Marketingeastern white pine 10 tools to help get the iob done

As o LEADTNc MARKETING votce for lA,the wood products industry. the Northeastern Lumber Manufacturers Association provides a variety of tools that will assist lumber retailers and building material distributers with the sale and marketing of eastern white pine.

This handy overview covers 10 of the most popular reference materials, helping ensure that retailers, wholesalers, and distributers have tools to provide their customers with all the most pertinent information about eastern white pine.

Many of the tools are available from www.easternwhitepine.org or www.nelma.org, and can also be conveniently mailed directly to you by request. All literature requests may be sent to info@nelma.org or by calling NgLMA at (207\ 829 -6901.

1.llnLUA Buyer's Guide

What It Is: A directory listing of eastern white pine producers and distributors. This convenient resource is published in a pocket-size format (4ll2"x6"). The buyer's guide displays company contact details, products produced, and other vital specifics for each lumber manufacturer, secondary wood products producer, lumber wholesalers, industrial equipment manufacturers, and industrial services member.

How to Use It: Provided free of charge upon request, this handy resource is a great lookup tool for retailers and distributors, with easy access to essential company and contact information in one place. The buyer's guide information may also be accessed online at either website under the Product Locator search feature.

2. Standard Grade Rules for Northeastern Lumber

What It Is: This heavyduty, spiral-bound, pocket-size booklet is all-inclusive, covering the official NeLMA's grading rules divided into 12 easily referenced sections.

This resource is available for a nominal charge and can be obtained by contacting NSLMA.

How to Use It: Serving as the definitive resource for lumber grading specifics. this fantastic piece is a great training tool for sales staff that need to know the details of allowable wood characteristics within each crade.

3. ttre Swatch

What It Is: This one-of-a-kind. compact, informational tool takes on the look and size of a paint swatch. detailing out specifics on the five pri-

PATruRNS OF EASTERN WHIIE PINE

mary grades of eastern white pine: D&Better, Finish, Premium, Standard, and Industrial. High quality photos of sample boards and basic grade and rule summary information are included for each section.

How to Use It: The swatch is a fantastic reference piece for architects, designers, lumber retailers, and building material wholesalers-and is both an extremely effective sales tool and display piece fbr retail locations.

4. Patterns of Eastern White Pine Booklet

What It Is: This updared publication showcases the official 23 standard patterns of eastern white pine. In a convenient 4"x9" horizontal format, a single page is devoted to each pattern, including an illustration of the flnal "look" of two pattern pieces.

How to Use It: With two-pages of end-use photography, this makes for

1.999.726.3963 informationat and sales tool for retailers, wholesalers and distributors. The booklet can also be used to supplement literature requests and as marketing support for your own sales cycle.

5. White Pine Monographs

What It is: Having successfully revitalized this historic periodical that made its debut in l9l5.The White Pine Series of Architectural Monographs provides visual documentation of classical and unique applications and remain a favorite among builders, architects and designers.

How to Use It: Illustrated with crisp photography and detailed editorial, monographs can be ordered in bulk quantities to be distributed to your own company database. (Members can also have NrLMA directly manage mailings.)

Crow's Market & Price Service

The most comprehensive market & price ssruice covering the North American lumber and panel market.

As a subscriber to Crow's Market & Price Service you'll get the following great features:

' Crow's Weehly Marhet Report - the longest'running & most respected lumber & panel price reporting publications in North America.

' Crow's Price Watch - an online service that allows you to analyze price trends and instantly see which prices are up and down and by how much.

' Crow's Lumber & Panel News Seruice - a comprehensive & reliable daily news service covering the latest lumber news & wood products industry developments.

' .RfS/'s Lumber & Panel Outlooh - a weekly analysis of wood products markets by RISI's economists - the most trusted source of forecasting in the North American industrv.

With ongoing calls for story submissions. there is a unique opportunity for builders to provide content to this reputable publication, showcasing your customers' projects that incorporate eastern white pine.

6. iPhone Publication App

What It Is: The lumber industry's first iPhone application provides easy access to NsLMA's publications with the simple touch of a finger. In addition to the white pine monographs, product profiles, grade photos, and

Crow's &nstrudion *r. iiFln' Gost Indu - (CtCl)

Grade Rules, the application also displays full color end-use photos of eastern white pine. The NeLMA app is available for free, downloadable from Apple's App Store.

How to Use It: For those who carry their iPhones everywhere they go, this is the perfect tool to reference technical specification while in the field.

With an array of end-use photos, it also provides design inspiration on the spot for prospects. Offering timely and accurate information, this app ensures users are always carrying the most up-to-date information.

7. Eastern White Pine Brochure

What It Is: This comprehensive brochure is a showcase folder containing tabbed information on all aspects of designing, specifying, installing, and finishing eastern white pine products.

It includes elements such as the standard patterns for siding, paneling, and interior products, along with helpful technical and installation information.

How to Use It: Both retailers and distributors find this helpful tool provides thorough answers to many of the frequent questions asked by their building clientele.

