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CHANGE OF ADDRESS Send address label from recent issue, new address, and 9-digit zip to address below. POSTMASTER Send address changes to The Merchant Magazine, 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626. The Merchant Magazine (ISSN 7399723) (USPS 796-560) is published monthly at 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626 by 526 Media Group, Inc. Periodicals Postage paid at Newport Beach, CA, and additional post offices. It is an independently-owned publication for the retail, wholesale and distribution levels of the lumber and building products markets in 13 western states. Copyright®2025 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. We reserve the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it. Opinions expressed are those of the authors or persons quoted and not necessarily those of 526 Media Group, Inc. Articles are intended for informational purposes only and should not be construed as legal, financial or business management advice.
Volume 104
• Number 1
A
On-trend ways to refresh homes with innovations in siding and roofing
Ground
Easy
PR
SHORT TRIP DOWN A LONG ROAD
------------ BY PATRICK ADAMS
IT’S A TRADITION that every year around the holidays, we get the ENTIRE team together. We fly in every team member and their spouse for our annual company holiday dinner. While every year it gets tougher to manage logistics and employees’ own schedules, I feel like it is important.
Yes, it would be easier to send a gift card and a thankyou note. Unfortunately, I have become hard-wired that words are meaningless without the action that supports the message. This team matters to me, I appreciate all they do, and so I try to do things that show they matter to me.
This year turns over 10 years on the “company odometer” since we acquired The Merchant Magazine—our first publication serving the LBM industry. I knew nothing other than I wanted our family to chart their own course— to create our own team, based on our own values. To truly serve our customers and in their success, we would hopefully share in it.
That was over 120 monthly articles ago, with many acquisitions, experiments, successes and new team members along the way. I remember when we bought this first publication which, at the time, dated back almost 100 years old. Our editor shared that it was tradition that the publisher write a monthly article and that I needed to continue it. I am not a writer by trade and I dreaded the thought of attempting to fake it. I hated traditional Publisher’s Columns that, to me, were glorified Tables of Contents. “… and, oh, there’s this amazing article on page 13 that you have to read, and a great interview with blah, blah, blah.” I knew I couldn’t write anything about LBM because all of you had forgotten more about it than I will ever know.
So, I started writing about the thing that matters more to me than anything on Earth. The only reason I get up every day and the only reason why I am who I am. Although I am still a long way from considering myself a “good man,” I am the best version of myself only because
of my family and my constant drive to never let them down. It feels like it has been a very quick trip down what I hope is a long road.
Looking back, you have watched me and my family grow every month. I hope you have knowingly laughed at my expense as I try to figure out how to navigate each chapter of raising a family, while running and growing a business in an ever-changing landscape. My son was not yet born, and my daughter was just starting down the road of her story.
In the midst of this, I have had the honor of having more than just a business relationship with so many of you. I have stayed at your homes, and shared meals with your families. You have been open about your challenges, and your dreams. You have done more than simply be kind to the “new guy.” You have shown me you care through your actions, and being surrounded by an industry full of so many amazing, genuine and thoughtful people has made me a better person.
Since then, we have grown quite a bit and do a lot more than just this one magazine. Looking down the road, there are challenges, but also a lot that I am excited about. There will always be new ways for us to serve you. And, in the next 10 years, my daughter will already be out of college and my son will just be graduating high school! I may need your advice and help dealing with that!
I hope that these past 10 years have been just a short trip down what will be a long road for us serving this great industry. In my wildest dreams, I could not have scripted a better mission, serving better people, with a better team than what I have. For that, I thank all of you for an amazing 10 years and truly look forward to the next 10!
Happy New Year!
PATRICK S. ADAMS, Publisher/President padams@526mediagroup.com
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A DEALER’S GUIDE TO WHAT’S DRIVING DEMAND IN DOORS & WINDOWS
------------ BY MATT GIBSON
THE WINDOW and door market is evolving rapidly; for dealers, staying ahead of trends is the key to staying competitive. In 2025, sleek black-on-black designs, energy-efficient solutions, and seamless indoor-outdoor connections dominate modern styles. At the same time, classic favorites like Cape Cod, Craftsman and Tudor are making a comeback, giving builders flexible options to meet diverse buyer demands.
These trends are more than noteworthy—they’re opportunities. Thoughtfully curated product displays, paired with data-driven insights on emerging styles, position dealers as trusted partners for builders. Strategic tools like social media campaigns, a strong online presence, and educational content enhance their ability to meet builder needs while showcasing expertise. By leveraging these strategies, dealers can build credibility, foster lasting partnerships, and stand out in a competitive market.
Let’s explore the top 2025 trends and how dealers can turn them into opportunities.
Bold Aesthetics Lead the Way
Dark-colored windows and doors, like black and bronze, remain at the forefront of bold design trends,
providing eye-catching contrast for interiors and exteriors, and enhancing curb appeal.
To make the most of this trend, dealers should focus on showing, not just telling:
• Invest in full-size samples and displays: These tangible examples make it easier for builders to visualize how these products can transform a space and how they can fit their projects.
• Feature higher-end windows with expanded finish and color options: Highlighting premium offerings demonstrates the value and customization available, encouraging upselling opportunities.
Additionally, leveraging social media is essential for showcasing designs, as customers use these platforms for inspiration, staying informed about industry trends, networking, and reading third-party reviews. To maximize its effectiveness:
• Share real-life applications: Post curated images and videos of dark-colored windows in completed projects to showcase their versatility.
• Incorporate testimonials and reviews: Highlight satisfied builders who’ve successfully used these products.
WITH EMERGING trends in the window and door industry, dealers must find ways to standout in a competitive market. Strategies like showcasing how certain window and door products will look in a home, like the Ply Gem Perspective Multi-Slide Vinyl Patio Door in co-extrusion exterior bronze pictured above, will help dealers build lasting relationships and drive long-term growth.
These endorsements add credibility, demonstrate the effectiveness of the dealer’s offerings, and help establish trust with prospective builders exploring similar options.
• Tailor content to key audience: Dealers must understand their audience’s core needs, priorities, and challenges to develop content that resonates with them and addresses their specific goals.
The Continued Push for Energy Efficiency
More builders are prioritizing energy-efficient windows and doors to meet new building codes, such as the rollout of Energy Star 7.0, and customer demands. These pros rely on dealers to guide them in selecting products that strike the right balance between aesthetics and performance. By highlighting energy-efficient options, dealers can help builders meet their needs while positioning themselves as trusted advisors with expertise in both design and functionality.
To capitalize on this trend, dealers can:
• Understand the Energy Star Program: Dealers must familiarize themselves with Energy Star recommendations based on local climates. Highlight basic options, such as vinyl frames and dual-pane windows with spacers, along with premium upgrades like Low-E coatings, specialized glass, or gas-filled panes. Dealers should also educate builders on Energy Star rebates and how they can leverage these for their projects.
• Tailor Conversations to Builder Needs: Start by discussing aesthetic choices like style, color, and grille designs, then transition to performance-focused conversations on climate-specific glass and insulation. Equip your team with resources and tools that streamline the sales process and ensure builders’ questions are fully addressed.
• Leverage Displays and Samples: Showcase energyefficient window options with interactive displays that explain features and benefits, while highlighting the performance differences between standard and upgraded options.
• Create Energy Efficiency-Focused Case Studies: Use case studies to educate builders on the benefits of energy-efficient windows and doors. Highlight Energy Star certifications, climate-specific options, and advanced features like Low-E coatings and gas-filled panes that were used in customer projects. This can also be used as blog content as well as social media and other distribution methods that can help support builders throughout their decision-making process, whether before or after they engage with your team.
The Rise of Transitional Living
Seamlessly blending indoor and outdoor spaces has become a key priority as builders respond to the demand for open, adaptable layouts. Multi-slide patio doors are at the forefront of this trend, offering smooth transitions and versatile functionality. To effectively showcase this trend, dealers should leverage hands-on displays, virtual demonstrations, and real-world examples to help builders see how these designs can elevate their projects.
Here’s how dealers can recommend and demonstrate solutions that align with this trend:
• Highlight Product Variety: Showcase various door styles: standard sliding doors with fixed panels for simple projects; multi-slide doors with panels that stack to create wide openings; and pocket doors that slide into walls to maximize space. Interactive displays that allow builders to experience these options firsthand can make a significant impact, helping them envision how each solution fits into their projects.
• Educate Through Marketing: Use in-store signage or virtual demos to show builders how these doors can fit into various designs. Also, offer tips on how these options can be positioned to their clients as both practical and aesthetic solutions.
A Return to Traditional Styles
While modern designs are popular, classic styles like Cape Cod, Craftsman and Tudor are making a comeback. Today’s traditional designs blend old charm with modern features and customization options to suit current tastes.
Dealers can tap into this trend to provide customization and help builders enhance their project’s curb appeal. To achieve this, consider the following strategies:
• Understand Builder Goals: Identify how traditional styles can align with modern customer demands, such as improved energy efficiency or color options like black finishes. Recommend updated versions of classic designs to meet contemporary performance expectations.
• Leverage Social Media: Showcase inspirational visuals and examples of projects where modern windows and doors enhance traditional home styles. Highlight curated and real-world applications, helping builders visualize how these products elevate their projects.
• Enhanced Online Presence: Builders increasingly rely on digital tools for purchasing decisions, making a seamless, engaging and informative online experience essential. Dealers should prioritize e-commerce optimization and use their manufacturing partners’ digital catalogs to ensure builders have access to detailed product information and inspiration.
By embracing 2025’s top trends, dealers can meet builder demands and distinguish themselves in a competitive market. Success doesn’t end with the sale—it’s built on trust, strong relationships, and ongoing engagement. Staying connected with customers through follow-ups, social media, or simple check-ins provides valuable feedback and reinforces your role as a reliable partner at every step. In an ever-evolving market, adaptability and a focus on customer needs are what keep dealers indispensable to builders and drive long-term growth. MM
MATT GIBSON
Matt Gibson is director of marketing for Cornerstone Building Brands, Aperture Solutions — U.S. (www. cornerstonebuildingbrands.com). Their window and door brands include Ply Gem, Simonton, Silver Line, Atrium, North Star, Cascade, Prime, Harvey, Thermo-Tech, and SoftLite.
INNOVATIVE PRODUCTS can help reduce energy consumption like US Tile Clay Roofing, which is naturally reflective, 100% recyclable, and, when paired with a cool roof system, can save homeowners up to 22% per year on heating and cooling costs compared to a standard composition asphalt shingle roof.
ON-TREND WAYS TO REFRESH HOMES
WHETHER YOUR customers are looking to simply refresh their living spaces or planning a major home renovation, staying current with design trends can not only enhance their comfort and style, but also boost their house’s value.
As modern home design continues to evolve, trends are increasingly shifting toward long-term movements focused on versatility, sustainability and innovation. By embracing these elements in your 2025 updates, you can help your clients ensure their living spaces remain stylish and functional for years to come.
Incorporate Versatile Design Elements
Because tastes are continuously evolving, it’s important to take an adaptable design approach when creating unique and harmonious indoor and outdoor spaces. Using products that offer exceptional design versatility help upgrades to transcend fleeting trends and maintain their relevance and appeal over time.
Similarly, homebuyers are moving away from cookiecutter designs, seeking bold aesthetics that enhance curb appeal and distinguish their homes from others on the block. This shift toward personalized spaces that reflect individual tastes requires mixing textures, finishes and colors to transform both exteriors and interiors to create visually dynamic and unique looks. Blending materials like brick with vinyl siding, stone with wood or modern siding with rustic stone veneer can add depth and character to facades.
Choose Sustainable, Eco-Friendly Designs
Homeowners are increasingly focused on sustainable and eco-friendly home designs to reduce their
environmental impact, save on energy costs, and create healthier living spaces. Complementing this trend, biophilic design is also gaining momentum as it seeks to strengthen the connection between indoor environments and nature. This approach goes beyond simply adding greenery, focusing on the use of natural light, improved ventilation and materials that mimic organic patterns and textures. Features like large windows, living walls, and the use of natural materials, such as wood and stone, have become popular choices, blending sustainability with a deeper connection to the natural world.
Eco-friendly materials that use fewer raw materials, generate smaller carbon footprints and conserve water play a vital role in sustainable design and are in high demand. For example, reclaimed wood, recycled metal and low-VOC (volatile organic compounds) paints are popular choices due to their reduced environmental impact.
Seek Functional, Innovative Solutions
Driven by homeowners’ evolving needs, modular and easy-install systems, like panelized stone siding, are gaining popularity due to their ability to simplify installation while mimicking traditional materials such as stone or wood. These functional systems save time and can empower homeowners to tackle projects themselves.
