r IDEA Fi,te

Money Talks

A hardware StOre in Franklin, Ma., has leamed that money talks-especially if it comes in the form of a $l 000 shopping spree.

Jim Daddario, president and owner of Daddario Hardware, is using the twice-yearly giveaways to publicize the store's spring and fall merchandise catalogs and draw curious customers into the store.

This spring's winners, Bob and Anne Marie Lynchselected at random from hundreds of entries submitted to the store from March 1to May 3l-were able to choose from more than 65900 items available either at the store or through its alliance with Do it Best.

"Bigger isn't always better," says Daddario, who opened the store last September. "Our supply partner, Do it best Corp., affords us the ability to have access to thousands of products."

From the beginning, Daddario's goal has been a general store atmosphere that supplies products and services needed by the local community. Along with the usual hardware and building material categories, the store offers screen repair and a complete rental center onsite.

"I want to help empower the everyday do-it-yourselfers to take pride in their homes," he says. "Many projects are easier than most think, and small changes or general maintenance can make a world of difference."

Customers have until Nov. 30 to enter the next shopping giveaway. Until then, special offers on the store's Facebook page draw customers with no-sales tax deals on store purchases and special orders, as well as other discounts such as l07o offbird feeders and bird feed.

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Capital [www.capital-1umber.com]............,...................,...........4, 47

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Enduris [www.enduris.com] .................. ,,.,.,..........7

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Fletcher Wood Solutions [www.tenonusa.com] ..................-.......39

Georgia-Pacific Gypsum lwww.gpgypsum.com] ....,.,.,....,Cover ll

GRK Fasteners [www.grkfasteners.com]..............................,.,....37

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