Outlining technical and installation specifics, along with details on the species strength characteristics, this tool helps designers and builders alike to appropriately incorporate eastern white pine into their plans.

8. "AskNnLMA" ENewsletter

What It Is: Complete with interesting industry news, association happenings, and upcoming industry events, NeLMA's electronic newsletter, "AskNILMA," is sent on a monthly basis to over 1,500 members of the building supply, design, and construction community.

How to Use It: "AskNeLMA" is an effective advertising platform and place for retailers, wholesalers and distributors to submit informational content pertinent to the building industry. For more information on advertising opportunities, email info@nelma.org.

9. YouTirbe (youtube.com/nelmatv)

What It Is: NILMA produces video web material and publishes this content on YouTube under the NgLMA TV Channel. NgLMA TV serves as the portal for educational, informative, and entertaining video of interest to a wide variety of audiences.

How to Use It: Send your prospects links to NeLMA TV to Iearn more about the use of eastern white pine, either as comparative information with substitute materials.

or entertaining clips about the lumber industry in general.

10. Tkitter (@inelma)

What It Is: NELMA maintains a Twitter account (@inelma) that pushes out the latest information to the online building community. It's a marketing tool frequently utilized by the tech-savvy, both retailers and building material distributors alike.

How to Use It: Be the first to receive relevant updates and industry information by becoming a follower @inelma or link your company's Twitter account to broaden the lumber industry's information exchange on the web.

Roofing Dealer Grows in Atlanta

SRS Acquisition Corp., McKinney, Tx., has added units to its roofing dealer and window supply divisions.

Last month, SRS acquired its 40th location-Builders Prime Window & Supply Co., Bridgeport, Pa. The 48year-old operation becomes part of SRS's four-unit Pace Supply division.

"Builders Prime allows us to fill in a hole in our local area geography and also provides us with greater diversity with their strength in the new construction segment," said SRS c.e.o. Ron Ross. "We plan to focus on roofing and windows in this new location, but the branch will have access to all of the products that Pace currently offers in

Canollton Lumber & Wrecking Co., New orleans, La., has closed after 60+ years and auctioned off its remaining inventory.

Ace Hardw?IO, Orange City, Fl., will install a 10-killowatt solar generator.

Seigle's Cabinet Center added a 5,000-sq. ft. showroom in Elgin, ll.

Sears is opening an 8,000-sq. tt. Craftsma[ tool store this month in River North (Chicago), ll.

Stock Building Supply sold a site in Paradise, Pa., to Bird In Hand Wiidovi'&boor LLC, eiro in Hand, Pa., for $1.275 million,

Habitat for Humanity opened ReStore discount LBM outlets in Danville, ll. (Bob Marble, mgr.); Newbury, Oh., and Oshkosh, Wi., and next month unveils locations in Waldo, Mo., and Mooresville, N.C.

The group will also open a 20,000-sq. ft. ReStore in the former Busy Beaver Building Center at Edgewood Towne Center, Pittsburgh, Pa.

Mead Lumber recognized its Beatrice, Ne., yard as the chain's 2009 Store of the Year.

Home Lumber, Whitewater, Wi., in business since 1907, was named a Wisconsin Family Business of the Year for businesses with less than 50 employees,

Kildare Lumber, ogallala, Ne., recently donated $10,000 to both the McCook Community College Events Center and the health complex at North Platte Community College.

Ace Hardwar€, Oak Brook, ll., has been ranked "Highest in Customer Satisfaction Among Major Home lmprovement Retail Stores" by J.D, Power & Associates.

The coop has also launched a Helpful Hands campaign, a nationwide contest that will award a $2,000 paint makeover to one high school in each of the 50 states, their other four branches immediately."

Anniversaries: George Ternent & Sons, Lonaconing, Md., 125th Meyer A-ce Hardwile, Petoskey, Mi., 75th berstler Limber Co., Richmond, Mo., 50th ... Mobile Lumber & Millwork, Mobile, At.,35th.

Builders Prime owner Russell Lyons retained two operations-its installed sales and masonry supply businesses.

Days before the Builders Prime announcament, on Aug. 16, SRS opened a 20,000-sq. ft. roofing store in Marietta, Ga. The new facility, along with its existing Atlanta South Supply unit in Fayetteville, Ga., will take the name Atlanta Roofing Supply. Chad Stanton, ex-Owens Corning, is branch manager of the new location.

Weyerhaeuser Selling Shortlines

Weyerhaeuser Co., Federal Way, Wa., has agreed to sell its six short-haul railroads to Patriot Rail Corp., Boca Raton, Fl.

The six railroads operate over 160 miles of track, handling about 60,000 carloads of freight annually.

The lines include the DeQueen & Eastern and the Texas, Oklahoma & Eastern railroads in southeast Oklahoma and southwest Arkansas, Golden Triangle and Mississippi & Skuna Valley Railroads in Mississippi, and Columbia & Cowlitz Railway and Weyerhaeuser Woods Railroad in southwest Washington.

The deal is expected to close in the fourth quarter.