In addition, the rising frequency of severe weather events is increasing demand for smart, weather-resistant materials that enhance homes’ aesthetic appeal and offer superior protection against extreme conditions. An option like Versetta Stone, which delivers the authentic look and feel of stone in an easy-to-install panelized format, offers wind resistance up to 110 miles per hour and carries a Class A fire rating. MM
KEY BENEFITS OF FACTORY PRIMING
ENGINEERED LUMBER THAT LASTS
At Western Woods, it is not about being the biggest in the lumber industry but the best. We strive every day to deliver premium-quality products that offer excellent value. INTEGRAWOOD™ Premium Finger-Jointed Lumber embodies that goal. Thanks in part to our sustainably sourced, defect-free raw material, INTEGRAWOOD™ offers superior strength and performance over other non-engineered wood products. Each piece is finger-jointed and edgeglued by our expert team, finishing it with our double-coat primer process. This process delivers a product that is easy to install and offers superior longevity and performance.
Excellent products. Unrivaled service. It’s what we do.
Home featuring painted product.
GROUND SCREWS FROM DECKS TO RAIL AND ROAD INFRASTRUCTURE
------------
BY ELISABETH LODIN
IN THE QUEST for resilient and sustainable infrastructure, the construction industry continually seeks innovative solutions to meet the evolving demands of rail and road projects. Ground screws, also known as pier anchors and already popular in deck construction, are emerging as a pivotal solution for the challenges faced by rail and road infrastructure development. Here’s how ground screws can be tailored to serve as an excellent foundation solution for these sectors, addressing specific needs while promoting sustainability and efficiency.
Adaptability to Varied Terrain
Rail and road projects often traverse diverse and challenging terrains, from soft soils in valleys to hard, rocky substrates in mountainous areas. Ground screws are exceptionally adaptable to various soil types and conditions, providing a secure and stable foundation. This adaptability ensures that infrastructure projects can proceed in almost any location, overcoming geographical and geological constraints that might hinder traditional foundation methods.
Rapid installation, minimal environmental impact
Unlike traditional concrete foundations that require excavation, curing time, and significant manpower, ground screws can be installed quickly, with minimal disturbance to the surrounding environment. This feature not only accelerates project timelines, but also reduces
the environmental footprint of construction activities, preserving natural habitats and minimizing soil erosion.
Durability and load-bearing capacity
Ground screws are designed to withstand heavy loads and harsh environmental conditions, making them ideal for supporting the weight of rail tracks, roadbeds and associated structures. Their corrosion-resistant materials ensure long-term durability, even in moist or corrosive environments common along rail lines and roadways. Furthermore, the helical design of ground screws provides excellent resistance to shifting and settling, essential qualities for maintaining the integrity of rail and road infrastructure over time.
Cost efficiency and maintenance
The initial installation of ground screws is not only faster, but often more cost effective than traditional foundation methods, as it requires less heavy machinery and labor. Additionally, their durability and resistance to environmental factors lead to lower maintenance costs over the lifespan of the infrastructure. For rail and road projects operating within tight budget constraints, ground screws offer a financially viable foundation solution without compromising quality or longevity.
Flexibility for future expansion, modifications
Rail and road networks are dynamic, often requiring expansions or modifications to meet changing transportation needs. Ground screws provide a flexible foundation solution that can be easily adjusted, expanded, or even relocated if necessary. This flexibility is invaluable for infrastructure projects, where future developments and upgrades are anticipated, allowing for seamless integration of new sections or adjustments to existing routes.
Ground screws represent a revolutionary approach to foundation solutions in the rail and road infrastructure sectors. By leveraging the unique advantages of ground screws, project developers and engineers can enhance the resilience, sustainability and efficiency of rail and road networks, paving the way for future developments in transportation infrastructure. MM
– Elisabeth Lodin represents StopDigging, Sweden’s largest supplier of ground anchoring via ground screws (www. stopdigging.se).
GROUNDBREAKING FOUNDATION: Popular in Europe and New Zealand, ground screws provide a highly efficient method for anchoring decks, boardwalks and even roadways and railways. (Photo by StopDigging)
PERK UP YOUR STAFF IN 2025
HAPPY, HEALTHY, appreciated employees are, on the whole, significantly more productive than their disgruntled, distressed brethren. Consider kicking off the new year with accessories that can bring good health and good attitudes to your workers, whether they’re in the office, on the sales floor, or in the yard.
For Cashiers and Greeters
Standing in one place on hard flooring for hours on end can cause extreme fatigue as well as musculoskeletal health problems. Anti-fatigue mats made from rubber, carpeting or other materials with some “give” can provide relief.
If possible, consider providing a high chair so that cashiers or greeters can alternate between standing and sitting. Leyform (leyform.com) manufactures a padded Sprint Stool, specifically designed to meet the specific needs of checkout-area workers. The various models feature improved backrests, swivel seat, adjustable height, footrest ring, and stable base that accommodates every shift of the cashier’s weight.
For Yard Workers and Forklift Operators
Maybe your budget won’t allow for a brand-new forklift with every inch ergonomically designed for maximum operator comfort. Consider accessories that can make your existing equipment more comfortable. LiftTruck Stuff (lifttruckstuff.com) offers mesh backrests, portable fans with magnetic mounts, and
even air-suspension replacement seats that lessen the impact of the truck’s vibration.
For Office Workers
Employees who spend most of their day seated, working on a computer, are equally at risk of injury. Many could benefit from the latest ergonomic office equipment, such as: standing desks (to keep workers from sitting too long), two-piece keyboards (that adapt to different body types to help prevent pain in hands, wrists and arms), in-ear headphones (lightweight to help reduce neck strain), ergonomic mouse (to help reduce pain in the palm tendon), trackball (a stationary mouse that stays in one place on a desk), adjustable height chairs, monitor arms or raisers, reading slopes, and footrests
For the Entire Staff
Employee wellness programs can keep your staff fit and even instill a touch of healthy competition. Programs like Wellable (wellable.co) can group employees into teams to rack up points, based on their physical activity and nutritional choices, to win prizes.
Or, just keep your team caffeinated—and on theme— by making sure the company coffeemaker is full of Lumberman Coffee (www.lumbermancoffee.com), available in more than a dozen woodsy blends, including Redwood Rush, Mahogany Espresso, and Hickory Heights. MM
UNCOMMON COURTESIES
------------ BY JAMES OLSEN
SALES
IS COMPETITIVE. We have to make a ton of calls. There’s a lot of humanity to deal with. We have goals to meet, so there is pressure. There are also many techniques we must learn to give a professional sales call, including how to run an effective prospect call, take a thorough inquiry, deliver a promotional sales call, overcome objections, and close.
The two biggest reasons salespeople fail to be courteous are being too driven—it’s fine, even mandatory, to be driven to be successful in sales, but we must also be personable, or the message is “I’m just here for the order,” which is easy to say no to. The second reason is nervousness. If we are nervous, we will make the customer uncomfortable, which leads to a lot of short, unproductive calls. Because of these factors often we forget that being pleasant and courteous is a competitive advantage.
The Greeting
The most professional greeting is “Good morning. This is John Smith with Smith Lumber Sales. I am calling you out of Atlanta, Ga. How are you doing today?’’ Our manner is relaxed, our pace moderate. The person answering the phone has never heard our voice before, so we want them to hear us clearly, easily. We watch our space between words and sentences.
When we tell them who we are, who we are with, and where we are calling from, we answer all the questions they have. This sets us apart from the mass of salespeople who don’t give enough information, talk too fast, and leave whoever answers the phone with a “Who is this?” feeling, which is not
good for rapport. Rapport is built (or not) in the first four to 14 seconds, so our greeting is important.
Most sellers are only charming with the buyer. This is a mistake. The receptionist, or whoever answers the phone, can help us—or not. Often the receptionist is related to the owner or the buyer.
Smile
Some of us are natural smilers. If you are, fantastic. If you aren’t, train yourself to be. I’m not talking about a Bozo the Clown, over-the-top smile. Just a slight smile that sends the message “I love what I’m doing, and I know I can help you.” I agree with Stanley Gordon West: “Smile and the world smiles with you, cry and you cry alone.”
Use Their Name
Get the correct pronunciation and spelling of their name. If it’s an unusual name, we slow the conversation down and make sure we write out the correct phonetic pronunciation and put it in our notes. We may be the only salesperson calling on them who pronounces their name the way their family does.
We don’t want to overuse it, but two to four times a call using their name will warm it up.
Don’t Interrupt
This is the number one thing I have to “un-coach.” We are excited or nervous, so we jump in too soon. When the customer is calling, we give them rapt attention. If there is something we want to say, write it down, wait for the customer to finish, count to two or
three because they will often restart, and then ask our question. If a customer interrupts us, stop talking.
When in Rome, Speak Italian
Our customers have a communication style. We want to match their volume, pace, tone and demeanor. This will make them the most comfortable. We are a tribal animal. We like and are comfortable with people who communicate the way we do.
Empathy
If a customer brings up a problem, personal or professional, we take the time to ask them about it. We show a sincere interest. The best way to show a sincere interest is to ask one or more follow-up questions about their problem. Many salespeople are too quick to get to the business portion of the call. This is a mistake; show emphathy.
Thank Them
We thank them for the order, this may be obvious. We can also thank them for taking our call, for giving us an inquiry, for giving us a firm offer. Being courteous will make our day and our sales lives more enjoyable. In addition, it will set us apart from the crowd—a competitive advantage. MM
JAMES OLSEN
NEW YEAR, NEW ADMINISTRATION, NEW LAWS
WHAT TO EXPECT
------------ BY PAIGE McALLISTER
EVERY YEAR brings new employment regulations for companies to navigate. Add to that the new incoming administration and companies can expect even more changes as the year evolves. While we do not know exactly what 2025 will bring, we have some thoughts as to how it will start.
FEDERAL
Beginning this month, Republicans will control the White House and both houses of Congress with the support of the conservative-leaning Supreme Court. Many are expecting legislative and executive actions that will undo or reverse the direction taken under President Biden’s administration. While we do not know exactly what that will entail, based on President Trump’s platform during his campaign many expect his administration to be pro-employer, reduce the tax burden of corporations and high-net-worth individuals, crack down on immigration, and implement tariffs. Some expected impacts include:
Minimum Wage: President Trump said during the campaign that he supports increasing the federal hourly minimum wage from $7.25 to $15.00 as long as it does not hurt small businesses. However, most Republicans and companies are not in favor of wage increases given the impact on the bottom line so this is not expected to be a big push. As with the DOL’s minimum salary threshold being vacated by a Trump-appointed federal judge, initiatives that provide for higher wages for lowerwaged employees are not expected.
Employee Protections: While President Biden’s administration implemented and/or strengthened new protections for employees, President Trump will probably direct his administration to be more employerfriendly by either rolling back some protections or only pursuing enforcement for the most egregious situations. Additionally, diversity protections and requirements may be rolled back and/or enforcement of claims minimally pursued.
Immigration: A big push for President Trump, we can expect a crackdown on immigrants coming into the country. Companies that rely on low-wage workers for manual labor may find a shortage of people to fill their positions. Even in white-collar jobs, reduced visa opportunities for employees and their families may make it harder for employers to entice foreign workers to join their firms. Some experts are also expecting that this will be one area where enforcement will increase with more ICE visits, Form I-9 audits, and perhaps additional E-Verify requirements.
Labor Relations/NLRB: President Trump is expected to replace the current staunchly pro-union General Counsel with more employer-friendly counsel as well as fill an open seat on the Board. While the NLRB will still consist of a Democratic majority, the General Counsel sets the direction for the NLRB so the Board will refocus on reducing the power of unions and protections for employees and not enforcing the cases pursued in the past four years.
Q. We are based in one state but have two remote employees who work in other states. What employment laws do we need to follow?
A . In most cases, you need to follow the laws of the state the employee works in. Aspects such as minimum wage, overtime, paid sick leave, paid leave, payout of vacation at termination, acceptable payroll deductions, and protected groups follow the laws of the state where the employee works.
However, laws such as enforcing restrictive covenants (i.e., non-competes and non-solicitation) may fall under either state’s jurisdiction depending on legal precedent.
As with differences between state and federal law, you must defer to the law which most favors the employee. However, you are allowed to apply a more generous standard to all employees if you find it easier to manage.
Independent Contractors: These rules have vacillated over the past three administrations. While the test for independent contractors often relies on an “economic realities” test, the standards for that test changes. The current rule relies on the totality of the relationship based on six factors while it is expected the new administration will go back to focusing on two factors as they did previously.
