National to Continue Trade Extension Activities

The directors of the National Lumber Manufacturers Association declared at its annual meeting at Chicago on June 2, 3 and 4 that the Association lumber trade extension work-"the only organized lumber promotion work now being conducted actively on any substantial scaleshall be continued". All branches of the lumber industry joined in an enthusiastic decision to undertake to raise by a flat subscription of $5 from every business unit a sum suffi'cient to finance a great national radio publicity program for lumber and other forest products and to provide an exhibit at the Century of Progress Exposition in Chicago next year. Forty thousand lumber firms, great and little, will be asked to chip in to provide lumber with this impressive publicity.

Other resolutions emphasized the view that basic supply and demand information must be continued and that the U. S. Timber Board be asked to continue its surveys and recommendations of industry and public action. It was declared that the protective features of the National Association's work such as those relating to Federal taxation, state and municipal building codes and Federal legislation and governmental action are indispensable to the present security and future opportunities of the industry. One resolution declared that organized effort should be undertaken to seek the removal of the fundamental ,causes of over-production with specific attention to reform of timber taxation by the states; Federal action for the extension of national forests through purchase of timber lands and Federal legislation, if necessary, to assure conservative administration of nationally owned timber. Other resolutions included one looking to the formulation of a future program regarding lumber tariffs and restrictions imposed by foreign countries on American lumber. The imperative necessity of reducing freight rates was recognized and a committee was created to deal with the subject. It was recommended that a special ,committee be appointed by each regional association to ,cooperate with the lumber survey committee of the U. S. Timber Conservation Board for the purpose of realizing the current recommendations ,of the Board regarding stabilization. A signifi,cant resolution prompted by recent decision of the Supreme Court of the United States ,confirming the broad powers of the state in the control of produ'ction involving natural resources, recommended consideration of presenting to a conference of governors of the principal timber states thes'e specific problems: 1. Regulation of lumber production; 2. Substitution in part or whole of the yield tax for the annual property tax on standing timber.

The cooperation of the U. S. Timber Conservation Board and the President of the United States was sought to these ends.

John W. Blodgett was elected president for the coming year, succeeding A. C. Dixon. W. M, Ritter was re-elected vice president and treasurer; R. B. White was re-elected vice president; Laird Bell was elected a vice president; Wilson Compton was re-ele,cted secretary and manager.

The first day of the convention was taken over by two important group meetings, one by the Committee on Nominations and Recommendations and the other a joirit meeting of the Trade Extension Committee and delegated representatives of the regional associations. Trade promotion a,ctivities presented at this session were divided into seven divisions, as follows: building laws and regulations, field promotion and engineering service, scientific and commercial research, architectural design of buildings, retailer cooperation, publicity, lumber grading and marking. R. B. White, chairman of the Trade Extension Committee, presided at the meeting, and W. F. Shaw, Trade Extension Manager, and A. T. Upson, his assistant, presented the several subjects.

At the general conference on June 3, President A. C. Dixon presented his report. In his report to the directors, Wilson Compton, se,cretary and manager of the association, took as his theme-"The Lumber Industry is Not Defeated Unless it Quits"; extracts of his report were published in our last issue. W. F. Shaw, trade extension manager, in his report pointed to the urgent necessity for maintaining adequate research, building'code service, alert merchandising in both production and salesmanship, close manufacturer-dealer cooperation, and advertising and publicity if lumber is to retain the markets at which its competitors are driving.

A joint meeting of manufactrlrers and delegates of the National retail and wholesale associations held on Saturday, June 4, brought the convention to a close. The topic of discussion was "What Can the Three Branches of the Industry Jointly Do to Relieve Present Conditions." This was one of the most interesting and constructive sessions of the three-day period, and was presided over by R. B. White, vice president of the Association and chairman of the trade extension committee. Among those who took part.in this discussion were Mr. White, Harry T. Kendall, Dwight Hinckley, G. W. Dulaney, Jr., F. K. Weyerhaeuser, Max Myers, C. A. Mauk, C. C. Sheppard, David T. Mason, Walter Neils, O. T. Swan, A. L. Osborne, Ralph Hines, Adolph Pfund, M. G. Truman and Don Montgomery. W. F. Shaw next explained a market extension plan for lumber and wood products through use of the radio over a national net work, thirty minutes per week for six months, using the best talent available. The cost of such a program would be approximately $100,000. Mr. Shaw indicated that no present funds were available. It was felt that this radio program could be finan'ced through $5 ,contributions from 20,000 out of 40,000 business units dependent upon lumber and wood produ,cts. To.aid in raising the funds a representative committee would be named and the active participation of. all organizations representing lumber interests would be sought.

The general address on the imperative need for ,closer cooperation of manufacturer and distributor was made by Al Hager, president of the National Retail Lumbermen's Associatron, which was the highlight of the session.

American Spanish

u4rea/ Spanrsh home wth unaue roof/rne. The pafuo conneits wth /oqqn tltbt /eads drrect/v nto the /urna room whrch ls we///rqhted afid has a beamed ceiltnq. /lote the dea/ exposure of th? drnrnq rvom and'break- fart rc,om facrnq trlepatto. Then there n a'sma//ria// that connecb a// three bed twms wth bath that has a but/t-rt shower .ld/orrrtna the mode/ Ettchen and coniected wth the porch n a convenlent tolet. tVot one feature has been over/ooked n maktng ths a rea/ home. Plans