Friday, M.y 7, is Date of Reveille

All arrangements have been completed for the llth Annual Reveille of Central an d Northern California lumbermen, to be held at Hotel Leamington, Oakland, on Friday evening, May 7.

Dinner will be at 6:39 p.m. This will be followed by the 1943 Reveille Victory Revue.

As has already been stated there will be no golf tournament this year on account of travel conditioirs.

The general committee expects a large and representative attendance.

Wm. Chatham, Jr., chairman of the finance committee, reports a generous response from the wholesale and retail lumbermen, and hopes there will be a substantial surplus for the creation of the special fund that is the objective of this year's Reveille.

The various committees are composed as follows: General Chairman-Lewis A. Godard; Assistant Gen- eral Chairman-Miland R. Grant I General Secretary-Treasurer-G. W. Sechrist.

Tickets and Attendance-Frank H. White, chairman, John Freeman, Forrest Peil, Mel Kavanagh.

Fntertainment-D. Normen Cords, chairman, Tom Hogan III, Leo Hulett, Tom Branson, Lu Green.

Publicity-Earl Chalfan, chairman, W. T. Black, Geo. M. Cornwall.

Banquet-Tom Branson, chairman, O. L. Russum, Irving Adams, Ed La Franchi.

Finance-Wm. Chatham, Jr., chairman, Clem Fraser, Henry M. Hink, Bert Bryan, Larue Woodson, Jerry Bonnington.

Programs and Tickets-Tom Hogan Iff, chairman, Tom Jacobsen, "Abe" Lincoln.

Reception-John Helm, chairman, Larue Woodson. Henry M. Hink, Jas. McNab.

Transferred East

First Lieut. E. L. Reitz, E. L. Reitz Co., Los Angeles, who has been stationed at the Quartermaster,s Depot in Oakland for the past several months will be transferred to Camp Lee, Va., on May 1 for a month's special training after which he will report to the Quartermaster General,s office in Washington, D. C. for duty.

from Page 7) seems easiest to look on the dark side of things rather than on the bright side-to consider the "can'ts" instead of the "cans."

The empty bins are the black squares in the war-time lumber yard. But there are white squares, too, and more of them than we think. Here are a few of them:

The Farm Market. Today's greatest war responsibility- and sales opportunity for lumber dealers. Of increasing importance as the food shortage becomes more and more acute. Increased production with less manpower is impossible without labor-saving, waste-reducing farm structures and barn yard equipment. Immense backlog of needed buildings on 6,000,000 farms. Fewer restrictions on farm construction than any other type. Wide variety of species, grades, sizes, kinds of lumber suitable for the purpose. A possibility that more and more lumber will be released for farm purposes.

Here is an illustration which points to the importance of the lumber and building supply dealer in the "Food For Victory" program. It was submitted by an fowa dealer to his congressman:

"One carload of lumber now equals ten carloads of hogs next fall. One carload of lumber equals 36,0@ feet. Eight hundred feet equal one triple hog house; 36,000 feet equal 45 triple hog houses. One triple hog house equals 18 pigs (6 pigs per litter) ; 45 hog houses equal 810 pigs; 810 pigs equal ten carloads of hogs."

Prefabrication in the Lumber Yard. The most important development that has taken place in the lumber yard ih a generation. Regains control of the job for the dealer. Enables him to use any species, grade,. size or kind of lumber he has in stock or can get. If local carpenters are available it enables the dealer to give them sfeady, inside work when they need it. If not, he has the work done, under his direction, by elderly handy men and high school boys. Transfers raw materials out of hidden bins

Hotel Ireamington Ocklcnd, Calilornict

Extends c cordiql welcome to Centrtd and Northern Ccrlilornicr Lumbermen on the occcrsion ol their in his lumber shed and puts them on the curb in front of his yard in the shape of completed units where the price per thousand is of no interest to the purchaser. Turns the lumber yard from a warehouse into a service establishment where odds and ends never accumulate

Repairs and Maintenance. Always an important segment of the dealer's most profitable volume-his day-today pick-up trade. Now more important than ever before when all existing structures must be made to do for the duration. A wide variety of materials available, without priorities, which are ideally suited for these multifold purposes. No limits imposed by war restrictions.