Restrictive Covenants: The FTC’s plan to ban most non-compete agreements in 2024 was overturned by a Trump-appointed federal judge. Since most employers want the protections of non-competes and other restrictive covenants (such as non-solicitation and nondisparagement clauses), many do not expect this type of ban to be reintroduced.
STATES
In recent years, states have taken the lead on key policy initiatives due to prolonged federal inaction. While this gridlock may ease, states are likely to continue prioritizing measures that resonate with their constituents. The 2024 election-day ballot initiatives reflect this trend, with voters weighing in on several important issues.
Minimum Wage Increases: Voters in Alaska passed a measure to increase the minimum wage to $15.00 per hour by July 1, 2027; additionally, if the federal minimum wage is increased, the state’s minimum wage will automatically increase to $2.00 per hour more than that rate. Voters in Missouri voted to increase their minimum wage to $15.00 per hour by 2026. Surprisingly, California voters did not pass a similar measure, but their minimum wage will continue to increase as previously established. You should also note that the minimum wage is already scheduled to increase in 22 states as of January 1, 2025.
Paid Sick Leave: Three states passed new paid sick leave laws which will go into effect in 2025. Alaska employees will be able to accrue up to 40 or 56 hours each year (depending on the size of the employer) beginning July 1, 2025. Missouri employees will be able to accrue up to 40 or 56 hours each year (depending on the size of the employer) beginning May 1, 2025. Nebraska employees will accrue up to 40 or 56 hours each year (depending on the size of the employer) beginning October 1, 2025.
Marijuana: While three states failed to pass marijuana legalization, Nebraska passed medical marijuana with it becoming legal later in 2025.
Access to abortion: Voters in Nebraska passed a new abortion ban while also striking down an abortion protection law. Voters in Florida and South Dakota also struck down measures to protect abortion rights. Meanwhile, voters in Arizona, Colorado, Maryland, Missouri, Montana, Nevada and New York passed laws to protect access to abortion.
While not directly an employment issue, employees needing medical care may be required to travel, thereby missing additional work time. It may also impact benefit coverage requirements.
Other employment areas that are expected to be a focus at the state level in 2025 include pay transparency, paid leave, protected groups, restrictive covenants, immigration protections, worker safety, and climate change.
Other Challenges: In addition to the above areas, most employers will need to manage other workplace challenges including continuing reduced labor pool due to factors such as immigration and generational shifts; increasing operational costs; employees under personal financial pressures which may require them to look for other opportunities; and workplace tensions as the country continues to experience divides.
Through the HR Support Plan, The Workplace Advisors can help you stay up-to-date on the regulations, strategize how to manage the changes, and keep your handbook current. HR Support Plan members also receive our deepest discounts on Recruiting, Compliance, Compensation, Coaching, Organizational Development, and Assessments. MM
PAIGE McALLISTER
Paige McAllister, SPHR, SHRM-SCP, is vice president for compliance with The Workplace Advisors, Inc. Reach her at (877) 660-6400 or paige@theworkplaceadvisors.com.
ACQUIRES LIBERTY DOORS & WINDOWS
Kodiak Building Partners, Englewood, Co., acquired Colorado-based Liberty Doors and Windows, a provider of high-quality doors, windows and millwork. This strategic partnership strengthens Kodiak’s position in the fast-growing Colorado market, while preserving Liberty’s long-standing legacy.
Established in 1986, Liberty Doors and Windows provides doors, windows, hardware and millwork to contractors, home builders, and homeowners in southern Colorado and the Mountain Region. The company has built a reputation for offering custom solutions, with a focus on high-end residential and commercial projects. Since 2017, under the leadership of Ted Willoughby and Tim Gentry, Liberty has quadrupled in size and relocated to a 45,000-sq. ft. facility.
“This acquisition supports our commitment to delivering top-tier products and solutions to meet the rising demand in Colorado’s dynamic building sector,” said Steve Swinney, CEO of Kodiak Building Partners. “Liberty makes quality doors for
the American working man because that’s who we are and that’s who we care about. Their deep expertise and strong relationships with local builders are a key factor contributing to creating value and scaling the business overall.”
“Partnering with Kodiak allows us to expand our offerings while benefiting from the national expertise Kodiak offers,” said Willoughby, president of Liberty Doors and Windows. “We’ve shared a strong relationship with Kodiak’s leadership for more than 15 years, and our shared values of putting people first and doing business the right way make this a natural partnership.”
Liberty Doors and Windows will continue to operate under its existing brand with its current management team leading day-today operations, maintaining its local identity and customer focus.
Founded in 2011, Kodiak Building Partners is a leading acquisition firm specializing in acquiring and supporting locally owned and operated building materials companies.
PRIMESOURCE BUYS CABLE RAIL SUPPLIER CITYPOST
PrimeSource Brands acquired CityPost, a Spokane Valley, Wa.based provider of cable railing for decks, patios and lofts used in residential renovation applications.
The deal is PrimeSource Brands’ second acquisition this month and seventh acquisition since partnering with Clearlake in December 2020. Financial terms were not disclosed.
CityPost provides patented cable railing systems through multiple channels, including its own website, wholesale distributors, and big box retailers. By acquiring CityPost, PrimeSource bolsters its existing outdoor living product portfolio.
“We are thrilled to add CityPost to PrimeSource Brands’ portfolio,” said PrimeSource CEO Tom Koos. “CityPost’s innovative cable railing system complements our existing RailFX and Ultra-Tec solutions and allows us to further advance our goal of becoming a leader in the outdoor living category.”
“Utilizing our O.P.S. playbook, we continue finding exciting opportunities to partner with our PrimeSource Brands leadership team and expand our branded residential building products portfolio,” said José E. Feliciano, co-founder and managing partner, and Colin Leonard, partner, of Clearlake.
“CityPost is excited to join forces with PrimeSource, leveraging its extensive scale and reach to continue innovating in proprietary outdoor building products and components. This partnership is expected to enhance our ability to deliver value to our customers and drive growth for both companies,” said Michael Mosback, co-founder/CEO of CityPost.
PrimeSource is a national provider of specialty branded residential building products. Its offerings span over 85,000 SKUs, including fasteners, cabinet knobs, pulls and functional hardware. It also operates 58 distribution centers in 26 states.
Zentz Lumber Co., Billings, Mt., has been acquired by Tom, Robert and Shari Collier from Joe Martin, who is retiring.
Home Depot added a second store in Murrieta, Ca., on Dec. 12, featuring 106,000 sq. ft. of indoor space and a 28,000-sq. ft. garden center.
Re-use Hawaii opened a new redistribution center with outdoor lumberyard on Dec. 11 in Honolulu, Hi.
Papenhausen Hardware, San Francisco, Ca., closed at the end of December after 88 years.
ABC Supply added a branch in Greeley, Co.
White Cap has entered a definitive agreement to acquire Triumph Geo-Synthetics Inc., Anaheim, Ca., erosion control material and product distributor serving nonresidential building and infrastructure end markets.
Vulcan Materials Co. has agreed to purchase Superior Ready Mix Concrete, Escondido, Ca., with six aggregates operations, two asphalt plants, and 13 ready-mixed concrete locations in Southern California.
Hardwood Industries, Inc is now distributing Accoya wood from its nine distribution facilities, serving Northern California, Oregon, Washington, Hawaii and Alaska.
SRS Distribution was title sponsor of the Las Vegas Bowl played Dec. 27 between the USC Trojans and Texas A&M Aggies.
Central Valley, Napa, Ca., is celebrating its 70th anniversary.
NEW ZENTZ LUMBER OWNERS TOM, BOBBY & SHARI COLLIER
IWP EXPANDS TREX DISTRIBUTION IN WEST
Trex Co. has expanded its relationship with building materials distributor International Wood Products, LLC, Clackamas, Or.
As part of this strategic move, IWP will exclusively stock Trex decking and railing at all five of its distribution facilities in the Western United States, including their Cloverdale, Ca., location. This significant expansion will extend Trex’s reach in the high-growth markets of Northern California and Northern Nevada.
Building on their shared success in the Pacific Northwest, this expansion represents a natural progression of the companies’ mutual commitment to quality, customer service and innovation. Northern California and Northern Nevada are key regions for both Trex and IWP, representing two of the largest and fastest-growing markets for wood-alternative decking and railing products in the West.
“Our affiliation with International Wood Products has been a cornerstone of Trex’s success in the Pacific Northwest,” stated Bret Martz, group vice president of North American professional sales at Trex Co. “IWP is known for its excellent service, high customer satisfaction and strong market intelligence in the regions it serves. This expansion into Northern California and Northern Nevada is a key milestone as we work together to serve growing demand for eco-friendly, high-quality outdoor living solutions.”
Josh Hamilton, president of International Wood Products, added, “Our long-standing relationship with Trex has been built on mutual trust and shared values, and we are incredibly proud of the success we’ve achieved together. By exclusively stocking Trex decking and railing products at all five of our distribution facilities in the West, including Cloverdale, we will be able to offer a comprehensive selection of premium solutions to our valued customers across the region.”
IWP and Trex noted the move’s impact on the market is expected to be:
• Expanded market reach: This partnership extends Trex’s presence across the western U.S., positioning the company for accelerated growth
in Northern California and Northern Nevada.
• Product diversification: IWP will now stock Trex’s complete line of decking and railing products, including new premium offerings like cable and specialty glass railing systems.
• Sustainability focus: The expansion aligns with increasing consumer demand for eco-friendly building materials, as Trex decking is made from up to 95% recycled materials.
• Growth potential: Trex aims to double its share in the $3.3 billion
residential railing market from 6% to 12% over the next five years. The expansion into rapidly growing regions such as Northern California and Northern Nevada will be a key driver in reaching this goal.
Trex said this expanded affiliation reinforces its position as the market leader in sustainable outdoor living solutions and sets the stage for continued expansion, innovation and success. Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents.
VERTICALLY SPEAKING
CT Darnell and LBM Advantage member, A.D. Moyer Lumber, teamed up to maximize inventory efficiency with smart vertical storage solutions. By prioritizing ease of access, they made products simpler to find and faster to load.
The result? A transformed yard that went from 11 acres to just 4, while increasing SKU capacity. With the addition of 2 new T-sheds, 2 new L-sheds, and 2 Power Bins, the yard now offers more storage and improved loading efficiency—without losing a single SKU.
------------| MOVERS & SHAKERS
Leslie Southwick, ex-C&D Lumber, has joined Elk Creek Forest Products, McMinnville, Or.
Matt Ferguson has been promoted to vice president of operations for Wildwood Trading Group, Tualatin, Or.
Joshua Fritts, ex-Builders FirstSource, has hired on as a territory mgr. with OrePac Building Products, Phoenix, Az.
Eyan Lewis, ex-Huttig Building Products, has joined International Wood Products, Clackamas, Or., as a territory mgr.
Ben Israel, ex-Woodgrain, has been named general mgr. of BlueLinx, Portland, Or.
Brandon Saubert, Hayward Lumber, Santa Maria, Ca., has been promoted to market sales mgr. for the Central Market, encompassing Santa Maria, San Luis Obispo, and the Central Coast.
Glenn Eley has been promoted to general mgr. of Builders FirstSource, Colorado Springs, Co.
Ross Miller, ex-Pella, is new to door & window sales at Ganahl Lumber, San Juan Capistrano, Ca.
Shea Hopkins, ex-Central Distributing, is a new territory mgr. in Grand Junction, Co., for BlueLinx.
Joshuah Shannon is a new inside technical sales rep at RedBuilt, Hillsboro, Or.
Isahah Sanders, Weyerhaeuser, Seattle, Wa., is now a TimberTech product specialist. Jason Medeiros, ex-Sound Building Supply, has joined Weyerhaeuser, Tacoma, Wa., as inventory mgr.-distribution for the West division.
Dan Stoddard, ex-Western Forest Products, is the new sawmill superintendent at Zip-O-Log Mills, Eugene, Or.
Leslie Davis has been appointed VP, controller and chief accounting officer for LP Building Solutions, Nashville, Tn.
Ken Widner has been named VP of information technology and chief information officer for Do it Best, Fort Wayne, In. He succeeds John Mergy, VP of information technology, who is set to retire this month after nearly 20 years with the co-op. Ty Sordelet was promoted to VP of logistics.
Phillip Lahr has been appointed VP of sales & marketing for Palram Americas, Lehigh Valley, Pa. Mike Howser is business unit mgr.-construction products, and Jeramy Albert retail business unit mgr.
