The [Yew Era

The Eleven Plus Values

demands new Selling points in lumber

There could be noimprovement in lumber merchandising until there was an, iTplgoglq.nt in lumber.When Weyerhaeuser produced 4-SQUARF. Lumber the way waS opened for progressive lumber merchants to get in step with the changing times.

. 4-SQUARE l-""fber.has e-leven plus oalues. They are listed at the left. consider them in relation to your own experience in selling lumber.

Full Lengths

Eaery piece of 4S\UARE Lumber is exactly the length it is supposed tobeneither more nor less. zt thousand feet of 4-SgUARE Lamber Tneans a thousandfeet oJ saleable lumber. Study the photographs

Try th,i,s i,n YOUR yard

Select at random anypileofordinary lumber, measure each piece with a steeltapeand see what percentage of the pieces are really long enough to square both ends to the designated lengths. You'll be surprised, as hundreds of dealers have been, at the variations found. Full lengths is only one of 4-SQUARE'S eleaen plus sales aalues.

Every dot represents a 4-SQUARE Dealer. Each month the number grows asadditional merchants take on the 4-SQUARE Franchise.

All the advantages in the 4-SQUARE idea now available to lumber dealers in the 4-SQUARE Line will be made even moreeffec- tive by important developments now in progress.

If you want to participate in thisnationwide movement toward theNewEra of Retail Lumber Merchandising, write the nearest Weyerhaeuser District office. A limited number of additional 4-SQUARE Franchises will be available in 1930.