NAWLA EXCHANGE provided a virtual alternative to the NAWLA Traders Market.
Exploring uncharted territory at NAWLA Exchange While most of those who participated in the recent North American Wholesale Lumber Association Exchange agreed that there is no replacement for a live event, they also felt this new virtual event provided, in the words of one attendee, “a much-needed way to stay connected with industry professionals and stay informed on relevant topics.” Dustin Wood of Weston Forest WITH MOST LIVE events still hold, The Merchant Magazine has been unable to present its highly popular photo montages of trade show attendees and exhibitors—until now. NAWLA Exchange gave sponsors the opportunity to host virtual “booths,” where they could meet with partners and prospects digital-face to digital-face. Among the exhibitors: [1] Blue Book’s Kathi Orlowski, Trent Johnson. [2] Interfor’s Svetlana Kayumova, Eric Kjode, Donna Whitaker, Derek Bennett. [3] Flexpak’s Ryan Hackbarth. [4] BP Wood’s Judy Johnston. [5] Zip-O-Log’s Nick Lake. [6] DMSi’s Jordan Lynch.
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expressed similar sentiments: “NAWLA Exchange was a great chance to make contact with friends and colleagues during the chaotic days of 2020. More than a diversion, it was a chance to grow during a time when growth has been put on the backburner.” NAWLA Exchange, a three-day virtual event hosted Oct. 27-29 in lieu of this year’s NAWLA Traders Market
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due to the COVID-19 pandemic, included keynote presentations, education sessions across three different content tracks, a virtual exhibit hall, and creative new ways to network and hold peer discussions in a virtual format. The event kicked off with a keynote presentation from Molly Fletcher, one of the world’s only female sports agents and best-selling author and
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