Other Branding Companies Quynh Nguyen
Theme 1: TRAP KITCHEN
MARKETING OBJECTIVE: To promote non-violence, spread peace with food.
TARGET AUDIENCE: Our target audience are kids, gang members, rappers, party goers (catering)
CALL TO ACTION: To set aside your differences and form a friendship with your enemies by sharing a meal.
LOOK AND FEEL: Dining and making peace with your enemies. ADJECTIVES THAT DESCRIBE THE ORGANIZATION: Peaceful, deli-
cious, engaging, mutual, unique
ADJECTIVES THAT WE CAN TO CONVEY: Friendly, culture, non-asian, influence, community, food
Theme 2: WOMEN’S REFUGEE COMISSION The Women's Refugee Commission improves the lives and protects the rights of women, children and youth displaced by conflict and crisis. We research their needs, identify solutions and advocate for programs and policies to strengthen their resilience and drive change in humanitarian practice. Since our founding in 1989, we have been a leading expert on the needs of refugee women and children, and the policies that can protect and empower them.
MARKETING OBJECTIVE: Researching the needs of these women,
resolve conflicts and find solutions, encourage refugee women and children to strengthen their will and drive
TARGET AUDIENCE: Those who want to help refugee women who are
currently facing difficult situations and to bring happiness to these people.
CALL TO ACTION: Motivating others to help refugee women. This
includes helping those with disabilities, sexual assault, gender discrimination, in detention centers, livelihood, and those facing family separation.
LOOK AND FEEL: The concept of these logo sketches were to indicate a
nurturing female, specifically a mother. Then on the last page, the two “E” at the end of “refugee” are played with. Because this organization is to help women, two words are associated with the organization: Encouraging and Empowering.
ADJECTIVES THAT DESCRIBE THE ORGANIZATION: Enlightening,
healing, changing, empowering, trusting, resolution.
ADJECTIVES THAT WE CAN TO CONVEY: Moving, inspirational, helping, motivating, advocating, caring.
Theme 3: UB SUSTAINABILITY ICECAP “EMISSION CONTROL”
MARKETING OBJECTIVE: The objective of this project is to create an
integrated energy and climate action plan that updates the University at Buffalo’s original 2009 Climate Action Plan (CAP)
ICECAP picks up the University at Buffalo’s original Climate Action Plan (CAP) in which it focuses on reducing gas emission on campu.
TARGET AUDIENCE: Our target audience is students who are attending
Sustainability is about meeting today’s needs without sacrificing the needs of the next generation. Here at UB, sustainability is a culture of teaching that prepares our students for a changing world—one where solar panels proliferate in place of fossil fuels.
CALL TO ACTION: Create an integrated energy and climate action plan
in UB (University at Buffalo)
and let students know about the amount of gas emission occur from the school.
LOOK AND FEEL: The concept of these logo sketches were to indicate a
nurturing female, specifically a mother. Then on the last page, the two “E” at the end of “refugee” are played with. Because this organization is to help women, two words are associated with the organization: Encouraging and Empowering.
ADJECTIVES THAT DESCRIBE THE ORGANIZATION: Supportive,
sustainable, preservable, relievable, clean
ADJECTIVES THAT WE CAN TO CONVEY: Reliable trustworthy, atmospheric, efficient, green