Merchant Magazine Feb 2025

WE GOT Y OUR

B ACK.

At Western Woods, we have the products and resources you need to build smarter in the wildland-urban interface (WUI). WUI-certified lumber products burn more slowly, giving you more time to get what matters most out and to safety. Produced using premium-quality wood, our WUI-certified lumber delivers exceptional value and durability. Don’t just meet California WUI building codes - exceed them with Western Woods. We got your back.

PRESIDENT/PUBLISHER

Patrick Adams padams@526mediagroup.com

VICE PRESIDENT

Shelly Smith Adams sadams@526mediagroup.com

PUBLISHER EMERITUS

Alan Oakes

MANAGING EDITOR

David Koenig dkoenig@526mediagroup.com

SENIOR EDITOR

Sara Graves • sgraves@526mediagroup.com

COLUMNISTS

James Olsen, Claudia St. John, Dave Kahle

CONTRIBUTORS

Dallin Brooks, Joe Ciszek, Melissa Ellis, Zafir Farooque, Brennah Hutchison, Thea Rose Lemberger, Dan Meyer, Julia Sims, Tom Watson

ADVERTISING SALES (714) 486-2735

Chuck Casey • ccasey@526mediagroup.com

John Haugh • jhaugh@526mediagroup.com

Nick Kosan • nkosan@526mediagroup.com

DIGITAL SUPPORT

Katherine Williams kwilliams@526mediagroup.com

CIRCULATION/SUPPORT info@526mediagroup.com

A PUBLICATION OF 526 MEDIA GROUP, INC.

151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626

Phone (714) 486-2735

CHANGE OF ADDRESS Send address label from recent issue, new address, and 9-digit zip to address below. POSTMASTER Send address changes to The Merchant Magazine, 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626. The Merchant Magazine (ISSN 7399723) (USPS 796-560) is published monthly at 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626 by 526 Media Group, Inc. Periodicals Postage paid at Newport Beach, CA, and additional post offices. It is an independently-owned publication for the retail, wholesale and distribution levels of the lumber and building products markets in 13 western states. Copyright®2025 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. We reserve the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it. Opinions expressed are those of the authors or persons quoted and not necessarily those of 526 Media Group, Inc. Articles are intended for informational purposes only and should not be construed as legal, financial or business management advice.

Volume 104 • Number 2

Latest innovations industrywide in decking, railing and deck framing

MARGIN

Bright ideas on how to energize your sales of outdoor lighting

Top railing trend for 2025: All eyes on aluminum

The biggest advancements in power tool batteries

Expansive National Hardwood Lumber Association-sponsored Special Section shares the many tools now available for lumber dealers and distributors to increase their sales of domestic hardwoods.

Bella Cavo™

Take your projects to the next level with the innovative Bella Cavo™ and Sorrento™ railings from Westbury Aluminum Railing.

Sorrento™

Ready to elevate your design?

Scan QR Code to get started with Westbury Aluminum Railing.

THE GREAT BLESSING OF MY LIFE

------------ BY PATRICK ADAMS

I RECENTLY CAUGHT UP with an old friend from a past life. He too has moved on to new chapters, found himself in Southern California with an evening to spare and looked me up. With endless options for places to meet up, I told him to come to my house, I would throw a couple of steaks on the grill, and we’d catch up out back by the fire.

As we laughed, and shook our heads over the many stories from long ago, he asked what may have been a rhetorical question, “Man, how did we survive, and even crazier, end up with the lives we have now?” For some, the long silence that followed would have been uncomfortable, but his question was a good one that made me think for quite some time.

A gift from God, no doubt was the only explainable answer to the real question. But the question for some reason made me think back across the many chapters of my life. What I settled on was both comforting and disturbing to some, I suppose. I saw now that the great blessing of my life was hardship. I was blessed to have had a tough life as a child and young adult. I went through a fair amount of mental and physical pain, and loss, and misery, and this has helped me for the rest of my life. Now, things don’t really bother me. Now, I know I can endure anything. As a result, I feel blessed and grateful for just about everything. It shaped me and influences me to this day in both good and challenging ways.

I remember an old mentor who told me, “Comfort is the enemy of a full, grateful life. The mistake is to look for comfort, and the easy way out is the enemy. Strength and lessons only come from pain and hardship. Sharpness comes from grinding hard things against other hard things.” I remember thinking at the time that perhaps he had taken a few too many hard hits to the head. As much as I resented a lot of those hardships then, it is a source of

pride and comfort for me now. It is comforting to have the peace knowing that anything that comes up today, that it can be handled.

After this long silence that was consumed with thought, my only fear was shared with him. “How do we teach our kids the same lessons, in a different way than we learned them?” Now the shoe was on the other foot, and I saw the same fear in his eyes that I have in my heart. That too caused a long silence as the fire crackled, our cigars burned, and our whiskey glasses neared the point of needing a refill.

It was a wonderfully long evening before we said our goodbyes and an Uber took him back to his hotel. We didn’t come up with an answer to that question that continues to float round in the back of my mind. Every generation aspires to “give their children a ‘better’ life than we had.” I used to think the measure of that was in material things and laughs. I’m not sure anymore.

But I do know this: someone said to me that parenting is only tough for those who care enough to be great parents. I do know that being a parent to my wonderful kids is the toughest thing I have ever attempted to do. It consumes my mind, causes more sleepless nights, and brings me more pain and disappointment in myself than anything else in my life. And it is the great blessing of my life that I am thankful for every day.

I hope this year brings you many challenges that force you to be uncomfortable, and resilient, and proud of yourself for persevering. I know this industry is full of some of the hardest working, most resilient people I have ever had the privilege of serving. For that, I remain humble and grateful.

PATRICK S. ADAMS, Publisher/President padams@526mediagroup.com

Fresh ideas for home improvement.

Strength and selection go together with Outdoor Accents ® decorative hardware from Simpson Strong-Tie. We’re always expanding our Mission Collection ® and Avant Collection lines with new products and accessories, making it easy to enhance outdoor structures and living spaces. Both feature an innovative hex-head washer and fastener combo that looks like a bolted connection but installs as simply as a screw. It’s the only approved fastening solution for Outdoor Accents connectors. Plus, our code-listed connectors and fasteners are rigorously tested for performance. So whether your customers are building a planter box or a pavilion, it will be strong, safe and beautiful for years to come.

To see our complete lines of Outdoor Accents decorative hardware, visit go.strongtie.com/outdooraccents or call (800) 999-5099.

Mission Avant

© 2024 Simpson Strong-Tie Company Inc. M-C-OA23-D

NEXT ON DECK

LATEST INDUSTRYWIDE INNOVATIONS IN DECKING, RAILING, FRAMING

------------ BY DAVID KOENIG

WITH IBS fast approaching and Deck Expo in our rear-view mirrors, most decking and railing manufacturers are shining their headbeams on a range of innovative outdoor living products. Here’s what’s new:

Composite Decking

Armadillo Decking from Avon Plastics has added two new colors to its Evolution composite decking line: Silverstone and Sand Storm. Both are backed with its 50-year non-prorated Golden Promise warranty.

The company has also added black fascia and 2x4.

Summit Decking is Deckorators’ newest decking line, featuring mineral-based Surestone technology. It will be offered in three on-trend colors and is designed to deliver a practical blend of performance and value. It is warranted for water and ground contact installation and has a low-gloss surface finish with flatgrain variegation.

Modern Mill now offers ACRE Decking in the Signature Stain Collection—seven colors that have been tested, approved and formulated with PPG’s 987 IR technology. The rice hull composite decking is also stainable with Sherwin-Williams SuperDeck IR Stain Colors, as well as hundreds of paint colors from PPG, Sherwin Williams, and Benjamin Moore (no primer required!).

MoistureShield’s Meridian composite decking is available in a new colorway: Shoal. Shoal is a tranquil, driftwood tan, bridging warm and cool tones, with MoisureShield’s TruTexture Surface, a true wood-grain finish with added scratch resistance and enriched color variegation. Shoal joins the coastal-inspired collection of color options, including Citadel, Shoreside, Catalina and

Mariner. Shoal is the latest Meridian deck board featuring CoolDeck Technology that reduces heat absorption by up to 35%.

MoistureShield has also expanded its low-profile InstaDeck outdoor flooring system to include two new tiles that allow for picture-frame and breaker board designs. Picture framing adds a professional touch along with the option of using additional colors. The breaker board eliminates the need for butt joints when the deck length exceeds the board length.

InstaDeck, which helps create a freestanding, ground-level deck in a snap, is fully compatible with all MoistureShield decking lines (Stratos, Vision, Meridian, Elevate and Vantage).

NewTechWood has introduced two new premium series for its UltraShield composite decking. The new Monarch Series is a “high-scalloped” option with a mottled woodgrain finish. The decking combines the toughness and longevity of a capped wood-plastic composite with an engineered design. Its shield provides unbeatable colors and textures, with highly stain and UV resistance. The decking is also crowned to help shed water. It comes in two styles: Emperor solid board for edging and Empress grooved board for hidden fastening.

The new Bell Series is designed with grooved edges for hidden fastener installation. The solid board is capped on all four sides for enhanced weather resistance.

Trex is adding two new hues to its Lineage decking (Hatteras, a neutral brown inspired by windswept dunes, and Salt Flat, a symphony of silvers, whites and grays) and two colors to its Enhance collection (Honey Grove and Tide Pool).

PVC Decking

The AZEK Co. has a new PVC decking line: TimberTech Harvest+ Collection. Available in two colors, Toasted Wheat and Timber Gray, the line offers a refined woodgrain visual with subtle, low-gloss patterns designed to mimic the timeless beauty of natural wood. The deck boards resist water damage and fading. Testing is in progress to confirm the product is WUI (WildlandUrban Interface) compliant.

Hardwood Decking

Overseas Hardwoods Co. has added a new state-ofthe-art coating facility at its Stockton, Al., complex to improve the looks and performance of its hardwood decking, siding and soffits. OHC can now “ProCoat” lumber products in a factory setting, meticulously applying just the right amount of finish with no overspray. Products are sanded, coated, wiped and cured on both sides of the board in a controlled environment. This guarantees consistency, eliminates wasted time on the job site, while waiting for the product to dry before applying additional coats, and eliminates unwanted mess.

Tiger Deck has added Genuine Mahogany from Fiji-grown plantation forests to its product line, offering it as decking, siding, paneling and other profiles to meet customer demand.

Labeled as a Class II in durability (20+ year lifespan), the mahogany is fully legal, CITES exempt, and Lacey ap-

proved. Tiger Deck offers nominal 5/4x6, 8’ to 20’ long.

“In spite of the very high quality, relatively limited supply, and uniqueness of Genuine Mahogany, our pricing is less than ipé and upper-end composites in exterior use products,” noted Tiger Deck president Bob Hafner.

The Pau Lope Company and Sabra International are expanding their focus on a wider range of imported hardwoods for decking and other exterior applications.

“Pau Lope has been heavy to ipé and cumaru, but with the implementation of CITES Endangered Species status, there will be limited and higher-priced supply in these two species for 2025,” explains Pau Lope’s Jim VanPelt. “Performance values in hardwood decking and outdoor lumber remain important in the marketplace, therefore Sabra and Pau Lope will be emphasizing other hardwood species in its collection. This acts as a buffer until ipé’ and cumaru can find a new supply rhythm, which could be well into 2026.”

The expanded Pau Lope Collection features South American garapa, tigerwood, massaranduba and itauba. Featured from Asia are red balau, brown balau, yellow balau, and dark red meranti.

Thermally-Fused Bamboo Decking

To complement MOSO Bamboo’s 1x6 Thermo deck boards, MOSO now offers a single groove 8” perimeter board, creating a frame-like finish which is also perfect for top mounted railing. Also coming to the U.S. this year

MOISTURESHIELD INSTADECK

MODERN MILL ACRE DECK

NEWTECHWOOD MONARCH SERIES DECKING, EMPEROR STYLE

OHC PROCOATING

are 8’ square-stock boards, with longer custom lengths available for our portfolio of products for largescale projects.

The company is additionally promoting MOSO Bamboo N-durance, a solid, outdoor-density board made from compressed bamboo strips. It has a warm, amber color, resulting from a steam-pressure treatment of the bamboo material. The products exhibit exceptional stability, surpassing that of tropical hardwood, and have an engineered structural end-match system. It is available as decking, rainscreen siding, boardwalk decking, and square-stock.

Railings

No company has caused a greater stir in the outdoor living industry in recent months than Trex by vastly expanding its railing lineup. The company is enlarging its current lines and adding steel, aluminum, cable and glass systems.

“2025 will be the year of railing for Trex,” said Adam Zambanini, executive VP and COO. “We are now focused on leading the railing category as prominently as we do decking, with the category’s broadest and most diverse selection of profiles, materials and solutions.”

Brand-new are Trex Enhance Steel Railing, Trex Select Aluminum Railing, a steel black mesh infill for its Trex Select Steel Mesh Panels & Railing Kits, Trex Select Classic Railing now in Charcoal Black, Trex Select and Trex Enhance All-in-one Railing Post Kits, Trex Signature

X-Series Cable and Frameless Glass Railing Systems.

Coming mid-2025 are Deckorators Continuous Top Rail (compatible with contemporary cable railing and glass railing) and Deckorators Glass Rail Post Kits, featuring a post-to-post glass design with line, end and corner post configurations. Adaptable to 6mm and 13mm glass, the kits will be offered in Textured Black.

The AZEK Co. is rolling out two new railing platforms—TimberTech Reliance Rail (premium vinyl railings) and TimberTech Fulton Rail (galvanized steel railings).

Reliance Rail has a recycled PVC core and an advanced PVC cap reinforced with aluminum for enhanced strength and resilience. It is available in Matte White and Khaki. Fulton Rail is a panelized rail system featuring an architectural-grade powder coating for resistance to chipping, fading and chalking.

Most recent at Digger Specialties, Inc. are Westbury Bella Cavo Horizontal Cable Railing—a striking horizontal cable option—and a larger, bolder iteration of Sorrento Mesh Railing.

Bella Cavo’s minimalist horizontal cable infill creates wide, uninterrupted sightlines, making it ideal for decks, patios, and balconies. It is available in two configurations: one-rail (with a single top rail) and two-rail (with bottom top and bottom rail, for added structural support or a more traditional style).

Sorrento Mesh Railing, previously offered with 2-3/8”

TIMBERTECH FULTON RAIL

MOSO BAMBOO N-DURANCE

TREX SIGNATURE X-SERIES CABLE RAILING

TIGERDECK GENUINE MAHOGANY DECKING

stainless steel mesh, is now also available with a larger 3-5/8” stainless steel mesh. The larger mesh size is ideal for spaces where unobstructed views are key.

It is available in an array of textured and non-textured powder-coated colors, including Satin Black, Bronze Fine Texture, and Gloss White.