Installment Financing. Still an iqportant rvar-time sales tool. Doubles the dealer's volume, as shown in yard after yard, due to the fact that it is easier to find prospects who can pay $5 per month for an insulation job, as an example, than it is to find home owners who will pay $100 cash. More than half of the eight carloads of insulation just mentioned were sold on the installment plan.

But the all-important thing for all lumber dealers to keep in mind is their attitude toward their war-time responsibilities. It is not a comforting thought to find that so few have been able to project themselves beyond the sale of staple items and have been stopped in their tracks as soon as they were not available. It takes more thatr that to win wars. It takes the same fighting spirit that is so much in evidence in the sons of lumber dealers-tl,e boys scattered throughout the world fighting in deserts, swamps, lrozen wastes-fighting in the air, on land, on the high seas, under the water. That same indomitable spirit put to work in the lumber yards of the land will do the job that must be done on the home front if the armed forces of America are to have the food, and the innumerable other things that it takes to win.

Of a certainty there will be shortages of many staple items but there will continue to be ample quantities of specialties-the materials that have to be sold.

If we learn how to do an efficient selling job during the war we will be fitting ourselves to better survive the highly competitive post-war era when we shall become involved in the biggest - race for the consumer's dollar that has ever taken place. We shall need stro.ng selling muscles then-stronger than at any time in the long history of the lumber industry.

Phil Riley, Mcrncger

The boys who have gone forth to fight our enemies in strange lands have the tough end of the job. But lumber dealers can do many, many things to help shorten the war and bring them home sooner VICTORIOUS. How tragic it would be, when they come marching home, if they found the lumber yard boarded up and realized suddenly that while they had been away Dad, at homd, hadn't been able to take it !

Western

NE\T HARD\TOODS

a fot of efrott, indiligent search bv supply to replace locating new hardAmerica that will remain permanent additiong to our stocks.

We have had to put forth volving much traveling and experts, bt new sourc€s ol those shut off by the war. \(/e have been successful in woods in Central and South

Bf lql" Siaaaa

Age not guaranteed---Some I have told lor 20 years---Some Less

Old Stuff

Abe was in great trouble. He needed two thousand dollars, and quick. But that was no problem because his oldest and best friend, Ike, was very prosperous. So he hurried to Ike, and said:

'Ike, I want you should lend me two thousand dollars' quick."

Ike said: "Abe, the ans$rer is positively no."

"But Ike," said Abe, much astonished. "Don't you remember back in the crash of. 1929 when I loaned you twenty thousand dollars so you would not lose your store? Didn't I?'

"Sure you did," said lke.

Abe said: "And in 1932 when your son got sick in Europe, and you were too sick yourself to go to him, didn't I make the trip for youo and take care of him?"

"That's what you did," said Ike.

Abe said: "\ll/ell, in 1936, when you took me driving, and

CHARLES L. WHEELER TO HEAD ROTARY INTERNATIONAL

Charles L. Wheeler, vice-president and general manager of McCormick Steamship Company, and of Pope & Talbot, fnc., Lumber Division, San Francisco, will be named president of Rotary International at the convention in St. Louis, May 18 to 2O.

This was announced recently in San Francisco by Philip Lovejoy, international secretary, in San Francisco recently. "Mr. 'Wheeler," he said, "is the only nominee, and will automatically become president on July 1."

your car turned over and you were caught by the leg underneath it, and the car caught fire, didn't I pull you out and save your life, even when my own hands were burned like a steak. Didn't I?"

"Of course you did, Abe," said Ike.

Abe said: "Then lke, will you tell me how you can refuse me a loan of two little thousand dollars when I need it so bad, and you have plenty?"

Ike said: "Wcll, Abe, what you say is true. You did all them things. But answer me this, Abe. WHAT HAVE YOU DONE FOR ME LATELY?''

Which is like the gag Jimmy Durante pulls about the Dionne's, of Canada. He says their having quintuplets is nothing much to brag about. They had them away back in 1935. They did nothing in 1936, '37,'38, or since then. "Just a flash in the pan," said Durante.

Jack Dubots Promoted

Jack Dubois, former manager of the Star Lumber Co., Stockton, who was a reserve Captain in the Field Artillery when he reported for duty some time ago, has been promoted to Major. He is stationed somewhere in the Pacific.

Back From Northwest

Bill Chantland, Schafer Bros. Lumber & Shingle Co., Los Angeles, has returned from the Northwest where he visited the company's buying office at Reedport, Ore., and also called on the mills.