Scien?ific survey*. proves ,[3t'.1?1ffi BUYERS PREFER

Whot This Preferenre Meons to You os o Deoler . o .

\ZOUR oustomers in the building trade know I that the immediate problem is not to sell houses it is a problem of looking to the fufure and finding ways to compete with the ierry-builder who can see only as far as immediate profits, who will resort to misrepresentation, who will use slipshod methods and substitute inferior materials.

The quality builder knows that this is only leading to disaster and the ultimate collapse of his market and the source of an honest profit. JohnsManville offers you an extraordinary opportunity to help your builders meet this type of competition by identifuing themselves with building materials which have outstanding consumer confidence.

Read the facts as reported on this page from a scientific national poll of public opinion.* This public preference forJ-M Home Insulation is more than iust a reason for using quality insulation. It has values for the builder that go beyond that consideration: it can be made a leader in helping him maintain himself as a quality builder,

In Home Insulathn k's Johns-lllanville 39 to I

Johns-Manville Rock \7'ool Insulation has eamed this overwhelming acceptance, and now we are offering your builders a plan to identify themselves with the confidence in the name 'Johns-Manville."

To help you and them, we have developed a complete merchandising program, a feature of which is theJ-M sign of qualityas shown onrhe oppositepage.

This whole program is backed by one of the most powerful advertising campaigns ever offered to help our dealers and the better builders of the country. \7'e will tell the public just what good insulation is and how to recognize a quality job.

Thirty million people per month will be told to look to the builder who has been qualified to use the quality Johns-Manville sign. They will be told that it stands for Rock $/ool Home Insulation uniformly applied at proper density and full thickness, and that the builder displaying the sign is entitled to their confidence.

* In a-scientific public opinion poll recently completed, the question was asked, "For Home Insulation, what company do you think of first as a manufacturer in whom you would have confidence?"

75/6. p.f those interviewed knew the name of a manufacturer, 5a.6Vo said Johns-Manville. t.5/o said Company "A". t.Ofs said Company "8". O.8% said Company "C". The remaining L3.l/o was divided among 6O other manufacturers of home insulation materials.

Thus, Johns-Manville was named approximately 39 times oftener tbar any otber mamtactarer oJ bome insul.ation,