Random Editorial Ramblings

(Continued would be bad ethics for the lumber dealers to rush out there and try and sell the rqtlacement. Laugh that off ! And those are always, of coursq the kind of birds that want their territories "protected". ft's the unfortunate people whq live in such districts who need the protection.

:F**

No use talking, folks.' This matter of ethics, and service, etc,, has got to start from just one vantags spot, and that is THE STANDPOINTOF THE CONSUMER. He's the fellow that's got to be considered first. Any prograln that operates otherwise is fundamentally wrong. That's the foundation you've got to build o,n. When it is not "ethical" to furnish building help, and building 'advice, and from Page 6.) building information to someone who NEEDS it, there's something slightly spoiled about the "ethics".

:F**

If you need any proof that business in this country has become a tlhing in which complete honesty is a fundamental, then think over the Rockefeller-Stewart contest of recent date. Stewart was a strong man, and a ussful man. But when they asked him questions about a certain oil deal, he failed to "come clean." And it cost him his position" No finer demonstration of the tendency of modern business toward a higher rnoral standard than ever before known, could be imagined.

Moreland Truck Company to Build Assembly Plant ilt Seattle

Announcement is made by WattL. Moreland, president of the Moreland Truck Company, of the decision to erect an assembly plant in Seattle. A conveniently located plot of ground was obtained and work on the erection of the building already is under way. When completed, the plant will represent an investment of $300,000. It has been designed to meet all requirements for modern production purposes and ample warehouse facilities will be provided.

The construction of the new assembly plant in Seattle is in line with the company's program of expansion embarked upon two years ago, according to President Moreland. This program has included the extension of factory-owned branches into all the prin'cipal truck consuming centers on the Pacific coast. It is symbolic of the company's intention to increase production constantly in order. to meet the growing demand for motor transportation vehicles designed and built especially for the requirements of this section of the country.

"For a long time, our company has recogniz,ed the importance of the Pacific northwest to the motor truck industry," stated Mr. Moreland. "'We have had the idea of an assembly plant in that section of the country under consideration and recently concluded that the time had arrived to execute our plans. We made a careful survey of the situation, particularly in relation to the location of the plant, and finally chose Seattle for a number of reasons.

"Points that influenced our determination included water and rail shipping facilities, availability of the sort of skilled labor we shall require, the accessibility to the market, the various industries centered in the locality and the rapid development of highway transport.

"From Seattle, the new Moreland plant will supply the trade in Washington, Oregon, British Columbia and other western Canadian provinces, Montana and the northern section of Idaho. Our oriental trade is developing and within a few years we expect to be a pronounced factor in our business. The port of Seattle is nearer to the orient than any other on this coast.

"The Pacific northwest has many diversified uses for motor transportation that we believe will prove ideal for the type of vehicles we build. We shall look to that section of the country as one of our largest outlets for six-wheel trucks. Particularly everybody is familiar with the northwest as a logging and lumbering section but not everyone is equally as well aware of the agricultural developments. More and more, new resources are being tapped and as much of the land under cultivation is rem'ote from rail or water transportation, dependence will have to be placed in trucks.

"Production without a market means nothing and, although trucks have been in common use, we believe they have not been of proper construction to render the best possible service and that accounts for the lack of development. The Moreland six-wheel models, we know, will meet every requirement. They will be able to go into the fields and forests and, because of their additional traction and the power application through two sets of rear axles, bring out their loads where other vehicles would fail.

"In thatpart of the northwest where there are paved roads and boulevards, the power and weight-carrying ability of Moreland trucks already has created for them a big demand. There are other sections where the roads are poor, some of them being mere ruts and in these localities truck transportation has been surrounded with difficulties in the past. The type of construction embodied in the Moreland six-wheelers will overcome these and for this reason, as well as others, we believe the future for our business in the northwest is assured."