Fortress Building Products has updated its product and labor warranty programs, effective Jan. 1, 2025. Its residential Fe26 steel railing now comes with an extended 25-Year Limited Manufacturer Warranty. In addition, a lifetime labor warranty is now offered exclusively to residential contractors enrolled in the tiered Fortress Preferred Program.

Superior Aluminum Products’ new Series 9P residential aluminum railing kits combine the quick availability of ready-made with the durable craftsmanship of a custom manufacturer. They’re ideal for customers who can’t wait for the shop drawing/engineering process or lack the budget for custom.

Available standard in black or white finish, with other colors available on request, the square picket rails come in standard railing heights of 4’, 6’ and 8’, with stair railing heights at 4’ and 6’.

Envision Outdoor Living Products, manufacturer of Envision composite decking and Fairway Railing collection, is launching E-Fit Railing Innovations, a professionals-targeted series of new aluminum and vinyl railing

products designed for efficiency and speed. When used together, the new products allow for installation times up to 300% faster.

The system comprises three new components: FastFit Posts (Fairway aluminum 3”x3” structural posts with pre-mounted brackets and vinyl 4”x4” post sleeves with quick-mount brackets), FastFit Panels (pre-assembled Textured Black aluminum or white vinyl panels in 36” and 42” heights), and vinyl FastFit Balusters (that quickly snap into place).

Alternative Deck Framing

Owens Corning’s OC Lumber composite framing recently added 2x12. “It’s taking off as both an enabler of a fully composite framing system and also working together and integrated with both traditional PTL and metal systems as ledger board, stringers and rim joists,” noted Casey Ingle, Owens Corning’s director, strategic marketing, lumber.

New Castle Steel has launched New Castle Black steel framing, combining advanced materials and technology to deliver unmatched durability, ease of installation, and aesthetic appeal. It features a fine, textured, black, American-made, galvanized steel finish, providing a sleek, modern look that enhances any outdoor space. Its enhanced paint protection comes with a first-in-class 50-year limited warranty, ensuring that your investment stands the test of time while looking great. MM

WESTBURY SORRENTO MESH RAILING

ENVISION E-FIT RAILING INNOVATIONS

SUPERIOR ALUMINUM RAILING KITS

FORTRESS FE26 STEEL RAILING

HOW TO SELL OUTDOOR LIGHTING

------------ BY TOM WATSON

SO YOU WANT to start selling outdoor lighting to your contractor and retail customers but don’t know where to begin. I’m going to share a few of my favorite ways to not only initially sell lighting for their projects, but then maximize the beauty of the outdoor space while increasing your sales and profitability (and your contractor’s) by expanding on that initial offering.

Stock It, Sell It

If you are not selling outdoor lighting to your customers, you’re leaving money on the table. If this is a new venture for you, the easiest way to sell it is to educate yourself and your customers on the value of adding outdoor lighting into their projects. If you don’t see enough value in selling it, you’re going to have a hard time showing any value to your customers. Plus, there is a great ROI when adding this into your offerings.

As I’m sure you see with other materials that you sell, it’s much easier to sell it when you have it on the shelf than when you don’t. The last thing you want to have happen is losing sales to your competitors because you don’t have any (or enough stock) of core products for

your customers.

Depending on your industry, the level of demand for certain types of fixtures can differ but an experienced manufacturer rep will be able to use their experience to set you up for the greatest amount of success right out of the gate. That being said, recessed, under cap, spot lights and path lights are always going to be staples on projects, and after becoming educated in the products and helping your customers do the same, you both bring more value to your respective customers by leveraging your lighting knowledge.

Be the Resource

Your customers are coming to you as one of their key resources for knowledge in the product lines you carry. If you don’t feel confident enough in your outdoor lighting prowess, invest in your business by attending different trainings and seminars to become a lighting professional. A mixture of hands on and theoretical training will go a long way in helping you understand everything you need to know about designing, selling, and installing lighting on projects. In addition to design services ranging from

SELL THE FULL outdoor living package by becoming the local expert in lighting (Photo by BOLD Lighting)

site visits to 2D lighting plans to fully immersive 3D renders, many manufacturers offer a multitude of training opportunities. If you’re wanting to level up your lighting skills, reach out to your rep and find out what you have available to you!

Start with the Ow, Demo the Wow!

The easiest way to sell lighting to your customers is to start with the safety element. Changes in elevation like steps, stairs, edges of decks etc are the best place to begin. This allows a transformer installed, along with a main line run that can easily be added on to with most landscape lighting systems being very modular. As the majority of time spent enjoying an outdoor space is in the evenings after work with friends and family more often than not entertaining, this combination makes highlighting these transition areas a must-have on any project.

Now that your customers see the value in safety lighting, it will be easier to sell them on the real magic that landscape lighting can bring to the outdoor space. Height, layers, colors, textures—these are all things that when introduced into the landscape lighting design, will unleash the true potential of your customers’ outdoor space, and maximize the investment that they are making into their outdoor oasis.

People don’t know what they don’t know and a lot of times that means that they can’t envision what their space can look like with landscape lighting in it. Many manufacturers offer different sales tools for dealer part-

ners like point-of-sale displays, custom indoor/outdoor displays incorporating lighting into its natural habitat of decking, stone, gardens, etc., as well as demo kits to sell/ rent/lend out to your customers. By having any combination of these sales tools, your contractors can show their customers the magic that lighting can bring to a space, and create the emotional connection that we all look for in our sales process and that ultimately closes those deals.

If you follow the suggestions above, you will undoubtedly be successful in selling more lighting to your customers and helping them reach the full potential of each project aesthetically, and financially! If you still have questions or want to learn more about anything mentioned above, I’m always happy to talk all things outdoor lighting! MM

With over four years of experience in the landscape lighting industry, Tom works with industry professionals and suppliers across North America to help them grow their businesses and increase revenues using proven strategies and industry leading technologies in low voltage outdoor lighting (www.boldlighting.us).

TOM WATSON

Tom Watson is a senior business development manager with BOLD (Best Outdoor Living Design).

ALL EYES ON ALUMINUM RAILING TRENDS TO WATCH IN 2025

------------ BY JOE CISZEK

WITH HOMEOWNERS prioritizing contemporary aesthetics and durability, aluminum railings are experiencing unprecedented growth. The historically popular materials of choice, such as traditional pressure-treated wood, are no longer desirable because they are more prone to extreme wear and tear without proper maintenance and are more susceptible to extreme weather conditions. Aside from the material being much lighter and easier to work with, quality improvements in aluminum manufacturing have also been crucial in this market evolution.

Aluminum railing is well established throughout the middle of the United States and the Pacific Northwest, where harsher weather conditions demand more resilient solutions. In these regions, aluminum is the top choice because of its imperviousness to rust and minimal maintenance requirements.

Aluminum railing, as the top choice for the region, is making its way eastward into the Mid-Atlantic and Southeast markets that historically favored conventional materials. This expansion coincides with one of the most prominent architectural trends of 2025: black exterior accents. Color has become a chief design element over the

past several years, and black is a popular accent color for doors, windows and trim. Adding black aluminum railings to an outdoor space complements these accents nicely and includes the outdoor space in the home’s overall aesthetic instead of being an afterthought. Additionally, black tends to disappear or blend into the landscape background, while larger wood profiles or other, brighter colors tend to distract or obstruct views.

The economic advantages of aluminum railings also are becoming increasingly apparent to homeowners. While the initial investment might be higher than other traditional materials, the long-term value and quality have become more evident. Unlike pressure-treated wood, which requires regular maintenance and will eventually need to be replaced, powder-coated aluminum railings can maintain their appearance and structural integrity for decades with minimal upkeep. Additionally, some manufacturers offer lifetime warranties, which further solidifies aluminum as a new material of choice.

Climate considerations have also increased aluminum’s favorability. As extreme weather conditions continue to escalate year over year, homeowners are

THE POPULARITY of aluminum railing is sweeping eastward across the country from established hotbeds in the Midwest and Pacific Northwest. (Photo of RDI Railing’s Elevation Cable Rail in Matte Black)

now looking for materials that can withstand everything from heavy rain to sweltering heat to snow storms without the need for constant prep or repair. Aluminum’s natural resistance to corrosion and its stability in varying temperatures makes it an attractive option for regions that experience a wide range of weather conditions throughout the year.

The design versatility of aluminum railings has also contributed significantly to its growing popularity. Manufacturers now offer a wide range of styles, from sleek modern designs to more traditional options. This

flexibility allows homeowners to achieve their desired aesthetic while still benefiting from aluminum’s superior performance.

The trend toward aluminum railings also reflects a broader shift in consumer preferences toward low-maintenance, sustainable home improvements. As homeowners place more value on their personal time outside of work and their environmental impact, materials that require less upkeep and have a longer lifespan are becoming more popular. Aluminum’s recyclability and durability align perfectly with these evolving consumer priorities.

This trend not only reflects a shift in consumer preferences, but also presents an opportunity for dealers, contractors and installers. While aluminum railings offer numerous advantages, as outlined above, its installation will require some different tools and know-how to install. Forward-thinking professionals should invest in training and tools to position themselves at the forefront of this growing market segment. MM

product manager with the Barrette Outdoor Living division of Oldcastle APG (www.barretteoutdoorliving.com), is a product expert for railing, decking and other lawn and garden products.

ALUMINUM RAILING is being introduced in an expanding range of styles. (Photo of RDI’s Avalon Aluminum Railing with Cable Infill in Matte Black)

JOE CISZEK

Joe Ciszek,

POWER UP

THE BIGGEST ADVANCEMENT IN TOOL BATTERIES

------------

BY ZAFIR FAROOQUE

TABLESS lithium-ion cell technology is behind such tools as Milwaukee’s cooler-running M18 RedLithium Forge HD12.0 batteries.

THE BIGGEST TREND in battery advancements is the push for greater energy and power density. These innovations enable more runtime, increased power for demanding applications, and faster performance—all within the same or smaller battery sizes.

One notable breakthrough is tabless lithium-ion cell technology, recently adopted by some power tool companies. Milwaukee Tool’s M18 RedLithium Forge XC8.0 and HD12.0 batteries, for example, leverage these advanced technologies to unlock enhanced power and runtime. This technology runs cooler and delivers higher performance, allowing batteries to meet demanding applications, while maintaining a compact form factor. As a result, cordless solutions are now capable of replacing—and even outperforming—corded, pneumatic, and gas-powered options.

Why is this happening?

The growing demand for batteries that deliver more power, longer runtime, and faster application speeds— without increasing size—drives this shift. Advances in energy density and power output have enabled smaller, lighter, yet more capable batteries. This progress allows cordless solutions to surpass traditional technologies, offering professionals greater efficiency and performance while eliminating the constraints of cords, gas and air hoses.

What does this mean for builders, homeowners and dealers?

For builders and homeowners, these advancements mean smaller, lighter batteries capable of increasing power for high-demand tools such as miter saws, table saws, circular saws, and chainsaws—even for the most demanding tasks. Dealers should highlight these innovations to their customers, emphasizing the opportunity to upgrade to solutions that deliver unmatched efficiency and performance.

How can dealers can promote them to customers?

Dealers should focus on professionals who need higher power on the job or experience runtime challenges with existing cordless solutions. Highlight the benefits of upgraded batteries, such as reduced downtime, greater durability, and better long-term performance. These features not only enhance productivity but also protect the customer’s investment, making upgraded batteries an easy choice for demanding worksites.

How do these advancements compare to older technologies? Why is the transition important now?

Modern batteries offer significantly greater power and runtime compared to earlier lithium-ion technologies, with certain manufacturers delivering up to 10 times the power of older generations. Advances in cell technologies and battery electronics not only enable faster charging but also extend the overall lifespan of the battery. These improvements have transformed cordless solutions, allowing them to handle applications previously dominated by corded or gas-powered systems. This evolution is critical as professionals demand solutions that match the capabilities of traditional systems while providing the flexibility, efficiency and convenience of cordless designs. What’s next?

Future advancements will focus on even higher energy and power densities, faster charging times, and extended battery lifespans. These improvements will continue to expand the possibilities for cordless solutions, so they can tackle increasingly demanding applications while providing greater convenience, efficiency and durability. MM

– Zafir Farooque is group manager of product marketing at Milwaukee Tool (www.milwaukeetool.com).

NATIONWIDE AVAILABILITY

1 & 2 hour rated wall systems for commercial and multi-family construction.

Tested in accordance with ASTM E119. ASTM E119 testing evaluates the duration for which assemblies can either contain a fire, retain structural integrity, or both.*

Surface applied fire retardants like paints, stains, penetrants, and intumescent coatings ARE NOT building code compliant in applications where Fire Retardant Treated Wood is required. FlamePRO Fire Retardant Treated Wood is pressure impregnated, fully code compliant Fire Retardant Treated Wood. It is appropriate for use in all applications where Fire Retardant Treated Wood is required.

*For details refer to ESR Report 4244. Visit

THINKING OF PARTNERING WITH AN INFLUENCER?

3 THINGS YOU NEED TO KNOW

------------ BY KIM DREW

LAST MONTH we shared a few tips to get your retailer promotions off the ground, one of which was to consider a local or national spokesperson to help raise awareness of your store and your offerings. Let’s dig a little deeper into that idea with a few basic tips to consider if you’d like to work with a spokesperson/influencer to promote lumber sales at your store.

1. Choose the Right Person

It might be tempting to choose someone you already know to up the awareness of your lumber offerings, but think twice before taking this route. While being comfortable with your influencer choice is important, choosing the right person is more so.

Perhaps someone you know has a friend with a large social media following and lots of online attention and they think this person would be a fit for your lumber retail business. Ask a few questions first: who is this person’s primary audience online? Is it consumers? Builders? Parents? Dog owners? Find out who their primary audience is, the group to whom most of their content is targeted and be sure there’s a match. You want someone with a strong level of building products knowledge who can make lumber information easily accessible and desirable to your current and future customers.

2. Before Committing, Socially Vet Everything

You’ve found a good person to act as an influencer for your lumber retail store, now what? Look at their social media—all of it. Go years back and review their posts. Search for videos of them online. Google them. Anything and everything you can do to see what they’ve said in the past to ensure they’re not a bad fit at the core.

There are services out there to do this for you, as well. You can plug in key tidbits of information to see if the person has ever posted something that might hurt your

business. If there’s a chance something might come to light down the road that would injure your professional reputation, you want to know about it well in advance so you can make an informed decision as to whether the person you have selected is a good fit.

3. Put Everything in Writing

Even if the person you choose is close to you/an employee at your lumberyard, put everything in writing to protect your business. This means spelling out what you want from this person: how many posts per week, personal appearances per year, product mentions, etc.; when you expect it (consider building out a social calendar to schedule and track activities); even parameters around a day of product knowledge education, if this is something you’d like to throw into the informational training mix.

Remember, even if the influencer you choose is someone close to you, this is first and foremost a business partnership. Be sure both of you are clear on what’s expected in the contract. Don’t be afraid to spell out things they can and cannot do while wearing your logo or appearing on behalf of your store.

