Boquets on the Birthday Issue

"Your Fourth Birthday Issue is unbeatable-by anyone, that is, other than Jack Dionne.

I add this last because I had the same feeling about your Third Birthday Issue-and here comes the Fourth."-R. F. Hammatt, California Redwood Assn.

"We alway, "t*rn"* with a great deal of pleasure your annual Birthday Number and our anticipation was fully realized in this numb61."-P1sd Holmes, Holmes Eureka Lumber Co.

"We extend congratulations on your Fourth AnniversarY lssgg."-Qselgg H. Brown, Strable Hardwood Co.

"ft was with a sincere glow of pleasure that I opened my copy of the Fourth Anniversary Number, and after having perused it TWICE, I want to add that you have my hearty respEct for your journalistic ability. The number is a masterpiece."-Harry V. Hanson, California Panel & Veneer Co.

"Jack Dionne and the whole California Lumber Merchant staff are to be congratulated on the Fourth Birthday Issue. We have enjoyed it very much indeed. It seems that every Birthday issue is better than the last."-Alberta Ruth Brey, Brey-Wright Lumber Co.

"Please let me express my congratulations on the sucgess of your Birthday Number. The California Lumber Merchant is increasing in popularity and certainly deserves a very great deal of credit."-Don Clark, Starks Manufacturing Co., Seattle.

"As usual, you put it over in.good

Mountaia Vicw, Califo July Z)' 1926. Friend Jack:

Chas. R. McCormick Lumber Co.

"The Annual number this year, like in past years, is a wonder. Please accept my congratulations."

J. M. Chase, Little River Redwood Co.

"Jack, I want to offer you my sincere congratulations on your Fourth Anniversary, and to tell you that I believe this issue to be the best one you have ever put out."

Congratulationr on your 4th Birthday numbcr. At thir late date I am taking time fron rny rurh of work to carefully rcad your editorial, "'Let Every Lumberman Do Hie Part to Help Make Burinegr Good." I want to thank you for thig and other broad-minded, lane and conrtructive viewr of our induetry. May I make two or three auggeatioie inrpired by your articlc?

The Retail Lumberman ia in a porition to dominatc the building induatry in his comrnunity. HG hac a largc inveetment, often ar largc ae the bank. He ie in a financial and economic pooition to take chargc of thc building program of hir town or city. He rhould cornmand the rerpect of tho community and makc it hie lifc work to wirely direct ite building thought and building activity. Hia rerourcefulneer and virion rhould furnirh tho carpenten and other building craftr thcir work. To mc it ir a calling that ic truly a profcuion to rtudy the building needr of my town, to direct ita growth and incidentally, to aupply the mort ruitablc building materiala at thc loweet cort coneirtent with good rervice.

The Retail Lumberman muet keep in contact with thc public. In many of our rapidly growing California townr the uce of lumber and building material ie largely confined to the ncw home. dnd here cnterr the curre not only of the lumbermrn and the reputable buildcr, but of the entire comrrrunity-thc fly-by-night rpecula- tive buildcn He har little capital and no conrcienca He gctr hir lotr and materialr on hir ncrve. He urcr thc lowert grade materialr and labor, and after a fcw monthr of fcvcriih activity, hc dieappearr amid a flood of lienc and attachmente. But the poorly built houre remainr in the town to be rold for what it will bring, and in a fcw yearr, to bccoma a aource of erpcnrc and dinppointmcnt to it3 owner. Therc is no u.c in painting the unlovcly picturc to Californianrthey rcc it every day, Ir there any logical rGa.on why thc modcrn building material merchant rhould not dcal r death blow to thir intolcrable condition by refuring credit to the irrcrponriblc rpeculrtor? And ir thcrc eny logical reeron why the building matcrial nerchant rhould not build homer-honcet, wcll-built hourcr-to rupply thc dcmand for cornpletc homcr rcady to movc into?

I know frorr expcriencc thet thc lunbcrrncn In tLc rmaller comrnuniticr c.n creatG conditionr that nakc for round and hcalthy burincr.

Yourr in thc work of upbuildirg the profcrion.

"We are in receipt of copy of the Fourth Anniversary Number of your journal and want to congratulate you upon this fine rrsln!g1."-L. H. Stanton, E. J. Stanton & Son.

EDM:BG

"Have enjoyed reading your splendid Birthday Number of July pi1s1."-

A. L. Porter, Western Retail Lumbermen's Assn.

Sylvester L. Weaver, Weaver-Henry Mfg. Co.

"That issue will sure make them sit up and take notice. Congratulations."

Jack Allen, Riverside Portland Cement Cc.

"Yes, it was good. I have read and re-read my copy and am still finding good things to read again."

Frank M. Connelly, John Johnson Flooring Co.

"Well, you made good. It was a fine issue and we both want to give you a pat on the back for it. We hope you have a lot of Birthdays, all as successful as your Fourth."

H. L. Rosenberg, Hipolito

Company.

"Jack, you put it over in great shape. The other Anniversary Numbers have been good, but this last one had more good material in it, better looking ads and was in all shape, and r want to co,ngratulate or *orr.tTl"::::"t?:rt;"t*"Jt ttj::: you. It was a fine issue, the best yet."

THE MINTON COMPANY, Earl Minton.

A. W. Koehl, John W. Koehl & Son.

"I enjoyed the Fourth Anniversary Number. ft was surely full of interesting things."-W. B. Wickersham,

Floyd A. Dernier, Lumbermen's Service Assoc.

"Good work boys, I enjoyed that last issue very much."

R. T. Gheen, C. D. Johnson Lumber

Co.