MILLIONS OF MESSAGES ABOUT CALIFORNIA PINES

"Let's Go!" said the California White & Suear pinc Manufacturers' Association-and they signed iontracts for a big nation-widc advertising-sales campaign to start in August, 1924.

Morth after month full pages of California pine mes. sages by the millions lrill tell home-builders, architecrs. contra(iors, builders, lumber merchants and rtood-consuming indu-"tries about California \4zhite pine, California Sugar Pine, California White Fir and our other u'ood.-. Think *.hat this million-message campaign rrill mean-it puts a million California pines salesmen in the field, selling month in and month out.

During thc first year twenty national and seciion.l magazincr will carry morc than FOUR MILLION California pincc mcosagco: liii,",,lli1,',."i,I1;1,,::"1,i,1"'rl"uT::j 400, 000

LUMBER DEALERS

The Americu Lunbermxn, The National lffi t'",'"",il:'t"",,",*ii Jl,i,ff l'il:iJii"li:lll 600, 000

Backing up this millions-of-message-s campaign u'ill be a steady output of booklets, bulletins, four-color folders, information sheets, reports on tests, technical data sheets, motion pictures and carefully prepared exhibits. And to make this bigger business campaign a better business campaign as well, this Association ofiers the trade the experience of a competent Wood Technologist formerly vr-ith the United States Government Forest Products Laboratorl' at Madison, Wisconsin. who will give prompt attention to all inquiries about or:,: woods. Ask him-he knows!