Bonus Tip: Choose the Best Information Sources

Once you have your influencer secured, how best to train them? If lumber is a key part of your sales, be sure to check out the plethora of resources offered by the Northeastern Lumber Manufacturers Association at www. nelma.org. You’ll find downloadable brochures and sell sheets, posters for your store, how-to videos, and virtual tours to spark your customers’ imaginations, and so much more. MM

– Kim Drew, APR, is a longtime communications consultant in the building products and construction industry. She may be reached at kimdrewpr@gmail.com.

TUF-TRED®

OFFERING:

• Superior skid resistance

• Surface durability

• Weatherability

• Moisture resistance

• 4x8 panels, ¾" thick

• ADA Approved

Swanson Tuf-Tred is ideal for interior or exterior stair applications where skid-resistant surfaces are desirable.

FIRST IMPRESSIONS

WE HUMANS judge each other quickly. Jordan Belfort, author of The Wolf of Wall Street, says four seconds. A Harvard study says seven seconds. In working with a large sales team for over 10 years, I find that the salespeople who are warm, friendly and confident in the first 14 seconds do well. Those who are standoffish, cool or nervous struggle. Whatever the time frame, our first impression—what people think of us—happens quickly.

On sales calls, the question of competency is also being judged. “Can this person help me?” is what potential customers are asking themselves. I tell my students, “It’s not enough just to be nice. We are asking our customers to invest time and money to work with us. They want to know if we can help them.” We spend a lot of time developing what I call our “Why Should I Buy from You?” statement. Our customers are seldom going to ask that question directly, but subconsciously they want to know the answer, and they want to know it early in our interaction.

How to Make a Good First Impression

In phone sales, how we sound is much more important than what we say. What we say is important, but if we say brilliant things and sound nervous, too aggressive, or standoffish, it doesn’t matter—our potential customers will discount us and do their best to end the conversation.

Most customers already have a salesperson they work with and trust— “I’m happy with my current supplier” is the most common objection we get when searching for new customers— so we must be ready to impress our potential customers that we will bring

------------ BY JAMES OLSEN

them value in addition to what they are already doing. We need to sound warm, friendly, calm and confident. Not too much of any, but not too little either. We need to ask open-ended questions. Too many salespeople ask closed-ended questions. Many “feed the answer” in their questions:

Salesperson: “You’re probably buying 2x8 SYP, right?” (Fed answer in the question—closed)

Customer: “No, we don’t buy SYP.”

Master Seller: “What are the main items you are buying in truckload quantities?”

Customer: “Our number one item is 2x6 premium in Euro or western spruce. Our second item is 2x4 in the same grade and species. We also buy lots of 7/6” OSB.”

Closed and “fed answer” questions create short, non-engaged answers, while open-ended questions allow room to explain and engage.

The Follow-Up Question

While the customer is talking, most salespeople are thinking about what they’re going to say, often saying it before the customer is even finished. Blatant interruptions are the #1 thing I have to UN-teach. Ninety percent of my students interrupt their customers (...until I break them of the habit)!

People want to talk about what they want to talk about, and they are dying to be listened to. While the customer is talking, the Master Seller is thinking about an interesting follow-up question. This keeps the conversation rolling in the direction that pleases the customer.

In-Person First Impressions

In person how we sound is important, but customers also get their first impressions from our body language.

The Greeting

We want to look our customers in the eye, have a firm handshake—web to web, not fingers to fingers. We don’t want our handshake to be too limp or too strong—firm is perfect.

Standing and Sitting

We want to stand up straight with our shoulders back and relaxed.

Many salespeople will stand and talk to customers who are sitting. I encourage salespeople to “pull up a chair” and sit with their customers. Don’t force it, but if it’s possible sitting on the same side of the table sends a great partnership message.

Match and Mirror

We want to match our customer’s body language—especially if they lean in. When they lean in, we lean in also. We don’t overdo it, but leaning in is a great way to show we understand and that we care.

First impressions, good or bad, are hard to shake. Let’s do our best to make a great first impression. MM

JAMES OLSEN

Like the foods we buy, when it comes to decking, we want natural and real. Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates.

Redwood Empire stocks several grades and sizing options of Redwood.

FLEX FACTORIES

USING AI TO CREATE FLEXIBILITY FOR PRODUCTION JOBS

------------

BY CLAUDIA ST. JOHN

I RECENTLY HAD the opportunity to speak at a conference on the topic of employee retention and workplace flexibility. One attendee asked me how it was possible to create “flexibility” in a manufacturing environment where schedules are highly structured and production must be done onsite. His point was valid—you can’t offer hybrid or work-from-home options when the job requires operating machinery at a worksite.

But that doesn’t mean creating flexibility in shift work is impossible. It just requires a bit of “out of the box” thinking. And perhaps a little help from technology.

In today’s dynamic manufacturing landscape, managers are increasingly turning to artificial intelligence (AI) to revolutionize shift scheduling and enhance workplace flexibility for non-exempt hourly workers. This technological shift is not only improving operational efficiency but also boosting employee satisfaction and retention. Here are a few of the ways our clients are using AI to transform the manufacturing workplace and to provide flexibility for shift workers.

AI-DRIVEN SHIFT SCHEDULING

AI-powered scheduling tools are at the forefront of this transformation, offering managers powerful and often free solutions to optimize workforce allocation and accommodate employee preferences. AI algorithms can generate optimized and customized shift schedules by considering multiple factors simultaneously and quickly. To prove this point during my presentation, I created a sample work schedule that took many variables into account.

Variabilities like:

• Employee availability and preferences

• Required skills and qualifications

• Production demands and forecasts

By processing a complex web of variables such as these,

AI was able to create a balanced schedule that met both operational needs and worker preferences, in a fraction of the time it would take a human operations manager.

REAL-TIME ADJUSTMENTS & FAIR DISTRIBUTION OF WORK

One of the key advantages of AI-driven scheduling is its ability to adapt to changes in real time. When unexpected absences or production changes occur, the system can quickly recommend the most suitable replacements or shift adjustments. This agility ensures that manufacturing operations remain smooth while also providing workers with opportunities for additional hours or shift swaps when desired.

In addition, the free AI platform I was working with was able to quickly and easily ensure a fair distribution of desirable and less desirable shifts among employees—taking into consideration some factors that I hadn’t even thought of like childcare needs and commuting times. Moreover, the AI tool offered an impartial approach to scheduling that could create flexible opportunities while also reducing perceived favoritism.

ENHANCING WORKPLACE FLEXIBILITY

Beyond basic scheduling, AI is enabling manufacturers to offer unprecedented levels of flexibility to their hourly workers. AI systems can manage flex day requests and time-off applications with ease. By analyzing historical data and current staffing needs, certain AI tools can automatically approve or suggest alternatives for employee requests without compromising production targets.

Additionally, AI can easily facilitate non-traditional arrangements such as split shifts, job sharing, or part-time positions. This flexibility allows employees to balance work with personal commitments while ensuring production maintains optimal staffing levels. Workers can post shifts

Q . We recently discovered that a supervisor has been in a secret romantic relationship with an employee for six months. What issues could this create, and what can we do?

A. This relationship creates a great deal of exposure. If it ends poorly, the employee may have a claim of quid pro quo sexual harassment. Even if it continues and thrives, other employees may have a harassment claim if they feel they are being passed over due to the relationship.

You should review your policies. If you do not already have one in place, develop a policy prohibiting relationships (romantic and familial) between supervisors and employees. Outline what relationships are prohibited, the expectation of transparency, and actions to be taken if a situation develops, whether through a new romance or hiring a new employee. You should also create a procedure for employees and supervisors to report their relationships so they can be managed from the beginning.

You should take action to eliminate the supervisory relationship between the two. If possible, reassign the supervisor, as reassigning the employee may create additional exposure if the employee chooses to file a harassment claim.

Consider disciplining or even terminating the supervisor for allowing the relationship to begin, not disclosing the relationship, and bringing that liability onto the company. If you have a policy against romantic relationships, you could also discipline the employee, but it should not be as harsh since they do not have the supervisor’s responsibilities.

Finally, if the employee or their co-workers complain about the repercussions of this relationship, investigate thoroughly and take proper action based on your findings.

Taking decisive action when the relationship is exposed and if there are residual complaints will help mitigate your exposure but will not eliminate it.

they want or need to give up, and the system can identify and notify qualified colleagues who might be interested in picking up extra hours. We all know those employees who are eager to work as many shifts as possible to earn extra money and those who are happy to give up a few hours to accommodate their pursuits. AI can help facilitate those swaps within the constraints that their managers put in place, such as limiting overtime exposure, etc.

IMPLEMENTING AI-DRIVEN FLEXIBILITY

To successfully implement AI-driven flexibility in manufacturing settings, it’s important to select an AI scheduling tool that integrates well with existing ERP and HR systems. Look for solutions that you can customize to align with your specific manufacturing processes and workforce needs. You may also want to consider implementing a self-service portal or mobile app that allows workers to view their schedules, request changes, and manage their availability preferences, which can both empower them and reduce the administrative burden on managers.

And, by ensuring the right workers are in the right place at the right time, AI-driven scheduling can significantly boost productivity and increase employee satisfac-

tion by giving them the flexibility enjoyed by non-production employees.

But let me be clear, while AI offers tremendous potential for enhancing workplace flexibility, it’s not without its weaknesses and challenges. Introducing AI-driven scheduling could face resistance from employees and managers accustomed to traditional methods and despite the goal to add flexibility, it could be perceived as impersonal, which is the opposite goal. And, while AI can handle complex scheduling tasks, human oversight remains essential. AI-generated algorithms might make mistakes and miss the mark in little and very significant ways. There will always be the need for judgment calls and out-of-the-box thinking—a uniquely human capability. While AI is an amazing tool, it does not replace managers and schedulers who know what works and what doesn’t.

Bottom line: in the right hands with the right mindset and oversight, AI can be an awesome tool to create more efficient, fair, and flexible work environments that benefit both the organization and its employees. MM

CLAUDIA ST. JOHN

Claudia St. John is president and CEO of The Workplace Advisors, Inc. Reach her at (877) 660-6400 or claudia@ theworkplaceadvisors.com.

BUILDERS FIRSTSOURCE BUYING ALPINE LUMBER

Builders FirstSource, Dallas, Tx., has entered into a definitive agreement to acquire Mountain States chain Alpine Lumber Co.

Founded in Englewood, Co., by the Kurtz family in 1963 and subsequently converted to a 100% employee-owned and operated company, Alpine has 21 locations serving homebuilders and contractors in the Front Range of Colorado, western Colorado, and northern New Mexico with a broad product range including prefabricated trusses and wall panels and millwork.

“Alpine has long-standing customer relationships and a proven track record of profitable growth in highly attractive markets,” said Peter Jackson, president and CEO of Builders FirstSource. “This acquisition aligns with our strategic pillar to deploy capital to high-growth investments, and it enhances our footprint in our West Division. The complementary nature of our businesses and shared cultures of delivering exceptional customer service will provide significant benefits

to our customers, employees and shareholders.”

Hamid Taha, CEO of Alpine, will remain with the business for a transition period to help ensure a successful combination of the Alpine and Builders FirstSource businesses in Colorado and northern New Mexico.

Taha said, “This transaction rewards the long history of dedication by Alpine’s employee owners and positions the combined business to provide a wider range of product categories and superior service to our customers. We are thrilled to join the Builders FirstSource team, and I know we have a bright future together.”

Alpine reported sales of approximately $500 million over the prior 12 months.

Headquartered in Irving, Tx., Builders FirstSource is the largest U.S. supplier of building products, prefabricated components, and value-added services to the professional market segment for new residential construction and repair

and remodeling, with roughly 580 locations in 43 states, including distribution and manufacturing facilities (some of which are co-located) that produce value-added products such as roof and floor trusses, wall panels, stairs, vinyl windows, custom millwork, and pre-hung doors.

C&D Lumber’s shuttered mill in Riddle, Or., was damaged in a Jan. 7 fire caused by smoldering embers from a cutting torch that had not been extinguished.

Issaquah Lumber, Issaquah, Wa., received group chain-of-custody certification from FSC

Franklin Building Supply, Boise, Id., launched a new podcast, Ain’t That Somethin’, spotlighting the inspiring stories of Idaho-based companies. Trus Joist will sponsor Season 1, with a new episode dropping every 1-2 months.

Accsys’ Accoya modified wood 3/4” and 1” T&G siding used in an exterior wall assembly tested and met the California Building Code for use in exterior design and construction of new buildings. The exterior wall assembly can be used for new buildings in WUI areas or any Fire Hazard Severity Zone within State Responsibility Areas.

Oldcastle APG merged its fencing lines (Barrette Outdoor Living, National Vinyl Products, Alumi-Guard, ActiveYards, Aluminum Fence Supply, Bufftech and SimTek) into the new Catalyst Fence Solutions brand.

Nichiha USA’s Architectural Wall Panel and Nichi-Product lines are Build America, Buy America compliant.

Kebony North America received an ICC-ESL Product Listing for its 1x6 dually modified wood Click-In Cladding System and Florida Building Code approval for additional CCS configurations.

LBM Advantage handed out 2024 Vendor of the Year Awards to CertainTeed Gypsum (commodities), Quikrete (specialties), James Hardie (millwork), and Cabinetworks Group (kitchen & bath).

YOUR GROWTH ON YOUR TERMS

At Orgill, we’re here to support your vision, not impose ours. With thousands of customizable planograms, flexible retail programs, and the largest team of field consultants in the industry, Orgill is ready to help you grow—your way.

Discover how Orgill can support your growth by visiting Orgill.com/opportunity.

Mark Shugart Co-owner of Monument Lumber Freedom, California

CUSTOMER SNAPSHOT

When the team at Monument Lumber needed a partner to refresh their store and modernize their assortments, Orgill delivered. Today, the store is attracting a wider customer base and competing more effectively.

Get an inside look.

Tailored

WOODGRAIN TO ACQUIRE KELLEHER CORP.

Millwork and building materials distributor Woodgrain, Fruitland, Id., has agreed to purchase the assets of Kelleher Corp., San Rafael, Ca. The deal is expected to close no later than Feb. 28.

Kelleher specializes in the distribution of moulding, lumber, and doors, serving customers in California, Nevada, and Hawaii with warehouse facilities in Northern and Southern California, as well as Hawaii. The acquisition of Kelleher Corporation positions Woodgrain for significant growth in these key markets and is expected to bring enhanced service offerings, increased product availability, and a continued commitment to quality.

Kelly Dame, president and chief executive officer of Woodgrain said, “Kelleher is a company that we have always admired. Being a family-owned business, Kelleher shares values that resonate deeply with Woodgrain, creating a strong foundation for collaboration, shared success, and market growth.”

“The Kelleher acquisition is a

strategic move that aligns with our vertical integration strategy, strengthening our distribution network and enhancing our ability to meet increased customer demand in the pro dealer and home center channels,” commented Todd Dame, president of Woodgrain’s Distribution division.

