A Ne*" Year Merchandising Sermon

"A city that is built upon c fuilt sannel be hid."

"Let your light so shine belore men that they mcq/ see your good works."-Mcrtthew v. 14-16.

There you crret

One of the linest quthorities for crdvertising your business thcrt hcrE ever been written II Mcrtthew hcrd lived in thi. dcy crud gener<rtion he would be one of the biggest boosters the cdvertising gcme could hcrve.

U c decrler wcmtrs cruthority lor cdvertising his business, lor visualizing it, curd lor keeping it belore the qttention of his ircde, gncrb those two splendid scripturcrl iniunctions.

"A city thct ie built upon c hill cannot be hid." Certcrinly not And <r retcril lumber business thct is opercted upon so high cnd intelligent c bcsis thcrt it demands cnrd comncards the cttention ol the community, ccrnnot be "hid" either.

'T.et your light so shine belore men thcrt they mcry see your good works." How is th<rt lor directions lor runaing c retcril lumber business? Let the lolks in your town see YOttB good works, tou! good equipmenl your good stocksr lour good plcrns, cmd let them hecr much of your good service, your good idecs, and oI your good willingness to serve them.

You might use this one too: "And the Son oI Mcrn ccrme not to be ministered unto, but to minister." Doesn't thcrt cover YOIIR ccse? Isn't service YOttB recl iob? The giving of eervice ig c scrcred thing, not merely cr theory.

This one isn't lron the Bible, but it's the ecrme spirit curd essence: "He prolits most who serves best." He receives the most prosperity who gives the best service to OTIIERfi.

That's cnr cbsoluiely true philosophy, but don't forget TIIXS lcrct:

TTIE SERVICE MUST PNECEDE TTIE PROFTT.

The lour guotcrtions given cbove mche c mighty fine loundation for stcrrting q New Year oI business, cnd stcrrting it RIGHT.

I would like to crdd iust one more to those lour, crs follows:

HAVE A DEFIMTE PLAN FOR EVERY DAY, EVERY. WEEK, AND EVERY MONTH OF TIIE YEAR. Beccuse the mqn who has c delinite cnd intelligent plcn, cnd follows it, hcrs within his grcsp cr threcrd thct will successlully lecrd him through the lcbyrinth oI every bueiness trouble.

Let's try these five THIS yecr.

Los Angeles Rankg Second in Building

Los Angeles continued in second place among the cities in the United States in building for the first eleven months of. 1937 with a total of $59,563,807. San Francisco ranked seventh with a total of $I9,314,ffi, and San Diego was nineteenth with $7,874,669. New York, with a total of $23t,O39,75O, was in first place.

Building permit valuations for the twenty leading cities for the first eleven months of the year and comparative figures for 1936 as compiled by Dun & Bradstreet, Inc., follows:

Big Crowd Attendg Hi-Jinks

The Lumbermen's Mid-Winter Hi-Jinks held at the Cafe de Paree, Los Angeles, Friday night, December 17, brought out a big crowd, about 300 attending. The party was sponsored by Lumbermen's Post No. 4O3 of the American Legron.

There was a fine entertainment program and two floor shows were put on'during the evening. The first show was staged during the dinner, the second show later in the evening. The entertainment numbers included: Bernice Lynn, tap dancing; Johnson and Worth in their acrobatic act, "Two Gobs of Giggles;" Cantu, the magician; McCormick, the ventriloquist; Joan Manners in her hillbilly act, and several singing and specialty acts by a group of five beautiful girls.

A six-piece orchestra furnished music during the dinner hour and for the floor shows.

SPEND HOLIDAYS IN SO. CALIF.

Wm. H. Anderson, of the Wm. H. Anderson Lumber Co., Portland, accompanied by Mrs. Anderson spent the holiday season in Southern California.

California Pines

Continuous year round producion. Kiln &ied or air dried lumber. Straight car or nixcd can of lumber and plywood productr.

LOS ANGELES

Satee O6ce: 715 Vertern Pacifc Bldg., f0tl So. Broedwey Verehoure: L. C. L. Vholerale, 702 E. Slauron Ave.

SAN FRANCISCO

Saler O6cer 315 Morradnoc& Building

OAKLAND

Saleg Ofice: 908 Financial Center Building