Dale Fennel, Ace Hardware Corp., Oak Brook, Il., has been promoted to president of Ace International.
Curtis Rosenthal has been promoted to general opera tions supervisor at Boise Cascade, Kettle Falls, Wa.
Dana Cowart has left TAL Building Centers to become president of The Lester Group, Martinsville, Va.
Chelsea Zuccato, sales mgr., Patrick Lumber Co., Portland, Or., was named to Hardwood Floors Magazine’s prestigious “40 Under 40” list for 2024.
Stan Still is a new greeter at Mungus-Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.
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MASTER HALCO ACQUIRES THE DECK SUPERSTORE
Master Halco, Inc., a leading distributor of fencing, railing and outdoor living products, has purchased The Deck Superstore, a premier dealer and retailer of outdoor living materials based in Colorado.
This strategic acquisition aligns with Master Halco’s commitment to enhancing its product offerings and expanding its market presence in the outdoor living sector.
The Deck Superstore, located in the Denver metropolitan area, is renowned for its extensive range of outdoor living products and exceptional customer service.
“We are thrilled to welcome The Deck Superstore to the Master Halco family,” said Tats Kimura, president & CEO of Master Halco. “This acquisition represents a significant milestone in our growth strategy and reinforces our dedication to providing high-quality outdoor living solutions to our customers. The Deck Superstore’s expertise and market presence will complement our existing operations and enable us to better serve the growing demand for outdoor living products.”
The acquisition will allow Master Halco to leverage The Deck Superstore’s established market position and customer base, further strengthening its footprint in the outdoor living industry. The Deck Superstore will continue to operate under its trade name, ensuring continuity for its customers and suppliers.
“We are excited about the opportunities this acquisition brings,” said Glenn Shenk, senior VP, sales and operations at Master Halco. “By combining our resources and expertise, we will be able to offer an even broader range of products and services to our customers and continue to grow rapidly in the outdoor living sector throughout Master Halco’s 71 locations.”
Master Halco, Inc., headquartered in Dallas, Tx., has been serving the fencing industry since 1951. It operates more than 75 branches and manufacturing plants across the United States and Canada.
GIVING SEASON: For the 26th year, Ganahl Lumber, Los Alamitos, Ca., carved out a section of its parking lot to host The Youth Center’s Christmas Tree Lot, to help raise funds for local youth programs and scholarships.
COMING SOON!
WWPA UPDATES WESTERN LUMBER GRADING RULES
A NEW EDITION of the Western Lumber Grading Rules will be published by WWPA in early 2025. The book will include new rule changes and added material, the most significant being the addition of the WWPA Grading Interpretations for the National Grading Rule for dimension lumber.
The Western Wood Products Association has been a cornerstone of the North American lumber industry for over 60 years. A critical component of WWPA is the publication of the Western Lumber Grading Rules, a comprehensive reference to grading western species. This essential tool has helped shape the lumber industry, ensuring quality, consistency and fair trade.
The roots of WWPA trace back to the early 20th century, a time when the western lumber industry was rapidly expanding. Recognizing the need for standardized grading practices, industry leaders came together to establish a system that would guarantee product quality and protect consumers.
In 1917, the West Coast Lumbermen’s Association published Standard Classification, Grading and Dressing Rules, laying the foundation for modern-day lumber grading standards. WCLA and Western Pine Association merged in 1964 to become WWPA, and in 1968 the first edition of the Western Lumber Grading Rules was published.
The upcoming 2025 edition will be the most comprehensive and up-to-date version yet. It will feature several key improvements:
• Grading rule changes for Western Patio Decking 1 & 2
• Grading rule changes for Unsound Wood, Wane and Combination Grades
• Grading rule changes for Manufactured Holes
• Grading rule change of the skip provision of the 2 Common grade
• New section for “WWPA Grading Interpretations for the National Grading Rule.” This provides additional clarification and guidance to graders and inspectors. The booklet was traditionally offered from WWPA by request only. Now this valuable information will be accessible with all purchases of the Western Lumber Grading Rules. The interpretations are approved by the National Grading Rule Committee and are considered a mandatory part of the National Grading Rule.
The 2025 updates will also be included on the Amazon Kindle and Apple Books platforms. In 2018, WWPA launched the Western Lumber Grading Rules eBook for Amazon Kindle and Apple Books. The eBook can be purchased from Amazon Kindle and then downloaded onto a smartphone or desktop computer using the Kindle app. The eBook allows quick access and easy navigation to WWPA Grading Rules, whether at the office or on the move.
The WWPA Western Lumber Grading Rules have had a profound impact on the wood construction industry. By establishing clear and consistent standards, these rules have facilitated trade, promoted innovation, and ensured the safety of wood structures.
The new book will be available for purchase at the WWPA Online Store (www.wwpastore.org), as well as Amazon Kindle and Apple Books. MM
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GLOBAL INTEREST IN RENEWABLE ENERGY, BUILDING MATERIALS CREATE NEW OPPORTUNITIES FOR U.S. SOFTWOODS
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BY ROSE BRADEN
CHANGES IN consumer attitudes and new government programs to address climate change by using sustainably produced wood products present new global opportunities for U.S. softwood products.
Awareness about the carbon benefit of wood products has increased over the past several years. At the 2023 United Nations Climate Change Conference (COP28), representatives from 17 countries issued a joint statement that recognized that the construction sector accounts for more than one-third of global emissions and committed to advancing policies and approaches that support low-carbon construction and increasing the use of wood from sustainably managed forests. Mainstream media embraced this news and has begun highlighting wood’s carbon and sustainability benefits. While the U.S. forest products industry
must continue to tell the story of U.S. forest products’ sustainability, interest from international specifiers and consumers in “green” and sustainable products for use in construction, packaging, and energy is increasing, and creating opportunities for U.S. wood products suppliers.
Changes in Japan and Mexico, offer very different but equally significant markets for U.S. softwood products. U.S. softwood lumber exports to Mexico increased 35% from 2017-2023 to $217 million in 2024, largely due to increased demand from Mexico’s pallet and packaging industry. Although U.S. dimensions are an obstacle for U.S. softwood exporters, many Mexican pallet producers accommodate U.S. dimensions due to the superior strength of U.S. species and fast and cost-effective transportation between the two coun-
U.S. SUPPLIERS met with pallet producers last March as part of the Softwood Export Council’s annual Mexico trade mission.
tries. As international timber legality and sustainability regulations become more stringent and consumers and companies demand “green” products, pallet producers place a higher importance on sourcing lumber from sustainably managed forests.
New opportunities for U.S. softwoods in construction are emerging as natural materials become popular among high-income consumers. Demand for softwoods in Mexico’s resort and high-income sectors is emerging as wooden decorative elements are included in concrete structures, and preservative-treated boardwalks, piers, and outdoor structures such as gazebos become more popular. Local governments are also increasing the use of wood in public projects such as park benches and gazebos. Shipping challenges between South America and Mexico are delaying shipments and inflating costs, which has benefitted U.S. softwoods. The SEC already has a robust program of activities to promote U.S. softwoods in Mexico’s industrial market, including trade missions, trade show presence, advertising and articles, and cooperation with local importers. These activities are now expanding to generate opportunities in Mexico’s resort and residential construction market.
In early 2025, SEC will introduce a series of videos featuring U.S. softwoods in boardwalks, resorts, and construction applications in Mexico. In April, SEC’s annual trade mission to Mexico will include visits to industrial wood users in Mexicali and roundtable discussions between U.S. suppliers and local importers. The mission will also include a new construction-focused conference in Guadalajara featuring architects from Mexico and an audience of developers, architects, and importer-wholesalers. In September, a softwood demonstration project will be featured, and the SEC will support speakers at Mextropoli, a week-long design convention held in Mexico City. The SEC is working with partners in Mexico to install the demonstration project at a park or winery after the convention.
New policies in Japan to generate more energy from renewable resources are increasing demand for imported wood pellets and creating a new outlet for U.S. mill residuals. This increased demand has helped create a new pellet plant cluster in the Pacific Northwest.
As the GOJ institutes policies to reduce Japan’s carbon emissions by 927 million tons, or 25%, by 2030, Japan’s wood pellet consumption is rapidly increasing. By 2030, renewable energy is projected to account for 22-24% of energy produced and Japan’s demand for wood pellets is projected to reach over 15 million tons per year. At the same time, Japan’s domestic pellet supply is woefully inadequate to meet its growing demand. In 2022, Japan’s 136 pellet manufacturers produced just 158,000 tons a year, far short of Japan’s 2022 consumption of 4,565,000 tons. In 2022, Japan’s self-sufficiency for wood pellets was just 3.5%.
In 2023, Japan imported approximately 5.8 million tons ($1.2 billion) of wood pellets—a sixteen-fold increase since 2016. Analysts project that Japan’s pellet demand will increase to 8-10 million tons over the next 2-3 years, and by 2025, pellet imports will reach $3 billion.
In 2019, the SEC with its member, the Center for
AMERICAN SUPPLIERS also helped staff the American Softwoods (the overseas
APA-The
International Trade in Forest Products (CINTRAFOR), spearheaded a project to develop pellet production in the Pacific Northwest (PNW). Work included product testing, feasibility studies, and education. By 2024, the construction of two pellet plants in Washington was confirmed and at least two others are planned for the Pacific Northwest region. Although this is not a traditional U.S. export, this growing production mode represents an opportunity for mills to generate significant profits from waste.
New opportunities in Japan’s non-residential construction sector have also emerged in light of Government of Japan policies to promote the use of wood in agriculture, warehouses, multi-story, and public buildings. Total non-residential starts in 2023 reached 502,687 units, of which wooden starts were 21,468 units, or 4.3%. In 2023, wood frame structures comprised 1,558 or 37.7% of total agricultural starts. Large agricultural sheds and livestock buildings are one-story buildings with long-span truss systems that use significant volumes of lumber and engineered wood products. With promotion and education about the performance benefits of using U.S. softwood lumber, LVL, glulam and I-joists in long-span trusses, U.S. species of softwood lumber and engineered wood products have the potential to increase market share over less durable Japanese species and domestically produced CLT panels.
Other opportunities exist in Southeast Asia’s furniture and construction sector, mass timber construction in India, and industrial use in Pakistan and the Middle East. With representatives in Mexico, Japan, China and the Middle East that support activities around the world, SEC has a multi-faceted program of trade promotion activities, codes and standards work, and educational activities that will help continue to create opportunities for U.S. softwood producers. MM
– Rose Braden is president of the Softwood Export Council. To learn more about SEC’s activities, visit www.softwood.org.
designation for Softwood Export Council and
Engineered Wood Association) booth at the Osaka Non-Residential Show as part of a November trade mission.
GEOGRAPHICAL distribution of softwood lumber product regions.
SUSTAINABILITY IN FOCUS
UPDATED ENVIRONMENTAL PRODUCT DECLARATIONS HIGHLIGHT BENEFITS OF USING SOFTWOOD LUMBER
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PRODUCING ALL materials, renewable and non-renewable, has environmental impacts. More recently, environmental assessments of materials have evolved from not just considering operational practices for producing a product but have expanded to include impacts related to fiber sourcing, as well as impacts beyond the manufacturing gate which might include distribution of materials, installation, use and end of life scenarios.
The need for such specific environmental information is being met through the use of Life Cycle Assessments. The resulting information is made available through Environmental Product Declarations (EPDs), which thus are a great resource for material and product selection.
BY MAUREEN PUETTMANN, PHD.
Historically, the criteria for a preferred environmentally friendly building material was that it was made from renewable or recycled resources. Today, building materials are held to a higher standard. Builders, designers, politicians and the public are asking for transparency in regard to a full suite of a products’ environmental impact to meet green building standards as well as state and national emission reduction benchmarks.
Building materials that have low embodied carbon and energy are preferred, and other functional aspects such as structural performance, ease of installation, and product durability are also desired. Users of building materials are increasingly relying on EPDs that are based on quantitative life cycle
assessment (LCA) studies to ensure that the material has the environmental attributes they seek. This article will highlight the American Wood Council (AWC) softwood lumber EPDs and their importance and use in the building community while providing the background to the processes of producing an EPD.
The AWC commissioned regional EPDs of softwood lumber from the Pacific Coast, Inland Northwest, and Southern and Northern regions of the United States (see map above). These covered the production processes from forestry operations to the final product ready for shipping.
The new EPDs are a great advancement compared to previous EPDs that were based on North American industry-wide weighted averages. Published by the AWC and
certified by ASTM International, the new EPDs offer the most accurate, comprehensive information about the environmental impacts associated with producing softwood lumber in the regions.
