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ll /I'ANY of today's savviest adverIYItisers are allocating more and more of their advertising budgets towards the Internet. Companies like Ford and Samsung are leading the way. In fact, online advertising will reach about $9 billion this year. And the online ad market is growing at a rate of 29Vo, which is far outpacing the growth of other advertising forms.

One factor contributing to this growth is the rising popularity and accessibility of high-speed Internet. Making lhe Internet more convenient to use, these faster connections used to be available only in limited areas of the country. Now half of American households have broadband Internet connections, and they spend approximately 14Vo of their media time online.

The Internet offers advertisers many unique opportunities to target users. Advertisers can tarcet their