Don Kelleher, CEO of Kelleher Corp., said, “Our shared values, and Woodgrain being a family-owned business played an important role in this decision. We believe that Woodgrain will be a great fit for all the Kelleher employees, vendor partners and loyal customers.”

Founded in 1970, Kelleher operates distribution centers in San Rafael, Blackpoint, Cameros (door division), Sacramento and Ontario, Ca., and Kapolei, Hi.

SUNPRO EXPANDS TO COLORADO WITH INSULATION DEAL

Sunpro Corp., Spanish Fork, Ut., has acquired Building Services Group, expanding its insulation operations in Utah and extending its

services into Colorado.

Building Services Group and its six member companies will operate under the Sunpro name.

“We are thrilled to welcome the Building Services Group member companies to Sunpro,” said Greg Templeman, president of Sunpro Corp. “This acquisition expands our ability to offer insulation across the entire state of Utah and now into Colorado.”

Building Services Group specializes in energy efficient insulation solutions for commercial and residential buildings. The acquisition will include experienced personnel, multiple locations, including the following six member companies: EcoStar, Murray, Ut.; Hone Insulation, Nephi and Hurricane, Ut.; Penguin Insulation, Clearfield, Ut.; Thermal Solutions, Murray, Ut.; Pantuso Insulation, Grand Junction, Co.; and West Valley Insulation, Silt, Co.

Sunpro is a top building distributor supplying projects throughout Utah and Idaho. The acquisition increases its location count to 21 in Utah, Idaho and now Colorado.

MALHEUR SHUTS DOWN JOHN DAY SAWMILL

Malheur Lumber in John Day, Or., processed its final boards on Jan. 7, bringing to a close 42 years of operation.

Parent company Ochoco Lumber, Prineville, Or., announced the impending closure last July, citing insufficient workers and poor market conditions, among other reasons. The John Day operation remains for sale.

Logging outfit Iron Triangle LLC, John Day, Or., continues to seek government funding to finance a purchase, although a group called the Malheur Forest Fairness Coalition is determined to try to block the sale. The coalition—comprised of local loggers, timberland owners, and Prairie Wood Products, the area’s last remaining sawmill—earlier filed a $117-million antitrust lawsuit in federal court. Although their case, which charges that Malheur and Iron Triangle are colluding to monopolize area timber sales, was dismissed, it’s now under appeal.

BEACON HONORS YEAR’S TOP SUPPLIERS

Beacon has awarded five supplier partners with awards for their service commitment in 2024.

“Exceptional partnerships with all our suppliers allow us to jointly help contractors find more ways to grow and innovate their businesses,” said Jake Gosa, Beacon’s chief commercial officer. “Top suppliers partner with Beacon because of our U.S. and Canada-wide footprint, scale advantage, last mile logistics and values-based culture. Following a robust review of supplier

California Distribution Center (888) 498-0756

Email - afpcasales@atlanticforest.com www.AtlanticForest.com

Engineered Lumber

ACX, CDX, Plyform, Plywood Doug Fir Plywood Siding

EWP = LVL, I-Joist, Rim, Glulam

Experienced Sales Team:

Ashley Lopez • Kati Walton

Pete Fleming • Shannon Mendez

Paul Johnson • Matt Lapp

Daily route shipping for Northern California and Nevada

performance, we could not be more pleased to award the best of the best.”

CertainTeed was recognized with the Supplier of the Year Award. In 2024, a company-wide survey of branches and sales leadership put CertainTeed on top. CertainTeed Roofing also stood out in the challenging market to meet inventory needs and assist in implementing new product management technology.

AccuLynx was recognized with the Integration Partner Award. Last year, AccuLynx stood out with dedicated and responsive customer sales and support, new feature development, and promotions featuring the integration.

Louisiana-Pacific was recognized with the Trail Blazer Award. In 2024, LP came to Beacon with a comprehensive plan to grow—one which led to both companies realizing incremental growth.

Owens Corning won the Tri-Built Award, which recognizes a supplier that shares Beacon’s vision for building our premium-quality exclusive brand. By delivering high-quality products and service, they helped Beacon to achieve a record Tri-Built year.

Supplying the Products that keep your customers building, Since 1991 – with 30 distribution locations across America

Penske was honored with the Building Better Award. This award goes to a supplier that shares Beacon’s values and is committed to people and the planet. They not only have a sustainable mindset in their own operations, but help to advance Beacon’s corporate social responsibility journey. In 2024, Penske was instrumental in helping Beacon to operate a more optimized and stronger fleet, while also joining in giving back in the communities where Beacon operates. Engineered Lumber

Plywood & OSB

Treated Lumber

Treated Plywood

Treated Glulams Fire Treated 1-3/4” Rim

Brazilian Plywood ACX FSC, BBOES, CCX, CDX, MDO Kronospan OSB

Western Red Cedar Shingles

TrueStyle Yellow Cedar Decking & Alaskan Yellow Cedar Glulam

------------| MOVERS & SHAKERS

Lori Worthington, ex-Collins, has joined Modern Mill, as Pacific Northwest territory mgr., based in Klamath Falls, Or. She will serve Alaska, Oregon, Washington, northwest Idaho, and western Montana.

Blade Jones, ex-Beacon Building Products, has joined JM Thomas Forest Products, Denver, Co., as a territory account mgr.

Jeff Strom has been promoted to chief operating officer for Boise Cascade, Boise, Id., overseeing operations for the Wood Products and Building Materials Distribution (BMD) divisions. Danny Sosa, ex-Thunderbolt Wood Treating, is moving to Boise Cascade Building Material Distribution, Riverside, Ca., as a senior product line mgr. Brent Therrian, ex-Wallace Ace Hardware, is a new Pacific Northwest territory sales mgr. with Boise in Coeur d’Alene, Id./Spokane, Wa.

Wil Kuester, ex-California Cascade and Weyerhaeuser, is a new Tigard, Or.-based sales executive with MidSouth Tag & Label, Homewood, Al.

Kyle Watson has joined the outside lumber sales team at US LBM, Henderson, Co.

Rodney Bullion, ex-TAL Building Centers, has been appointed Washington State-based Northwest regional mgr. for LMC.

Kendrick McBride has been promoted to plant mgr. at Roseburg’s Dillard Lumber, Roseburg, Or. He replaces Kelly White, lumber segment director, who is retiring after a 35-year career at Roseburg. Casey Redwine now heads Medford MDF, Medford, Or., and Brent Siegel, ex-G-P, is now managing Riddle Plywood, Riddle, Or.

Michael Mason, ex-Canby Builders Supply, is new to inside sales at BlueLinx, Portland, Or.

Kiyle Playter has joined the outside sales force with Mendocino Forest Products, Fontana, Ca.

John Irby Jr., ex-Socco Forest Products, is the new mill mgr. at Swanson Brothers Lumber Co., Noti, Or.

Sam Holland, ex-SRS Distribution, is now sales mgr. for Beacon Building Products, Denver, Co.

Crystal Lincoln, ex-Dobbs Truck Group, is a new buyer with Weyerhaeuser, Seattle, Wa.

Justin McDowell has moved to inside sales at Hardwoods Specialty Products, Denver, Co.

Conner Ford is a new lumber trader trainee at American International Forest Products, Portland, Or.

Peter Clifford, senior VP, COO and CFO, The AZEK Co., Chicago, Il., is resigning to join a company outside of the building products industry. Ryan Lada is now

Cliff Shimer has been promoted to executive vice president of business transformation with Kodiak Building Partners, Englewood, Co. Mark Garboski is now EVP of the Southeast region.

Tom Horvat, global director of marketing for Koppers Performance Chemicals, Griffin, Ga., has retired after 34 years with Koppers/ Osmose.

Angela Drake, chief financial officer of The Toro Co., has been appointed an independent director of Simpson Manufacturing Co., Pleasanton, Ca. She will also serve on Simpson’s audit, finance, compensation and leadership development committees.

Steve Firko has been promoted to executive vice president and chief operating officer for Pennsylvania Lumbermens Mutual Insurance Co., Philadelphia, Pa. Rich Hall is now executive VP, overseeing regulatory & government affairs, and special projects; Steve Hicks, VP of underwriting; Lindsey DiGangi, VP of field operations; Sean Briscoe, VP of loss control; Erin Selfe, senior VP of information technology; and Harold Jamison, general counsel.

Clay Jackson, ex-Tractor Supply, has been appointed executive VP and chief operating officer of Orgill, Collierville, Tn. Craig Cowart, COO of CNRG, is being promoted to senior VP. Jordan Tice is now VP-assortment planning & dealer field operations; Francisco Feraud, VP-sales, international; Laura Luotonen, VP-credit; and Jim Rivas, VP of Orgill and president of subsidiary Tyndale Advisors. Karen Meredith, director of LBM sales, will be retiring on March 31 after 30 years leading Orgill’s LBM team following 18 years as a buyer with Central Hardware. Mark Scheer, director of field marketing, retired at the end of 2024 after 45 years in the industry, the last 16 with Orgill. Kevin Walker, director of transportation, is retiring after 29 years in operations. Newly named directors are: Kevin Farnsworth, dealer conversions-West; Jordan Hughes, marketing & advertising; Chad Murray, dealer conversionsEast; Alison Farrington, corporate account conversions; Joshua Quattlebaum, retail technology product management; Whitney

Mancuso, brand strategy; Trey White, safety; Megan Kremser, accounting; Charlotte Wells, retail services operations; Alice Thomas, credit; Mike Cutrona, HR; and Reddy Bireddy, master data management.

Skiler Lehman has rejoined Do it Best, Fort Wayne, In., as director of ecommerce. Dan Clymer has been promoted to divisional merchandise mgr.

Mike Post was promoted to president and chief operating officer for ABC Supply, Beloit, Wi.

Tyrone Konecny, Utah Lumber, Ogden, Ut., has been installed as 2025 president of the Western Pallet Association, succeeding George Eroza, San Fernando Valley Pallet, Chatsworth, Ca.

Brian Wells, VP of marketing & strategic development for Rosboro Co., Springfield, Or., recently spoke at the local Rotary Club on Rosboro’s current $120-million expansion.

Robin Eublind is now in charge of pricing at Mungus-Fungus Forest Products, Climax, Nv., according to owners Hugh Mungus and Freddy Fungus.

VERTICALLY SPEAKING

CT Darnell and LBM Advantage member, A.D. Moyer Lumber, teamed up to maximize inventory efficiency with smart vertical storage solutions. By prioritizing ease of access, they made products simpler to find and faster to load.

The result? A transformed yard that went from 11 acres to just 4, while increasing SKU capacity. With the addition of 2 new T-sheds, 2 new L-sheds, and 2 Power Bins, the yard now offers more storage and improved loading efficiency—without losing a single SKU.

LA FIRES CLAIM VENERABLE HARDWARE STORE, LUMBERMEN’S HOMES

Wildfires that began a week into the new year and raged for more than two weeks claimed at least 27 lives and more than 12,000 structures, including the beloved Altadena Hardware, Altadena, Ca.

Owned by Jim Orlandini, the hardware store and nursery had been part of the local community for more than 80 years. On Jan. 7, it burned down to its brick facade.

During the fires, authorities had to be vigilant for potential looters targeting evacuated businesses and homes, as well as arsonists causing mayhem in border-

ing areas. Firefighters were called in the early hours of Jan. 12 to a report of a fire at Murray’s Hardware, Santa Ana, Ca. The blaze, currently under investigation, appears to have started outside the building but had spread to the structure before it could be quashed. It suffered minimal damage.

Anawalt Lumber temporarily closed its Malibu and Pacific Palisades locations, although the Malibu store reopened a few days later with abbreviated hours. Two weeks later, the five-year-old Pacific Palisades yard remained closed.

Numerous building material companies made sizable donations toward relief efforts. Simpson Strong-Tie, for example, announced it would give $100,000 to the American Red Cross. The Do it Best Foundation and True Value Foundation distributed nearly $110,000 to to relief and recovery efforts. Home Depot has pledged $3 million to assist with immediate relief and long-term recovery, distributing meals, water and essential supplies through their nonprofit partners

At least three employees of Ganahl Lumber, Pasadena, Ca., lost their homes in the Eaton Fire. Co-workers responded by starting a donation drive on GiveSendGo (givesendgo.com/GEGKS), explaining, “These fellow Ganahlers have lost everything—their belongings and their sense of security. As they work to rebuild their lives, the financial strain is overwhelming. We are reaching out to support our friends in their time of need. Please consider donating. Every donation, no matter what size, makes a meaningful impact.”

So too, West Coast Lumber & Building Material As-

ALL THAT REMAINS of Altadena Hardware, Altadena, Ca., are its ashcovered brick facade and 80 years of memories.

sociation is organizing a donation campaign, “Lumber Helping Lumber.”

Analysts predict it will take years to rebuild the stricken areas and likely hundreds of millions of board feet of lumber. They speculated that, depending on how quickly insurance companies, permitting agencies, and construction firms move, the fallout could be higher lumber prices and shortages of materials and trucks to haul wood products into the region.

TOYOTA UNIFYING WITH RAYMOND BRAND

Toyota Material Handling and The Raymond Corp.— two leading providers of material handling solutions— will formally integrate into one company under the name Toyota Material Handling North America (TMHNA), effective April 1.

TMHNA announced its commitment to maintaining unique brand identities for both Raymond and Toyota in the marketplace, striving to preserve and enhance its customer relationships.

Toyota acquired Raymond in 2001. This unification will allow TMHNA to leverage the unique strengths of both organizations to be more efficient for the benefit of both Toyota and Raymond customers.

The organization will integrate both the Toyota and Raymond president responsibilities into TMHNA, which will be led by president & CEO Brett Wood. Wood, a respected leader in the material handling industry, also serves as a senior executive officer for TMHNA’s parent company Toyota Industries Corp. (TICO).

Current Toyota Material Handling president & CEO Bill Finerty will formally retire at the end of March. Michael Field, the current president & CEO of The Raymond Corporation, will become TMHNA’s chief operations officer (COO).

“This is a historic day for our company, customers, dealers, and associates,” Wood said. “Our customers’ needs are evolving rapidly, and we must prepare and adapt to an ever-changing market. We have an amazing opportunity to leverage the best people, processes, and products into one unified organization. We want to become the undisputed industry leader in solving our customers’ problems through innovation for decades to come.”

The integration won’t result in layoffs. In fact, TMHNA plans to invest even more in its people to accelerate growth. One in three forklifts sold in North America is either a Toyota or Raymond product.

“Our goal isn’t to reduce our workforce, but rather to bring together the strengths, resources, and talent from throughout our organizations,” said Wood. “Together, we will create a more dynamic, more resilient organization. We will continue to invest in the growth and development of all our associates.”

TMHNA builds its products at four main manufacturing plants. Late last year, the company broke ground on a new 295,000-sq. ft. factory across the street from its existing North American headquarters in Columbus, Oh. The new factory, which will focus specifically on producing electric products to drive down lead times, is scheduled to open in 2026.