They also provide insight into the resource use efficiency and a carbon balance of softwood lumber produced from manufacturers in major wood producing regions of the United States.
EPDs
An environmental product declaration—or EPD—is a standardized report of environmental impacts associated with a product or service. Like a food nutritional label, EPDs communicate relevant information to consumers, in this case the environmental impact of a product.
EPDs go through a rigorous third-party review process having to pass criteria set forth by the International Organization of Standardization (ISO) for producing LCAs and EPDs (ISO 14040, 14025, 14044, 21930 and EN 15804) as well as the procedures and reporting set forth by the Product Category Rules (PCR) Guidance for Building-Related Products and Services, Part A: Life Cycle Assessment Calculations Rules and Report Requirements (UL 2018) and Part B Structural and Architectural Wood Products EPD Requirements (UL 2020).
An EPD can be produced for a single manufacturer’s product(s) or for products from an industry sector (e.g., softwood lumber in the United States). The new regional softwood lumber EPDs are based on industry weighted (by production)-averages for each region. An EPD can encompass the impacts of different life cycle stages, i.e., which defines the system boundaries and modules (see chart at upper right). At minimum, EPDs are required to include the production stages (cradle to gate). They can also include the other life cycle stages. For example, if they also include disposal, they are called cradle to grave.
Regional EPDs
To develop the EPDs, an LCA study collected basic production data from AWC member facilities that sourced wood from the Pacific Coast (PC), Inland Northwest (INW),
and Southern regions. A little more than half of the production (54% produced by 33 facilities) were
included in the database for the PC region and about half (49% produced by 13 facilities) were included
QUALITY WOOD PRODUCTS, GROWN RESPONSIBLY
EXAMPLES of life cycle stages in light green boxes. Modules in white boxes. Minimum modules required in an EPD in dark green boxes.
Production Efficiency and Byproducts
The quantification of environmental impacts also provide information about production efficiencies and byproducts. The softwood lumber mills recover about half of log volume as planed dry lumber. Byproducts, such as bark, sawdust and chips, are sold for uses such as fuel, wood composite panels, and paper manufacturing. Thus, the industry has an extremely high resource use efficiency and minimal waste. Many softwood lumber facilities also utilize wood residues on site as fuel, covering over 90% of the energy demand for kiln drying (see chart on next page).
in the INW regional data base (Forisk 2024). The Southern region had the largest representation having 85 softwood lumber facilities representing 53% of the regional capacity.
The strong participation by facilities provides high confidence in accuracy of the new EPDs. Note, that the previous EPD were only based on 15%, 9%, and 27% of the regional production for the PC, INW and Southern regions, respectively. The primary species processed in the PC was Douglas fir, while in the INW region it was white fir and Douglas fir. Southern pine dominated the Southern softwood lumber production.
With such a strong database, the LCAs could consider the significantly different growth rates between the two regions, different forest management activities and intensities, different proportions of the various tree species, as well as different wood properties within the tree species found in each region.
The AWC LCAs for softwood lumber used a cradle-to-gate boundary and quantified impacts of forestry operations, transportation to the facility, lumber manufacturing, and packaging for transport (see chart above).
Using renewable wood fuel thus minimizes dependencies on fossil fuels and their associated environmental impacts. Such operations are close to carbon neutral, as associated emissions are largely offset by the biogenic carbon uptake during tree growth, creating a close to net-zero balance in greenhouse gases.
Environmental Impact Metrics and Results
The EPDs report results of the LCAs separately for numerous environmental impact categories (for specifics, see EPDs for Pacific Coast, Inland Northwest, Southern softwood lumber. As highlighted on the previous page’s chart, they
CRADLE-TO-GATE (A1-A3) system boundary and modules for Pacific Coast, Inland Northwest, Southern softwood lumber production.
are based on a cradle-to-gate LCA. The data were analyzed using an internationally used and accepted software using standard life cycle assessments methods and widely accepted impact assessment methods. To ensure scientific rigor and reliability, the LCA adhered to all relevant national and international standards.
There are 36 impact categories required for reporting in the EPD. Table 1 (on previous page) presents 10 selected impact categories such as global warming potential or embodied carbon for softwood lumber, renewable and non-renewable energy use, waste, and water use. Differences in results between the two regions could come from many different input parameters due to, e.g., different forestry operations, transportation distances, product densities, electricity grid, and/or fuel types and quantities used at the manufacturing site.
Carbon Sequestration and Biogenic Carbon Accounting
In addition to presenting information about environmental impacts and energy use, EPDs require reporting of biogenic carbon to demonstrate sustainable forestry, a good indicator of the carbon balance of a product.
Wood is a biobased material and thus contains biogenic carbon. The biogenic carbon “enters the system” when the log is on the truck ready for shipment. Biogenic carbon “leaves the system” as the product or byproducts and ready for shipment. In terms of carbon balance, the log is viewed as a negative emission and the products, byproducts, and wood combustion are reported as a positive carbon emissions. The net carbon emission across the cradle-to-gate system boundary is zero or neutral.
While the biogenic carbon balance is bound to stay neutral within the cradle-to-gate boundary (what comes in must go out), the potential to highlight additional benefits of wood products exist. For example, wood has a positive carbon balance (more sequestered than emitted) when considering end-of-life scenarios where biogenic carbon can be stored for centuries, such as landfilling.
As background, the carbon that is contained in wood is derived from the carbon dioxide removed from the atmosphere through photosynthesis, i.e., it is sequestered as trees grow. The carbon content of wood is typically around 50% (by dry weight). The new EPDs report that one cubic meter of lumber from the PC, INW, and Southern regions contains 906 kg, 863 kg, and 1,036 kg of CO2 eq, respectively. The global warming potential (Table 1), i.e., CO2 eq released into the atmosphere through forest mangement and manufacturing (also called embodied carbon) is 74 kg CO2 eq for the PC and 71 for the INW and 90.35 kg for the South.
In summary, the carbon balance of softwood lumber is negative, i.e., under current forest management and production practices every cubic meter of softwood lumber from the PC, INW, and Southern region removes 830 kg CO2 eq, 725 kg CO2 eq, and 742 kg CO2 eq from the athmosphere.
Forest Sustainability and Certification
Also reported in the EPDs is that the softwood lumber industry in these regions obtain their timber sustainably, with 100% of fiber meeting legal sourcing criteria, and over 87% sourced from certified sources (e.g., FSC and SFI). The numbers confirm the industry’s commitment to sustainable practices, as well as to meeting building standards and environmental regulations.
Conclusion and Industry Implications
The new EPDs initiated by the AWC underscore the industry’s commitment to sustainability, transparency, and continuous improvement. They provide the construction sector and the public with reliable data to make informed decisions, ensuring that environmental impacts are minimized, and resources are used efficiently. The regional LCA results as reported in the three EPDs highlight the industry’s strong environmental performance, achieved through efficient use of resources, renewable energy reliance, and sustainable forestry operations. For stakeholders interested in “green” construction, softwood lumber offers a low-carbon, renewable building material that meets both environmental impact and sustainability goals.
Thus, EPDs serve as a valuable tool for architects, builders and policymakers aiming to make informed decisions about building materials. EPDs show that by choosing softwood lumber, builders promote renewable resource use, minimize negative environmental impacts, and better align their work with green building standards such as LEED. MM
– Maureen Puettmann, PhD, is director of operations for the Consortium for Research on Renewable Industrial Materials (www.corrim.org). Contact her at maureen@corrim.org.
SAWMILL UNIT processes from roundwood to planed dry lumber.
WWPA ZEROES IN ON VANCOUVER FOR ANNUAL MEETING
THE WWPA annual meeting will take place April 13-15 at the Hotel Indigo in Vancouver, Wa. This annual event is a pivotal gathering for industry professionals, bringing together key players from across the wood products sector.
Western Wood Products Association has partnered with Visit Vancouver and Vancouver WA Sports in hosting the event. Attendees will have access to exclusive discounts with participating retailers and restaurants in Vancouver through the Show Your Badge program.
Hotel Indigo offers access to the best the Pacific Northwest has to offer, including breathtaking views of the Columbia River and convenient proximity to local shops, restaurants, wineries, tap-rooms and attractions. The 7.3-acre Waterfront Park, featuring the beautiful Grant Street Pier, has become a popular destination in downtown Vancouver. Portland International Airport is only a 15-minute drive away.
The WWPA event begins Sunday, April 13 with the
Welcome Reception & Exchange Show. This meet and greet has been a popular introductory rendezvous for members and a great networking opportunity for associate members wanting to exhibit their products and services.
The event continues Monday, April 14 with a buffet breakfast and guest speaker, followed by the Quality Standards/Technical Services committee meeting. All registrants are welcome to attend and observe the committee proceedings. For those interested in exploring the Waterfront during this time, there are a collection of shops, coffee houses and spas to enjoy.
The afternoon events include the WWPA Industry Luncheon and Awards Program, featuring the prestigious Master Lumberman Awards. The Master Lumberman Award recognizes outstanding lumber grading and quality control professionals who have contributed to their companies and the western lumber industry.
Candidates for Master Lumberman must be nominat-
WATERFRONT PARK in Vancouver Wa., sits right outside of the host hotel for the WWPA annual meeting.
ed by his or her company, be a WWPA Certified Grader for at least 20 years, have extensive experience in all levels of lumber manufacturing, and hold supervisory responsibilities within their company. Out of the thousands of industry employees working at western mills, only a select few have achieved Master Lumberman status. Since the program began in 1968, 441 quality control professionals have received the coveted honor.
Following the awards program will be the speaker session. Traditional topics of interest include market trends and outlook, analyzing current market conditions, future projections, and potential challenges and opportunities, and a look at innovation and technology, exploring the latest advancements in wood processing technologies and product development.
The day’s events continue with the Industry Reception & Exchange Show. Attendees will be able to enjoy a wide selection of hors d’oeuvres and Northwest wines and micro brews. Associate members will continue their tabletop exhibits during this reception. Directly after the reception is the WWPA Industry Dinner. The meeting finishes up Tuesday, April 15 with the board of directors meeting, a closed meeting.
For information on registration, sponsorship opportunities, and hotel accommodations, visit www.wwpa. org or email WWPA at info@wwpa.org. MM
By expanding and diversifying demand for softwood lumber, the Softwood Lumber Board (SLB) and its funded programs create steady industry growth through a variety of economic cycles. The results of the most recent quarter (2024 Q3) demonstrate the impact of that approach with significant gains in lumber demand.
Key Q3 highlights include:
• 360 MM BF of incremental demand generated in Q3 and nearly 1.3 BBF year-to-date.
• The SLB sponsored Build Fest, a unique initiative that allowed postsecondary students to not only con-
ceptualize but also physically construct designs using wood, giving them hands-on experience.
• The American Wood Council (AWC) released three regional EPDs for U.S. softwood lumber, which marks the first time the U.S. lumber industry has developed and published regional EPDs; previous industry EPDs have been North American in scope. The updated EPDs represent the AWC and the industry’s response to continued requests for more granular carbon data.
• A new Think Wood webinar, Mass Timber 2030: Preparing Your Practice, was hosted for architects from the 26 largest AEC firms in the U.S. Think Wood will use an on-demand version of the webinar for future lead nurture and continuing education both on the Wood Institute and with media partners, where it will help push existing leads further toward specification and generate new contacts to educate and inform.
• WoodWorks hosted a tour of a factory using 3D computer modeling to manufacture light-frame wood wall panels and trusses, followed by a visit to a large affordable housing project where the panels are being used. The tour sold out within days of the invitation, signaling that the design community is not just interested in touring mass timber projects, but light-frame manufacturing and sites too.
• The SLB sponsored “Managing Mass Timber: From Forest to Future,” a traveling exhibit and lecture series aimed at showcasing the benefits of mass timber directly to students and faculty at leading engineering, architecture, and construction management schools across the Northeast and Great Lakes regions.
• The SLB and USDA Forest Service announced the $1.8-million Mass Timber Competition: Building Sustainable Schools, the first competition focused on a sector or building type: K-12 education. Of the education market’s 1.7 BBF annual opportunity, according to an FEA outlook, K-12 projects are the largest sub-category by area and also the category with the most projected growth. The competition is designed to increase the use of mass timber, deepen industry experience with wood construction, strengthen the supply chain, and showcase the benefits of biophilic design.
KICK OFF 2025 WITH EASY LUMBER RETAILER PROMOTIONAL TIPS!
