East Bay Firms Consolidate

Gerald G. (Jerry) Pearce Appointed General Manager

Consolidation of the Tilden Lumber & Mill Co.. National Mill & I.umber Co., and Pacific Tank & Pipe Co. with the Sunset Lumber Co., is announced by Gefald G. (Jerry) Pearce, the new general manag.er of ihe merged O;kla;;l concerns.

_ James Tyson, president of the Chas. Nelson Co. is president of the consolidation, which includes the yards of ttre Tilden Lumber & Mill Co. at San Jose (2j, Haywaid, Piedmont, Berkeley, Fresno and Hanford.

"While we naturally expect to effect economies by consolidation, we are doing _this with as few changes in per- sonnel as possible," said Mr. Pearce to a represintativi of this paper.

"Rube Inman is superintendent of the pacific Tank & Pipe Co.;.!iq! &9g"r is superintendent of the mill depart- ll9lt,-ald J. F. Finnerty is superintendent of the National Mill & Lumber Co.

"L. If. Warnecke continues as sales manager of the National Mill & Lumber Co., and W. J. Pope isiales manager of the lumber department.

"We have closed down the planing mill at the Sunset Lumber Co., and intend to do iU thJ.rvork .with one mill. The National Mill & Lumber Co. will be expanded by increasing the output of the various lines manufactured bv this concern, particularly Pacific Five-Ply (Redwood Corei Board. On account of the success met with in this type of board and the broadening market which includes praciically

OAK FLOORING like this shows its real ualue

1-I EIER4TIONS from now a ..perfcction,' Brand

- 8.tnfl ffi ,'*$il:t, Jff * " # J"T.l?. 0,"I3'.S,1 ated by skilled lumbernen,' only the finat oak'is sele'ted. Af-ter- propcr seasoning a-nd kilndrying, it is perfetly milled aad mtchcd so -tbt i! la* ;m@th a;d steyl smooth. It -is grad€d and handled io carefully that upon arrival anywhre, it is always in pcrfect condiiion. Lcid- ing lumber dealrs gladly feture ihis nationally advertis6d brand. Thse's it size and grade for fler! structute. teu m old, I,yite toita! for full-rutic*ttrs.

ARI(AII|SAS OAK FLOORING CO.

PINE BLUFF, ARK.

every civilized countrv, the sale rvill be exploited on a larger scale in future. Business has already been done with South American and Central American countries, Australia, New Zealand., Germany and Great Britain.

"We also anticipate a'considerable increase in the sales of our 'National' Built-In Fixtures and Pitchers Sliding Door Hangers and Frames. The increased sales effort to be made in behalf of the products of the National Mill & Lumber Co. will be backed by an aggressive advertising campaign," Mr. Pearce stated.

It is interesting to record here that Mr. Pearce, the new general manager isjust 27 years of age, so his rise to a high executive position in the business world might be described as meteoric. Graduating fromthe University of California, where he was prominent in football, in 1924, he spent two and a half years in the Pacific Northwest, two years of this time on the Columbia River and six months on Puget Sound, in the sawmill business, learning everything he could about the manufacture of lumber. Returning to California he spent six months piling lumber in the yard of the Sunset Lumber Co., Oakland, when he was promoted to the position of salesman. After selling lumber outside for three months he was made sales manager, and his promotion to the managership of the company followed three months later. Mr. Pearce had held this position for a year and a half when on May 15 he was appointed to his present position.