Simplifled Lines, Competitively "Plenty of Rabbit St"*" Priced, Feature

Paraffine's New Policy

SAN FRANCISCO-The Paraffine Companies, Inc., states: "We are firm in our resolution to 'smash every major roofing problem of jobbers and dealers'." The Paraffine Companies, In,c., recently announced their new roofing policy which features a pricing structure to meet every competitive condition, a bold simplification of the line and a radical quality improvement in their number one line with an aocompanying lowering of pri,ce.

A,cknowledging the influence of NRA, Paraffine, large - Western manufacturers of Pabco, Malthoid and Durable brands of roofings and allied commodities announces that its new price set-up will enable independent jobbers and dealers to .compete with chain organizations. Jobbers, Paraffine says, under the new schedule will be able to buy at the same price as the chain stores and dealers will be able to meet this competition and still make a good profit.

A line simplified to three grades containing but nine items is their second announ,cement. Easily comprehended are the reasons for this move Paraffine states: Smaller investments for the dealer and jobber; less inventory; quicker turnover; easier selling; more profit. A,ccording to Paraffine officials the newly simplified line eliminates the probblem of overlapment of grades and with but nine items, they feel positive that every roofing need may be satisfied.

And of equal importance, Paraffine says, is the third feature in the new set-up, their number one grade in smooth and mineral surfaced roofing, the famous Standard brand is to be "Vitalized" as well as double coated. Fuqther, they state it will sell at a lower price. "VitaIization," it was explained, is a major improvement re,cently made whereby longer life is given to roll roofings.

Paraffine Companies say: "In back of the entire announcement is the Company's published resolve to make 1934 its Golden Jubilee 5oth Anniversary, a 'banner year'

Bill Horsley, of Seattle, sent out a New Year's card in which he wished all his friends "plenty of rabbit stew in 1934." Then he explained the rather vague wish by telling the following fable:

Once upon a time there was a man who discovered that he could run faster from a lion than he could after a rabbit. One day while marveling over the fact that the rabbit always got away when he chased it, and in escaping from the lion he always ran faster than any rabbit was ever known to run, it came to him that if he could only be chasing bunnies at the same time he was fleeing from lions he would always be able to capture the one at the same time he was getting away from the other. After that he always had rabbit stew fop dinner any day he got between a lion and a rabbit, and he went looking for lions every day.

Moves To New Warehouse

E. G. Reel, "Reel'n Lumber Service, Los Angeles, has moved to his new warehouse at 63rd Street and Hooper Ave,. Los Angeles. The new building was especially designed to meet their needs. The telephone number is CEntary 25677.

Makes Field Trip

Max E. Cook, agricultural engineer, The Pacific Lumber Co., San Francisco, returned January 13 from a field trip through the Coast Counties, as far south as San Luis Obispo. He traveled with Lew Blinn, the company's salesman in that territorv.

for all its trade. Featured in an announcement to the trade is the interesting history of the Company in the roofing industry. 'First to find a use for California asphalt; originators of asphalt-prepared roofing; founders of the roll roofing industry; foremost in devising methods for the proper distribution of roofings through jobbers and dealers' -these are the established claims of The Paraffine Companies, fnc."