BY KIM DREW
HAPPY NEW YEAR! Now is the time for professional inventory: what accomplishments were you proud of in 2024? Where do you see room for improvement in the structure of your business and/or how you do business in 2025? This annual clean slate is the perfect time to take a leap, try something new, and make good changes to increase forward motion.
If one of your goals is to increase your awareness and presence in your markets, you’re in luck! We spoke with several top-notch public relations experts in the building products/construction industry and asked them to share tips for you as we move into the new year. Grab a pen and paper or bookmark this article: you’ll want to remember these!
Kathy Ziprik, Ziprik Consulting:
Find someone on your existing team who is good with social media and put them in charge of this super-easy outreach tool. Determine which social platforms your customers view most (ask them!), create a social content posting calendar, and watch your engagement and followers grow. Create basic, easy content: a weekly sale item, a customer profile, name a Manufacturer of the Week/Month, and be sure to show fun casual photos from around your store. Creating a social media plan also means including parameters (proper spelling and grammar are a must) and obtaining management approval prior to posting.
Ask your vendors to get involved: what can their marketing team offer your store team to add interest and value to your customers? This might be a contest, a giveaway, a cool display, or a fun partnership between products.
Local involvement is a must. Join and get involved with key local organizations that will help connect you with
contractors and current/future customers. Look at the local Chamber of Commerce, builder/remodeler groups, and even leadership groups. The key here: go beyond sending a check, actually get involved. Attend meetings, sponsor events, and hand out paper or digital business cards to increase networking.
Katy Tomasulo, Content Builders:
Use knowledge from your team to build out any educational content you produce: what are your customers’ pain points? What are you seeing from the field when it comes to mistakes made specifying and installing product? What product selection is challenging? What questions do you receive from customers over and over again? Turn these findings into easily digestible information for your customers: blog posts, short social media videos, installation videos, informational social media posts.
This is an easy one: ensure your sales team knows more about the products you sell than your customers do. Your sales team should be a resource, a go-to for information for customers. This level of knowledge is a tool that can be maximized into marketing like emails, short videos, product knowledge, and more. If you’re not an expert, your customers just might find someone who is.
Kathryn Emery, Be the Best Home:
Craft your story and your return on investment for customers. What product do you sell that others don’t? How can you save your customers time and money? If your delivery is reliable, tell them.
Be sure your website is user friendly. This means easy to find, easy to navigate, easy to use. Things like detailed product listings and specs, how to order, sales contacts,
recent images—all of this ups the value of your services. If a buyer comes to your website, be sure there’s enough info to close the deal. Consider hiring someone to manage SEO optimization, meaning the use of keywords to draw potential buyers to your website in search engines.
Consider a spokesperson (local or national) who is engaging, knowledgeable, and brings industry credibility. A partnership like this might include earned media (editorial/ free) and paid media (targeted ads, etc.)
Nora DePalma, Dialogue:
Getting involved locally forges lasting connections with your customers and community. When you sponsor a sports team or support veterans’ initiatives, you create emotional connections people remember—even when they’re not immediately in the market for lumber.
Take it one step further and share your local efforts: good deeds make great stories. People-focused visuals perform incredibly well on your website and on social media. This is a simple way to fill your social media feed with stories that resonate with your customers and your community.
Determine what measurement tools to evaluate your success matter to you, then employ them. It doesn’t have to be anything big and fancy and difficult: set small goals for earning local media coverage, how many people visit your website from the QR code on a sponsorship banner, how many qualified prospects you met at a local meeting or sponsored event, and/or how many qualified email subscribers you picked up.
And one last tip, from this author: remember your audience. What might be an important selling point to YOU may not resonate with THEM. Know your customer, know what they want to know, know what they NEED to know, and meet them where they are with communications tools.
Here’s to a happy, profitable 2025 to everyone reading this article! MM
– Kim L. Drew, APR, can be reached at Drew Public Relations, kimdrewpr@gmail.com.
SOCIAL MEDIA can prove to be a super-easy outreach tool for your yard.
MANAGING YOUR ATTITUDES
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BY DAVE KAHLE
WE’VE ALL HEARD about the importance of our attitudes. Usually the directive goes like this; “XXXXXX, you need to improve your attitude!”
Fortunately, there is a lot more to attitudes than just the oft-spoken refrain to improve ours. Successful people eventually learn how to manage their attitudes.
Attitudes are contagious. You know that if you spend a lot of time with negative people, you begin to see what’s wrong with everything and everyone. Hang around depressed people, you become depressed. On the other hand, if you are with energetic, optimistic people, it rubs off on you.
The opposite is also true and far more important: our attitudes can rub off on others. Your attitude, then, becomes one of the key pieces of your ability to influence others.
Here’s one of the more powerful bits of wisdom I have ever come across: You can choose your attitudes. You can choose to be happy; you can choose to be sad, you can choose to be confident, and you can choose to be cautious. Don’t believe it? Take this little test. Tomorrow, as you’re eating breakfast, tell yourself these things over and over: “It’s going to be a rotten day. Everybody’s afraid to buy. Most people probably won’t even see me. I’ll probably be laid off soon anyway.”
Now, having repeated that litany of dreariness to yourself, pay attention to what kind of attitude you exhibit during the course of the day. You are probably not going to be effervescent
nor overwhelmingly positive. Instead, you’ll be depressed and discouraged, and you’ll spread it to the people around you like the plague.
You could, on the other hand, dramatically change your attitude for the day if you were to get up in the morning and repeat to yourself: “It’s going to be a good day. I can’t wait to see what good things are going to happen. I know there’s some good things I can do for my customers. I’m going to make a difference in their businesses and their lives.” The result is confidence and positive energy. And you’ll spread that, also.
Here’s the point. You can choose an attitude of confidence and optimism. By so doing, you influence those around you, and do your small part to contribute to the betterment of those in your sphere of influence. Of course, you are not single-handedly going to change world attitudes. But you can positively influence those with whom you come into contact.
You are a professional. You contact more individuals in the course of a day than most people do. Your customers, prospects, colleagues; your friends and family; the people you work with and supervise; even your managers— all of them can be influenced via your attitude. Because of your position of great potential influence, you have a greater responsibility to be proactive, and to lead others. It’s time for you to step up to the plate and to become a positive leader for those around you.
Here are guidelines to help you…
1. Start with yourself. Make sure you are nurturing your own personal attitude. Now is the time to revisit and revitalize your faith in God. Hang around positive people. Make a point to read uplifting books and articles. Get some additional training, expose yourself to positive audiotapes. Create a set of strong affirmations and read them to yourself to start every day.
2. Assume that you are the leader for which people around you are looking. Be sensitive to opportunities that come up in the course of the day to influence the attitudes of those around you. If you are a manager, do something positive for your people. Invest in them someway. Enlist their input and involvement in some new initiative. Don’t just talk the talk, show your attitude by your actions.
You can choose to be part of the problem or part of the solution. You can choose to be influenced by the negativity around you and then contribute to that downward spiral in attitude. In that case, you have chosen to be part of the problem. Or, you can choose to be part of the solution. The choice is yours. MM
DAVE KAHLE
Kahle
LOWE’S
TO INCREASINGLY TARGET PROS
Lowe’s Companies provided an update on its nearand long-term growth and productivity initiatives, several focusing on pros, during its recent analyst and investor conference.
“We are evolving our Total Home strategy to help solve our customers’ total home improvement needs with more value and exceptional service,” said Marvin R. Ellison, Lowe’s chairman, president and CEO. “By leveraging leading technology solutions, we’re creating a best-in-class omnichannel shopping experience for all generations of homeowners. At the same time, we’re building on our momentum with pros now that we’ve reached 30% pro penetration.”
Lowe’s 2025 Total Home Strategy spans five growth initiatives:
• Drive pro penetration
• Accelerate online sales
• Expand home services
• Create a loyalty ecosystem
• Increase space productivity
To support these initiatives, Lowe’s has developed a framework to harness the power of generative AI through a standardized development process, designed to enhance the customer experience and unlock productivity. With a robust AI platform, the company has the agility needed to create innovative solutions alongside many of the leading tech platforms. Leveraging the experience gained from its success with early AI models that power its online search and product recommendations, sourcing engines, and demand planning tools, the company is now piloting new solutions to empower frontline associates to better serve customers and improve the in-store shopping experience.
Lowe’s is also launching the first product marketplace in the U.S home improvement industry. It is working with both new sellers and existing suppliers to offer their full product catalogs, including products across price points to better serve both value-oriented
and more affluent consumers. This allows Lowe’s to offer a wider selection of products without carrying the inventory, managing pricing, or investing in new online fulfillment centers.
Early this year, the chain will relaunch its pro loyalty program as MyLowe’s Pro Rewards, designed specifically for the small-to-medium pro. The new program will be more intuitive to use, making it easier and faster for pros to earn rewards and redeem them. Additionally, pro customers who shop with their MyLowe’s Pro Rewards credit card will save 5% every day on eligible purchases.
The company is combining its DIY and pro loyalty programs into one ecosystem, under a single currency.
Through a direct interface with supplier systems, the company is creating a seamless solution for large, special pro orders. Lowe’s sales associates will have instant access to an expanded digital catalog, including inventory availability, pricing and supplier services like jobsite and rooftop delivery. With this expedited quoting process, the company expects to improve its close rate on larger orders, capturing more planned pro spend, while relying on large suppliers to execute jobsite delivery.
Lowe’s plans to open 10-15 stores per year over the next several years in fast-growing markets in the U.S.
To better serve customers living in rural communities, Lowe’s is planning to extend its rural assortments to 150 more stores, bringing everything needed for farm and home under one roof. There will be more options in categories such as pet, workwear and auto supplies.
CARLISLE BUYS PLASTI-FAB, INSULSPAN
Carlisle Companies, Scottsdale, Az., has completed the purchase of the expanded polystyrene EPS insulation segment of PFB Holdco, Inc., a portfolio company of The Riverside Co., composed of the Plasti-Fab and Insulspan brands, for $259.5 million in cash.
Plasti-Fab, headquartered in Calgary, Alberta, has eight EPS insulation products plants in Canada and three in the Midwestern United States.
OREPAC BUILDING Products recognized its Spokane, Wa., branch as the winner of its 2024 OrePac Location of the Year and Safety Location of the Year awards. The honors are earned through outstanding performance based on monthly key performance indicator scores, compared across all OrePac locations. A standout achievement was Spokane’s impressive track record of over 550 days without an incident.
WEYERHAEUSER BEGINS STOCKING
TREX DECKING, RAILING IN SOUTHWEST
Trex Co., the world’s leading manufacturer of wood-alternative decking and residential railing, has joined forces with Weyerhaeuser, a global leader in sustainable forestry and one of the largest manufacturers of wood products in North America, to significantly expand Trex’s presence across the Southwest region.
This collaboration will enhance access to the brand’s premium decking and railing products for customers in California, Nevada, Arizona and New Mexico.
Weyerhaeuser will now stock the complete range of Trex decking and railing products at strategically located distribution hubs, including locations in Redding, Stockton, Fresno, Santa Clarita and Fontana, Ca., as well as Phoenix, Az.
As part of this relationship, Weyerhaeuser will exclusively offer Trex decking and railing solutions in these regions, emphasizing its commitment to providing the best outdoor living options to its customers.
This collaboration aligns with Trex’s strategic focus on expanding its market share in the residential railing segment. With the introduction of innovative railing systems designed for diverse styles and price points, Trex aims to become a comprehensive resource for outdoor living solutions.
“With the launch of our new railing lineup, this collaboration enables us to deliver an unparalleled combination of quality and innovation to even more customers,” said Bret Martz, group vice president of North American professional sales for Trex Co. “By leveraging Weyerhaeuser’s extensive distribution network, we’re poised to meet the growing demand for premium, sustainable, low-maintenance outdoor living products in key markets across the Southwest.”
Trex aims to double its share of the $3.3 billion residential railing market over the next five years, increasing its presence from 6% to 12%. Teaming with Weyerhaeuser represents a key milestone in the company’s growth strategy, particularly as it continues to expand its offerings in the railing category. Trex’s new railing product portfolio includes options such as steel,
aluminum, cable, glass and composite systems, ensuring solutions for a variety of customer preferences.
For Weyerhaeuser, the relationship adds an exceptional line of sustainable outdoor living products to its already robust portfolio. Ross Theilen, vice president of distribution at Weyerhaeuser, stated, “Trex is a leader in the industry, and their products align with our commitment to providing innovative, sustainable building materials. We’re thrilled to bring Trex’s premium offerings to our customers in California, Nevada, Arizona and New Mexico.”
