Random Editorial Rarnblings

(Continued from Page 6.)

The other day I heard of a small batch of special lumber being shipped from the Pacific to the Atlantic Coast by aeroplane. It was badly needed, and was sent in a hurty. Great is the part that transportation has played in the lumber business. It has actually rebuilt the industry. Speed in delivery has changed the face of the business. And tiansportation plays some funny tricks. American lumber is underselling Polish lumber delivered in Germany right now. And Scandanavian lumber undersells American lumber laid down in New York"

Horr does the Good Will in your business inventory? Ever thought of it? Some of the greatest possessions carried on the books of successful businesses, is Good Will. For instance F. W. Woolworth carries it on his boohs at fifty million dollars-and it is recognized as a legitimate value and substance. The B. F. Goodrich Rubber Company estimates its Good Will value at fifty-nine millions. Innumerable firms carry their Good Will at many millions. It is often sold as cash, for cash. A million dollars per letter has been paid for the use of a name-a brand. That is a profit possibility which the ordinary concern seldom considers'

The wood preserving business is one of the fastest grow- ing departments of the lumber industry-and perhaps the most successful. In t927 there were 187 permanent wood preserving plants in the country, an increase of 7 overr L926. They subjected to treatment 345,000,000 cubic feet of lumber, or over four billion board feet. This was an increase of 56,000,000 cubic feet over the previous year. These plants consumed 2L9,778,430 gallons of creosote in 1927, an increase of 34,000,000

1926.

i"t:""_.ver

The American automobile industry used 825,000,000 feet of hardwood lumber in 1927, or about l3/s of, the national production. 1926 consumption was practically the same. The peak consumption of hardwood by the auto industry was in 1923 when 1,163,000,000 was consumed. More steel and less wood in autos is the answer. The softwood consumption by this industry in 1927 was 270,O00,000 feet. This was the highest in history. Most of it is used for crating and boxing putposes, and is therefore increasing with the increased number :t "ftr.-l"ufactured.

The auto industry buys l4/s of the finished rolled steel manufactured in the United States, 63Vo of. the plate glass; 60Vo of the upholstery leather; ll.6Vo of the copper; 22/s of, the tin; t6.7Vo of the lead; and 29/o of. the nickel. On the other hand it picks up most of the loose money on earth, fol cars, gas, oil, and fixings.