PROS READY FOR COMPLETELY ELECTRIC JOBSITES

DeWalt has released the results of its 2025 Power Pulse Survey, revealing a strong desire by contractors to transition to electric-powered tools. Roughly 66% of construction managers and 59% of skilled workers surveyed said complete electrification on jobsites may be just two years away.

While a significant number of the pros surveyed cited power supply (39%) and tool durability (35%) as possible concerns, these qualms have decreased compared

to last year’s survey (44% and 39% respectively). Moreover, 72% of respondents who switched to electrified tools on jobsites say the change has allowed them to complete projects up to two to three times faster compared to gas-powered tools. What’s more, 93% of respondents believe that electric-powered tools will have a positive impact on the environment compared to gas-pow-

Compared to gas-powered tools, 45% of construction management cited safety (i.e., fewer gas tanks on jobsite, limiting tripping hazards, etc.) and ease of use as the most significant benefits of using electricpowered tools.

• Sustainably-Minded Business Development: About 90% of construction managers agreed that adopting more sustainable building solutions would help win more business for their company.

• Reducing Stress and Strain on the Job: Safety concerns are the biggest stressor across jobsites, as cited by 45% of skilled workers. Also high on their list is the physical strain from using heavy equipment and performance issues with the tools and equipment (36% each).

• The Future of the Jobsite: Approximately 94% of construction professionals are confident that their construction sites are adequately fitted for the transition to fully electric-powered tools, a meaningful increase from the 89% that expressed confidence last year.

Stanley Black & Decker/DeWalt

workers in the construction industry.

April 27-May 2, 2025

Northwestern University // Chicago, IL

EMBRACING SUSTAINABLE HARDWOOD A RESOURCE FOR THE SUPPLY CHAIN

------------ BY BRENNAH HUTCHISON

IN AN INDUSTRY filled with environmentally-friendly claims, your role as wholesalers, distributors and retailers is crucial in bringing high-quality, sustainable hardwoods to market. As nearly 54%* of U.S. consumers are skeptical of sustainability claims, your efforts are vital in ensuring you’re offering products that meet the demand for responsible, eco-conscious materials.

The Rising Importance of Sustainability in the Supply Chain

As sustainability becomes a top priority in commercial design, it’s essential to differentiate between authentic, sustainable hardwoods and products that only claim to be eco-friendly. The Federal Trade Commission’s “Green Guides,” which provide guidance on the use of environmental marketing claims, reveal how some companies market their products as “recyclable” or “net zero” without making genuine environmental efforts. Understanding these distinctions is crucial for making informed purchasing decisions and confidently marketing products to your clients.

Your Trusted Resource for Sustainable Hardwood

The Real American Hardwood Coalition (RAHC), in collaboration with the National Hardwood Lumber Association (NHLA), has launched RealAmericanHardwood.pro, a unique platform designed to provide accurate, reliable information about American hardwoods. This website offers in-depth insights into hard-

NEW WEBSITE illustrates that American hardwoods offer even more than their beauty and versatility.

woods’ durability, versatility and environmental benefits, enabling you to make informed decisions about the products you source and sell.

Exploring RealAmericanHardwood.pro

RealAmericanHardwood.pro is your go-to resource for staying informed about the latest trends in the hardwood industry. It features case studies and projects that showcase the use of American hardwoods in commercial design, providing you with examples to share with your customers. The site also offers educational content, such as the hardwood lifecycle and sustainable practices, to help you better understand the industry and confidently promote these products to your clients.

Aligning with Industry Leaders

By aligning with industry leaders like the NHLA and RAHC, you can be confident that RealAmericanHardwood.pro is a credible and trustworthy resource. These organizations have joined forces to promote the use of American hardwoods in both residential and commercial applications. RealAmericanHardwood.pro results from these collaborative efforts, reflecting a shared mission to support sustainable and ethical practices within the hardwood industry.

Empowering Your Business

NHLA formed a focus group with commercial designers and architects to better serve the supply chain in preparation for NeoCon and the launch of RealAmericanHardwood.pro. The group identified key areas where the supply chain needs to enhance its understanding of the hardwood lifecycle and its sustainable possibilities. RealAmericanHardwood.pro addresses these gaps, offering clear, accessible information that empowers you to make informed decisions about the products you carry, instilling you with confidence in your choices.

Why Real American Hardwood?

With consumers increasingly willing to pay more for sustainable products, trust is more important than ever. RealAmericanHardwood.pro provides the transparency you need to offer sustainable hardwoods to your customers confidently. The website equips you with the knowledge to promote these products effectively, helping you build trust with your clients and drive sales, making your business relationships more reliable and secure.

Visit RealAmericanHardwood.pro today to explore the endless possibilities of sustainable hardwood. Equip yourself with the information and insights necessary to meet the growing demand for eco-friendly building materials. Together, we can ensure that the hardwood industry remains a trusted and vital supply chain. MM

– Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com).

* Source: Fernandes, J. (2023, April 25) YouGov. (n.d.). "Global: Are Consumers Mistrustful of Brands' Green Claims?"

REALAMERICANHARDWOOD.PRO can help you confidently promote sustainable materials to increasingly eco-conscious customers.

WHY HARDWOOD SUSTAINABILITY AND CARBON SEQUESTRATION MATTER

------------ BY BRENNAH HUTCHISON

IN TODAY’S rapidly changing world, sustainability isn’t just a buzzword—it’s a business imperative. As wholesalers, distributors, and retailers in the hardwood supply chain, you’re uniquely positioned to influence the products that end up in the hands of builders, furniture makers, and homeowners. Understanding the sustainability of U.S. hardwoods and their role in carbon sequestration is crucial, not just for the environment, but for your business as well.

Sustainable Hardwood Harvesting Supports LongTerm Supply

Sustainable forestry practices, such as selective harvesting, ensure that U.S. hardwood forests remain productive over the long term. By carefully managing forests, we can balance the need for timber production with the conservation of diverse wildlife habitats. This means that the wood you source from mills is part of a continuous cycle that replenishes itself, ensuring a steady supply for years to come.

Why it matters to you: With the hardwood industry increasingly focusing on sustainability, you can confidently provide your customers with products that meet the highest environmental standards. Sustainable sourcing also aligns with the growing consumer demand for eco-friendly products.

Carbon Sequestration: Wood Products Store Carbon

One of the most overlooked benefits of using hardwood is its role in carbon sequestration. Trees naturally absorb carbon dioxide from the atmosphere, storing it in their wood. When forests are managed sustainably and trees are harvested, the carbon remains stored in the wood products—whether it’s flooring, furniture or millwork—effectively locking away carbon for the lifespan of the product.

Why it matters to you: Promoting hardwood products as a low-carbon alternative to materials like steel or concrete adds value to your offerings. Customers increasingly care about their carbon footprint, and by positioning hardwoods as an environmentally friendly choice, you can stand out in the marketplace.

Mitigating Climate Change via Responsible Forestry

U.S. hardwoods, when sourced from sustainably managed forests, contribute to fighting climate change. Sustainable management practices enhance carbon storage, reduce wildfire risks, and ensure forests continue to grow. By supporting sustainable hardwoods, you’re indirectly helping to mitigate climate change.

Why it matters to you: As businesses and consumers become more climate-conscious, showcasing your

commitment to selling sustainably sourced hardwoods can give you a competitive edge. It positions your brand as a leader in promoting products that are not only high quality but also environmentally responsible.

Preventing the Need for Unsustainable Imports

As global demand for timber rises, reducing domestic hardwood production could result in increased reliance on imported wood from regions with less stringent environmental regulations. This not only impacts global biodiversity but also increases your ecological footprint.

Why it matters to you: By supporting U.S. hardwoods, you’re not only ensuring a high-quality product but also helping to reduce the ecological impact of imports. It allows you to provide your customers with hardwoods that are sourced from forests with stringent sustainability standards.

Educating Your Customers

One of the most powerful tools you have in driving demand for sustainably sourced hardwoods is education. When you understand and communicate the environmental benefits of U.S. hardwoods, you can influence the decisions of builders, furniture makers, and homeowners, who are increasingly seeking eco-friendly materials.

Why it matters to you: Educating your customers about the sustainability of the hardwoods you sell can

create loyalty and trust. When they understand the positive impact of choosing sustainable hardwoods, they’re more likely to return to you for future projects.

Promoting Industry Standards

Certification standards, such as those from the Forest Stewardship Council (FSC), provide assurances that the hardwoods you sell meet rigorous environmental guidelines. These certifications can be a key selling point for customers looking for sustainable options.

Why it matters to you: By promoting certified hardwood products, you not only align with global environmental standards but also ensure your customers can trust that the products they’re buying meet high sustainability criteria.

Your Selling Point: Sustainability

Hardwood sustainability and carbon sequestration aren’t just about environmental responsibility—they’re also powerful selling points for your business. By understanding the role of sustainable forestry and carbon sequestration, you can offer your customers products that not only meet their needs but also support a more sustainable future. As the middle link in the supply chain, you have the opportunity to lead by example, ensuring the hardwood industry continues to thrive both economically and ecologically. MM

– Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com).

DON’T BE SURPRISED BY HARDWOOD LUMBER SHORTAGES AND HIGHER PRICES IN 2025

------------ BY DAN MEYER

IT HAS BEEN A ROUGH couple of years for the North American hardwood lumber industry. U.S. hardwood lumber exports fell to a 12-year low in 2023 and were only marginally better in 2024.

U.S. single-family housing starts were the lowest of the Covid era in 2023, and were likewise only modestly stronger through November 2024, slowed by high inflation, mortgage rates and home prices. Remodeling expenditures fell in 2023 and 2024 for the first time in at least a decade. The resultant decline in flooring, furniture, cabinet and moulding demand drove the second significant downsizing in the hardwood sector in six years, and the fourth since major portions of the U.S. furniture manufacturing industry moved overseas at the turn of the century.

It wasn’t until the middle of 2024 that North American hardwood lumber production—which most industry members say is now the lowest they’ve ever seen— finally fell to match demand levels.

Looking forward, while domestic and global demand improvements will come slowly, there are valid reasons to believe lumber shortages and price spikes may quickly make 2025 a much different year.

Lumber Production Will Remain Well Below Capacity

As much as hardwood sawmills might like to return to a high-production, high-demand environment, we expect a rather cautious production response to lumber demand and price increases—in part because most of the new “demand” expected in the first half of 2025 will only serve to refill supply chains. It will take many months of sustained market improvements—along with strong signals that actual consumer demand is improving—before producers risk investing in higher production.

And, for good reason. Following each of the last industry downsizing events, lumber buyers grew concerned about availability. “Panic buying” caused rapid price spikes and many producers quickly ramped up production in response. However, as soon as buyers restocked and realized there remained enough capacity to meet future needs, they pulled back and prices fell as rapidly as they rose, leaving producers with large inventories of high-cost lumber they could only sell at a loss.

Additionally, it is unlikely that many of the current constraints on hardwood lumber production will lift quickly. Log prices, for example, are already too high

relative to lumber prices, and any perceived uptick in the lumber market will only push them higher. And, even if landowners were suddenly willing to sell timber at prices that would allow better sawmill profitability, there aren’t enough loggers left to increase the timber harvest much above current levels.

Lumber Prices Can’t Go Lower

Hardwood lumber prices did generally increase in 2024, at least according to our 14-item weighted index, though that does not mean that hardwood producers made a killing, and results for individual species, grades and thicknesses were highly variable. At the end of 2024 our kiln-dried lumber price index was 41% higher than in January 2005. However, after adjusting for the 65% inflation that has occurred since, current prices are actually 15% lower than 20 years ago (see graph). In fact, average lumber prices have only been above the inflation-tracking level in 20 of the last 240 months, and they’ve been more than 15% below the inflation line for 144 months… a full 12 of the 20 years. Most manufacturing input costs, however—logs, labor, insurance, fuel, equipment, etc.—have risen alongside inflation, if not faster.

Further, the 21% growth in our kiln-dried index in 2024 was largely due to record high prices for one

species: white oak. KD 4/4 FAS/1F and #1 Common white oak account for a combined 26% of the weighted index value, but those two items accounted for 64% of the net growth in the index in 2024. Yes, there were healthy gains in upper-grade hard and soft maple prices in 2024, but the index increase was carried by white oak. And, with common-grade and low-grade markets much less robust than the uppers, the index gain truly overstates the overall revenue picture for the average hardwood producer—which has to move much more than white oak and upper-grade lumber.

With lumber prices historically low, and production costs inflated, there simply isn’t room for sawmills to lower average lumber prices any further and remain in business. Many sawmills reached that point in 2024, electing to reduce production and/or sit on inventory they couldn’t sell at a profit. That won’t change much in 2025. Instead, mills will remain lean and focused on those species that offer the best margins, producing only as much as they reasonably believe they can move quickly.

Chinese Tariffs Will Have Less Impact

Writing this in December, we do not have the foresight to know whether the second Trump Ad-

ministration will usher in tariffs on imported wood products, nor which countries may be affected, nor whether they will again be met with reciprocal tariffs on U.S. lumber exports. Should tariffs come, however, and should they again be primarily on trade between the U.S. and China, we don’t expect the market impact to be as significant as during the first trade war. Following China’s July 2018 imposition of reciprocal tariffs on U.S. hardwood lumber imports, third-quarter shipments fell 36% from Q2’s record high, and by Q3 2019, they were down 57% from the peak.

What will be different this time?

For one, the North American hardwood lumber industry was in a dramatically different position back in 2018, following three years of steadily rising Chinese demand, sawmill expansions, and wide-open production. Everything that could be produced could easily be sold… and, then, suddenly it couldn’t.

Secondly, China accounted for 54-55% of all U.S. hardwood lumber exports throughout 2017 and the first half of 2018—and roughly half of all grade lumber sawn was being exported. So, the disruption in the Chinese market had an outsized impact. Today, China accounts for just one-third of lumber exports, and North American domestic demand consumes a significantly larger piece of the production pie. Sharply reduced shipments to China would still have impacts—especially for species like cherry, ash, red oak, and walnut, of which the lion’s share of exports still goes to China—but they should be relatively smaller.

History suggests hardwood lumber shortages and price spikes are forthcoming in 2025. Secondary manufacturers are optimistic about demand upticks and will be competing against one another for whatever lumber is available from an industry that has contracted to its smallest size in decades. Lumber price increases will be short-lived, however, without the support of meaningful increases in consumer demand for hardwood products, which will take longer to develop. MM

– Dan Meyer is managing editor & analyst for The Hardwood Review. Reach him at dan@hardwoodreview.com.

HARDWOOD REVIEW’S KD hardwood lumber price index, adjusted for inflation. Had lumber prices tracked up in tandem with inflation, the inflation-adjusted index would have mirrored the dashed horizontal line.