Weyerhaeuser Company, one of the world’s largest private owners of timberlands, began operations in 1900 and today owns or controls approximately 10.5 million acres of timberlands in the U.S., as well as 14 million acres of timberlands managed under long-term licenses in Canada. Weyerhaeuser has been a global leader in sustainability for more than a century and manages 100% of its timberlands on a fully sustainable basis in compliance with internationally recognized sustainable forestry standards. Weyerhaeuser is also one of the largest manufacturers of wood products in North America and operates additional business lines around real estate, climate solutions, energy and natural resources, among others. In 2023, the company generated $7.7 billion in net sales and employed approximately 9,300 people who serve customers worldwide.
DO IT BEST PLANS COMBO MARKET WITH TRUE VALUE
Do it Best is planning its largest spring market ever, set to take place March 21-23 in sunny Orlando, Fl. This monumental event, themed “Bigger. Stronger. Faster,” promises to bring together the best of Do it Best and True Value in an unparalleled celebration of independent retail success.
The event replaces True Value’s earlier announced Spring Reunion Show, originally planned for the days prior in Denver, Co.
Building on the strength of the recent acquisition of True Value, this spring market will be the most expansive buying event in company history. With more vendors and bigger deals than ever, it’s a can’t-miss opportunity for Do it Best member-owners and True Value retailers to network, share best practices, and gear up for greater growth and profitability in the year ahead.
“We’re proud to host this incredible event in a way that celebrates the combined strength of Do it Best and True Value,” said CEO Dan Starr. “This market represents everything that makes us bigger, stronger, and faster together. I can’t wait to welcome our members and retailers to Orlando.”
Jason Stofleth, VP of merchandising for Do it Best, emphasized the value of attendance. “This market will feature the best vendors, the best deals, and the best opportunities to drive sales and profitability,” he said.
“We’re focused on bringing more vendors and more new products to our True Value retailers, too,” said Justin Hanford, VP of merchandising for True Value. “But none of it can happen if you don’t make plans to be there. We encourage every member and retailer to join us for this once-in-a-lifetime event.”
All attendees can look forward to a special evening celebration at Universal Studios, offering a fun and memorable experience for the whole family as they connect with fellow dealers in an unforgettable setting. The Do it Best Spring Market will also include a special welcome reception for True Value retailers on the evening of March 20, designed to familiarize them with the market experience and provide all the tools they need to maximize their participation.
its new 43,000-sq. ft., state-of-the-
ABC SUPPLY OPENS LEARNING CENTER
ABC Supply Co., Inc., the largest wholesale distributor of roofing and other select exterior and interior building products in North America, recently unveiled the ABC Supply Learning Center, located in its hometown of Beloit, Wi. The newly constructed Learning Center reflects the company’s significant investment in its associates, offering advanced resources to drive professional development and innovation.
The 43,000-sq. ft. facility, supported by a multimillion-dollar investment, can accommodate up to 900 people. It includes an auditorium with a capacity of 150 and breakout rooms for up to 250 people. The facility is equipped with advanced technology, including cutting-edge audiovisual systems designed for an enhanced experience.
With this new environment created for associate development, ABC Supply reinforces its position as an industry leader backed by the best-trained workforce and a robust talent pipeline. The center is intended to drive excellence through education, supporting the company’s Branch Management Training and Sales Development Training programs along with ongoing learning opportunities for associate development.
The mid-December grand opening event at the ABC Supply headquarters brought together members of the company and the project partners who contributed to the success of the new facility. Attendees heard remarks from chairman Diane Hendricks, president and CEO Keith Rozolis, and COO Mike Jost, who highlighted the facility’s significance.
“This is a big milestone for us as we continue to live out our Core Value of Opportunity,” said Jost. “The new Learning Center is a reflection of our dedication to the
growth of our associates. We are excited to see this vision come to life and look forward to seeing how it will shape the future.”
NEWSWEEK NAMES MOST RESPONSIBLE BUILDING MATERIALS FIRMS
Lowe’s Cos., Owens Corning, PPG and Koppers Holdings topped the building materials industry companies named to Newsweek magazine‘s 2025 list of America’s Most Responsible Companies.
Appearing for the fifth consecutive year, Koppers achieved its highest placement ever, ranking No. 113 out of 600 finalists and No. 9 out of 56 in the Materials & Chemicals category.
Joining Koppers on the list were: Lowe’s (No. 69), Owens Corning (82), PPG (110), Sherwin-Williams (125), Armstrong World Industries (139), Stanley Black & Decker (147), Home Depot (197), Illinois Tool Works (222), Masco (255), Cabot (318), Fortune Brands (399), PotlatchDeltic (486), Summit Materials (500), Louisiana-Pacific (556), and Fastenal (573).
Selected from the 2,000 largest publicly traded companies headquartered in the U.S., each winner received scores based on environmental, social and corporate governance information. The three scores were combined to assess each company’s overall corporate social responsibility score. The analysis is based on data from 30 publicly reported key performance indicators, such as energy usage and charitable donations, as well as a reputation survey of more than 26,000 U.S. consumers.
ABC SUPPLY held a grand opening for
art learning center.
ELECTRIC POWER TOOLS ON THE RISE
The electric power tools market was valued at $31.87 billion in 2023, and is expected to reach $56.42 billion by 2030, growing 8.5% a year from 2024 to 2030, according to a new report by Maximize Market Research.
Electric power tools have become a cornerstone in industries such as construction, automotive and manufacturing by streamlining tasks that range from basic screw driving to complex operations like cutting and drilling. The continuous advancements in technology enhance the appeal of these tools, ensuring steady growth in demand. Their user-friendly nature has led to widespread adoption, not only among professionals but also by homeowners for various applications, including minor repairs and maintenance. The compact design, portability, and easy accessibility of electric power tools make them an essential addition to households and workplaces, thereby driving their widespread use and market expansion.
The electric power tools market is fueled by several key factors, including their efficiency and portability. Innovations, such as the integration
of brushless motors, have enhanced tool performance and extended their lifespan, further boosting demand. The growing popularity of cordless tools, powered by advancements in lithium-ion battery technology, has also contributed significantly. However, the primary factor driving their adoption remains the tools’ ability to reduce labor-intensive tasks and
improve overall productivity.
Internationally, the U.S. power tools market dominates the market, accounting for 86% of global demand in 2022. Demand in the U.S. has been increasing steadily over the past few years, driven by factors such as the growth in the construction industry, the popularity of DIY projects, and the increasing adoption of power tools in industrial and manufacturing settings.
THERMALLY MODIFIED Lunawood now
LUNAWOOD, AHC FORM JOINT VENTURE
Oy Lunawood Ltd. and Atlanta Hardwood Corp. are partnering on a joint venture, Lunawood LLC, to oversee the procurement, produc-
tion and sales of thermally modified products across North America. Effective Jan. 1, all North American Lunawood sales, including prod-
ucts manufactured at Lunawood’s Finnish facilities, will be managed through Lunawood LLC. The joint venture will build a facility at Atlanta Hardwood’s plant in Cleveland, Ga., to produce thermally modified timber products from locally sourced hardwoods. Production is expected to begin mid-summer 2025.
Lunawood LLC will stock the full range of Lunawood products for sale within North America at Atlanta Hardwood’s facilities in Cleveland, Ga., and Clarksville, Tn.
QUIKRETE, SUMMIT JOIN FORCES
Summit Materials, Denver, Co.based producer of aggregates and cement, has agreed to be acquired by Quikrete Holdings for $11.5 billion. The deal combines Summit’s leading aggregates, cement and ready-mix concrete businesses with Quikrete’s leading concrete and cement-based products business to create a vertically integrated North
has full North American distribution courtesy of a new joint venture with Atlanta Hardwood Corp.
American construction products solutions provider.
“This acquisition represents a significant milestone in our journey to expand our capabilities and geographic presence,” said Will Magill, CEO of Quikrete. “Summit is a recognized leader with a highly complementary portfolio of trusted aggregate, cement and ready-mix solutions.”
1847 BUYS VEGAS MILLWORK MAKER
1847 Holdings LLC has completed the acquisition of CMD Inc., a Las Vegas, Nv.-based cabinetry, millwork and door manufacturer, for approximately $18.75 million.
Ellery W. Roberts, CEO of 1847 Holdings, noted, “The acquisition of CMD further illustrates our ability to identify and acquire undervalued businesses with strong profitability at attractive valuations. With its historical revenue growth and profitability, this acquisition aligns with our strategic arbitrage model, which we believe will allow us to create substantial shareholder value by enhancing operational performance and leveraging synergies.”
With strong demand for residential and commercial construction in Arizona and Utah-areas in close proximity to CMD’s Las Vegas operations-the company has expanded its reach by obtaining licenses in both states. CMD is actively bidding on projects slated to begin in 2025, enhancing its market presence and capitalizing on the region’s construction boom.
To further support growth in the Las Vegas area, CMD has established a dedicated division focused on tract home projects. Targeting both local and national builders, this initiative positions CMD to benefit from Northern Las Vegas’ rapid residential expansion. This division has already begun bidding on multiple projects, which are expected to contribute incremental growth to CMD’s portfolio.
Research conducted in collaboration with CMD identified a significant gap in the supply of Ready-To-Assemble (RTA) cabinetry for Las Vegas’ multi-family housing market. To meet this demand, 1847 Holdings intends to leverage the capabilities of its subsidiary, Innovative Cabinets and Design, enabling CMD to tap into this underserved market and drive growth through 2025 and beyond.
Roberts added, “The strategic initiatives we’re implementing, including CMD’s expansion into high-demand areas and the launch of its tract home division, underscore our commitment to driving significant revenue growth. By addressing unmet market needs, particularly in RTA cabinetry, and leveraging synergies with our subsidiaries, we aim to deliver substantial incremental growth while strengthening CMD’s market presence.”
“We believe CMD’s addition to our portfolio will drive sustained profitability, strong cash flow, and robust financial performance across 1847 Holdings. This acquisition reflects our commitment to unlocking value in overlooked middle-market businesses, positioning us for continued growth and creating long-term value for our shareholders,” concluded Roberts.
CMD had trailing 12-month revenues of $33.1 million and net income of $10.4 million as of Oct. 31, 2024.
UP TRANSFERS EUGENE SERVICE TO G&W
Union Pacific Railroad and Genesee & Wyoming Inc. (G&W) announced plans for G&W’s Central Oregon & Pacific Railroad, Inc. (CORP) short line railroad to handle local service from Union Pacific’s yard in Eugene, Or., enhancing customer service for local businesses and supporting regional economic growth.
The change allows Union Pacific to reduce the number of times a railcar is handled to create greater efficiencies, while providing more flexibility and agility for both railroads to meet current customer needs and anticipated growth.
“G&W has a proven track record in operational flexibility and providing excellent customer service,” said UP executive VP of operations Eric Gehringer. “Those strengths, combined with Union Pacific’s unmatched franchise and access to critical markets nationwide, position us to provide customers with the service we sold them and grow together.”
“Union Pacific can count on CORP to operate their Eugene, Or., yard safely and efficiently,” said G&W CEO Michael Miller. “In partnership with Union Pacific, our team is ready to deliver the customer-centric first- and last-mile rail service that customers have come to rely on from G&W railroads so that we can grow together.”
Union Pacific and G&W are working with customers to ensure a smooth transition once the plan takes effect following approval from the Surface Transportation Board.
A 2ND GROWTH CHRISTMAS
A SLEDFUL OF GIFTS was collected for Toys for Tots during West Coast Lumber & Building Material Association’s 2nd Growth holiday meeting Dec. 5 in Brea, Ca. [1] Outgoing 2nd Growth president Dave Rogers was presented a plaque by his successor, Jacqueline Palazzolo. [2] Kevin Johnson, Brandon Box. [3] Jacob Schauer, Jacqueline Palazzolo, Matt Fink. [4] Jared Klopfer, Rick Deen, Rex Klopfer. [5] Nick Larr, Dave Rogers, Thomas Davis. [6] Phil Ho, Sergio Rojas, Christine Taylor-Born & Steve Born. [7] Lindsey Grove, Jacqueline Palazzolo, Joe Dressel. [8] Dan Delaney, Lauren & Troy Huff, Matt Endriss. [9] Renee & John Frankhouser. [10] Janine Rhode, Lisseth Torres, Ray Dominguez, Janna Baervoets. [11] Marco Zuniga, Paulo Sitolini. [12] Kevin Phelps, Melissa Flores. [13] Daniel Hines, Tony Rodriguez, Daniel Reyes.
