Southern pine industry eyes recovery signals

f\unlNc rHrs FrRSr uer-p of 2012, some faint glimmers of Lf hope have appeared for the recovery of home construction markets, perhaps in the not-too-distant future.

Building permits are up one month, down a bit the next. Indexes measuring builder confidence have reached a plateau, while production volume of southern pine lumber runs ahead of last year's pace-a good sign. Uncertainty prevails. The lumber industry remains cautiously optimistic, recalling the last prosperous days of 2005, when a modern-era record of 19 billion bd. ft. of southern pine was produced; 13.34 billion bd. ft. was produced in 201l.

With those facts as context. SP lumber dealers can rest assured that America's first lumber species will be readily available in a wide range of sizes and grades to meet the demands of most any construction project. Add the features of pressure treatment with the latest preservatives, southern pine outshines nonwood alternatives for building outdoors, too, or where conditions for decay and termite attack warrant added protection from the elements.

The Southern Forest Products Association provides a collection of resources to help dealers and distributors improve their southern pine sales. SFPA materials not only help train employees, but also educate customers on the proper selection and application of SP lumber. Dealers know the value southern pine provides for their customers: dependable strength, exceptional treatability, and attractive appearance. And on a daily basis, SFPA supports dealers and distributors with the sales help they need.

Remodeling market features southern pine patterns

With new home construction creeping along, contractors are staying occupied with remodeling projects. Southern pine offers a long list of possibilities: exterior siding for room additions, plus flooring, paneling, ceiling patterns, and trim to dress up the inside. Mark Junkins of McShan Lumber Co., McShan, Al., offers some insights: "I've been surprised at how well the pattern market has held up in view of the drastic drop in housing. Of course, this is understandable since patterns have a strong position in the remodeling market. A contributing factor has been the rediscovery of wood as a green building product. It doesn't hurt that southern pine is beautiful and strong, which makes it well suited for indoor applications... plus, its sustainability is beyond question."

Dealers must remember that wood is a natural insulator, contributing to energy efficiency and lower utility bills. The look of real wood for wall paneling and ceilings adds a dramatic flair to all rooms. SP patterns are readily available in long lengths to eliminate or reduce splices. Clear or semi-transparent finishes draw attention to southern pine's distinctive grain. Not sure which pattern will be a bestseller? Review the information and product samples pictured in SFPA's booklet "Southern Pine Patterns," available as a PDF download at www.southernpine.com.

SP flooring can enhance the look of any indoor space, whatever the d6cor. A wood floor adds comfort and value, not to mention being a premium alternative to carpeting or ceramic tile. Selling more southern pine flooring, paneling and other specialty items starts by knowing the proper installation and maintenance tips. SFPA offers a comprehensive guide to both interior flooring and exterior porch flooring. "Southern Pine Flooring" can be downloaded as a PDF from southernpine.com.

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