BEYOND BIOPHILIA WHAT’S IN VOGUE FOR NATURE & DESIGN

------------ BY THEA ROSE LEMBERGER

THE ARTIST of the living spaces we occupy (where we work, sleep and play) is the interior designer. A home, our most intimate safe haven, is filled with love and an essence that often comes to life through art, design, and décor. Design impacts our productivity, and our well-being in our work places. The interior designer is creating indoor spaces, combining many different elements: color, texture, tone, pattern, function, feel, materiality, mood, and style. Despite interior designers focusing on the indoors, they often draw inspiration and incorporate design elements from the outdoor world. Isn’t this ironic?

There are many ways to explain this phenomenon, but few as fitting as biophilia. The term was first coined by German social psychologist Erich Fromm in 1964 and later popularized by American biologist Edward Wilson in 1984. Biophilia—“the love of living things” in Greek— was a reaction against nature-isolating urbanism. E.O. Wilson’s theory suggests that humans have an innate tendency to seek connections with nature and other forms of life. This evolutionary perspective argues that throughout human history, our survival depended on understanding and interacting with the natural environment. The term acknowledges that human evolution in direct response to the natural world is an explanation for the never-ending craving for nature in all facets of life. As such, in interior design, an extension of the theory is “biophilic design,” a method that has taken

off through the 21st century, which brings forward the relationship between humans and nature to the built environment.

Biophilic design means something different for each designer. Some take a more literal approach, incorporating the physical presence of nature in spaces through the use of live plants, leather, hardwood, water, or stone. While others take a more symbolic approach, finding analogies of nature through patterns, shapes, and colors. Biophilia is “bringing the outdoors, inside,” said Kathryn Marsh of Kathryn Interiors. “Biophilia doesn’t have to be green or a living plant. I use wood and natural colors to evoke feelings of warmness, a sense of comfort and grounding.”

When selecting wooden elements, Marsh considers hardwoods for durability, grain, texture and color, and relies on good relationships with hardwood suppliers to provide insight into the recommended application of specific species and the sustainability of the product.

“I love learning from my suppliers about their craft, I’ve learned about how one tree species produces different wood grains specific to the region they were grown, and I love highlighting those elements in my design.”

The local supplier nearest to Marsh provides a plethora of hardwood choices including: basswood, birch, red oak, walnut, maple and white oak, to name a few.

For Hardwood Suppliers

Interior designers are looking to hardwood suppliers—including lumberyards, wholesale distributors, secondary manufacturers, craftsmen and woodworkers—to tell them what’s in vogue, and vice versa. Designers look toward fashion, culture, travel, and the power of color to keep up with evolving trends. But they are also looking to suppliers of natural materials. If and when the hardwood industry strikes innovation and the development of new markets for a tree species like basswood or southern magnolia, the special applications relevant to design ought to be articulated.

With biophilic design demanding natural materials like hardwood, designers are looking to hardwood suppliers to provide information about what might cause wood to patina, how the mood of the hardwood color may change over time due to UV light or oxygen, expectations about impacts from pests, diseases or rot, and insights into the sustainability of the wood product.

Sustainability is such a vast topic that pinpointing a simple meaning that applies to every industry is nearly impossible. Relating to hardwood in interior design, information on the origin of a product, integrity of sustainable forestry labels, or descriptions about the differences between sustainably sourcing American-grown tree species versus other countries is essential.

While designers may know the basics of choosing sustainably sourced materials, fewer of their clients understand the complete picture of how sustainability relates to using hardwood in design. Sustainability is not only about installing smart appliances, more efficient lights, and renewable electricity; it’s about using materials that naturally renew with proper care, and are made to maximize durability and a long life, to ensure efficient use of resources and energy.

Trends in Design Follow Fashion

Design likes trends. Fashion influences the colors of hardwoods selected in architecture and interior design. In the last few years, “light colored woods have been everywhere, and I think we will continue

to see it for another several years,” Marsh reflected, thinking about the current trends. “What we see in design [colors, textures, moods], starts in fashion.”

The gentle hues of light hardwoods have a unique ability, just as darker woods do. The lighter woods can make a room look larger and reflect natural light calmly. To keep up with evolving trends of everyday culture, companies like Pantone provide annual color languages to inform critical decisions through every stage of workflow for brands and manufacturers.

Pantone’s 2025 color of the year is Mocha Mousse, which “expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” said Leatrice Eiseman, executive director, Pantone Color Institute.

Brown is also an earthy, grounding color, that symbolically brings the outdoors, indoors. Nature has always inspired fashion, with patterns from flowers and leaves. The inspiration between nature, fashion, and design, and everyday life is perpetual, and when met with innovation, the opportunities are endless. While the metals (steel, titanium, aluminum, alloys) have their place, hardwood is one of the few materials we have that is both (1) highly durable, resistant to environmental degradation, and able to maintain

structural integrity over time, and (2) akin to restoring a connection with nature.

Keeping the Artistic Spirit Alive

Realizing the importance of optimizing the exchanges between interior designers and their suppliers (e.g., hardwood, will advance what’s in vogue with nature and design). What continues to draw interior designers to use hardwood as a material to accomplish the seven basic principles of design: balance, harmony, rhythm, proportion and scale, emphasis, contrast and details?

Artistic spirits are often open to inspiration and curious about innovation, constantly seeking new ways to express themselves, by experimenting with different techniques and styles. Not only an opportunity to keep the artistic spirit alive, the versatility and timelessness of natural wood lends itself to many design styles—rustic, contemporary, modern, farmhouse or traditional.

As design evolves, so too does the way hardwood is incorporated into spaces. “You used to have to match the different wood tones, colors and grains. Now, you can see different uses of wood combined in the same design,” said Marsh. “Hardwood is also used in combination with other materials to meet both cost needs and design innovations.” MM

– Thea Rose Lemberger, M.S. is an environmental scientist specializing in forest health, wood utilization, and sustainability.

LIGHTER WOODSY SHADES, such as Pantone color of the year Mocha Mousse, influence designers.

NATURE’S TOUCH

THE ROLE OF HARDWOOD IN BIOPHILIC DESIGN

------------ BY BRENNAH HUTCHISON

WHY IS HARDWOOD the perfect material for biophilic design, and how can you leverage its natural appeal to boost your sales?

Biophilic design is an emerging trend in architecture and design, gaining momentum due to global warming and rising sea levels. Designers, architects, and builders are increasingly turning to sustainable, eco-conscious materials that foster a connection with the natural world. This interconnectedness is vital for our physical and mental well-being. But what exactly is biophilic design, and how does hardwood fit into this approach?

Biophilic design seeks to incorporate natural elements into built environments, fostering a connection with nature. The concept is rooted in biologist E.O. Wilson’s 1984 book Biophilia, which explores human affinity for nature. Wilson suggests this bond is embedded in our biology, providing comfort, sparking creativity, and being essential for survival. Biophilic design translates

this concept into architectural practice, integrating natural elements into everyday environments to combat our growing disconnection from nature.

The Natural Aesthetic and Sensory Benefits of Hardwoods

Hardwood plays a significant role in biophilic design by bringing the beauty and warmth of nature indoors. Its natural grain patterns and warm tones provide visual and tactile engagement, fostering a sense of natural connectedness. Walking barefoot on a hardwood floor or admiring natural woodgrain can evoke emotional responses and have been linked to increased creativity and productivity.

The National Hardwood Lumber Association (NHLA) interviewed Dr. Sally Augustin, an environmental and design psychologist, who emphasizes the psychological benefits of hardwood in biophilic design. She argues

THE ENDLESS STAIR, constructed of American tulipwood, is pioneering the use of hardwood CLT. (Photo by Alex de Rijke)

that the natural authenticity of hardwood is psychologically comforting, whereas artificial materials like linoleum and vinyl can cause discomfort. “If you think about how the human brain works, the way we process information, the things we found comforting millions of years ago—these are elements of biophilic design… One of the things our minds don’t like is to feel like somebody’s trying to trick it. So, seeing something that’s obviously unnatural… that’s about the worst thing you could do from a psychological design perspective.”

Augustin illustrates this by referencing a design product that replicates real wood with repetitive “knots,” explaining that our brains easily detect such artificial patterns and prefer the organic randomness of real wood.

Successful Biophilic Projects on Realamericanhardwood.pro

Visit realamericanhardwood.pro to see examples that illustrate the successful application of biophilic design. These projects integrate natural materials and innovative techniques to create environments that enhance health and connect people to nature. From largescale constructions to artistic installations and bespoke furniture, each project demonstrates the versatility and sustainability of hardwood, fostering a deeper appreciation for the natural world.

Examples include:

1. The Americana Project at the Omni PGA Resort in Frisco, Tx.: This project showcases over 100,000 sq. ft. of thermally modified hardwood, highlighting its resilience and suitability for extreme conditions, enhancing aesthetic appeal, and fostering a connection to nature.

2. The Endless Stair: An installation made from American tulipwood CLT, combining visual intrigue with advanced timber technology, promoting biophilic design by encouraging environmental interaction.

3. The “Hole Chair”: Created by Lola Lely, this chair uses American maple and walnut, emphasizing a connection to the natural world and creating a tactile, organic experience.

Leveraging Hardwood’s Natural Appeal to Boost Sales

Hardwood’s natural appeal makes it the perfect material for biophilic design, offering numerous benefits that can be leveraged to boost sales:

• Durability and Longevity: Hardwood floors can last decades, often outlasting other flooring materials.

• Sustainability: Hardwood is a renewable resource. Responsible forestry practices ensure ecological balance. Forests store about 2.5 trillion metric tons of carbon and capture 800 million tons of CO2 each year. They also contribute to 13% of the U.S. CO2 emissions reduction, making hardwood an eco-friendly choice.

• Health Benefits: Hardwood doesn’t trap dust and allergens, improving indoor air quality. Using natural materials like hardwood in design is linked to a 15% increase in productivity and a 26.4% boost in cognitive performance. Hardwood fosters a sense of community and individual comfort, bridging diverse design needs.

• Thermal Properties: Hardwood helps maintain indoor temperatures, reducing the need for artificial heating and cooling.

• Economic Value: Homes with hardwood floors tend to have higher resale values and attract more buyers. Hardwood offers long-term cost benefits due to its durability and lasting appeal.

Embracing Hardwood for a Sustainable Future

Hardwood’s integration into biophilic design enhances mental well-being and promotes environmental sustainability. By choosing hardwood, you can create spaces that foster a deep connection with nature, support sustainable practices, and contribute to a healthier, more balanced way of life.

Watch Dr. Augustin’s interview and explore the projects mentioned on realamericanhardwood.pro to see how hardwood can transform spaces while supporting environmental stewardship. MM

– Brennah Hutchison is content strategist and editor for National Hardwood Lumber Association (www.nhla.com).

Sources

Andreucci, Maria Beatrice, et al. “Exploring challenges and opportunities of biophilic urban design: Evidence from research and experimentation.” Sustainability, vol. 13, no. 8, April 13, 2021, p. 4323, https://doi.org/10.3390/su13084323.

Barbiero, Giuseppe, and Rita Berto. “Biophilia as evolutionary adaptation: An onto- and phylogenetic framework for biophilic design.” Frontiers in Psychology, vol. 12, July 21, 2021, https://doi. org/10.3389/fpsyg.2021.700709.

Dovetail, Inc. “Building with Wood,” https://www.dovetailinc. org/report_pdfs/2015/building_with_wood.pdf.

Hutson, James, and Piper Hutson. “Neuroinclusive workplaces and Biophilic Design: Strategies for Promoting Occupational Health and Sustainability in smart cities.” Global Health Economics and Sustainability, vol. 1, no. 1, July 6, 2023, p. 0549, https:// doi.org/10.36922/ghes.0549.

YouTube. “NHLA Biophilic Design.” YouTube, uploaded by NHLA, https://youtu.be/eQjILONOjpI?si=wZgg5H237UtpJl6N.

THE HOLE CHAIR uses American maple and walnut to emphasize a connection to the natural world. (Photo by Petr Krejci Photography)

DISTRIBUTORS CAN PAVE THE WAY TO A MORE SUSTAINABLE LBM INDUSTRY

------------ BY JULIA SIMS

SUSTAINABILITY IS NO LONGER just a buzzword—it’s a guiding principle that drives innovation across industries, particularly in wood and construction. Distributors play a pivotal role in promoting sustainable practices, acting as intermediaries between responsible forestry and the construction industry’s growing demand for durable, eco-friendly materials. By adhering to standards such as FSC certification and promoting transparency in the supply chain, distributors help the industry evolve toward more environmentally conscious practices.

Supporting Sustainable Practices via Certification

As one of the first FSC-certified distributors, companies like UCS Forest Group demonstrate how these kinds of certifications not only guarantee responsible sourcing but also serve as tools for educating buyers about sustainable practices. They also ensure products align with standards like TSCA VI, CARB2, NAF, ULEF, and LEED VI eligibility, all of which are increasingly sought after by environmentally conscious consumers.

Market-Driven Innovations: Responding to Customer Demands

As sustainability becomes more engrained in the design and construction industries, trends like biophilic design, which connects people to nature through raw materials, are becoming more prominent. By staying

ahead of market trends and continuously evolving their product offerings, UCS is not only responding to customer demands but also proactively driving the conversation around sustainability in the industry.

For example, in recent years, white oak has become a highly sought-after material in the design space, valued for its aesthetic appeal, strength, and versatility. However, it is also a rare species that is currently being overharvested, raising concerns about its longevity. Through its expertise in sourcing hardwood from five distinct growing regions, UCS educates customers on the natural limitations of certain products and guides them towards alternatives, such as red oak, that are more abundant. By doing so, they balance environmental stewardship with customer satisfaction, ensuring a sustainable approach to the use of valuable resources.

Practical Expertise and Industry Standards

Navigating the complexities of responsible sourcing of building materials can be challenging for construction professionals, and UCS’s role as an educator and intermediary between architects, designers, and manufacturers is crucial. The company helps customers understand the industry standards, grading systems, and sourcing strategies that can lead to more informed purchasing decisions.

Below are some practical insights on industry stan-

DISTRIBUTORS are essential in bridging the gap as the construction industry demands sustainable products. (Photo by Sierra Forest Products, a division of UCS Forest Group)

dards, grading systems, and sourcing strategies that can help streamline the decision-making process when purchasing building materials:

· Understanding Certification Standards: It’s essential to prioritize certifications that ensure sustainable sourcing and quality. For instance, FSC certification guarantees wood products are sourced from responsibly managed forests, while CARB2 and ULEF/NAF certifications ensure low formaldehyde emissions in composite wood products.

· Navigating Grading Systems

Based on Application: The NHLA grading system is a cornerstone of sustainable wood utilization that ensures every part of the tree is used effectively. It accounts for the needs of various applications which all require different qualities of wood. By classifying lumber based on the percentage of clear, defect-free wood, the grading system inherently minimizes waste.

Distributors play a crucial role in breaking down barriers to purchasing and utilizing wood by educating buyers about grading systems and ensuring a wide range of certified, sustainable, and in-demand products are readily available.

