Trade Promotion, Research, Advertising Discussed at Western Pine Annual

B. W. Lakin, McC,oud Again River Lumber Co., McCloud, Calif., Chosen os President

Discussion of the necessity for research, trade promo- tion and advertising occupied a large portion of the time ot delegates to the annual meeting of the Western pine Association, held at the Portland- Hotel, portland. February 18 and 19.

'It was decided by unanimous vote of members present at the convention to submit to the 145 members of lhe Association in seven 'Western states a questionnaire calling for an expressio.n on a program of resiarch, trade promo"- tion and .adVertising involving an initial fund of $100,000. The details gf thg plggram were presented by C. L. Isted, manag'er of Shevlin-Hixon Lumber Co., Bend. Ore.. and N. L. Cary, trade promotion manager of the association.

^ J. D..Tennant, vice-president of the Long-Bell Lumber Co., and president of the West Coast Lumb-ermen's Association, g1Ce4 adoption of the program, sta(ing that in his opinion "the_best way for the industry to get in-worse shape rs to turn down the program." The extra cost, he said, will be small compared to the benefits which will follow.

David T. Mason, secretary-manag'er, in his address stressed the necessity of aggressive merchandising, and suggested that while most of the members present were in favor of the program, all of the members^should have an opportunity to express themselves.

Fred K. Weyerhaeuser, St. Paul, Minn., said that it is necessary for the industry to put forth greater efforts to find new markets for their products.

Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, Seattle, spoke on the necessity for curtailment of production. He said a canvass of Northwest mills showed that some mills now closed will remain closed indefinitely, and that many others will continue to operate on greatly reduced schedules.

The convention approved the recommendations iontained in the report of the economics committee. The report was

An Nndlnss Chatn

That's just about what Bromts Supercedar closet lining amounts to. A few homes which boast a Stpercedar lined closet will open up pros- pects right and left in your vicinity. ft is characteristic for owneis to proldly display _their "clothes vault" to their visitors and guests, read by J. P. Weyerhaeuser, Jr., of Lewiston, Idaho, chairman of the committee. The recommendations were that all pine mills now closed remain closed as long as possible; that mills limit production to 3712 per cent of caplcity for the first six months ol 1932, and thit producers should aid each other in filling orders for items in which their stocks 11e low, so that mills will not have to start up merely to fill out broken stocks.

This fine produ_ct is widely known for its superior quality and high oil content. Supercedar is guaranteed,907o or more rtd heartwrcd and-ll}Io oil_content-Jbe necessary quality to be thoroughly moth repelling.

B,rown's Supercedar closet lining afiords a steady source oi genirous profits. Sells easily and grows in popularity. Eisy to install in old closets and inexpensive in new homes as it eliminat;s the need of lath and plaster.

All of the officers were re-elected. These are: president, B. W. Lakin, McCloud River Lumber Co., McCloud, Calif.; vice-presidents, J. P. Weyerhaeuser, Clearrvater, Idaho, and J, P. McGoldrick, McGoldrick Lumber Co., Spokane, Wash.; treasurer, C. L. Isted, Shevlin-Hixon Lumber Co., Bend, Ore.; secretary-manager, David T. Mason, Portland, Ore.

Summer Homes on National Fr Forests Increase

The little summer cabins in the hills are not ouly surviving the depression but are growing in numbers, according to a report just issued by the U. S. Forest Service. The total number of special use permits for summer home sites in effect in the 18 national forests of the California Region was 6,479 at the close of 1931, as compared to 6,O92 for 1930 and 5,876 in l9D. Forest Service ofificials state that about ten per cent of these vacation residences are now being used as permanent homes, especially in Southern California. The number of permittees and their guests using these summer homes in 1931 is estimated at 330,000, or double the number for the previous year.