PORTLAND WHOLESALER HOLIDAY
PORTLAND WHOLESALE Lumber Association held its annual Christmas luncheon Dec. 6 at the Doubletree Hotel, Portland, Or. [1] PWLA 2024 officers: president emeritus Terry Haddix. Patrick Lumber; VP Dan Ettelstein, NW Specialty Timber; president Jessica Standley, Oregon Wood Specialties; secretary Rodger Seid, Torgerson Forest Products; executive secretary Aly Kingsley, Wildwood Trading. [2] Outgoing PWLA president Jessica Standley, incoming president Dan Ettelstein. [3] Gunnar Brinck presented
Award to Ron Hanson, Pelican Bay Forest Products, Bend, Or. [4] Oregon State University faculty members Terry Haddix, Scott Leavengood, Monique Council, Eric Hansen, and Biva Gyawali, with OSU students John Morris, Allison Culver, and Andrew Kesterson. [5] Tod & Dana Kintz, Levi Kintz, Ron & Joni Hanson, Steve Ashley, Angie Dundas, Cade Baggerly, Max Heller, EJ Singler. [6] Entertainment was provided by comedian Tyler Boeh.
Photos by Adeena Rose
TOUGHER LUMBER TAGGER
MidSouth Tag & Label has made its MidSouth Tagger even more durable by incorporating the Tagger Guard, a protective piece that shields the tagger’s exhaust valve, an area subject to frequent wear. This enhancement ensures the exhaust valve remains intact for longer, boosting the overall lifespan of the lumber-tagging tool. Additionally, the Tagger Guard includes a hook, designed for customers who tag under sheltered areas, allowing the tagger to hang conveniently from rafters or overhead supports. The added piece protects the T-value from breakage that could occur when taggers are dropped or mishandled.
MIDSOUTHINTL.COM (205) 251-9447
PERGOLA PLUS
Azenco Outdoor is integrating new technology into its popular R-Blade pergola. The structures now feature smart sensors, motorized louvers, and expanded compatibility with smart home systems.
In partnership with Bond Bridge Pro, Azenco has crafted a streamlined solution that minimizes the need for separate components. Features include gapless roofing for enhanced waterproofing, dual-walled motorized louvers, and weather-responsive sensors that automatically adjust to changing conditions. Among the customizable add-ons are privacy walls, integrated screens, ceiling fan beams, integrated gutters, and lights.
AZENCO-OUTDOOR.COM (305) 306-3204
PUSH-BUTTON PRIVACY
IG Railing has introduced the IG Switch, the first-ever brand of privacy frameless glass railing.
It leverages cutting-edge Polymer Dispersed Liquid Crystal (PDLC) technology to create a seamless blend of privacy and transparency at the flick of a switch. It integrates seamlessly with IG Lighting and all existing IG Railing components, whether used as a single feature panel or across an entire deck.
Not just a privacy feature, IG Switch can double as a high-quality white screen, transforming a deck into an outdoor entertainment hub.
IGRAILING.COM/SWITCH (646) 249-7776
COLUMN CONNECTIONS
Simpson Strong-Tie introduces three new connections for mass timber glulam columns—one for column-to-column and two for column-to-foundation installations. Each offers a concealed connection for aesthetics and fire protection.
The MCT (Mass Column Tie) connects two columns together, while allowing the vertical download to be transferred by column-to-column bearing.
The MCB and MCBS column bases provide standardized connections between glulam columns and concrete foundations or supports. MCB is the most economical option for use in conditions where a standoff between the column and the concrete is not required. MCBS provides the highest download capacity for a given column size and can be used where a standoff is required.
STRONGTIE.COM/GCC (800) 999-5099
CONTEMPORARY CABLE RAILING
Digger Specialties Inc. has introduced Westbury Bella Cavo aluminum and stainless-steel cable railing.
DSI’s Westbury Bella Cavo horizontal cable railing is sleek and contemporary in design and incorporates thin cables between durable aluminum posts that maximize views from decks, patios, balconies and stairways.
Bella Cavo comes in a choice of 4-, 6- and 8-ft. sections in either 36” or 42” heights, and is available with matching adjustable 36” and 48” wide gates. Offered are an industry-leading 12 colors with the option of textured or non-textured surfaces.
DIGGERSPECIALTIES.COM (800) 446-7659
REDESIGNED FLASHING TAPE
The new Trex RainEscape Clean-Edge Butyl Tape delivers all the proven performance of the original Trex RainEscape Butyl Tape with design enhancements that ensure a cleaner, more efficient application.
It is designed specifically for use with the Trex RainEscape system, which is installed above deck joists to divert water away and create dry, usable space underneath. The 4”-wide, self-adhesive, waterproof butyl tape is applied after the system’s troughs are installed to create a watertight seal between the trough overlaps and seals around screw penetrations from the deck boards. The tape also seals around deck screws to hold them in place while preventing rust and corrosion.
The tape features a butyl width of 3-3/4” on a 4” facer. This updated design leaves 1/8” of clean facing on either side of the butyl, effectively preventing any oozing and ensuring that tape adhesive does not get tracked onto the decking or into the house.
TREXRAINESCAPE.COM (877) 348-1385
EXTRA-SPECIAL EXTERIOR TRIM
TrimLogic Exterior Trim from AZEK is made with up to 95% recycled PVC material that delivers excellent performance and appearance as well as a Class A Flame Spread Rating. It is engineered to outperform traditional wood and fiber cement trim options, resisting moisture, rot, and insect damage.
It is easy to install using standard tools and must be painted within 180 days of installation. Available regionally in both a 0.675” and 1” thickness, it offers a real wood look with low maintenance benefits and a lifetime limited warranty.
TRIM-LOGIC.COM (800) 910-3545
GLAZING TOOLS
CRL has unveiled a host of new glazier tools, including a revolutionary caulk gun without a steel rod.
The lightweight, 13.5”-cartridge CRLCG2 extrudes caulk by exerting pressure on the plastic cap at the end of the caulk tube from a pre-tensioned spring. Like a tape measure, its spring-loaded mechanism is located at the handle, retracting back into itself when a tube is removed.
Also introduced were: MultiPRO advanced urethane elastomeric construction adhesive sealant with tinting ability and Interlocking Horseshoe Shims, designed to streamline the alignment process for such applications as window and door installations and curtain walls.
CRLAURENCE.COM (800) 421-6144
WEATHER BLOCK
Dryroll—an advanced ridge vent designed for the Westlake Royal Cool Roof System—promotes efficient attic ventilation, keeping roofs cool in summer and dry in winter, extending roof lifespan.
It also protects against wind-driven rain and snow, helping to maintain a dry and undamaged home in extreme weather. With rollable installation, the product blends smoothly with the roof. It is offered in 11.6”-wide 3.7-lb. and 14.4” 4.6-lb. rolls.
WESTLAKEROYALBUILDINGPRODUCTS.COM
(800) 669-8453
PERSONALIZED DOOR COLORS
Simpson Door Co.’s new product performance solution makes it possible to paint an exterior door black or any dark color while keeping its full warranty intact. Customers no longer have to choose between their design vision and peace of mind. They can have both—a door painted black or any beautiful dark color and maintain their door’s 10-year warranty without overhang requirements.
The door will carry a 10-year warranty with no overhang required.
SIMPSONDOOR.COM
(800) 746-7766
Kennan Joseph Pardini, buyer for Hills Flat Lumber, Grass Valley, Ca., passed away on Dec. 1. He was 56.
After attending California State University, Sacramento and pilot school in Oakland, Ca., he spent more than 40 years with the family business.
John Thurston Roach II, 83, longtime executive with Simpson Investment Co., Seattle, Wa., died on Nov. 24 of pneumonia and related complications, eight months after being diagnosed with lymphoma.
After graduating from Vanderbilt University, Thurston joined the U.S. Marine Corps and served from 1963 to 1966, deploying to South Vietnam in 1965 as a captain serving with the 11th Marine Regiment, 1st Marine Division. Upon his return, he attended the Graduate School of Business at Stanford University, earning an MBA in 1969. He then returned to the South to join his brother in the family business, Roach Paper Co.
In 1979, he moved to Seattle to begin his 20-year career with Simpson. He served as vice chairman at Simpson Timber Co. from 1979 to 1998; chief financial officer, secretary and senior vice president at Simpson Investment Co. from 1984 to 1995; and vice chairman at Simpson Investment Co. from 1997 to 1998. He ended his career as chief financial officer and senior VP at Owens Corning, Perrysburg, Oh., from 1998 to 2000.
Thurston also served on the board of directors of Deltic Timber Corp., El Dorado, Ar., from 2000 to 2017; Pope Resources, Poulsbo, Wa., from 2003 to 2016; and NBBJ Design LLP, Seattle, beginning in 2007.
Douglas Robert Smith, former president of Lumber Traders, Port Angeles, Wa., died unexpectedly on Dec. 6 at the age of 61.
During high school, Doug began working at Van Ausdle’s hardware store in Port Angeles. A few years later, in 1988, he started working at Hartnagel’s Building Supply as a delivery driver. Over the next 20 years, he transformed the business and eventually became the CEO of parent company Lumber Traders.
In 2010, Doug relocated to Gig Harbor, Wa., working briefly at Pioneer Building Supply before joining Mill Outlet Lumber, Tacoma, Wa. In 2017, he purchased Mill Outlet.
Loren Brent Thomas, 64, former manager at Thomas Lumber Co., Klamath Falls, Or., died on Nov. 21.
Brent began working at Thomas Lumber Co. while attending Oregon Institute of Technology. After receiving a degree in industrial management, he continued his career at Thomas Lumber, moving into management. After he left the mill, he became a realtor.
Katherine Lavetta Valore, 90, past co-owner of Valore Hardware, Littleton, Co., died on Nov. 20.
In 1973, Kathy and her husband, Dick, took over the family hardware store and ran it for 32 years.
Steven Kelly, 94, former co-owner of True Value Hardware, Pueblo West, Co., died on Dec. 7.
He and his wife started the store in 1977 and retired in 1990.
Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.
Maricopa County Home & Garden Show – Jan. 10-12, Arizona State Fairgrounds, Phoenix, Az.; www.maricopacountyhomeshows.com.
Portland Build, Remodel & Landscape Show – Jan. 10-12, Oregon Convention Center, Portland, Or.; www.homeshowcenter.com.
Riverside Home & Garden Show – Jan. 10-12, Riverside Convention Center, Riverside, Ca.; www.homeshowconsultants.com.
Western Building Material Assn. – Feb. 18, intro to building material sales; Feb. 19-20, estimating workshop, Salem, Or.; www.wbma.org.
Western Wood Preservers Institute – Feb. 19-20, winter meeting, Hilton, Vancouver, Wa.; www.wwpinstitute.org.
Oregon Logging Conference – Feb. 20-22, Lane County Events Center & Fairgrounds, Eugene, Or.; www.oregonloggingconference.com.
Orgill – Feb. 20-22, spring dealer market, Ernest N. Morial Convention Center, New Orleans, La.; www.orgill.com.
Bakersfield Home & Garden Show – Feb. 21-23, Kern County Fairgrounds, Bakersfield, Ca.; www.bakersfieldhomeshows.com.
International Builders Show/Kitchen & Bath Industry Show – Feb. 25-27, Vegas Convention Center, Las Vegas, Nv.; buildersshow.com.
Pomona Home Show – Feb. 28-March 2, Fairplex, Pomona, Ca.; www. homegardenshows.net.
FLASHBACK: PROMOTIONAL PANDEMONIUM
BUILDING MATERIAL companies take their businesses seriously—though some like to have a little fun with their marketing. A sign of fun to come should have been evident 50 years ago this month on the front cover of The Merchant Magazine (upper right).
In its January 1975 front-cover ad, Rounds Lumber Co., Cloverdale, Ca., shared how—despite priding itself on finding the hard-to-find—it recently received an order it simply could not fill: a woman needed a 2x10 redwood timber... 110 feet long.
Inside the magazine, you could also find the staff of the Southwest’s Pine Ridge Lumber Co. (directly below) illustrating that they were really into lumber by posing for a photo literally inside a stack of lumber.
Kimberly-Clark took a light approach to explaining the advantages of building their newest mill in the more temperate “banana belt” of Michigan (lower left).
And Inland Lumber Co., Colton, Ca., promoted its wide inventory of all building materials by poking fun at wholesalers that sold only lumber (below). Because, they explained, while “our middle name may be ‘lumber’... we’re the last word in building materials.” MM
Rounds Lumber shared a tall tale on the cover of the January 1975 issue.
REDWOOD
Like the foods we buy, when it comes to decking, we want natural and real. Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates.
Redwood Empire stocks several grades and sizing options of Redwood.