· Effective Sourcing Strategies: When sourcing sustainable materials, it’s important to ensure transparency throughout the supply chain. Look for suppliers who provide traceability for their products, showing where and how materials are sourced. This transparency helps reduce the risk of relying on unsustainable or unethical sources. Additionally, tools like Environmental Product Declarations (EPDs) give detailed insight into the environmental impact of a material, such as its carbon footprint and resource consumption.

The Role of Wood in Carbon Sequestration

One of the most compelling arguments for using more wood in construction is its ability to regenerate and store carbon, helping to combat the effects of climate change.

“North American forests are growing at faster rates today than they’re being harvested. When these trees are responsibly sourced and processed into building materi-

als, the carbon remains sequestered for the lifetime of the product,” explains Rob Cabral, vice presidentlumber and inventory management at UCS Forest Group of Companies. “Wood products, from lumber to composite panels, are composed of fibers that capture and store carbon dioxide throughout their lifecycle. As trees grow, they absorb carbon from the atmosphere, storing it in their biomass.”

Recycled wood and repurposed wood products continue to store carbon even at the end of their initial use. By reusing and repurposing wood, UCS helps extend the carbon storage cycle, ensuring that it is sequestered in the material and remains out of the atmosphere for as long as possible. This cyclical process is a key component of UCS’s broader sustainability strategy, helping customers reduce their own carbon footprints while contributing to global carbon sequestration efforts.

UCS has long been committed to adopting more sustainable practices into all aspects of their operations and educating the community through thought leadership, continuing education units, and website resources that help customers make informed decisions when planning their projects.

Looking Ahead

As the construction industry continues to embrace carbon neutrality and resource efficiency, distributors will remain essential in driving positive change. Their role in fostering collaboration, reducing waste, and promoting sustainable practices ensures the wood industry is wellequipped to meet the challenges of a more environmentally conscious future. MM

– Julia Sims is marketing communications manager for UCS Forest Group of Companies (www.ucsforestgroup.com).

Ace Offers Extra Mile Guarantee

Ace Hardware is rolling out its Extra Mile Promise, a guarantee that Ace has the expert advice and supplies needed to help consumers successfully tackle any paint project with just one trip to the store.

Available at participating stores nationwide, the vow was created to address and relieve the frustration consumers deal with when faced with the proposition of yet another trip to the store as a result of forgotten items or not enough paint. Ace is so confident in its one-trip guarantee that it will provide free delivery to consumers who may be in need of additional paint supplies.

Housewraps, Weather Barriers Trending in Residential Market

“While it hurt our pride to learn this, the truth is that while consumers trust Ace as the Helpful Place, far too many of them believed that our speedy sized stores didn’t have enough product to complete their paint project,” said John Venhuizen, president and CEO. “We know this isn’t the case, so to assuage these misperceptions, we decided to stand behind our large paint assortment with the Extra Mile Promise. Our objective is simple: to be known as the #1, best, most convenient, most helpful and most credible store for paint in the neighborhood.”

Traditional mechanically-attached housewraps still make up more than two-thirds of all housewrap and WRB materials installed, but alternatives are making inroads.

product is present in the basements of about 2,200 houses in various stages of construction in limited markets. Most of the houses are not yet occupied.

Combination WRB and structural sheathing panels, such as Huber’s ZIP System and Georgia-Pacific’s ForceField, now make up about 10% of this market among new homes. Self-adhered membranes are now approaching 10% of the market, as well. Fluid-applied membranes now constitute about 3% of new home housewrap/WRB installations.

Weyerhaeuser will cover the cost to either remediate or replace affected joists. It has halted production, sales and shipments of the product, and is collecting unused product from customers.

Approximately $9 million of the product has been sold since December 2016. Weyerhaeuser expects to spend $50$60 million resolving the issue.

Alternatives to traditional housewrap are found more extensively on higher-end homes and multifamily buildings.

NEW TOOL TO PROMOTE NORTH AMERICAN HARDWOODS TO YOUR CUSTOMERS

Windows & Doors Keep Growing

Ace Rebranding Handyman Division

Ace Hardware Corp. has completed the acquisition of Handyman Matters, franchisor of home repair, maintenance and improvement services based in Denver, Co.

Residential window shipments increased 5.7% in 2016, amounting to more than 43.2 million units shipped across the nation. Looking forward, national growth is expected to increase another 5.6% in 2017 before trailing off somewhat in 2019 to 4.6% growth, according to a new Window & Door Manufacturers Association study.

Early next year, Handyman Matters will be rebranded as Ace Handyman Services and operate as a new stand-alone, subsidiary of Ace Hardware.

Weyco Recalls Coated I-Joists

Housewrap preferences are gradually evolving, according to a recent presentation at the Housewrap 2019 conference on builder and consumer practices by Ed Hudson, Home Innovation Research Labs.

Merchant 8-17 Layout.qxp_D SigNov03-1-8,41-48 7/25/17 1:18 PM Page 20

A Comprehensive Resource for the Industry

In 2016, shipments of side-hinged entry doors increased by 6.1% to 9.7 million units on the national level, alleviating any concerns over the decrease in units shipped between 2014 and 2015. Based on the analysis of the data, annual growth is forecasted to climb to 5.9% in 2017 before declining to a modest 5.2% growth in 2019.

Hudson shared that about 60% of all housewrap and weather-resistant barrier (WRB) material is installed on new homes; the remainder is installed primarily on homes being re-sided.

Weyerhaeuser is recalling a batch of TJI Joists with Flak Jacket Protection, after linking an odor in certain newly constructed homes to a recent formula change in the coating that included formaldehyde-based resin. The issue is isolated to Flak Jacket product made after Dec. 1, 2016, and does not affect any of the company’s other products.

THE NORTH AMERICAN Hardwood Species Guide is an invaluable tool created by NHLA in partnership with the Real American Hardwood Coalition and the U.S. Forest Service. Designed specifically for designers, architects, and contractors, this guide showcases 14 of the most commonly available hardwood species. With a focus on visual and practical benefits, it’s tailored to help professionals choose the right species for their projects while enhancing the end user’s experience.

Handyman Matters is a franchise organization comprised of locally owned and operated and company-owned locations that offer professional and multi-skilled craftsmen, trained to handle a homeowner’s to-do list in addition to larger projects. On-site services to consumers and small businesses include carpentry, plumbing, electrical, drywall, painting and flooring. It currently has 57 franchisees who collectively employ about 250 handymen and women in 121 territories across 23 states.

The North American Hardwood Species Guide is more than a simple catalog—it’s a hands-on resource designed to inspire and inform. The guide is presented as a trifold with inserts containing card-sized samples of each species, allowing users to feel, see and explore the texture, color and versatility of each species. This makes it an indispensable tool for designers and contractors working on projects that demand both beauty and durability.

Ace Offers Extra Mile Guarantee

DuPont’s Tyvek continues to dominate with nearly half the housewrap and WRB installations in new homes. DuPont established leadership in technology and education early and have maintained that leadership for decades.

Flak Jacket Protection is a coating applied to I-joists to enhance fire resistance, and it is not widely in use. The

Ace Hardware is rolling out its Extra Mile Promise, a guarantee that Ace has the expert advice and supplies needed to help consumers successfully tackle any paint project with just one trip to the store.

h o l

Available at participating stores nationwide, the vow was created to address and relieve the frustration consumers deal with when faced with the proposition of yet another trip to the store as a result of forgotten items or not enough paint. Ace is so confident in its one-trip guarantee that it will provide free delivery to consumers who may be in need of additional paint supplies.

Architectural interior flush doors recovered from a decline the previous year by growing 4.5% in 2016 with nearly 2.9 million units shipped, while stile and rail doors continued its upward trend with a 6.6% increase with nearly 0.44 million units shipped. Annual growth of flush doors is forecast to be 4% in 2017 before declining to 1% in 2019. Stile and rail doors are also predicted to grow 4% in 2017 and decline to 1% by 2019.

Andy Bell, the founder and CEO of Handyman Matters, will continue to lead the day-to-day business operations for Ace Handyman Services from its headquarters in Denver. Integration and re-branding initiatives are currently underway with a target completion in first quarter 2020.

Traditional mechanically-attached housewraps still make up more than two-thirds of all housewrap and WRB materials installed, but alternatives are making inroads.

product is present in the basements of about 2,200 houses in various stages of construction in limited markets. Most of the houses are not yet occupied.

Housewraps, Weather Barriers

Trending in Residential Market

“While it hurt our pride to learn this, the truth is that while consumers trust Ace as the Helpful Place, far too many of them believed that our speedy sized stores didn’t have enough product to complete their paint project,” said John Venhuizen, president and CEO. “We know this isn’t the case, so to assuage these misperceptions, we decided to stand behind our large paint assortment with the Extra Mile Promise. Our objective is simple: to be known as the #1, best, most convenient, most helpful and most credible store for paint in the neighborhood.”

Combination WRB and structural sheathing panels, such as Huber’s ZIP System and Georgia-Pacific’s ForceField, now make up about 10% of this market among new homes. Self-adhered membranes are now approaching 10% of the market, as well. Fluid-applied membranes now constitute about 3% of new home housewrap/WRB installations.

Weyerhaeuser will cover the cost to either remediate or replace affected joists. It has halted production, sales and shipments of the product, and is collecting unused product from customers.

Approximately $9 million of the product has been sold since December 2016. Weyerhaeuser expects to spend $50$60 million resolving the issue.

Alternatives to traditional housewrap are found more extensively on higher-end homes and multifamily buildings.

d i n g ( a l d e r , c h e r r y ,

Windows & Doors Keep Growing

Ace Rebranding Handyman Division

m a h o g a n y , M D F , m a p l e , r e d o a k , p a i n t

g r a d e , p e c a n h i c k o r y , w h i t e o a k , w a l n u t ,

Ace Hardware Corp. has completed the acquisition of Handyman Matters, franchisor of home repair, maintenance and improvement services based in Denver, Co.

b e e c h )

• M i l l i n g ( m o u l d i n g p r o f i l e s , S 2 S , S L R 1 E ,

Residential window shipments increased 5.7% in 2016, amounting to more than 43.2 million units shipped across the nation. Looking forward, national growth is expected to increase another 5.6% in 2017 before trailing off somewhat in 2019 to 4.6% growth, according to a new Window & Door Manufacturers Association study.

S L R 2 E , & r e s a w n l u m b e r )

Early next year, Handyman Matters will be rebranded as Ace Handyman Services and operate as a new stand-alone, subsidiary of Ace Hardware.

• W o o d w o r k i n g A c c e s s o r i e s ( a p p l i q u e s ,

o r n a m e n t s , b u t c h e r b l o c k s , c o r b e l s , e t c . )

• W o o d w o r k i n g S u p p l i e s ( d e f t f i n i s h e s ,

c o l o r p u t t y , a d h e s i v e s , e t c . )

Weyco Recalls Coated I-Joists

Housewrap preferences are gradually evolving, according to a recent presentation at the Housewrap 2019 conference on builder and consumer practices by Ed Hudson, Home Innovation Research Labs.

In 2016, shipments of side-hinged entry doors increased by 6.1% to 9.7 million units on the national level, alleviating any concerns over the decrease in units shipped between 2014 and 2015. Based on the analysis of the data, annual growth is forecasted to climb to 5.9% in 2017 before declining to a modest 5.2% growth in 2019.

Weyerhaeuser is recalling a batch of TJI Joists with Flak Jacket Protection, after linking an odor in certain newly constructed homes to a recent formula change in the coating that included formaldehyde-based resin. The issue is isolated to Flak Jacket product made after Dec. 1, 2016, and does not affect any of the company’s other products.

Hudson shared that about 60% of all housewrap and weather-resistant barrier (WRB) material is installed on new homes; the remainder is installed primarily on homes being re-sided.

Ou r p r o d u c t s a r e w i d e l y u s e d i n

i n t e r i o r f i n i s h c a r p e n t r y , f u r n i t u r e ,

Handyman Matters is a franchise organization comprised of locally owned and operated and company-owned locations that offer professional and multi-skilled craftsmen, trained to handle a homeowner’s to-do list in addition to larger projects. On-site services to consumers and small businesses include carpentry, plumbing, electrical, drywall, painting and flooring. It currently has 57 franchisees who collectively employ about 250 handymen and women in 121 territories across 23 states.

c a b i n e t r y a n d h u n d r e d s o f i n d u s t r i a l a n d

DuPont’s Tyvek continues to dominate with nearly half the housewrap and WRB installations in new homes. DuPont established leadership in technology and education early and have maintained that leadership for decades.

Flak Jacket Protection is a coating applied to I-joists to enhance fire resistance, and it is not widely in use. The

Architectural interior flush doors recovered from a decline the previous year by growing 4.5% in 2016 with nearly 2.9 million units shipped, while stile and rail doors continued its upward trend with a 6.6% increase with nearly 0.44 million units shipped. Annual growth of flush doors is forecast to be 4% in 2017 before declining to 1% in 2019. Stile and rail doors are also predicted to grow 4% in 2017 and decline to 1% by 2019.

Andy Bell, the founder and CEO of Handyman Matters, will continue to lead the day-to-day business operations for Ace Handyman Services from its headquarters in Denver. Integration and re-branding initiatives are currently underway with a target completion in first quarter 2020.

TO MARK Hayward Lumber’s centennial, CEO Bill Hayward sliced the birthday cake Hayward style—with a chain saw—during a Sept. 7 celebration in San Luis Obispo, Ca., that was attended by nearly 1,000.

TO MARK Hayward Lumber’s centennial, CEO Bill Hayward sliced the birthday cake Hayward style—with a chain saw—during a Sept. 7 celebration in San Luis Obispo, Ca., that was attended by nearly 1,000.

Why the Species Guide Matters

1. Empowering Designers and Contractors. Designers and contractors frequently face the challenge of choosing the right material for a project. The guide simplifies this decision by offering a palpable and visual reference, ensuring materials meet aesthetic and functional needs.

2. Enhancing Communication with End Users. The guide becomes a bridge between professionals and their clients. Contractors can use it to explain and demonstrate the benefits of each species, helping end users make confident decisions that align with their vision.

3. Biophilic Design Benefits. As natural materials gain prominence in design, the guide highlights how hardwood enhances spaces by fostering a connection to nature. The samples allow users to see and feel the story each species tells, creating spaces that are beautiful, functional, and emotionally resonant.

Customization Options

The North American Hardwood Species Guide is also customizable. Lumberyards and manufacturers can personalize the trifold with their logos and branding or adjust the selection to reflect regionally available species. This flexibility makes it a powerful marketing tool for building stronger relationships with clients.

Why Lumberyards and the Industry Need This Guide

1. Educate Your Clients: Offer a resource that builds their knowledge and confidence in choosing hardwood materials.

2. Promote the Versatility of Hardwood: Highlight the diversity of applications, from modern interiors to traditional projects.

3. Strengthen Industry Collaboration: Use the guide to foster stronger relationships between suppliers, designers, and contractors.

