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Douglas Gemmell, ex-North Pacific, has joined Anfinson Lumber Sales, Fontana. Ca.. in inside lumber sales. Jessica Wright is a new outside marketing representative.

Ross Muxworthy is now based in Colorado, handling lumber sales for Redwood Empire, San Jose, Ca.

George Finkenstaedt has been named senior v.p.-corporate development for Pro-Build Holdings, Denver, Co. He assumes leadership over M&A from Michael Cassidy, who moves into operations. Bill Myrick. senior v.p.strategic initiatives, has added supply chain duties to his responsibilities, working with Darin Hildreth, v.p.-supply chain.

Greg Pittman, ex-Weyerhaeuser, has joined the sales team at D.R. Johnson Lumber Co.. Riddle. Or.

Mark Statham, ex-United Building Centers, is a new account mgr. for Capital Lumber Co., Salt Lake City, Ut. Other new account mgrs. are David Edwards. ex-Advent Solar, in Albuquerque, N.M., and James Fleming, ex-Lowe's, in Stockton, Ca.

Al Reed and Adrian Topete have joined California Timberline, Chino, Ca.

Robb McCurdy is new to the inside sales department at Flakeboard's office in Albany, Or.

Thomas Carey has joined Orchard Supply Hardware, San Jose, Ca., as chief marketing officer.

Omar Derkach and Eric Vandergriendt have joined the sales team at Mid Valley Lumber, Aldergrove, B.C. Emory Powell, exFurman Lumber, is new in Portland. Or.

Mark Minamyer, ex-Behr, is now v.p.-product development & quality assurance at Dunn-Edwards Paint, Los Angeles, Ca.

Steve Markley has been promoted to v.p. of merchandising for Do it Best Corp., Fort Wayne, In.

Theo Leonov, ex-Tembec, has joined PCS VacDry USA, Ridgefield, Wa., as sales engineer for Canada and the Northeastern U.S.

F. John Long, Scott House and Dan Brink have formed ZEQ Manufacturing, LLC, Andersen, In., to acquire and market Trimax Structural Lumber Products.

Andrew U. Ferrari, president and chief operating officer, Trex Co., Winchester. Va.. has been named c.e.o., succeeding Anthony J. Cavanna, who continues as chairman. C.f.o. Paul Fletcher has resigned to join a technology firm.

Armando Codina, Flagler Development Group, has been elected to Home Depot's board of directors.

Allan Mustard, ex-Omega Cabinetry, is the new finishing mgr. at Canyon Creek Cabinet Co., Monroe, Wa. Bryan Jarvis, exWestern Cabinets, is now director of manufacturing.

Robert Coutts, Lockheed Martin, is new to the board of Stanley Works.

Tim Dougherty is a new communications specialist for the National Lumber & Building Material Dealers Association, Washington, D.C.

Duncan Palmer has been named chief financial officer for Owens Corning. Toledo. Oh.

Ted Woehrle is now senior v.p.-marketing and brand management at Newell Rubbermaid.

Don Stallings has been named president of Lowe's Canadian operations, succeeding Doug Robinson, who has resigned due to personal reasons.

Brian Harris, ex-American Standard, is now business director at Briggs Industries.

C. Wood Burns is the new fire prevention officer at Mungus Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

Ace Studies Online Shoppers

Ace Hardware Corp. has enlisted ForeSee Results to provide a scientific tool to assess customer satisfaction of visitors to its website. www.acehardware.com.

"Our website is increasingly important to our multi-channel sales strategy, so we're pleased to now have a reliable metric to measure its success," said Mark Lowe, senior interactive market analyst for Ace.

ForeSee measures the satisfaction of website visitors at two critical stages of the customer relationship: when they are browsing the site and after they've purchased a product.

As part of the post-product fulfillment process, Foresee also tracks how satisfaction varies for customers who buy online and pick up at a store versus those who get the product delivered. "We can see if our customers are just as satisfied at the end of their buying process as they are when they initially visit the Ace Hardware website," said Lowe.

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