NAWUT Traders Market plans show #15

[tnnoen's MnRxer DTFFERENTTATIs itself by having a I business-only focus, which companies often look for during tough economic times. Networking opportunities remain the focus, as does the production and distribution part of the supply chain, but companies will see some changes at the 2010 show Nov. 3-5 at the Hyatt Regency, Chicago,Il.

"Traders Market has been very successful, but we continue to increase the value of it," says NAWLA president Gary Vitale. "This year, we have added the New Product Showcase area, and the Spotlight on Exhibitors will return in an improved format. We are also planning an outreach campaign to attract a broader attendee base and to increase the program for global trade."

Traders Market started in 1996 with 100 exhibitors. Since then, the industry has evolved and so has Traders Market. The 2010 tradeshow portion will be held Thursday and Friday. To save companies money on travel costs and allow more networking time, NAWLA has decreased the number of education seminars presented in the days preced- ing the show and instead will offer just one-an eight-hour sales training seminar by David Kahle.

NAWLA also wanted the 2010 show to have programming for more of the supply chain and had discussed having an AlA-approved continuing education course at the

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800.3q7.87P0 show for local architects. The topic of the course will be the environmental benefit of using wood in construction.

Another addition is a New Product Showcase. This area will be located in the middle of the tradeshow floor and will give companies the opportunity to showcase new or rebranded products to buyers and distributors. Openings are limited to companies that are also exhibitors.

NAWLA has also revamped the Magellan Network breakfast during Traders Market. A special program within the membership of NAWLA, the Magellan Network focuses on global trade issues for both exporters and importers.

This year's speaker luncheon year will feature a wellknown keynoter-Jim Morris, the real-life inspiration for the Disney movie The Rookie. Many people may remember the story of a 30-something high school coach whose players urge him to try out for Major League Baseball. Jim did just that, and he made it to "The Show." He will talk about overcoming enormous odds to succeed, something far too many lumber companies have had to do the last few years.

"sometimes the word 'inspirational' is overused, but Jim personifies the importance of having a dream and the desire to reach it," says Vitale. "Making the majors at any time is nearly impossible. Jim did it while also juggling the responsibilities of a family and a career."

The Traders Market show continues to be a supply and distribution show with a business focus, but NAWLA is evolving the show to meet the changing needs of its members and the industry. This year, they have opened full online registration for the first time, giving companies the chance to have an all-in-one shopping experience with the ability to pay by credit card.

- More info can be found at www 'nart)latrodersmarket lom