The Next Step for Your Business

The North American Hardwood Species Guide is more than a reference—it’s an interactive tool that showcases the beauty, versatility, and potential of hardwood. Its tactile design with real wood samples offers an experience that no digital resource can replicate.

NEW TRIFOLD marketing piece contains samples of the 14 most commonly available hardwood species: alder, American tulipwood (yellow poplar), ash, basswood, beech, birch, cherry, hickory, hard maple, soft maple, red oak, white oak, sap gum, and walnut.

By helping designers, contractors and lumberyards make informed choices, the guide empowers professionals to elevate their projects and inspire their clients.

To request a copy, email info@ realamericanhardwood.pro. Together, we can bring the functionality nd beauty of hardwood to the forefront of design and construction. MM

Patrick Lumber Company

Over 100 Years in Business

COMPOSITE SIDING ADDITIONS

Modern Mill is expanding its ACRE shiplap siding collection with the introduction of Nickel Gap siding as well as an additional V-Groove siding profile.

ACRE Nickel Gap siding features a tongue-andgroove profile for a seamless fit, ensuring precise, consistent spacing of about 1/8” between each board, roughly the size of a nickel.

MODERN-MILL.COM

(601) 869-5050

TRUE MAHOGANY

Tiger Deck is now stocking Genuine Mahogany from Fiji-grown plantation forests, as decking, siding, paneling and other profiles to meet customer demand

The mahogany (Swietenia Macrophylla) is fully legal, Cites exempt and Lacey approved. It is highly stable, easy to work with, and labeled as Class II in durability, offering a 20+ year lifespan. It readily takes stain like fine furniture, allowing for plenty of options in color and appearance. No stain or UV oil is required; the wood can be left to naturally turn a silvery gray.

Genuine Mahogany is naturally very stable. Our careful kiln drying helps to enhance its natural stability.

Tiger Deck currently offers nominal 5/4x6 – 8’ to 20’.

TIGERDECK.COM (503) 625-1747

FASTER BELT SANDER

Makita USA’s new 40V max XGT 3”x21” Belt Sander gives users a wood surfacing and sanding tool that offers up to 20% faster sanding speeds than corded, without the hassle of a cord.

The new GSB01 also has an adjustable front grip for sanding flush to walls and using the nose and the side of the sander. A variable speed dial allows adjustments from 390 to 1,540 ft./min. to match the speed to the application. Its auto belt tracking system keeps the belt in proper alignment without adjustment.

Convenience features include an innovative design for optimal tool and battery weight balance, an adjustable L.E.D. light to illuminates the work area, a dust bag, and a trigger with a lock-on button.

MAKITATOOLS.COM

(800) 462-5482

WESTERN WORK BOOTS

Georgia Boot updates the Carbo-Tec FLX collection of stylish western work boots with a new Breeze Mesh lining for a super breathable, lightweight and flexible fit ideal for indoor or outdoor job sites.

The new styles feature proprietary InsulKul technology to keep hard-working feet comfortable in all temperatures. Advanced Memory Polyurethane insoles keep feet comfortable and supported.

New styles include two 11” pull-on square toe western work boots, GB00702 (brown/brick) and GB00703 (brown/tan).

GEORGIABOOT.COM (888) 817-6033

TAPE THE BRAKES

Westlake Royal Building Products has launched Tapco Tape, a measuring accessory that speeds custom bends and cuts on Tapco Tools siding and trim brakes. Tapco Tape attaches easily to a brake to provide an instant scale for bends and cut-offs, allowing users to measure from the brake anvil and with a 1.5” offset for use with the Pro-Cutoff without using a standalone tape measure. With the tape in place, there’s no need to mark material with a tape measure and line up marks with the anvil. Material stops make repeat bends more efficient. The tape’s hinge design lets users swing it out of the way when not in use, then back down when needed.

WESTLAKEROYALBUILDINGPRODUCTS.COM (800) 521-8486

CENTRALIZED CHARGING HUB

Milwaukee’s new M18 Six Bay Daisy Chain Rapid Charger helps crews manage a large number of batteries from a centralized charging destination.

The system allows bulk overnight charging on a single 15A circuit and rapid daytime charging while going from job to job.

Up to 10 chargers can be daisy-chained together in overnight mode, ensuring crews can grab and go with the charger and batteries they need to power their workday. Or, up to four charges can be daisy-chained together in daytime mode for faster turnaround.

MILWAUKEETOOL.COM (800) 729-3878

WOOD-TONED CEILINGS

The AZEK Alpine Collection combines timeless wood aesthetics with lasting performance, offering new beadboard and nickel gap profiles that enhance ceilings, soffits, porches, gazebos, covered walkways, and more. Engineered to combine the beauty of premium stained lumber with the durability of modern innovation, the fire-resistant products have a Class A Flame Spread Rating and provide a high-end, polished detail to any exterior space—without the need for ongoing maintenance. They provide realistic woodgrain finishes and versatile design possibilities, backed by a Lifetime Limited Warranty.

AZEKEXTERIORS.COM (800) 910-3545

BLACK STEEL FRAMING

New Castle Black steel deck framing from New Castle Steel features a fine, textured, black, Americanmade, galvanized steel finish, providing a sleek, modern look that enhances any outdoor space. Its enhanced paint protection comes with a 50-year limited warranty.

New Castle Black’s new stair system allows for installation in a fraction of the time compared to traditional methods. As part of the product launch, the company also offers fiber-reinforced HDPE plastic components to simplify surface-mount handrail attachment.

Steel framing requires no specialized tools to install; means fewer posts and piers to dig; eliminates crowning, planing, taping or shrinking of joists; resists corrosion, rot and termites; and is non-combustible.

(888) 960-0808

Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.

Sierra-Cascade Logging Conference – Feb. 6-8, Shasta District Fairgrounds, Anderson, Ca.; www.sclcexpo.com.

Northern Utah Home Show – Feb. 7-8, Davis Conference Center, Layton, Ut.; www.northernutahhomeshow.com

Sacramento Hoo-Hoo Club – Feb 15, Valentines dinner & dance, The Delta King Riverboat, Old Sacramento, Ca.; www.hoohoo109.org.

Western Building Material Assn. – Feb. 18, intro to building material sales; Feb. 19-20, estimating workshop, Salem, Or.; www.wbma.org.

Western Wood Preservers Institute – Feb. 19-20, winter meeting, Hilton, Vancouver, Wa.; www.wwpinstitute.org.

Oregon Logging Conference – Feb. 20-22, Lane County Events Center & Fairgrounds, Eugene, Or.; www.oregonloggingconference.com.

Orgill – Feb. 20-22, spring dealer market, Ernest N. Morial Convention Center, New Orleans, La.; www.orgill.com.

Bakersfield Home & Garden Show – Feb. 21-23, Kern County Fairgrounds, Bakersfield, Ca.; www.bakersfieldhomeshows.com.

International Builders Show/Kitchen & Bath Industry Show – Feb. 25-27, Vegas Convention Center, Las Vegas, Nv.; buildersshow.com.

Pomona Home Show – Feb. 28-March 2, Fairplex, Pomona, Ca.; www. homegardenshows.net.

Inspired Home Show – March 2-4, McCormick Place, Chicago, Il.; www. theinspiredhomeshow.com

Fastmarkets – March 3-5, Forest Products Europe Conference, Lisbon, Portugal; www.fastmarkets.com.

Ace Hardware – March 4-6, spring convention, Henry B. Gonzalez Convention Center, San Antonio, Tx.; www.acehardware.com.

Mountain States Lumber & Building Material Dealers Association – March 4, intro to building material sales; March 5-6, estimating workshop, Delta Hotel, Thornton, Co.; www.mslbmda.org.

LMC – March 6-8, annual meeting, Phoenix, Az.; www.lmc.net.

Tacoma Remodeling Expo – March 7-9, Greater Tacoma Convention Center, Tacoma, Wa.; www.homeshowcenter.com.

University of Innovative Distribution – March 10-13, Indianapolis, In.; www.univid.org.

Cameron Ashley Building Products – March 11-12, dealer show, Walt Disney World Dolphin Hotel, Lake Buena Vista, Fl.; www. cameronashleybp.com.

Redwood Region Logging Conference – March 13-15, Redwood Empire Fairgrounds, Ukiah, Ca.; www.rrlc.net.

Colorado Springs Remodeling Expo – March 14-16, Norris-Penrose Event Center, Colorado Springs, Co.; www.homeshowcenter.com.

National Hardware Show – March 18-20, Las Vegas Convention Center, Las Vegas, Nv.; www.nationalhardwareshow.com.

Do it Best/True Value – March 21-23, spring market, Orange County Convention Center, Orlando, Fl.; www.doitbest.com.

Pasadena Home Show – March 23-24, Pasadena Convention Center, Pasadena, Ca.; www.pasadenahomeshow.com.

Pacific Northwest Assn. of Rail Shippers – March 25-26, spring meeting, Marriott Downtown, Portland, Or.; www.pnrailshippers.com.

International Mass Timber Conference – March 25-27, Oregon Convention Center, Portland, Or.; www.masstimberconference.com.

International Wood Products Association – March 26-28, World of Wood annual convention, New Orleans, La.; www.iwpawood.org.

National Wooden Pallet & Container Assn. – March 26-28, annual leadership conference & expo, Napa, Ca.; www.palletcentral.com.

American Wood Protection Association – March 30-April 3, annual meeting, Sonoma County, Ca.; www.awpa.com.

------------| IN MEMORIAM

Peter James Skibba, 81, president and co-owner of California Timberline, Chino, Ca., passed away on Dec. 29. Pete co-founded California Timberline in 1975 and also helped start Heritage Hardwoods, which would later be consolidated into Cal Timberline. He also helped launch Chino Valley Mill, Chino, in 1980 and was a minor part of an ownership group that purchased Fontana Wood Products, Fontana, Ca., in 1987.

Ted Martin Pollard, owner of Gemini Forest Products, Los Alamitos, Ca., passed away on Jan. 15 at the age of 87.

Ted began is career at Forest Lumber Co., Palmdale, Ca., in the late 1960s. He later moved to Southern California, where he joined Fremont Forest Products running their Long Beach dock operations and later becoming vice president. In 1981, Ted started his own business, Gemini Forest, with partner Dale Bacon. He retired in 2023.

Ronald J. Stoddard, 81, former owner of Stoddard Lumber Co., St Anthony, Id., died on Jan 2.

From a young age, Ron worked at the Stoddard Lumber mill in Island Park, Id., and later in St. Anthony, eventually co-owning and operating it until his retirement in 2005.

Margaret Ellen “Peggy” Wilson, 91, retired general manager for American Forest Products’ Foresthill Division, Foresthill, Ca., passed away on Dec. 22.

A graduate of the University of Nevada-Reno, Peggy worked for the family business, Hughes Brothers Lumber,

Foresthill, until it was acquired by Stockton Box Co. in 1968. A year later, the business was purchased by American Forest Products and Peggy was asked to return as GM. She retired in 1985.

Timothy Gunther, 66, recently retired industrial sales manager for Rugby Architectural Building Products, Wilsonville, Or., died on Dec. 22.

A graduate of Vennard College, Tim began his industry career at Ace Lumber in 1990. He moved to inside sales and purchasing with Lumber Products, Tualatin, Or., in 1994, then to McKillican International, Sherwood, Or., in 2013. He joined the inside sales and purchasing team at Rugby in 2015, was promoted to inside sales manager in 2023, and retired in November 2024.

Bradley E. Shelley, former executive vice president of the West Coast Lumber Inspection Bureau, passed away on Jan. 2 at the age of 77.

A graduate of U.C. Davis and U.S. Army veteran, Brad joined WCLIB in the technical department in 1977 and was later promoted to technical director. Brad served as executive VP from 1989 until his retirement in 2010. He came back to WCLIB for a short period of time in 2018 as a special projects manager. In 1995, Brad was presented ASTM International’s prestigious L.J. Markwardt Award for his extensive contributions to the D07 Committee on wood.

FLASHBACK: LINE IN THE SAND

IN EARLY 1925, Southern California faced a dilemma. A decade earlier, it had built a seven-mile-long wooden road straight through the desert, connecting the southern edge of Imperial County with Arizona.

The pine-plank shortcut saved motorists hours over circuitous alternate routes. Yet the original wooden road was wide enough for just a single car; until sporadic turnouts were added, anyone traveling in the opposite direction had to take their chances veering around through the sand. In addition to being incredibly bumpy, the planks were subject to dry rot and constantly became buried underneath the drifting sand. The timbers were also taking a beating from the traffic and from the maintenance equipment used to scrape off the sand.

It looked like the Plank Road’s days were numbered— until a former lumberman was placed in charge of the State Highway Commission. As reported 100 years ago this month in The California Lumber Merchant, Commissioner Louis Everding of Arcata, Ca., suggested that a sturdier species might do the trick. He convinced the state engineering department to design and construct 2,000 ft. of “experimental roadway” using redwood instead of pine.

The 6x8 timbers were cut to size with holes bored in them before delivery. Half of the test section was built 10 ft. wide, the other half 18 ft. wide, providing ample room for cars to pass. Timbers were separated by 4"x6"x24" spacers and laid to form a continuous track. The planks were held together by bolts, which were arranged so that the planks held firmly together, yet with sufficient elasticity to not unduly strain the structure from expansion and contraction during periods of extreme heat and cold.

The 18-ft.-wide portions were constructed in sections of 6 ft. long to make it easier for maintenance crews to replace worn planks. These sections were fastened together

The February 1925 issue promoted the forthcoming joint meeting of two short-lived industry groups: the Millwork Institute of California and the Western Planing Mill & Woodworking Association.

by means of hooks and eyes so that any section could be removed and replaced independent of the balance of the roadway.

The 10-ft.-wide road was built in sections 8 ft. long—the length selected based on their weight and unwieldiness. After storms, a truck with a crane could elevate sections of the roadway to allow the sand to sift through the openings between the timbers, and then lower the track to its proper place.

Despite the high hopes, redwood’s “superior lasting qualities” did not solve all of the Plank Road’s problems, particularly the cost and difficulty of clearing off the sand. Not long after, the highway commission voted to install a traditional asphalt hghway (which in time would itself be displaced by Interstate 8).

Today, only fragments of the original Old Plank Road remain as a historical curiosity. MM

A YEAR AFTER Plank Road’s opening in 1915, occasional turnouts were added to alleviate one—but far from all—of the single-lane highway’s issues.

CENTURY-OLD remains of the Old Plank Road live on in the middle of the Imperial Sand Dunes Recreational Area as a historic landmark.

Re Reddwwood i ood is

in some of the most productive timberlands in the world. Redwood is known for its timeless durability without the use of chemicals. Due to its flawless formation, there has never been a Redwood recall. There is a grade of Redwood for every application, every budget, and every customer.

“Growing beyond measure.”

Call or visit us today. Our family of Redwood timberland owners will continue to be your reputable and reliable source of Redwood.