Increase explsure of your clmpnny and products throughout the distribution channeL

Select the best advertising vehicle for your clmpany to target-market a particular region or narket segnent-or choose multiple publications to reach the entire industry, nationwide.

The Merchant Magazine.

8S-year-old trade magazine reaches LBM dealers and whofesalers West of the Rockies, Ifie Merchant Magazine is primarily a paid publication, ensuring high readership.

Each year, a special supplement targets LBM buyers in conjunction with each fall's NAWLA Traders Market. The supplement is inserted into the October issues of both BPDand The Merchanf, providing cir culation ol over 21,000. Discounted advertising rates include an expanded company and booth listing.

Deluxe lndustry Calendar of Events.

The Deluxe Industry Calendar of Events is packed with hundreds of industry events, encouraging buyers to retain and constantly refer to it throughout the year. Consequently, each month's sponsor receives a full month of exposure. The full'color, 12month wall-hanging calendar is inserted into the December issues of both BPD andThe Merchant providing a circulation of 21,000+.

For rates and more information, contact Alan Oakes or Chuck Casey at (949) 852'1990 ajoakes @ aol.com, ccasey @ building-products.com