B=W ET,M ADVERTISING 9on8 figtfi onl

\TO brand name ever fastened I\ itself more quickly in the mind both of the building cade and the public than El Rey Asphalt Roofi.g. And acquaintance rapidly merges into confidence. You will find your customers moae than ready to accept your nccommendation to use El Rey.

The reprodu&ions of, advertisements on this page tell the reasons why. No produ& has had a more distin&ive nor consistent advertising campaign than we have put behind El Rey. And that campaign it gotog steadily on.

Stock El Rey and depend upon tDVoco-operation from us tohelp you keep it moving.

rgsggFo the outside trade. Rosenberg further stated that "prices are paramount and merchandising secondary," that oh the Pacific Coast there is a "prevalency of supply but not so much of demand" and that "merchandise in the proper manner can only drag the lumber selling industry from its preseht rut."

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"I would place the lumber selling business on the same basis as any other business in the matter of selling. "If w.e establish bonds of confidence and give service we will have placed the business on a better basis and establish a standard method of marketing."

At this same session Mr. L. H. Stanton, head of E. J. Stanton & Son, Los Angeles, made a very interesting address, reiterating some of Mr. Rosenberg's remarks regarding the better merchandising of building materials, the importance of price, ahd especially urging the free use of sen'ice by the retailer.

Following Judge Duffy's address, Mr. Joe Halstead of Phoenix and Mr. Gus Michaels of Nogales were called on for short addresses, following which the meeting adjourned until Saturday.

Saturday morning found a few of the delegates on the golf links, where an impromptu tournament was held, followed by an informal lunchebn across the line at Nogales, Sonora.

The Saturday afternoon session was given first to the election of officers, followed by the main address of the convention by Mr. Sylvester L. 'Weaver, president of the IYeaver-Hehry Manufacturing Company, tos Angeles. Mr. 'Weaver lauded the progressive spirit of Arizoni and ap- olauded the splendid showing made in the last twelve months by all lines of industry in the state. He gave somc very interesting facts and figures to show the extremely .healthy business conditions on the Pacific Coast and de- clared that the great state of Arizona tprs played no small part in the bringing about of this sound economic conditron,

A banquet, complimentary by the mills of the state, rr/as held Saturday evening at the Aztec Club, Nogales, Sonora. More than a hundred of the members, guests and their ladies enjoyed the splendid meal that was served and the dancing that lasted u'ntil the early hours.

The featur,e of this event was the appearance on the program of A. J. (Gus) Russell, head of the Santa Fe {-gmbeq -Company, San Francisco. Gus entertained delight- fully with a number of Irish yarns and a few anecdotes with prominent members of the Club as the butts of the iokes.

A goodly 'number of guests were registered from Los Ange-les, including S. L. Weaver; H. L. Rosenberg; Norman MacBeth of the Riverside Portland Cement Company; F. A. Dernier, Lumbermen's Service Association;-Paul Hallingby, Hammond Lumber Company; Hal Baly, Consolidated Lumber Company; A. W. Donovan, Union Lumber Company; L. H. Stanton, E. J. Stanton & Son; and others.

The Convention officially adjourned at the close of this Partl' Resolutions

"Resolved, that we greatly appreciate the good feelins that has always existed between the White Pine Manufac-turers of Northern Arizona and the retail dealers of the State, and the action of these manufacturers in providing

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