £75+VAT
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Be seen on campus We are in a unique position to help your brand engage directly with our members through a wide range of different promotional opportunities. We have exclusive distribution rights across all of our campuses and University managed halls.
Leaflet and product distribution Distributing leaflets, vouchers, promotional items or samples is one of the best ways to directly engage with students. We have eager promotional teams who can distribute materials on your behalf, around our campuses.
Stalls on-site
1,000 leaflets distributed across campus . . . . . . . £192+VAT
On-site promotional stalls are a great way to engage with our members,
1,000 leaflets distributed across our cafes . . . . . . £120+VAT
face-to-face, at popular and high footfall areas around campus.
Day hire, in our venue . . . . . . . . . . . . £80+VAT Week hire, in our venue . . . . . . . . . . £300+VAT Based on Monday to Friday, 9am-5pm
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Be seen on campus Halls leaflet drop We have around 700 rooms split across three different University managed halls, in High Wycombe. Advertising in halls takes your product or service direct to students and gets the information across to a captive audience.
Halls leaflet drop . . . . . . . . . . . . . . . . . . . . £360+VAT
Posters Advertise around our campuses in popular, high footfall, areas.
One week . . . . . . . . . . . . . . . . . . . . . . . . . £20+VAT 12 x A3 posters
One month . . . . . . . . . . . . . . . . . . . . . . . . £50+VAT 12 x A3 posters
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Let’s go digital Social media
Website advertising
Advertising on our social channels gives you the ability to target students instantly.
Our website, bucksstudentsunion.org, has in excess of 450,000 visits
You can use our channels to promote a product or service and provide a link
each year. Our banner adverts are highly visible on the homepage
through to your site or online presence.
of our website and can link directly through to your site or online presence.
Our main Facebook account has around 6,000 likes, Twitter around 7,500 and over 2,000 on Instagram.
Website banner
Social media promotion . . . . . . . . . . . . . . . . . £75+VAT Price per channel
One week . . . . . . . . . . . . . . . . . . . £60+VAT One month . . . . . . . . . . . . . . . . . . £120+VAT One term . . . . . . . . . . . . . . . . . . £360+VAT
Digital screens Bring your campaign to campus by promoting it across our digital screens, located at our busy reception area.
One week . . . . . . . . . . . . . . . . . . . £45+VAT
One month . . . . . . . . . . . . . . . . . . £180+VAT
Two weeks . . . . . . . . . . . . . . . . . . £90+VAT
One term . . . . . . . . . . . . . . . . . . £300+VAT
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What we print Membership guide
The Bucks Student
The membership guide covers all of the various ways that our members can
The Bucks Student is our free student-led newspaper and is
benefit through their Students’ Union and how to make the most out of their time
released every three weeks, during term-time, in both printed
at BNU. Annually, we print 8,000 copies with the majority of guides being posted
and digital formats.
out as part of the summer mailout.
Full-page advert . . . . . . . . . . . . . . . . . £350 Full-page advert (210x210mm size) . . . . . . . . . . . . . £500
Half-page advert . . . . . . . . . . . . . . . . . £200
Half-page advert (210x105mm size) . . . . . . . . . . . . £300
Quarter-page advert . . . . . . . . . . . . . . . £125
Community guide Our community guide covers all the essentials needed for moving into a new area – from fire safety to crime prevention – and is produced in partnership with Thames Valley Police and Wycombe District Council. Annually, we print 3,000 copies that are distributed within the first few weeks of the new academic year.
Full-page advert (A5 size) . . . . . . . . . . . . . . . . . . £300
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Sponsor an event and be a part of something special FestiBall Our three-day, end of year, ‘festival’ has thousands of visitors right across the weekend and features headline artists, outdoor areas, a headphone disco and is a hugely memorable weekend.
Varsity Our pinnacle sporting fixture of the year where we compete against the University of Roehampton in multiple fixtures with the winning side lifting the official trophy. This event is played at alternate universities on an annual basis.
Union Awards The Union Awards is one of the most established events that we run throughout the year and formally recognises the successes and achievements of some truly inspirational students and members of staff.
Athletic Union Awards
Various tailored packages are available for each event, please contact us to discuss how you and your brand can engage at
This event is specifically sports-focused and celebrates the end of the sporting
any of these events:
season with a range of different awards for both players and teams.
simon.mcdowell@bucks.ac.uk 01494 601 600
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Companies that trust us Over the years, we’ve worked with small independent companies, right up to large corporate and national brands. Some of the brands, that we’ve had the pleasure of working with, include:
For more information or to have an informal chat about working together, please contact us: simon.mcdowell@bucks.ac.uk |
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01494 601 600
Bucks Students’ Union Queen Alexandra Road, High Wycombe, Bucks HP11 2JZ Tel: 01494 601 600 Email: union@bucks.ac.uk Website: bucksstudentsunion.org Bucks Students’ Union is a registered charity - no. 1144820 © Bucks Students’ Union 2022 This media pack was produced by Bucks Students’ Union, in May 2022, and is accurate at the time of going to press. The media opportunities listed, and the respective prices quoted in this pack, are subject to change. Full terms and conditions can be found at bucksstudentsunion.org/advertise.