A Retail Lumber Selling Campaign Outlined

LEARN the building needs of your community. LIST them. Itemize them. Study them. TAKE them seriously.

LOOK at them as your chief stock-in-trade.

KNOW that your best asset is the man who needs a BUILDING but hasn't decided to build one.

SELL him the idea, the plan, the material. PICK out at least one of your passive PROSPECTS every d.y, and try him.

DON'T wonder what each day will bring forth.

GIVE every day its job.

MAKE ii serve. /

EQUIP yourself to serve your trade in all its BUILDING needs.

ADVISE your trade in every dignified, intelligent WAY you can think 6f concerning yourself. YOUR stocks, service, equipment, dependability, HONESTY and expertness are the things that interest him. CONSIDER no viewpoint but the purchaser's. YOUR own is unimportant.

SELL anything from a board to a church. MAKE your trade think YOU when it thinks building. HAVE every customer a walking ad for your yard.

ADOPT your town in a building way and RAISE it correctly.