Changing tastes, requirements in world of windows

nEALERS should be aware of I-f building code changes and design trends that will influence what and where windows are sold.

"We see strong business growth potential for our coastal products in 2007," said Chris Monroe, v.p. of marketing for Simonton Windows. "Additionally, we're perfectly positioned to assist with retrofit product needs next year."

Gode changes in 2OO7

Monroe believes that changes in codes adapted by the American Architectural Manufacturers Association for Forced Entry Resistance will drive industry changes in 2007. The hand-manipulation test added by AAMA to ensure hardware on windows meets resistance standards will be a major focus for many manufacturers this year. Another AAMA initiative, code 450, will require testing of mulled window units.

Monroe pointed out that changing coastal construction codes will also impact both builders and remodelers. "We envision a significant push toward enforcement of coastal codes in renovation situations in 2007," he said. "Remodelers should pay close attention to all coastal code changes and updates in their areas so that projects they are working on are not shut down by officials for code violations.

In the past, builders needed to be more concerned with coastal code compliance; now we're seeing remodel and renovation projects receiving this same level of intense scrutiny."

What's popular in 2OO7

Where will window trends take the industry in 2001? Certainly toward an ever-increasing focus on impact-resistant products in coastal states and definitely on a move nationwide toward more energy-efficient glass packages. "Every buying audience-builders, remodelers and homeownersis embracing energy-efficient glass packages for windows and doors right now," Monroe said. "Energy Star qualifications and programs have made a strong impact on people no matter what their geographical market. Ever since fuel costs started to rise, we've seen a steady and continuing increase in requests for energyefficient glass packages.

"The other trend we see is related to requests from homeowners for glass packages that assist in sound reduction and security in the home. People are very interested in keeping external sounds outside. They're also looking for ways to help protect their homes from intruders. Higher-end glass packages can help them achieve both these goals."

Even with the industry challenges, Monroe feels confident that vinyl products will continue to increase in market share. "Vinyl is still taking share away from wood, and composites are not growing rapidly," said Monroe. "With its superior performance and increasing use in retrofit projects, vinyl is perfectly positioned for continued market share sains."