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Eastern white pine patterns revealed in new format
DnOvtOtNG r ler el of quality that has sct building pro|. -iee t :tundurds lol' et'nturies. eastcnl r.l hite pinr' rcmains an industly favoritc among today's nrost talcnted buildin-e prol'cssionals and architccts.
With an ability tcl delivcr unique aesthetics to every project it is incorporated into. castern w'hite pine is often properly crcclitcd tbr its lastin-g wavs of influencing a room's ambiancc.
Now u ith thc Northcastcrrr Lumber Manufacturer's Association's rcccntly released Putterns of Eustcnt White
Plle brochure. incorporating thc spccics into projects has .just bcconre evcn cirsicr.
Intending to hclp builders. architects. manuf'acturers ancl retailers becomc morc cognizant of the rich variety in enduse aesthetics that castern white pine off'ers, this new tool takes the complication out of selecting appropriate lumber pattcrns.
"What's really nicc about the new pattern brochure is that the official profilcs of standard patterns ftlr eastcrn white pine are diagramrned with exact ntcasure ments." says NI'LMA president Jeff Easterling. "lt also includes profiles fbr siding and panelin-u products of various patterns."
Needing to replace thc rxiginal fclrmat, un nu1-sf-print single-sheet pattern char1. NT,LMA saw an opportunity to advance the effectiveness in how patterns were showcased.
Now available to industry prof'essionals, Potterns o.f Eastertt Wltita Pine off-ers a ncw arrangement of the 23 standard patterns as a handy 4"x9" horizontal fblrnrrt. providing all of the necessary pirttcrn infirrrnation and design elements in a portable, functional format. The convenient format offers a new level of usability, proving to be a very practical tool for building professionals and architects, both onsite at a project and at the office with a client.
When constructing Patterns of Eastern White Pine, NILMA determined that it was critical that the details and specifics were strongly conveyed and made readily available. The new format is successful on both accounts, as the precisely detailed measurements are outlined for each pattern and are illustrated with visuals. all in a convenient format.
Providing high-resolution graphics, the wood grain is detailed out for reference and the pattern profile itself is reversed out of the grain in white to enhance its uniqueness. In addition, the final look of two pattern pieces is coupled together on the page as an inset, helping illustrate the patterns' true aesthetic.
The new 32-page publication also includes a couple ofeye-catching fullpage photos of end-use examples, along with overviews of the multiple reasons that eastern white pine is a best choice for interior and exterior design.
"This new brochure fits well with our ongoing plan of providing a fullspectrum of high-quality, dual-purpose design and specification publications, not only for use by NeLMA members with their customers but also as a marketing tool in the association's outreach to the design/build community," says Easterling.
A complimentary copy is available to NELMA'S membership, with additional copies for non-members available for purchase at $2 each. Also offering a quick online reference, each of the 23 patterns are also individually available online at nelma.org and will be accessible through the NILMA iPhone application, set to be released to the public this fall (see pages 26-27).
Providing a variety of reference materials, NgLMA assists consumers, designers, architects. engineers. builders and contractors in the selection and use of wood products produced in the Northeastern U.S.
These materials include grading rulebooks, technical brochures, marketing publications, sales tools and historical videos, among many more.
- Visit www.nelma.org to order any of these materials online.
