About "Flold-up" Advertising

From the North Coast Weekly Letter, National American Wholesale Lumber Association

About every so often, the rvell knon'n "serpent" in the form of a slick advertising salesman, persuades Coast lumbermen to invest good money in some proposition of more or less mythical value to the organization he purports to represent-the advertising value of which is often absolutely nil-and as a g'eneral rule the solicitor does not even belong to the organization in question, but pockets for his rvork from fifty per cent up of the proceeds.

Among all the forms of harem-scarum advertising, per:haps none is so malicious as that which pretends to carry financial benefit for some organization, either clf private individuals or public servants, and rvhich carries with the solicitation the implied threat that if advertising is nr>t taken, some dire happening such as the withholdrng of patronage, lessened fire or police protection, careless irantl. ling of goods in transit, or something of the sort is iil<elv to befall the party being solicited.

The implication nearly always found in such solicitation, rvhether intended or not, is that if you advertise in "The Boob Journal" or whatever it is, yorr l.riil gain a:r advantage which those who do not rvill lack and rniss. To use the r.vord blackmail would be too irarsh, but t!:at therc-. is a faint taint of coercion thru promisc.; anrl tir::t-'ats, tacit but'real, hardly can be denied.

A case in point has just been rnn dorvn by the Buffalo

Chamber of Commerce, and has resulted in the arrest of a man named Charles A. Smith, u,'ho u'ith his fellou'workers were operating their advertising schem,es in a National manner and the evidence showed that they had taken more than $100,000 from business firms within the last fe..v months for advertising in various so-called publications and for support of various organizations which, if tlrel' exist at all, are at best almost unknown and of ,loubtful social or business importance. Among the publications Smith claimed to represent \.\'ere "The Railway Employers' Time and Year Book," "National Labor Leader," and many others.

In most of the principal cities of the country, the advertising clubs have organized Better Business Bureaus to promote integrity and create confidence in advertising, selling and other phases of business. It is the purpose of these Bureaus to investigate and rvipe out misleading or untruthful advertising and thus make all advertising more effective because of its truth and reliability, and to protect the people from financial frauds ancl questionable promotion schemes. Thru the elimination of these schemes and fraudulent advertising, thousancls of dollars are saved annually for business men.

A mighty good precaution to take on being solicited fqr advertising or cash donations is to ascertain from your Better Business Bureau or your Chamber of Commerce

REDWOOD and FIR

WE CARRY A I.ARGE WHOITSALE STOCK AT OI'R OAKI.AND DISTRIBUTING YARDS WHICH ENABI FS US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEIIIII IN BOTH REDWOOD AND FIR.

whether or not the proposition is a worthy one to support -whether it has their official endorsement.

Never sign an advertising contract or pledge under PRESSURE ! Take the time to investigate and consider it from all angles.

Letter No. 118

April8, 1924

Roy A. Dailey, Manager North Coast District

ARTHUR T. UPSON JOINS STAFF OF NATTONAL LUMBER MANUFACTURERS ASSOCIATION

Washington, May 8.-Arthur T. Upson, chief of th9 section of industrial investigations of the U. S. Forest Products Laboratory, Madison, Wiscohsin, has tendered his resignation, efiictive June 30, to join the staff of the Nationil Lumber Manufa.cturers Association. His duties with the latter will be to assist the various regional associations, and to co-operate with the lumber trade and lumber cohsumers in introducing and developing the new national lumber standards which go into effect on July 1.

Mr. IJpson's work in the Laborator-y, and in the Forest Service generally, has specially qualified him for his new duties. He hal also been active in the preliminaries of national lumber standardization, and has attended all the meetings of the Committees on Lumber Standards. as-well as the fhree national standardization conferences at Washington.

Howard Thompson Visits Los Angeles

\{r. Howard Thompson, manag'er of the Frost Hardwoot{ Company at San Diego, spent a few days.in Los, Angeles last iveek, attending to some business affairs, and visitinq among the Hoo Hoo boYs.

He-states that it is no exageration when he says that San Diego is looking healthier in a business wa-y- than- he has evei seen it, and that the building material dealers there are all doing a fine business.

"No-Weight" lYindow Springs

Profits

A highly ratirfactory wcightler window dcvicc.

Ovcr 5ll0 California rcprcrntativcrDercriptivc foldcr on requc.t.

The'No-Weight' lYindow Sping Co.

J. A, Ganahl, Gcn' Mgr.

1612 W. Werhington Bcacon 5498 Lor Angelcr

The Migrating Bigtree

The California Bigtree, or Sequoia Washingtoniana, has has been one of California's interesting features since first the groves of the mammoth pine were discovered by the rvhite man. In recent years, however, notes the Forest Service, United States Department of Agriculture, there have been indic4tions that the tree's exceedingly rapid rate of growth in California might be challenged. Oregon and Washington can already point with pride to the excellent growth that the Bigtree is making in these States. Specimens are commonly seen in many cities and towns west of the Cascades in both States, where they are making rapid growth. In Portland, Oregon are several trees about 50 years of age that are 100 feet tall and several feet in diameter. To what extent the Bigtree is adapted to forest conditions in the mountainous regions of this district has yet to be determined. Trees in the l9l2 plantations in the Crater National Forest in southeastern Oregon, at comparatively low altitudes, have already reached 10 feet in height. Plantings above 3,000 feet, however, have practically failed.

REDWOOD EXPORTS PASS 3,OOO,OOO MARK IN MONTH

Exports of Redwood lumber from Eureka during the month of April, passed the three million mark. This was in addition to exports of ties, posts, shingles and doors. The exports weht to Australia, Mexico and Hawaii.

Of the 3,034,054 feet of Redwood shipped, 2,755,584 feet rvent to the foreign countries, and. 278,47O feet of Redwood rvas taken to the Harvaiian Islands. The foreign cargoes incltrded also 140,000 shingles, 18,391 ties, and 126 feet ol doors. This material was carried on four vessels, the Mukilteo, the Norwegian steamers Thordis and Rigi, and the Swedish steamer Roxen.