A Sound DISTRIBUTION POLICY Must Butefit MANUFACTURER and DEALER Alike CANEC

(Pronounced Cane-eck)

San tose Lumber Company's outd.oor d,isplay ot' garilen furniture, play equipment, play houses, pouhry houses, m.od,el larn structures, etc. a salesman in attendance, similar to any modern automobile salon.

With a saleable stock of merchandise, well-displayed, Mr. Besecker's next step was to let people know what he had to sell and get them interested in buying.

Through local newspapers, he invited prospects to visit his yard and inspect the merchandise in its natural setting. In Sunset'Magazine, devoted to the garden and outdoor, he advertised log cabins and other items, with illustrations, and coupons inviting inquiries. Results have been decidedly encouraging and the San Jose Lumber Company's yard has been turned into a veritable beehive of activity.

Mr. Besecker's pioneering efforts in San Jose bid fair to prove a fore-runner of the developments that are bound to come in the.near f,uture in the retail lumber yard.

With the natural advantage of easy parking facilities. convenient location and low overhead together rvith plenty of room for display, the lumber retailer is in a favorable position today to,cash in on new markets for finished products without jeopardizing in any \,vay his position as the principal distributor of structural building materials.

Jamison Lumber & Shingle Co. Big Manufacturers of Shakes

The Jamison Lumber & Shingle Company, of Everett, Washington, veteran manufacturers of Red Cedar Shingles, announce that they have entered the Red Cedar shake field, and are going into the production of both split and re-sawn shakes in a big way. They expect to play a very active part in the shake market in future, and hope to rnake their product nationally known and respected.

Canestructuralinsulation

Bo ar dL ath -Tile- R o of Insulation

Offers to furogressiue dealers an opportunity to participate in such a distribution arrangement.

Judge Canec quality for yourself. Investigate these quality features:

1. Unequalled structural strength.

2. Unique dual surface-one side salrn -smooth, one side burlaL terture.

3. High insulation value.

4. Rot proof and vermin proof.

Canec is carefully packaged in conveniently handled bundles. Warehouse stocks are maintained in maior coast cities for service to dealers in carload lots.

For complete information write or wire

HAWAIIAN CANE PRODUCTS, LTD. 215 Market Street, San Francisco, California

Canestructuralinsulation

..I AM STILL RICH''

We have passed through a panic, suffered from a crash of the stock market, and are now more than half way through the depression, and I am still rich.

It is true that I have a lot less to live on than I had a year ago, but it is likewise true that I have just as much as ever to live for. The real values of life are unshaken and solid,

The depression has not lowered the value of a single friendship. Neighbors still greet us in the same old cordial way, busin€ss associates believe in us, and our sons hold us in high respect. The wife's greeting at the close of the day has not depreciated in the least, and our daughters continue to lavish their affections upon us with the same old extravagance.

My faith in the goodness of the universe is unimpaired. By that faith I am emboldened when I face defeat and despair. The prayers my mother taught me and the faith of God instilled in me by a devout father remains as priceless treasures that no depression can touch.

No nation becomes great by becoming rich. Neither does a man find enduring satisfaction in life by owning something-onJy by becoming something. The most degrading poverty is that which results frorn killing the spirit that the body may be served.

This depression is a challenge, not a catastrophe. A generation that has conquered the air and sent giant planes circling the globe; which has plunged into the deeps and disported on the ocean's floor; which has clim,bed above the clouds and lived in the stratosphere; is now faced with the challenge to rise above its dependence on mere things and seek an emancipation of the spirit of man.

The last six months have been for many men a thrilling spiritual adventure through which they have discovered their real wealth. Bereft of dividends and profits, they are discovering the strong sustaining power of faith, and the abiding values of courage, heroism, honor, charity, and trustworthiness.

The deepest satisfactions of life-those that come from sharing and serving-remain secure.

I am still rich because I have become independently rich -none of m,y present wealth depends upon business conditions or market reports. (Anon.)

Changed His Birth Place

He had returned home from his first day in school, and his parents were asking about his experiences.

"I had to tell one lie," he said, stautly.

"Why, Willie, what for?" inquired his surprised mother.

"Well, they asked me where I was born, and I knew if I told them the Hospital for Women the boys would think I was a sissy, so I told them I was bo,rn in the baseball park."

The Need Of Honesty

The need of honesty cannot be overestimated. Most of us are honest in big things. But there are many who are not so scrupulous in small matters. There is, for er<ample, the man who robs his employer of time by failing to observe working hours, or wastes the time of others by not being punctual in keeping appointrnents. The salesman who fails to be at the buyer's office punctually at the appointed hour labors under a self-imposed handicap before he starts his solicitation. In the final analysis being honest is simply showing the proper consideration for the property of others, whether it be time, money, or goods.

\vORK

Thank God for the m,ight of it, The ardor, the urge, the delight of itWork that springs from the heart's a""ir"

Setting the brain and the soul on fireOh, what is so good as the heat of it, And what is so glad as the beat of it, And what is so kind as the stern command

Challenging brain, and heart, and'hand?

-Angela Morgan.

UNDER NE\4r MANAGEMENT

A certain well known New York store made it a practice to give every beggar that came in, a penny each day. One day one of the regulars came in with another beggar, and said to the man who always handed out the alms:

"Please, sir, would you mind giving this man my penny from now on? f've sold hirn this route."

scoTcH?

They oughta hang this guy, Bill Jones, To let him live's a sin; When his new baby camg he tried To turn the old one in.