Time Runs out forTooltime Hardware

Tooltime Paint, Hardware & Rental, N. Fargo, N.D., is liquidating and will close its doors for good by Oct. 31.

Tim and Joan Beaton bought the long-time hardware business, then called Northport True Value Hardware, in 1996 and planned to run it for l0 years, but have been unable to find a buyer.

The store opened in 1956 as Brakke Hardware and later became Bob's Hardware. Beaton changed the name a year ago to Tooltime, in honor of the Home Improvement TY show, since customers had taken to calling him "Tim the tool man," after the show's main character.

Cabinet Demand Recovery Ahead

U.S. demand for cabinets nationwide is forecast to climb 7 .47o annually through 2014 to reach $15.2 billion, prediccts the Freedonia Group.

From 2004 to 2009, demand decreased 4.87o ayear. Kitchen cabinets, which account for 807o of total cabinet production, should rise 7 .8Vo annually, while bathroom cabinets increase 6.9Vo a year. Cabinets elsewhere in the home grew 09Vo anntally from 2004 to 2009, with the rate expected to jump to 3 .8Vo a year to 2014.

ldeal Picks Up Hand Tool Business

Ideal Industries, Sycamore, Il., agreed to purchase assets of 89-year-old SK Hand Tools Corp., Chicago, Il., which filed for bankruptcy protection June 29.

Doug Spitler, v.p. and general mgr. of Ideal Industries' retail and industrial divisions, will run the new subsidiary. The deal was expected to close by the end of August.

Green Building Show Postponed

Green Contractors Expo has been rescheduled from this month to May 17-18, 201I, at the Las Vegas Convention Center, Las Vegas, Nv.

The inaugural show was held last year at the same site, under the banner of the National Green Builders Products Expo. Ironically, the first show had been scheduled to debut in the fall of 2008, but was postponed to May 2009.

Brian \Iuelenaer has lcplaccd rctirirtg Bill \\-esl rr. \ .p. (,p!'l.lli()l)\ rl Snrith Mountuin Burlcling SLrpplr. Harclr'. \1a.

tlobby Smith. salc' nrsr'. sorrtlicrn pinc. Canlor..Ncri SoLrth. \{r rtlc Bcach. S.(1.. r'ctrlcs Scpt.30 ll'tcr Jll vcars in thc inrlLrstrr. (ieorge Layton sLrcccccls hinr as clircctor ol salcs & tnltlkcting southcrn pirrc.

Nlike Waus<ln has bccn ltror.rotcri to ntqr. o1' NIcCor's Builcling Supply. Easlc Plrss.'l'r.

Fran Nlonk has bccrr pronrotccl to marketing clircctor tbr LLrntbermens Mcrchandisirrg Corp.. \\'avnc. Pa.

Andreu' Hess. er-\orth Pacific. has joined Progressir e Atfiliatcd Lurnbermen Cooperatirc. Grand Rapid. Mi.. as a business devclopment specialist for the \lichrest.

Lynn Wilson. er-Plunt Crcck. has .joined Ruronicr. .lacksonville. Fl.. as r' .p.-torcst fcsorLf ccs

E,ric Wischnl:lnn. Citr\ cr. N4n.. hls .joincd Ainsr.r'orth as rlurkct rlclclopmcnt rep for 1|1s l-rllpcr.Noltlt Centrll fcgi()n. inclLrrl ing Ioti lL. Iowa. Nlinncsotu. \iorth artrl Soutlt Dakota. Iou.a. IIIinois ltntl Itrcliunu.

\Iichael Coulton has bccn appointecl seneral Ingf. tll' Bcnjanrin Obdlkelnc.. Horsharn. Pa.

Ilill Nlyrick hus been pronrotccl to c.c.o. ol ProBuiltl Holclings. suc cccrling I'aul Hylbert. u ho contin ucs ls a scnior aclvisor and rlirector.

Raul Alvarez. cx-McDonalrl 's. hus bccn clcctccl to thc boarrl ol'Lorc's ('os.. Moorcsr.'illc. N.C'.

Robcrt Scoble has bccn nlrnccl plcsi dcnt ancl chicf opcrating ol'l'iccl ol' IIlclc Tools. Southbriclgc. N,Ia.

Chuck Fuqua has bccn appointccl C\eetltivC dircel()r'-\t|irlcgiL e()ntmunications tbr Arrerican Forest & Papcr Association. Washington.

D.C. Brian Haukinson is nc\\ ir\ executive director-recovered fiber.

\Iark Rieser is the neri' president of Windsor Windows & Doors. \\'. Des Moincs. Ia. He succeeds John Smit. who officially rctircs Dec. 3l but will rcrnain on thc b()ard ol' parcnl Wooclgllin \'lilluork.

Richard Ste phens is nou chicl' opcfating ol'l'iccr lirr Windsor.

.lay DeLuca. cx-Bcn.iarnin Obclr kc. lras bccn rtarncd procluct nrgr. aclhc silcs lirr Laticre tc. Bctl'runr. C't.